Chocolate Chips
MaybeReturns run at only 0.0% of orders. But demand is soft, at -26.5% this quarter, so Chocolate Chips is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £464K/yr338K searches / yr
- 90-day growth
- -26.5%search demand this quarter
- Competition
- 57%top-5 click share · 11 brands · 86 sellers
Flapen Score
Chocolate Chips against its category
The dotted line is the Grocery average. Past it, Chocolate Chips is stronger. Inside it, weaker.
Market
The Chocolate Chips market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chocolate Chips 338K times last year and spent an estimated £464K. The top 5 brands take 90% of clicks. Demand peaks in Feb. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £464K a year.
- Searches, last 12 months
- 338K
- Growth, 90 days vs prior 90
- -26.5%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £464Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- chocolate chips223K searches a year
02 · Price
A sale here is worth £12.89.
Listings sell for £12.89 on average, from £1.49 to £48.23. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £12.89 that is £13K to £16K a year per listing.
- Average price
- £12.89under the $15 to $100 sweet spot
- Price range
- £1.49–£48.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #238 within Baking Supplies. It carries 777 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 82%
- Out of stock, average day
- 0.5%
- Average rank
- #238in Baking Supplies
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 777per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Chocolate Chips products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Milk Chocolate Chips 100g
- Price
- £1.50
- Rating
- 4.6/5
- Reviews
- 635
- Age
- 12y ago

Callebaut 823 Finest Belgian Milk Chocolate Couverture Callets 33.6% Cocoa 1kg
- Price
- £18.42
- Rating
- 4.7/5
- Reviews
- 6,629
- Age
- 14y ago

Callebaut 823 Finest Milk Chocolate Couverture Callets 33.6% Cocoa 400g
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 11mo ago

Morrisons Dark Chocolate Chips 100g
- Price
- £1.50
- Rating
- 4.6/5
- Reviews
- 410
- Age
- 12y ago

Dr. Oetker Milk Chocolate Chips 100g
- Price
- £2.16
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 10y ago
Trending
90-day click momentum
Callebaut Select Dark Chocolate Baking Callets 1 kg
- Price
- £19.03
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 10y ago

Milk 37% Chocolate Drops 250g by Hatton Hill for Baking Desserts Cookies Cakes Muffins Cupcakes & Decorating
- Price
- £8.96
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 11mo ago

Callebaut 823 Finest Belgian Milk Chocolate Couverture Callets 33.6% Cocoa 1kg
- Price
- £18.42
- Rating
- 4.7/5
- Reviews
- 6,629
- Age
- 14y ago

Callebaut 823 Finest Milk Chocolate Couverture Callets 33.6% Cocoa 400g
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 11mo ago

Dr. Oetker Milk Chocolate Chips 100g
- Price
- £2.16
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 10y ago
Newest
by launch date
Dr. Oetker Dark Chocolate Chips 100g
- Price
- £2.13
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 11mo ago

Milk 37% Chocolate Drops 250g by Hatton Hill for Baking Desserts Cookies Cakes Muffins Cupcakes & Decorating
- Price
- £8.96
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 11mo ago

Milk 37% Chocolate Drops 250g by Manor Springs for Baking Desserts Cookies Cakes Muffins Cupcakes & Decorating
- Price
- £9.61
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 11mo ago

Callebaut 823 Finest Milk Chocolate Couverture Callets 33.6% Cocoa 400g
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 11mo ago

Groovy Keto Sugar Free Dark Chocolate Chips Buttons | Baking Chips | Diabetic Friendly Low Carb Chocolate | Keto Friendly | No Added Sugar | 210g Resealable Pouch
- Price
- £9.76
- Rating
- 4.5/5
- Reviews
- 165
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
86
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
8%
- Morrisons33%
- Callebaut29%
- Dr. Oetker17%
- Hides Fine Foods8%
- Nestle Milkybar3%
- Hatton Hill3%
- Open — no brand owns it (5 brands, 8%)
Demand
Chocolate Chips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Chocolate Chips search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chocolate chips223K/yr
- chocolate chips for baking55K/yr
- milk chocolate chips24K/yr
- choc chips12K/yr
- chocolate chip11K/yr
- choc chips for baking5K/yr
- chocolate chips milk4K/yr
- baking chocolate chips4K/yr
Reviews and returns
What reviews say buyers love and hate about Chocolate Chips
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A little expensive
It bit more expensive than some
Expensive
large buttons
These are small
way too small for chocolate chips cookies and muffins
It wasnt the best chocolate to be honest
ok. Taste is different to dairy milk
the chocolate was far too sweet
Too sweet
isnt overly sweet
Poor quality
Quality Issue
Love
Yummy Chocolate Chips
Very nice chocolate
Great taste
Great for baking
Good chocolate chips for baking as they melt well
Good healthy choice for baking
Good consistent quality
Good quality chocolate
Great quality
Great value for money
Good value
great price and ideal
Not too sweet which is good
Sugar free
sugar free chocolate chips
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chocolate Chips questions
Answered from the same tracked data.









