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Chocolate Easter Eggs Bulk

Fail

Demand is soft, at -95.2% this quarter, so Chocolate Easter Eggs Bulk is a Fail.

Flapen Score
31
31 / 100
Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 46
Market size
£63K/yr254K searches / yr
90-day growth
-95.2%search demand this quarter
Competition
97%top-5 click share · 3 brands · 45 sellers

Flapen Score

Chocolate Easter Eggs Bulk against its category

The dotted line is the Grocery average. Past it, Chocolate Easter Eggs Bulk is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Easter Eggs Bulk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Easter Eggs Bulk 254K times last year and spent an estimated £63K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -95.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
-95.2%
Conversion, latest week
2.4%
Market size, estimated
£63Ka year
Top search term
malteser bunny32K searches a year

02 · Price

A sale here is worth £10.41.

Listings sell for £10.41 on average, from £2.01 to £21.92. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £10.41 that is £1K to £3K a year per listing.

Average price
£10.41under the $15 to $100 sweet spot
Price range
£2.01–£21.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 42.8% of listings are out of stock. The average listing ranks #980 within Chocolate Candy. It carries 506 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
50%
Out of stock, average day
42.8%
Average rank
#980in Chocolate Candy
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
506per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Chocolate Easter Eggs Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Maltesers86%
  • Mars8%
  • SKYTE6%
  • Open — no brand owns it (0%)

Demand

Chocolate Easter Eggs Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 177.9× · 9 of 12 months tracked

Search terms

Top Chocolate Easter Eggs Bulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malteser bunny32K/yr
  • maltesers bunny11K/yr
  • easter eggs bulk57K/yr
  • easter eggs bundle19K/yr
  • chocolate easter eggs bulk14K/yr
  • chocolate eggs bulk5K/yr
  • bulk easter eggs12K/yr
  • easter bundle8K/yr
  • easter egg bulk6K/yr
  • easter chocolate bulk7K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Easter Eggs Bulk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.22

Small in size

A lot smaller tham i thought

Definatly not extra large

Durability14%+0.59

They won't last long

very nice,didnt last long

Value For Money14%+1.72

they are not worth the price so to say

pricey

Quality-Overall14%−0.10

No variety

Do not buy poor size and quality

Advertised Vs Actual Product9%−0.06

says extra large but theyre not

not as shown on the order

Love

Taste-Overall36%+1.44

These are my favourite chocolate

Lovely Easter treat

Very tasty

Value For Money31%+1.72

Cheaper than overpriced Easter eggs

Excellent value

Good value

Size-Overall8%−0.22

they do seem to be a decent size

full size too

Gifting Purpose6%+0.38

It's her birthday treat

Great for Easter gifts

Crispiness6%+0.38

The best thing is if you put them in the fridge, the crunch, yum yum

Tasty thick coating of chocolate with a crunchy

FAQ

Common Chocolate Easter Eggs Bulk questions

Answered from the same tracked data.