Chocolate Drops
FailThe top 5 brands take 95% of clicks, so Chocolate Drops is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £103K/yr70K searches / yr
- 90-day growth
- -22.0%search demand this quarter
- Competition
- 62%top-5 click share · 8 brands · 36 sellers
Flapen Score
Chocolate Drops against its category
The dotted line is the Grocery average. Past it, Chocolate Drops is stronger. Inside it, weaker.
Market
The Chocolate Drops market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chocolate Drops 70K times last year and spent an estimated £103K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
6.6% of searches ended in a purchase last week.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -22.0%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £103Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- callebaut dark chocolate28K searches a year
02 · Price
A sale here is worth £22.41.
Listings sell for £22.41 on average, from £4.02 to £48.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £22.41 that is £6K to £11K a year per listing.
- Average price
- £22.41inside the $15 to $100 sweet spot
- Price range
- £4.02–£48.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
24% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #183 within Baking Supplies. It carries 1,560 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 52%
- Out of stock, average day
- 0.0%
- Average rank
- #183in Baking Supplies
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,560per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Chocolate Drops products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Callebaut Select 811 Dark Chocolate Callets 1 kg
- Price
- £18.32
- Rating
- 4.7/5
- Reviews
- 7,197
- Age
- 14y ago

Callebaut 70-30-38 Dark Chocolate Couverture Callets 70.5% Cocoa 1 x 400g
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 1,839
- Age
- 8y ago

Callebaut 811 Finest Dark Chocolate Couverture Callets 54.5% Cocoa 2.5kg
- Price
- £35.34
- Rating
- 4.8/5
- Reviews
- 1,931
- Age
- 10y ago

Callebaut 70-30-38 Dark Chocolate Couverture Callets 70.5% Cocoa 2.5kg
- Price
- £40.00
- Rating
- 4.8/5
- Reviews
- 2,040
- Age
- 14y ago

Callebaut 823 Finest Belgian Milk Chocolate Couverture Callets 33.6% Cocoa 1kg
- Price
- £18.42
- Rating
- 4.7/5
- Reviews
- 6,629
- Age
- 14y ago
Trending
90-day click momentum
Callebaut Venezuela Dark Chocolate Couverture Callets 72% Cocoa 1kg
- Price
- £22.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Callebaut 823 Finest Belgian Milk Chocolate Couverture Callets 33.6% Cocoa 1kg
- Price
- £18.42
- Rating
- 4.7/5
- Reviews
- 6,629
- Age
- 14y ago

Callebaut 823 Finest Milk Chocolate Couverture Callets 33.6% Cocoa 400g
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 11mo ago

Callebaut 70-30-38 Dark Chocolate Couverture Callets 70.5% Cocoa 2.5kg
- Price
- £41.89
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 1y ago

Callebaut Zestina Tanzania Dark Chocolate Couverture Callets 75% Cocoa 1kg
- Price
- £23.04
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago
Newest
by launch date
Callebaut Venezuela Dark Chocolate Couverture Callets 72% Cocoa 1kg
- Price
- £22.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Callebaut Zestina Tanzania Dark Chocolate Couverture Callets 75% Cocoa 1kg
- Price
- £23.04
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago

Callebaut 823 Finest Milk Chocolate Couverture Callets 33.6% Cocoa 400g
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 11mo ago

Menier Premium Dark Chocolate Drops 200 g (Pack of 1) Rich and Flavourful Ingredient Perfect for Cookies and Cakes Supporting Authentic Baking with Premium Quality
- Price
- £4.02
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 1y ago

Callebaut 70-30-38 Dark Chocolate Couverture Callets 70.5% Cocoa 2.5kg
- Price
- £41.89
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
36
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
3%
- Callebaut81%
- Hides Fine Foods5%
- Candy Hive3%
- Barry Callebaut3%
- Elisha3%
- Simply2%
- Open — no brand owns it (2 brands, 3%)
Demand
Chocolate Drops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Chocolate Drops search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- callebaut dark chocolate28K/yr
- chocolate drops14K/yr
- mini chocolate chips7K/yr
- chocolate chips 1kg9K/yr
- bulk chocolate chips4K/yr
- callebaut 8113K/yr
- chocolate drops for baking4K/yr
Reviews and returns
What reviews say buyers love and hate about Chocolate Drops
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A little expensive
Expensive
It bit more expensive than some
These are small
Much smaller than the traditional chocolate chip
way too small for chocolate chips cookies and muffins
the chocolate was far too sweet
Too sweet
Dark and not overly sweet
The chemical smell from the packaging very strong
Deceiving description
Wrong description
Love
Yummy Chocolate Chips
Great taste
Very good chocolate
Good consistent quality
Great quality
chocolate cakes best quality
Great for baking
work great in biscuits
chocolate cakes best quality
Great value for money
Good value
Well worth the price
Lovely chocolate
Makes the best hot chocolate
S. ooth and tasty
Return
0.0% Return rate 100% Fixable by listing
Deceiving description
Wrong description
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chocolate Drops questions
Answered from the same tracked data.









