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Chocolate Coins

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -39.6% this quarter, so Chocolate Coins is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£346K/yr422K searches / yr
90-day growth
-39.6%search demand this quarter
Competition
56%top-5 click share · 23 brands · 36 sellers

Flapen Score

Chocolate Coins against its category

The dotted line is the Grocery average. Past it, Chocolate Coins is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Coins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Coins 422K times last year and spent an estimated £346K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -39.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £346K a year.

Searches, last 12 months
422K
Growth, 90 days vs prior 90
-39.6%
Conversion, latest week
7.2%
Market size, estimated
£346Ka year
Peak month
December13.1× the quietest month
Top search term
chocolate coins242K searches a year

02 · Price

A sale here is worth £11.38.

Listings sell for £11.38 on average, from £2.49 to £23.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £11.38 that is £6K to £9K a year per listing.

Average price
£11.38under the $15 to $100 sweet spot
Price range
£2.49–£23.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 30.5% of listings are out of stock. The average listing ranks #610 within Chocolate Candy. It carries 106 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
85%
Out of stock, average day
30.5%
Average rank
#610in Chocolate Candy
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
106per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Chocolate Coins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£55K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 flat

Sellers

36

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

56%

Top 20: 95%

Open market

34%

  • Divine16%
  • GROBITS15%
  • GROVITS GROW WITH US!11%
  • Sync'T9%
  • GARDEN GLAZE8%
  • Sweets and Treats7%

Demand

Chocolate Coins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 13.1×

Search terms

Top Chocolate Coins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chocolate coins242K/yr
  • chocolate coins bulk22K/yr
  • gold chocolate coins15K/yr
  • chocolate gold coins9K/yr
  • gold coins chocolate14K/yr
  • chocolate coin17K/yr
  • chocolate money11K/yr
  • chocolate coins for kids27K/yr
  • chocolate couns6K/yr
  • large chocolate coins4K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Coins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall39%+1.23

Horrid taste

Taste a bit like soap

Very cheap taste compared to other products

Stale/Rotten/Spoiled16%−0.20

Gross

Awful

Horrid chocolate

Advertised Vs Actual Product11%−0.13

This is advertised as chocolate coins

Slightly misleading

Not the amount advertised

Value For Money10%+0.28

Would expect more for £20

Not worth it

Expensive

Size-Overall8%−0.04

bigger than I expected

Just a tiny bit smaller than you think

Love

Taste-Overall40%+1.23

You can really taste that they are fairtrade by the quality of the chocolate

The chocolate was nice. standard milk chocolate, nothing fancy

They were super yummy

Value For Money19%+0.28

Great value

Good value for a good product

Worth money

Gifting Purpose9%+1.39

They were a simple present that were well received

Nice coins, great for parties and gifts

Great gift

Correct Contents6%+0.86

Quantity as described. 137 in my pack

Quality-Overall5%−0.01

Good quality prize boxes

Great quality

feel decent quality for the price

Return

0.1% Return rate 56% Fixable by listing

Quality-Overall44%▁█▁▁▁▁

Not in good condition

Very very poor quality

Advertised Vs Actual Product33%▁▃▁█▅▁

This is advertised as chocolate coins

Slightly misleading

Not the amount advertised

Size-Overall22%▁▁▁▁▅█

bigger than I expected

Just a tiny bit smaller than you think

FAQ

Common Chocolate Coins questions

Answered from the same tracked data.