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Chocolate Chips

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -26.5% this quarter, so Chocolate Chips is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£464K/yr338K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
57%top-5 click share · 11 brands · 86 sellers

Flapen Score

Chocolate Chips against its category

The dotted line is the Grocery average. Past it, Chocolate Chips is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Chips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Chips 338K times last year and spent an estimated £464K. The top 5 brands take 90% of clicks. Demand peaks in Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £464K a year.

Searches, last 12 months
338K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
10.7%
Market size, estimated
£464Ka year
Peak month
February1.9× the quietest month
Top search term
chocolate chips223K searches a year

02 · Price

A sale here is worth £12.89.

Listings sell for £12.89 on average, from £1.49 to £48.23. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £12.89 that is £13K to £16K a year per listing.

Average price
£12.89under the $15 to $100 sweet spot
Price range
£1.49–£48.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #238 within Baking Supplies. It carries 777 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
82%
Out of stock, average day
0.5%
Average rank
#238in Baking Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
777per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Chocolate Chips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£46K£70K£93K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

86

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

8%

  • Morrisons33%
  • Callebaut29%
  • Dr. Oetker17%
  • Hides Fine Foods8%
  • Nestle Milkybar3%
  • Hatton Hill3%
  • Open — no brand owns it (5 brands, 8%)

Demand

Chocolate Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Chocolate Chips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chocolate chips223K/yr
  • chocolate chips for baking55K/yr
  • milk chocolate chips24K/yr
  • choc chips12K/yr
  • chocolate chip11K/yr
  • choc chips for baking5K/yr
  • chocolate chips milk4K/yr
  • baking chocolate chips4K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Chips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%+0.19

A little expensive

It bit more expensive than some

Expensive

Size-Overall8%−0.05

large buttons

These are small

way too small for chocolate chips cookies and muffins

Taste-Overall7%+2.03

It wasnt the best chocolate to be honest

ok. Taste is different to dairy milk

Sweetness5%0.00

the chocolate was far too sweet

Too sweet

isnt overly sweet

Quality-Overall5%+0.58

Poor quality

Quality Issue

Love

Taste-Overall32%+2.03

Yummy Chocolate Chips

Very nice chocolate

Great taste

Baking13%+0.56

Great for baking

Good chocolate chips for baking as they melt well

Good healthy choice for baking

Quality-Overall12%+0.58

Good consistent quality

Good quality chocolate

Great quality

Value For Money7%+0.19

Great value for money

Good value

great price and ideal

Sweetness7%0.00

Not too sweet which is good

Sugar free

sugar free chocolate chips

FAQ

Common Chocolate Chips questions

Answered from the same tracked data.