How competitive is the Chocolate Chips niche on Amazon United Kingdom?

11 brands and 86 sellers compete in Chocolate Chips on Amazon United Kingdom. The top 5 Chocolate Chips products take 57% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Chocolate Chips?

Chocolate Chips buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Chocolate Chips niche?

Chocolate Chips sells for £12.89 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.49–£48.23. The average incumbent carries 777 reviews — the moat a new listing must climb.

Chocolate Chips

Chocolate Chips shows low returns (0.0%), but soft demand (-26.5% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Chocolate Chips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chocolate Chips is a £464K/yr Amazon United Kingdom market (338K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb. Verdict: Worth a look — 52/100.

Chocolate Chips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -26.5% over the last 90 days and 10.7% of searches end in a purchase.

£464K

revenue / yr

Units sold / yr40K

Search volume / yr-26.5%338K

Conversion rate10.7%

Avg price£12.89

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers11 · 86

Top-5 product click share57%

Open market10%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Top Chocolate Chips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Milk Chocolate Chips 100g

Price: £1.50
Rating: 4.6/5
Reviews: 635
Age: 12y ago

Callebaut 823 Finest Belgian Milk Chocolate Couverture Callets 33.6% Cocoa 1kg

Price: £18.42
Rating: 4.7/5
Reviews: 6,629
Age: 14y ago

Callebaut 823 Finest Milk Chocolate Couverture Callets 33.6% Cocoa 400g

Price: £10.96
Rating: 4.6/5
Reviews: 84
Age: 11mo ago

Morrisons Dark Chocolate Chips 100g

Price: £1.50
Rating: 4.6/5
Reviews: 410
Age: 12y ago

Dr. Oetker Milk Chocolate Chips 100g

Price: £2.16
Rating: 5.0/5
Reviews: 8
Age: 10y ago

Newest

by launch date

Dr. Oetker Dark Chocolate Chips 100g

Price: £2.13
Rating: 4.6/5
Reviews: 5
Age: 11mo ago

Milk 37% Chocolate Drops 250g by Hatton Hill for Baking Desserts Cookies Cakes Muffins Cupcakes & Decorating

Price: £8.96
Rating: 4.0/5
Reviews: 9
Age: 11mo ago

Milk 37% Chocolate Drops 250g by Manor Springs for Baking Desserts Cookies Cakes Muffins Cupcakes & Decorating

Price: £9.61
Rating: 4.7/5
Reviews: 19
Age: 11mo ago

Callebaut 823 Finest Milk Chocolate Couverture Callets 33.6% Cocoa 400g

Price: £10.96
Rating: 4.6/5
Reviews: 84
Age: 11mo ago

Groovy Keto Sugar Free Dark Chocolate Chips Buttons | Baking Chips | Diabetic Friendly Low Carb Chocolate | Keto Friendly | No Added Sugar | 210g Resealable Pouch

Price: £9.76
Rating: 4.5/5
Reviews: 165
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

Morrisons33%
Callebaut29%
Dr. Oetker17%
Hides Fine Foods8%
Nestle Milkybar3%
Hatton Hill3%
Open — no brand owns it (5 brands, 8%)

Chocolate Chips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume338KCVR10.7%Products22Brands11Top 5 Brands90%OOS Rate0.5%Rating4.6★Reviews777Avg BSR#238

Peak months: Feb · busiest ÷ quietest = 1.9×

Top Chocolate Chips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chocolate chips223K/yr -23.9%10.9% conv.
chocolate chips for baking55K/yr -34.7%4.0% conv.
milk chocolate chips24K/yr -30.7%6.9% conv.
choc chips12K/yr -25.2%2.3% conv.
chocolate chip11K/yr -30.3%6.6% conv.
choc chips for baking5K/yr -12.6%3.7% conv.
chocolate chips milk4K/yr -44.8%4.0% conv.
baking chocolate chips4K/yr -23.6%2.8% conv.

What reviews say buyers love and hate about Chocolate Chips

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Taste-Overall32%

“Yummy Chocolate Chips”

Baking13%

“Great for baking”

Quality-Overall12%

“Good consistent quality”

Value For Money7%

“Great value for money”

Sweetness7%

“Not too sweet which is good”

What buyers complain about

60% of reviews

Value For Money19%

“A little expensive”

Size-Overall8%

“large buttons”

Taste-Overall7%

“It wasnt the best chocolate to be honest”

Sweetness5%

“the chocolate was far too sweet”

Quality-Overall5%

“Poor quality”

Common Chocolate Chips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chocolate Chips 52/100 on Amazon United Kingdom — Worth a look. The niche generates £464K/yr across 22 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -26.5% over the last 90 days.