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Chocolate Flakes for Velvetiser

Fail

Demand is soft, at -63.9% this quarter, so Chocolate Flakes for Velvetiser is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£409K/yr511K searches / yr
90-day growth
-63.9%search demand this quarter
Competition
53%top-5 click share · 4 brands · 40 sellers

Flapen Score

Chocolate Flakes for Velvetiser against its category

The dotted line is the Grocery average. Past it, Chocolate Flakes for Velvetiser is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Flakes for Velvetiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Flakes for Velvetiser 511K times last year and spent an estimated £409K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 511K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -63.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £409K a year.

Searches, last 12 months
511K
Growth, 90 days vs prior 90
-63.9%
Conversion, latest week
2.9%
Market size, estimated
£409Ka year
Peak month
December15.9× the quietest month
Top search term
hotel chocolat velvetiser sachets168K searches a year

02 · Price

A sale here is worth £27.47.

Listings sell for £27.47 on average, from £9.15 to £110.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £27.47 that is £21K to £27K a year per listing.

Average price
£27.47inside the $15 to $100 sweet spot
Price range
£9.15–£110.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£21K–£27K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #310 within Hot Chocolate & Malted Drinks. It carries 278 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
96%
Out of stock, average day
6.7%
Average rank
#310in Hot Chocolate & Malted Drinks
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
278per listing
Listings tracked
23

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Chocolate Flakes for Velvetiser products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£41K£61K£82K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

40

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 97%

Open market

0%

  • Hotel Chocolat89%
  • Gnaw5%
  • KNOOPS4%
  • Palma Hot Chocolate1%
  • Open — no brand owns it (0%)

Demand

Chocolate Flakes for Velvetiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 15.9×

Search terms

Top Chocolate Flakes for Velvetiser search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hotel chocolat velvetiser sachets168K/yr
  • hotel chocolat hot chocolate231K/yr
  • hotel chocolat sachets25K/yr
  • hotel chocolat hot chocolate sachets33K/yr
  • hotel chocolate hot chocolate20K/yr
  • hotel chocolate sachets10K/yr
  • hot chocolat7K/yr
  • hotel chocolat drinking chocolate6K/yr
  • hot chocolate hotel chocolat5K/yr
  • velvetiser hot chocolate sachets4K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Flakes for Velvetiser

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Value For Money”
0.5%of orders come back
“little pricey”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Chocolate Flakes for Velvetiser questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data