Is chocolate bags profitable to sell on Amazon United Kingdom?

The niche generates £109K/yr across 35 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the chocolate bags niche?

29 brands and 80 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in chocolate bags?

Top complaints mined from reviews: Size-Overall, Taste-Overall, Touch/Button Controls. The return rate is 0.2%.

When does demand for chocolate bags peak?

Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the chocolate bags niche?

Listings span £1.10–£8.27; the average listing price is £4.45 (sweet spot $15–$100). The average incumbent carries 200 reviews — the moat a new listing must climb.

chocolate bags

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($1.10–$8.27) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Great199.97

avg incumbent reviews — the moat a new listing must climb

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£109K

£109K/yr · 597K searches

Growth

Bad-24.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.45

avg listing price — sweet spot $15–$100

Price range

Bad£1.10–£8.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, chocolate bags is a £109K/yr Amazon United Kingdom market (597K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

chocolate bags market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: £111K–£134K; units × avg price
Conversion rate: 4.1%
Avg BSR: #318
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 1.9%
Avg brand age: 32 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

45%

Top 20: 86%

Open market

45%

SHUNYINLAI16%
DDSHUN12%
Cadbury9%
ilauke7%
Penbin6%
ASENTER5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.4% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Open Trend

Top chocolate bags search terms

buttons360K/yr -23.4%3.1% conv.
buttons for cardigans80K/yr -38.4%0.7% conv.
button36K/yr -6.7%0.9% conv.
buttons for crafting38K/yr -33.2%3.8% conv.
buttons for sewing19K/yr +4.9%2.2% conv.
assorted buttons13K/yr -12.1%3.9% conv.
small buttons13K/yr -11.0%1.4% conv.
mixed buttons9K/yr -18.3%4.6% conv.
craft buttons11K/yr -39.0%4.2% conv.
buttons 20mm8K/yr -19.7%1.1% conv.

All search terms

Top chocolate bags products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

80-100 PCS Assorted Colored Resin Buttons for Sewing Crafts DIY Projects

SHUNYINLAI£3.423.8★38 rev

Buttons for Craft 1000pcs Mixed Assorted Colorful Buttons Resin Round Crafting Button for Crafts DIY Knitting Sewing Painting Handmade Ornament Doll Decoration

DDSHUN£4.474.1★336 rev

ilauke 1200 pcs Colorful Buttons Mixed Colors Resin Craft Buttons with 10 pcs Colored Wires for Crafting Sewing Handmade Project Manual Button Painting 2 and 4 Holes(0.7-3 cm)

ilauke£8.274.7★778 rev

Penbin 400+ pcs Round Resin Buttons Mixed Color Assorted Sizes (0.7-4cm) for Sewing Crafts DIY Button Painting Easter Egg Fillers - Perfect for Crafters Teachers & DIY Enthusiasts

Penbin£5.024.3★32 rev

400Pcs Mixed Style Resin Buttons Multiple Shapes Mixed Colors Hand Sewing Craft DIY Crafts Kids Handmade Button Painting Easter Eggs DIY Handmade Decoration (0.7-4cm)

ASENTER£4.525.0★5 rev

Newest

by launch date

400Pcs Mixed Style Resin Buttons Multiple Shapes Mixed Colors Hand Sewing Craft DIY Crafts Kids Handmade Button Painting Easter Eggs DIY Handmade Decoration (0.7-4cm)

ASENTER£4.525 rev

4mo ago

6mm Small Buttons for Crafting 1000 Pcs Craft Mixed Coloured Button with 2 Holes Mini Round Crafting Buttons for Crafts Sewing

JMOOT£4.215 rev

6mo ago

200 Pcs Wooden Buttons Mixed Assorted Colorful Vintage Round Crafting Button 15mm with 2 Holes Buttons for Crafting Sewing Cardigans Clothes Decoration DIY

Weniubit£5.0429 rev

9mo ago

Cadbury Dairy Milk Giant Buttons Sharing Pouch 175 g (Pack of 1)

Cadbury£2.47135 rev

11mo ago

80-100 PCS Assorted Colored Resin Buttons for Sewing Crafts DIY Projects

SHUNYINLAI£3.4238 rev

11mo ago

What buyers say about chocolate bags

What buyers praise and complain about, mined from review topics.

What buyers love

Touch/Button Controls24%

“very happy with buttons ideal”

Value For Money17%

“Reasonable price”

Quality-Overall13%

“These are well made”

Taste-Overall12%

“Great taste”

Color11%

“Good colours”

Size-Overall6%

“I like the size”

Advertised Vs Actual Product4%

“Just what i needed”

Soft Feel1%

“very soft chocolate”

Design-Overall1%

“Lovely design and quality”

Stitch/Finish/Polish1%

“Good for baby's knits”

What buyers complain about

Size-Overall13%

“They are huge”

Taste-Overall12%

“Cadbury has recently changed there formula so doesnt taste as good”

Touch/Button Controls9%

“Mixed buttons”

Value For Money7%

“Very expensive”

Ease Of Use7%

“Complicated,”

Durability5%

“Didn't last long”

Storage Temperature4%

“Obviously stored incorrectly”

Functionality-Overall4%

“Doesn't work”

Quality-Overall4%

“not as good as the original Cadbury product”

Ingredients-Overall4%

“More cheap ingredients like palm oil etc”

Top return reasons

Size-Overall61%

Touch/Button Controls7%

Color7%

Strength3%

Quality-Overall3%

Functionality-Overall3%

Compatibility-Overall2%

Advertised Vs Actual Product2%

Material Quality1%

Ease Of Use1%

Common questions

Is chocolate bags profitable to sell on Amazon United Kingdom?: The niche generates £109K/yr across 35 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the chocolate bags niche?: 29 brands and 80 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in chocolate bags?: Top complaints mined from reviews: Size-Overall, Taste-Overall, Touch/Button Controls. The return rate is 0.2%.
When does demand for chocolate bags peak?: Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the chocolate bags niche?: Listings span £1.10–£8.27; the average listing price is £4.45 (sweet spot $15–$100). The average incumbent carries 200 reviews — the moat a new listing must climb.