Chocolate
MaybeReturns run at only 0.1% of orders. But products sell for $5.55 on average, outside the sweet spot, so Chocolate is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £7.3M/yr18.4M searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 25%top-5 click share · 28 brands · 230 sellers
Flapen Score
Chocolate against its category
The dotted line is the Grocery average. Past it, Chocolate is stronger. Inside it, weaker.
Market
The Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chocolate 18.4M times last year and spent an estimated £7.3M. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
7.1% of searches ended in a purchase last week.
Shoppers searched for this 18.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.3M a year.
- Searches, last 12 months
- 18.4M
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £7.3Ma year
- Peak month
- December4.0× the quietest month
- Top search term
- chocolate8.0M searches a year
02 · Price
A sale here is worth £5.55.
Listings sell for £5.55 on average, from £1.14 to £24.03. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 12,500 to 15,000 of them. At £5.55 that is £69K to £83K a year per listing.
- Average price
- £5.55under the $15 to $100 sweet spot
- Price range
- £1.14–£24.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £69K–£83K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #257 within Chocolate Candy. It carries 3,785 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #257in Chocolate Candy
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,785per listing
- Listings tracked
- 70
04 · Newcomers
Amazon counts 6 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cadbury Mixed Chocolate Bar Value Pack 347.2 g Total (Pack of 1)
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 1y ago
KitKat Chunky Milk Chocolate Bar with Crispy Wafer Biscuit - (4 x 40g)
- Price
- £1.34
- Rating
- 4.8/5
- Reviews
- 3,748
- Age
- 7y ago
Cadbury Dairy Milk Caramel Chocolate Bar Milk Chocolate with Smooth Caramel Filling 4 x 37 g Bars Per Pack (1 Pack Total)
- Price
- £1.68
- Rating
- 4.7/5
- Reviews
- 6,400
- Age
- 11y ago
Galaxy Ripple Milk Chocolate Bars Multipack 7 x 30g Milk Chocolate Bars Multipack Smooth Chocolate Bars with Light Ripple Centre Chocolate Snacks Sharing Chocolate & Chocolate Gift
- Price
- £2.40
- Rating
- 4.7/5
- Reviews
- 8,818
- Age
- 2y ago
Cadbury Dairy Milk Chocolate Bar Multipack Smooth & Creamy Milk Chocolate Multipack of 4 x 27.2 g Bar (Pack of 1)
- Price
- £1.29
- Rating
- 4.6/5
- Reviews
- 1,487
- Age
- 5y ago
Trending
90-day click momentum
Smarties Milk Chocolate Tubes Multipack - Smooth Milk Chocolate Covered in Colourful Crisp Sugar Shells - 4 x 38g Resealable Tubes
- Price
- £1.49
- Rating
- 4.7/5
- Reviews
- 472
- Age
- 14y ago
Tonys Chocolonely Milk Caramel Sea Salt Chocolate Bar - 180g Belgian Fairtrade Chocolate Gift 32% Cocoa Vegetarian
- Price
- £2.53
- Rating
- 4.8/5
- Reviews
- 5,318
- Age
- 7y ago
Cadbury Mixed Chocolate Bar Value Pack 347.2 g Total (Pack of 1)
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 1y ago
Cadbury Dairy Milk Caramel Chocolate Bar Milk Chocolate with Smooth Caramel Filling 4 x 37 g Bars Per Pack (1 Pack Total)
- Price
- £1.68
- Rating
- 4.7/5
- Reviews
- 6,400
- Age
- 11y ago
Cadbury Dairy Milk Freddo Frog Chocolate Bar Bitesize Treats 4 x 18 g (Pack of 1)
- Price
- £1.30
- Rating
- 4.8/5
- Reviews
- 151
- Age
- 1y ago
Newest
by launch dateCadbury Mixed Chocolate Bar Value Pack 347.2 g Total (Pack of 1)
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 1y ago
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 312 g (Pack of 1)
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 481
- Age
- 1y ago
Cadbury Dairy Milk Freddo Frog Chocolate Bar Bitesize Treats 4 x 18 g (Pack of 1)
- Price
- £1.30
- Rating
- 4.8/5
- Reviews
- 151
- Age
- 1y ago
Cadbury Dairy Milk Chocolate Little Bars 4 x 18 g (Pack of 1)
- Price
- £1.17
- Rating
- 4.6/5
- Reviews
- 1,487
- Age
- 1y ago
Cadbury Twirl Chocolate Bar 193.5 Gr - Packaging May Vary
- Price
- £3.13
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
230
Top-5 brand share
69%
Top 20: 95%
Top-5 click share
25%
Top 20: 59%
Open market
28%
- Cadbury49%
- Lindt6%
- KitKat6%
- GALAXY5%
- Chocohugs3%
- Nestlé3%
Demand
Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chocolate8.0M/yr
- chocolate bars1.8M/yr
- chocolates gift box2.4M/yr
- chocolates1.2M/yr
- cadbury chocolate745K/yr
- chocolate gift770K/yr
- chocolate box603K/yr
- dairy milk464K/yr
- box of chocolates451K/yr
- cadbury399K/yr
Reviews and returns
What reviews say buyers love and hate about Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Disappointed with size
Tiny Bars
Its small
Taste is not good
Weird after taste
Tastes like soap
High price
A little expensive
Way overpriced
Not as advertised
False Advertising
Looks can be deceiving
not passing quality checks
Cheap quality
Disappointing Quality
Love
Yummy bars
Absolutely delicious
Delicious Chocolate
Decent price
Fair price
Great deal
Ideal gift
Excellent gift
Birthday gift
quality Chocolate you can buy
Quality chocolate
Brilliant quality
Sweet & moreish
Sweet treat
Absolutely sweet
Return
0.1% Return rate 0% Fixable by listing
High price
A little expensive
Way overpriced
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chocolate questions
Answered from the same tracked data.