chocolate chips
Worth a lookShows low returns (0.0%), but soft demand (-26.5% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Price range
Good£1.49–£48.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good776.68avg incumbent reviews — the moat a new listing must climb
Market size
Good£464K£464K/yr · 338K searches
Avg price
Good£12.89avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chocolate chips is a £464K/yr Amazon United Kingdom market (338K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chocolate chips market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £387K–£516K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #238
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 36%
- Out of stock
- 0.5%
- Avg brand age
- 62 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
86
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
8%
- Morrisons33%
- Callebaut29%
- Dr. Oetker17%
- Hides Fine Foods8%
- Nestle Milkybar3%
- Hatton Hill3%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.9×
Top chocolate chips search terms
- chocolate chips223K/yr
- chocolate chips for baking55K/yr
- milk chocolate chips24K/yr
- choc chips12K/yr
- chocolate chip11K/yr
- choc chips for baking5K/yr
- chocolate chips milk4K/yr
- baking chocolate chips4K/yr
Top chocolate chips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Milk Chocolate Chips 100g
Morrisons£1.504.6★635 rev
Callebaut 823 Finest Belgian Milk Chocolate Couverture Callets 33.6% Cocoa 1kg
Callebaut£18.424.7★6,629 rev
Callebaut 823 Finest Milk Chocolate Couverture Callets 33.6% Cocoa 400g
Callebaut£10.964.6★84 rev
Morrisons Dark Chocolate Chips 100g
Morrisons£1.504.6★410 rev
Dr. Oetker Milk Chocolate Chips 100g
Dr. Oetker£2.165.0★8 rev
Newest
by launch date
Dr. Oetker Dark Chocolate Chips 100g
Dr. Oetker£2.135 rev
Milk 37% Chocolate Drops 250g by Hatton Hill for Baking Desserts Cookies Cakes Muffins Cupcakes & Decorating
Hatton Hill£8.969 rev
Milk 37% Chocolate Drops 250g by Manor Springs for Baking Desserts Cookies Cakes Muffins Cupcakes & Decorating
MANOR SPRINGS£9.6119 rev
Callebaut 823 Finest Milk Chocolate Couverture Callets 33.6% Cocoa 400g
Callebaut£10.9684 rev
Groovy Keto Sugar Free Dark Chocolate Chips Buttons | Baking Chips | Diabetic Friendly Low Carb Chocolate | Keto Friendly | No Added Sugar | 210g Resealable Pouch
Groovy Keto£9.76165 rev
Trending
90-day click momentum
Callebaut Select Dark Chocolate Baking Callets 1 kg
Callebaut£19.034.8★
Milk 37% Chocolate Drops 250g by Hatton Hill for Baking Desserts Cookies Cakes Muffins Cupcakes & Decorating
Hatton Hill£8.964.0★
Callebaut 823 Finest Belgian Milk Chocolate Couverture Callets 33.6% Cocoa 1kg
Callebaut£18.424.7★
Callebaut 823 Finest Milk Chocolate Couverture Callets 33.6% Cocoa 400g
Callebaut£10.964.6★
Dr. Oetker Milk Chocolate Chips 100g
Dr. Oetker£2.165.0★
What buyers say about chocolate chips
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy Chocolate Chips”
“Great for baking”
“Good consistent quality”
“Great value for money”
“Not too sweet which is good”
“Nice deep chocolate flavour”
“Perfect size”
“Melted beautifully, lovely texture”
“Its ok to use”
“Obviously great for melted toppings”
What buyers complain about
“A little expensive”
“large buttons”
“It wasnt the best chocolate to be honest”
“the chocolate was far too sweet”
“Poor quality”
“The chemical smell from the packaging very strong”
“there must be an ingredient change as these caused a massive blood blister in my mouth”
“Big pieces of chocolate amongst the chocolate chips”
“Deceiving description”
“no good for adding to bakes”
Common questions
- Is chocolate chips profitable to sell on Amazon United Kingdom?
- The niche generates £464K/yr across 22 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the chocolate chips niche?
- 11 brands and 86 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in chocolate chips?
- Top complaints mined from reviews: Value For Money, Size-Overall, Taste-Overall. The return rate is 0.0%.
- When does demand for chocolate chips peak?
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- What does it cost to enter the chocolate chips niche?
- Listings span £1.49–£48.23; the average listing price is £12.89 (sweet spot $15–$100). The average incumbent carries 777 reviews — the moat a new listing must climb.