Is choc profitable to sell on Amazon United Kingdom?

The niche generates £566K/yr across 12 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (39/100).

How competitive is the choc niche?

2 brands and 82 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in choc?

Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.1%.

When does demand for choc peak?

Demand peaks in Mar–Apr–May–Jun–Dec; the busiest month runs 7.6× the quietest.

What does it cost to enter the choc niche?

Listings span £0.86–£29.88; the average listing price is £7.18 (sweet spot $15–$100). The average incumbent carries 2,139 reviews — the moat a new listing must climb.

choc

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Market size

Good£566K

£566K/yr · 1.3M searches

Price range

Good£0.86–£29.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,138.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.18

avg listing price — sweet spot $15–$100

Competition

Bad82%

top-5 click share — a locked-up shelf

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, choc is a £566K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun–Dec. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

choc market data

Units sold / yr: 150K–200K; avg 6,000–8,000/product
Revenue / yr: £1.1M–£1.4M; units × avg price
Conversion rate: 5.9%
Avg BSR: #983
Page quality: 0%
Prime: 92%
Sponsored: 8%
Out of stock: 14.7%
Avg brand age: 41 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Maltesers98%
Sweetie Bouquets2%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -22.8% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Dec · busiest ÷ quietest = 7.6×

Open Trend

Top choc search terms

maltesers938K/yr -22.1%8.5% conv.
maltesers box63K/yr +52.4%5.9% conv.
maltesers gift box150K/yr -61.0%3.6% conv.
malteasers37K/yr -13.5%9.2% conv.
maltesers truffles40K/yr -21.7%6.1% conv.
malteser28K/yr -32.4%3.8% conv.
chocolate maltesers10K/yr -16.4%4.7% conv.
malteaser9K/yr -33.1%4.5% conv.
maltesers gift8K/yr +7.0%2.6% conv.
malteesers6K/yr -14.4%5.5% conv.

All search terms

Top choc products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maltesers Chocolate Bulk Gift Box Milk Chocolate & Honeycomb 310g with Light & Crispy Malt Centre Ideal for Gifting Teachers Gifts Movie Night Sharing & Parties

Maltesers£3.814.7★1,813 rev

Maltesers Milk Chocolate Sweets Sharing Bag 158g Chocolate Sweets with Crunchy Malt Centre Milk Chocolate Candy Chocolate Gift Bag Sharing Snacks & Hamper Filler

Maltesers£2.374.7★701 rev

Maltesers Chocolate Pouch 93 g

Maltesers£1.514.8★3,118 rev

Maltesers Milk Chocolate & Honeycomb Fun Size Bag 11 x 19.5g - Chocolate Multipack Sweets & Candy Treats - Chocolate Sharing Snacks For Party Bag Gift Travel & Work Breaks

Maltesers£2.764.4★556 rev

Maltesers Milk Chocolate Gift Box 110g Crunchy Honeycomb Centre Chocolate Sweets Light Treat for Movie Night Thank You Gift Teachers Gifts Snacking & Hamper Fillers

Maltesers£1.864.7★13,042 rev

Newest

by launch date

White Maltesers White Chocolate & Honeycomb Chocolate Treat 74g Pouch

Maltesers£1.5676 rev

1y ago

Maltesers Milk Chocolate Pouch Bag 93g

Maltesers£2.1430 rev

1y ago

Maltesers Milk Chocolate & Honeycomb Fun Size Bag 11 x 19.5g - Chocolate Multipack Sweets & Candy Treats - Chocolate Sharing Snacks For Party Bag Gift Travel & Work Breaks

Maltesers£2.76556 rev

3y ago

Maltesers Milk Chocolate Sweets Sharing Bag 158g Chocolate Sweets with Crunchy Malt Centre Milk Chocolate Candy Chocolate Gift Bag Sharing Snacks & Hamper Filler

Maltesers£2.37701 rev

4y ago

Malteasers Chocolate Bouquet Hamper - The Perfect Chocolate Gift

Sweetie Bouquets£29.8870 rev

4y ago

What buyers say about choc

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“Delicious treat”

Value For Money29%

“Fair price”

Quality-Overall10%

“Good quality”

Sweetness5%

“Yummy chocolate”

Gifting Purpose4%

“Present and my guest Loved them”

Size-Overall3%

“Great size”

Advertised Vs Actual Product3%

“As expected”

Crispiness3%

“Lovely malty, crispy balls covered in chocolate”

Freshness2%

“Very fresh and delivered fast”

Flavor1%

“as they are very addictive”

What buyers complain about

Value For Money22%

“not many in for the high price”

Taste-Overall14%

“Not quite the same taste as usual”

Quality-Overall10%

“These are cheap low quality”

Storage Temperature10%

“obviously aren't stored properly by this merchant”

Size-Overall8%

“Smaller box than expected”

Chunk/Clump/Collection5%

“Do not buy these were stuck together soft”

Durability3%

“Don't last long”

Advertised Vs Actual Product3%

“DO NOT BUY MISLEADING”

Smell3%

“all of them smell like perfume/soap”

Stale/Rotten/Spoiled3%

“not as fresh as expected”

Common questions

Is choc profitable to sell on Amazon United Kingdom?: The niche generates £566K/yr across 12 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (39/100).
How competitive is the choc niche?: 2 brands and 82 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in choc?: Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.1%.
When does demand for choc peak?: Demand peaks in Mar–Apr–May–Jun–Dec; the busiest month runs 7.6× the quietest.
What does it cost to enter the choc niche?: Listings span £0.86–£29.88; the average listing price is £7.18 (sweet spot $15–$100). The average incumbent carries 2,139 reviews — the moat a new listing must climb.