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Chocolate Eggs Bulk

Fail

Demand is soft, at -97.9% this quarter, so Chocolate Eggs Bulk is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£45K/yr31K searches / yr
90-day growth
-97.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Chocolate Eggs Bulk against its category

The dotted line is the Grocery average. Past it, Chocolate Eggs Bulk is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Eggs Bulk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Eggs Bulk 31K times last year and spent an estimated £45K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -97.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-97.9%
Conversion, latest week
12.0%
Market size, estimated
£45Ka year
Top search term
small chocolate eggs7K searches a year

02 · Price

A sale here is worth £12.32.

Listings sell for £12.32 on average, from £8.70 to £18.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.32 that is £0 to £1K a year per listing.

Average price
£12.32under the $15 to $100 sweet spot
Price range
£8.70–£18.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 44.9% of listings are out of stock. The average listing ranks #598 within Chocolate Candy. It carries 419 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
44.9%
Average rank
#598in Chocolate Candy
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
419per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Chocolate Eggs Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • KCL49%
  • Burmont's Speciality Gifts28%
  • Hawthorne & Evans23%

Demand

Chocolate Eggs Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26FebMarAprMayJunJanFebMarAprMayJunJul

Peak months: Mar, Apr · busiest ÷ quietest = 125.7× · 7 of 12 months tracked

Search terms

Top Chocolate Eggs Bulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small chocolate eggs7K/yr
  • mini chocolate eggs foil wrapped5K/yr
  • foil chocolate mini eggs3K/yr
  • mini easter eggs bulk7K/yr
  • easter eggs small6K/yr
  • foil wrapped chocolate eggs2K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Eggs Bulk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.05

& really overpriced

Expensive

Waste of money

Quality-Overall19%+2.81

Poor quality

Of course, as they are cheap we wouldnt expect highest quality

To expensive low quality's

Size-Overall13%−0.13

Much smaller than I expected

The eggs are extremely tiny

The eggs are small

Powdered/Crumbled10%−0.13

chocolate is exposed

all of them had ripped foil with the chocolate exposed

Disgusting wrappers all ripped

Advertised Vs Actual Product8%−0.11

Not as advertised

Really disappointed, nothing like the picture

Nothing like advertised in the picture

Love

Quality-Overall42%+2.81

.Heard no complaints from the recipients

Good Quality

Great product

Taste-Overall23%+1.30

chocolate tastes quite nice

Great very pretty great taste

Very tasty chocolate eggs

Value For Money9%−0.05

Good value for money

Good value

Great value for money

Gifting Purpose5%+0.32

Present

Good value for creating your own Easter gifts

Freshness4%−0.05

Freshness of product

FAQ

Common Chocolate Eggs Bulk questions

Answered from the same tracked data.