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Chocolate Footballs

Maybe

Returns run at only 0.1% of orders. But prices span $1.07–$15.37, mostly outside the sweet spot, so Chocolate Footballs is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£71K/yr127K searches / yr
90-day growth
+88.0%search demand this quarter
Competition
53%top-5 click share · 20 brands · 30 sellers

Flapen Score

Chocolate Footballs against its category

The dotted line is the Grocery average. Past it, Chocolate Footballs is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Footballs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Footballs 127K times last year and spent an estimated £71K. The top 5 brands take 64% of clicks. Demand peaks in Jun–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +88.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+88.0%
Conversion, latest week
6.8%
Market size, estimated
£71Ka year
Peak month
December2.9× the quietest month
Top search term
football sweets35K searches a year

02 · Price

A sale here is worth £8.23.

Listings sell for £8.23 on average, from £1.07 to £15.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.23 that is £823 to £2K a year per listing.

Average price
£8.23under the $15 to $100 sweet spot
Price range
£1.07–£15.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£823–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #496 within Chocolate Candy. It carries 138 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
70%
Out of stock, average day
19.1%
Average rank
#496in Chocolate Candy
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
138per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Chocolate Footballs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

20 falling

Sellers

30

Top-5 brand share

64%

Top 20: 94%

Top-5 click share

53%

Top 20: 93%

Open market

30%

  • MyCandyShop24%
  • Candy Chocolate17%
  • Krazy Kandi12%
  • --6%
  • Kinnerton6%
  • Heilemann Confiserie5%

Demand

Chocolate Footballs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Chocolate Footballs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football sweets35K/yr
  • chocolate footballs35K/yr
  • football chocolate23K/yr
  • football chocolate balls9K/yr
  • football themed sweets5K/yr
  • chocolate footballs in foil6K/yr
  • chocolate football9K/yr
  • football chocolates6K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Footballs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%−0.07

Very small

The chocolates themselves are small

The actual balls are quite small about the size of a small marble

Taste-Overall10%+0.76

The chocolate is not that good

tastes quite cheap with very little chocolatey flavour

I didnt like the taste

Color5%−0.09

so it looks bit odd. more yellowish white

For some reason I was expecting black

different colour. not white

Value For Money4%−0.19

Such a waste of £21

Expensive for what you get

Not the best value price I've seen online for the same quantity

Storage Temperature4%−0.08

Arrived completely melted

the balls have started to melt over my fingers

or maybe they got slightly melted at some point

Love

Taste-Overall21%+0.76

The taste is also good

They are also surprisingly tasty

actually very nice chocolate

Quality-Overall16%+1.95

theyre good quality

I love the variety

No complaints

Value For Money10%−0.19

good value

worth it

Good value

Flavor7%−0.08

Even the pint pots have a strong flavour

it has a flavour that's familiar

The chocolate is a nice creamy milk chocolate that has a good chocolatey taste

Size-Overall6%−0.07

These are fine in terms of size and completely expected

Good value and fit

the bag is generous

Return

0.1% Return rate 50% Fixable by listing

Size-Overall50%

Very small

The chocolates themselves are small

The actual balls are quite small about the size of a small marble

Mechanism Issues50%█▁▁▁▁▁

FAQ

Common Chocolate Footballs questions

Answered from the same tracked data.