Choc
FailThe top 5 brands take 100% of clicks, so Choc is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £566K/yr1.3M searches / yr
- 90-day growth
- -22.8%search demand this quarter
- Competition
- 82%top-5 click share · 2 brands · 82 sellers
Flapen Score
Choc against its category
The dotted line is the Grocery average. Past it, Choc is stronger. Inside it, weaker.
Market
The Choc market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Choc 1.3M times last year and spent an estimated £566K. All 2 brands take every click. Demand peaks in Mar–Apr–May–Jun–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £566K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -22.8%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £566Ka year
- Peak month
- March7.6× the quietest month
- Top search term
- maltesers938K searches a year
02 · Price
A sale here is worth £7.18.
Listings sell for £7.18 on average, from £0.86 to £29.88. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £7.18 that is £43K to £57K a year per listing.
- Average price
- £7.18under the $15 to $100 sweet spot
- Price range
- £0.86–£29.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £43K–£57K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
8% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #983 within Chocolate Candy. It carries 2,139 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 92%
- Out of stock, average day
- 14.7%
- Average rank
- #983in Chocolate Candy
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,139per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Choc products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Maltesers Chocolate Bulk Gift Box Milk Chocolate & Honeycomb 310g with Light & Crispy Malt Centre Ideal for Gifting Teachers Gifts Movie Night Sharing & Parties
- Price
- £3.81
- Rating
- 4.7/5
- Reviews
- 1,813
- Age
- 6y ago

Maltesers Milk Chocolate Sweets Sharing Bag 158g Chocolate Sweets with Crunchy Malt Centre Milk Chocolate Candy Chocolate Gift Bag Sharing Snacks & Hamper Filler
- Price
- £2.37
- Rating
- 4.7/5
- Reviews
- 701
- Age
- 4y ago

Maltesers Chocolate Pouch 93 g
- Price
- £1.51
- Rating
- 4.8/5
- Reviews
- 3,118
- Age
- 9y ago

Maltesers Milk Chocolate & Honeycomb Fun Size Bag 11 x 19.5g - Chocolate Multipack Sweets & Candy Treats - Chocolate Sharing Snacks For Party Bag Gift Travel & Work Breaks
- Price
- £2.76
- Rating
- 4.4/5
- Reviews
- 556
- Age
- 3y ago

Maltesers Milk Chocolate Gift Box 110g Crunchy Honeycomb Centre Chocolate Sweets Light Treat for Movie Night Thank You Gift Teachers Gifts Snacking & Hamper Fillers
- Price
- £1.86
- Rating
- 4.7/5
- Reviews
- 13,042
- Age
- 6y ago
Trending
estimated 90-day click momentum
Maltesers Milk Chocolate Pouch Bag 93g
- Price
- £2.14
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

White Maltesers White Chocolate & Honeycomb Chocolate Treat 74g Pouch
- Price
- £1.56
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 1y ago

Maltesers Milk Chocolate & Honeycomb Fun Size Bag 11 x 19.5g - Chocolate Multipack Sweets & Candy Treats - Chocolate Sharing Snacks For Party Bag Gift Travel & Work Breaks
- Price
- £2.76
- Rating
- 4.4/5
- Reviews
- 556
- Age
- 3y ago

Maltesers Milk Chocolate Sweets Sharing Bag 158g Chocolate Sweets with Crunchy Malt Centre Milk Chocolate Candy Chocolate Gift Bag Sharing Snacks & Hamper Filler
- Price
- £2.37
- Rating
- 4.7/5
- Reviews
- 701
- Age
- 4y ago

Malteasers Chocolate Bouquet Hamper - The Perfect Chocolate Gift
- Price
- £29.88
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 4y ago
Newest
by launch date
White Maltesers White Chocolate & Honeycomb Chocolate Treat 74g Pouch
- Price
- £1.56
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 1y ago

Maltesers Milk Chocolate Pouch Bag 93g
- Price
- £2.14
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

Maltesers Milk Chocolate & Honeycomb Fun Size Bag 11 x 19.5g - Chocolate Multipack Sweets & Candy Treats - Chocolate Sharing Snacks For Party Bag Gift Travel & Work Breaks
- Price
- £2.76
- Rating
- 4.4/5
- Reviews
- 556
- Age
- 3y ago

Maltesers Milk Chocolate Sweets Sharing Bag 158g Chocolate Sweets with Crunchy Malt Centre Milk Chocolate Candy Chocolate Gift Bag Sharing Snacks & Hamper Filler
- Price
- £2.37
- Rating
- 4.7/5
- Reviews
- 701
- Age
- 4y ago

Malteasers Chocolate Bouquet Hamper - The Perfect Chocolate Gift
- Price
- £29.88
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
82
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Maltesers98%
- Sweetie Bouquets2%
Demand
Choc search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Dec · busiest ÷ quietest = 7.6×
Search terms
Top Choc search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- maltesers938K/yr
- maltesers box63K/yr
- maltesers gift box150K/yr
- malteasers37K/yr
- maltesers truffles40K/yr
- malteser28K/yr
- chocolate maltesers10K/yr
- malteaser9K/yr
- maltesers gift8K/yr
- malteesers6K/yr
Reviews and returns
What reviews say buyers love and hate about Choc
We read the reviews and the return reasons for every product selling here.
“not many in for the high price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Choc questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









