Is chocolate footballs profitable to sell on Amazon United Kingdom?

The niche generates £71K/yr across 27 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +88.0%. Flapen's verdict: Worth a look (61/100).

How competitive is the chocolate footballs niche?

20 brands and 30 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in chocolate footballs?

Top complaints mined from reviews: Size-Overall, Taste-Overall, Color. The return rate is 0.1%.

When does demand for chocolate footballs peak?

Demand peaks in Jun–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the chocolate footballs niche?

Listings span £1.07–£15.37; the average listing price is £8.23 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.

chocolate footballs

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great138.37

avg incumbent reviews — the moat a new listing must climb

Growth

Great+88.0%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£8.23

avg listing price — sweet spot $15–$100

Market size

Bad£71K

£71K/yr · 127K searches

Price range

Bad£1.07–£15.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, chocolate footballs is a £71K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

chocolate footballs market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £66K–£82K; units × avg price
Conversion rate: 6.8%
Avg BSR: #496
Page quality: 0%
Prime: 70%
Sponsored: 63%
Out of stock: 19.1%
Avg brand age: 28 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

64%

Top 20: 94%

Top-5 click share

53%

Top 20: 93%

Open market

30%

MyCandyShop24%
Candy Chocolate17%
Krazy Kandi12%
--6%
Kinnerton6%
Heilemann Confiserie5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +88.0% search growth over the last 90 days.

Peak months: Jun, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top chocolate footballs search terms

football sweets35K/yr +113.5%2.9% conv.
chocolate footballs35K/yr +93.9%7.2% conv.
football chocolate23K/yr +29.8%4.6% conv.
football chocolate balls9K/yr +114.8%8.0% conv.
football themed sweets5K/yr +592.7%0.6% conv.
chocolate footballs in foil6K/yr +134.2%9.8% conv.
chocolate football9K/yr +11.0%4.6% conv.
football chocolates6K/yr +53.4%6.9% conv.

All search terms

Top chocolate footballs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Black/White Chocolate Footballs 500g Football Coach Gifts Party Bag Filler Fathers Day Chocolate Fathers Day Gifts For Daddy

MyCandyShop£7.404.4★55 rev

Candy Chocolate Footballs (500 Gram Approx 105 Balls)

Candy Chocolate£7.964.3★527 rev

Milk Chocolate Footballs Assorted Foil (150g bag) (pack of 32)

--£5.434.1★337 rev

CANDY Chocolate Footballs Black/White (500g bag) (pack of 105)

Kinnerton£8.144.6★159 rev

Krazy Kandi Milk Chocolate Footballs 1kg Bulk Bag | Individually Wrapped Foil Sweets for Sharing Party Bags & Easter Celebrations

Krazy Kandi£8.245.0★5 rev

Newest

by launch date

Krazy Kandi Chocolate Footballs 1kg Bulk Bag Individually Wrapped Foil Milk Chocolate Balls | Nostalgic Party Bag Fillers and Sweet Table Treats

Krazy Kandi£10.741 rev

1mo ago

MAOAM Stripes Football Fun Sweets Sharebag 140g

Maoam£1.072 rev

1mo ago

GRO VITS Chocolate Footballs 250g Foil Wrapped Chocolate Balls Party Sweets Perfect for Football Parties

GROVITS GROW WITH US!£9.120 rev

3mo ago

Football Party Cups with Chocolate Balls - Kids Football Party Favours - Soccer Party Bag Fillers - Team Celebration Gifts - Football Themed Party Cups with Straw

Generic£10.980 rev

4mo ago

Krazy Kandi Milk Chocolate Footballs 1kg Bulk Bag Individually Wrapped Foil Balls | Perfect for Party Bags Sweet Tables and Football Themed Celebrations

Krazy Kandi£8.140 rev

5mo ago

What buyers say about chocolate footballs

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall21%

“The taste is also good”

Quality-Overall16%

“theyre good quality”

Value For Money10%

“good value”

Flavor7%

“Even the pint pots have a strong flavour”

Size-Overall6%

“These are fine in terms of size and completely expected”

Sweetness6%

“very sweet”

Gifting Purpose5%

“A Solid Choice for Festive”

Advertised Vs Actual Product4%

“as good as the branded version”

Ease Of Use2%

“Its pretty simple without issues”

Freshness2%

“fresh inside”

What buyers complain about

Size-Overall11%

“Very small”

Taste-Overall10%

“The chocolate is not that good”

Color5%

“so it looks bit odd. more yellowish white”

Value For Money4%

“Such a waste of £21”

Storage Temperature4%

“Arrived completely melted”

Ease Of Use4%

“the wrappers still tend to be a bit tricky to open”

Flavor4%

“tastes quite cheap with very little chocolatey flavour”

Recycle/Reuse3%

“There's nothing recyclable here, though”

Hard Feel3%

“very soft”

Sweetness3%

“I don't really have a sweet tooth”

Top return reasons

Size-Overall50%

Mechanism Issues50%

Common questions

Is chocolate footballs profitable to sell on Amazon United Kingdom?: The niche generates £71K/yr across 27 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +88.0%. Flapen's verdict: Worth a look (61/100).
How competitive is the chocolate footballs niche?: 20 brands and 30 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in chocolate footballs?: Top complaints mined from reviews: Size-Overall, Taste-Overall, Color. The return rate is 0.1%.
When does demand for chocolate footballs peak?: Demand peaks in Jun–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the chocolate footballs niche?: Listings span £1.07–£15.37; the average listing price is £8.23 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.