How competitive is the Choc niche on Amazon United Kingdom?

2 brands and 82 sellers compete in Choc on Amazon United Kingdom. The top 5 Choc products take 82% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Choc?

Choc buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Choc niche?

Choc sells for £7.18 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.86–£29.88. The average incumbent carries 2,139 reviews — the moat a new listing must climb.

Choc

brand-locked demand (top 5 brands take 100% of clicks) — Choc doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Choc profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Choc is a £566K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun–Dec. Verdict: Skip it — 39/100.

Choc: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.8% over the last 90 days and 5.9% of searches end in a purchase.

£566K

revenue / yr

Units sold / yr200K

Search volume / yr-22.8%1.3M

Conversion rate5.9%

Avg price£7.18

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 82

Top-5 product click share82%

Open market0%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Top Choc products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Maltesers Chocolate Bulk Gift Box Milk Chocolate & Honeycomb 310g with Light & Crispy Malt Centre Ideal for Gifting Teachers Gifts Movie Night Sharing & Parties

Price: £3.81
Rating: 4.7/5
Reviews: 1,813
Age: 6y ago

Maltesers Milk Chocolate Sweets Sharing Bag 158g Chocolate Sweets with Crunchy Malt Centre Milk Chocolate Candy Chocolate Gift Bag Sharing Snacks & Hamper Filler

Price: £2.37
Rating: 4.7/5
Reviews: 701
Age: 4y ago

Maltesers Chocolate Pouch 93 g

Price: £1.51
Rating: 4.8/5
Reviews: 3,118
Age: 9y ago

Maltesers Milk Chocolate & Honeycomb Fun Size Bag 11 x 19.5g - Chocolate Multipack Sweets & Candy Treats - Chocolate Sharing Snacks For Party Bag Gift Travel & Work Breaks

Price: £2.76
Rating: 4.4/5
Reviews: 556
Age: 3y ago

Maltesers Milk Chocolate Gift Box 110g Crunchy Honeycomb Centre Chocolate Sweets Light Treat for Movie Night Thank You Gift Teachers Gifts Snacking & Hamper Fillers

Price: £1.86
Rating: 4.7/5
Reviews: 13,042
Age: 6y ago

Newest

by launch date

White Maltesers White Chocolate & Honeycomb Chocolate Treat 74g Pouch

Price: £1.56
Rating: 4.4/5
Reviews: 76
Age: 1y ago

Maltesers Milk Chocolate Pouch Bag 93g

Price: £2.14
Rating: 4.6/5
Reviews: 30
Age: 1y ago

Maltesers Milk Chocolate & Honeycomb Fun Size Bag 11 x 19.5g - Chocolate Multipack Sweets & Candy Treats - Chocolate Sharing Snacks For Party Bag Gift Travel & Work Breaks

Price: £2.76
Rating: 4.4/5
Reviews: 556
Age: 3y ago

Maltesers Milk Chocolate Sweets Sharing Bag 158g Chocolate Sweets with Crunchy Malt Centre Milk Chocolate Candy Chocolate Gift Bag Sharing Snacks & Hamper Filler

Price: £2.37
Rating: 4.7/5
Reviews: 701
Age: 4y ago

Malteasers Chocolate Bouquet Hamper - The Perfect Chocolate Gift

Price: £29.88
Rating: 4.4/5
Reviews: 70
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Maltesers98%
Sweetie Bouquets2%

Choc demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR5.9%Products12Brands2Top 5 Brands100%OOS Rate14.7%Rating4.6★Reviews2,139Avg BSR#983

Peak months: Mar, Apr, May, Jun, Dec · busiest ÷ quietest = 7.6×

Top Choc search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

maltesers938K/yr -22.1%8.5% conv.
maltesers box63K/yr +52.4%5.9% conv.
maltesers gift box150K/yr -61.0%3.6% conv.
malteasers37K/yr -13.5%9.2% conv.
maltesers truffles40K/yr -21.7%6.1% conv.
malteser28K/yr -32.4%3.8% conv.
chocolate maltesers10K/yr -16.4%4.7% conv.
malteaser9K/yr -33.1%4.5% conv.
maltesers gift8K/yr +7.0%2.6% conv.
malteesers6K/yr -14.4%5.5% conv.

What reviews say buyers love and hate about Choc

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall31%

“Delicious treat”

Value For Money29%

“Fair price”

Quality-Overall10%

“Good quality”

Sweetness5%

“Yummy chocolate”

Gifting Purpose4%

“Present and my guest Loved them”

What buyers complain about

80% of reviews

Value For Money22%

“not many in for the high price”

Taste-Overall14%

“Not quite the same taste as usual”

Quality-Overall10%

“These are cheap low quality”

Storage Temperature10%

“obviously aren't stored properly by this merchant”

Size-Overall8%

“Smaller box than expected”

Common Choc questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Choc 39/100 on Amazon United Kingdom — Skip it. The niche generates £566K/yr across 12 tracked products. Search demand moved -22.8% over the last 90 days.