Chocolate
MaybeAn estimated 0.1% of orders come back. But products sell for $5.55 on average, outside the sweet spot, so Chocolate is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £7.3M/yr18.4M searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 25%top-5 click share · 28 brands · 230 sellers
Flapen Score
Chocolate against its category
The dotted line is the Grocery average. Past it, Chocolate is stronger. Inside it, weaker.
Market
The Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chocolate 18.4M times last year and spent an estimated £7.3M. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 18.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.3M a year.
- Searches, last 12 months
- 18.4M
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £7.3Ma year
- Peak month
- December4.0× the quietest month
- Top search term
- chocolate8.0M searches a year
02 · Price
A sale here is worth £5.55.
Listings sell for £5.55 on average, from £1.14 to £24.03. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 12,500 to 15,000 of them. At £5.55 that is £69K to £83K a year per listing.
- Average price
- £5.55under the $15 to $100 sweet spot
- Price range
- £1.14–£24.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £69K–£83K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #257 within Chocolate Candy. It carries 3,785 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #257in Chocolate Candy
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,785per listing
- Listings tracked
- 70
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Chocolate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cadbury Mixed Chocolate Bar Value Pack 347.2 g Total (Pack of 1)
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 1y ago
KitKat Chunky Milk Chocolate Bar with Crispy Wafer Biscuit - (4 x 40g)
- Price
- £1.34
- Rating
- 4.8/5
- Reviews
- 3,748
- Age
- 7y ago
Cadbury Dairy Milk Caramel Chocolate Bar Milk Chocolate with Smooth Caramel Filling 4 x 37 g Bars Per Pack (1 Pack Total)
- Price
- £1.68
- Rating
- 4.7/5
- Reviews
- 6,400
- Age
- 11y ago
Galaxy Ripple Milk Chocolate Bars Multipack 7 x 30g Milk Chocolate Bars Multipack Smooth Chocolate Bars with Light Ripple Centre Chocolate Snacks Sharing Chocolate & Chocolate Gift
- Price
- £2.40
- Rating
- 4.7/5
- Reviews
- 8,818
- Age
- 2y ago
Cadbury Dairy Milk Chocolate Bar Multipack Smooth & Creamy Milk Chocolate Multipack of 4 x 27.2 g Bar (Pack of 1)
- Price
- £1.29
- Rating
- 4.6/5
- Reviews
- 1,487
- Age
- 5y ago
Trending
estimated 90-day click momentum
Smarties Milk Chocolate Tubes Multipack - Smooth Milk Chocolate Covered in Colourful Crisp Sugar Shells - 4 x 38g Resealable Tubes
- Price
- £1.49
- Rating
- 4.7/5
- Reviews
- 472
- Age
- 14y ago
Tonys Chocolonely Milk Caramel Sea Salt Chocolate Bar - 180g Belgian Fairtrade Chocolate Gift 32% Cocoa Vegetarian
- Price
- £2.53
- Rating
- 4.8/5
- Reviews
- 5,318
- Age
- 7y ago
Cadbury Mixed Chocolate Bar Value Pack 347.2 g Total (Pack of 1)
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 1y ago
Cadbury Dairy Milk Caramel Chocolate Bar Milk Chocolate with Smooth Caramel Filling 4 x 37 g Bars Per Pack (1 Pack Total)
- Price
- £1.68
- Rating
- 4.7/5
- Reviews
- 6,400
- Age
- 11y ago
Cadbury Dairy Milk Freddo Frog Chocolate Bar Bitesize Treats 4 x 18 g (Pack of 1)
- Price
- £1.30
- Rating
- 4.8/5
- Reviews
- 151
- Age
- 1y ago
Newest
by launch dateCadbury Mixed Chocolate Bar Value Pack 347.2 g Total (Pack of 1)
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 1y ago
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 312 g (Pack of 1)
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 481
- Age
- 1y ago
Cadbury Dairy Milk Freddo Frog Chocolate Bar Bitesize Treats 4 x 18 g (Pack of 1)
- Price
- £1.30
- Rating
- 4.8/5
- Reviews
- 151
- Age
- 1y ago
Cadbury Dairy Milk Chocolate Little Bars 4 x 18 g (Pack of 1)
- Price
- £1.17
- Rating
- 4.6/5
- Reviews
- 1,487
- Age
- 1y ago
Cadbury Twirl Chocolate Bar 193.5 Gr - Packaging May Vary
- Price
- £3.13
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
28 falling
Sellers
230
Est. top-5 brand share
69%
Top 20: 95%
Est. top-5 click share
25%
Top 20: 59%
Open market
28%
- Cadbury49%
- Lindt6%
- KitKat6%
- GALAXY5%
- Chocohugs3%
- Nestlé3%
Demand
Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Chocolate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chocolate8.0M/yr
- chocolate bars1.8M/yr
- chocolates gift box2.4M/yr
- chocolates1.2M/yr
- cadbury chocolate745K/yr
- chocolate gift770K/yr
- chocolate box603K/yr
- dairy milk464K/yr
- box of chocolates451K/yr
- cadbury399K/yr
Reviews and returns
What reviews say buyers love and hate about Chocolate
We read the reviews and the return reasons for every product selling here.
“Disappointed with size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chocolate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data