chips
Worth a lookShows searches that convert (20.9% search→purchase), but prices mostly outside the sweet spot ($1.19–$4.39) keeps it on the watch list.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Review moat
Good593.39avg incumbent reviews — the moat a new listing must climb
Market size
Good£563K£563K/yr · 986K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Avg price
Bad£2.73avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.19–£4.39cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chips is a £563K/yr Amazon United Kingdom market (986K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chips market data
- Units sold / yr
- 200K–250K
- avg 4,000–5,000/product
- Revenue / yr
- £546K–£683K
- units × avg price
- Conversion rate
- 20.9%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 1.4%
- Avg brand age
- 57 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
38
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
33%
Top 20: 72%
Open market
1%
- Morrisons45%
- McCain33%
- Iceland12%
- BIRDS EYE7%
- Harry Ramsden's2%
- Lamb Weston1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top chips search terms
- chips583K/yr
- frozen chips174K/yr
- chips frozen143K/yr
- chip32K/yr
- oven chips34K/yr
- crinkle cut chips6K/yr
- crinkle chips4K/yr
- morrisons chips3K/yr
- crinkle2K/yr
- oven chips frozen4K/yr
Top chips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Steak Cut Chips 1.2kg (Frozen)
Morrisons£1.954.4★2,626 rev
Morrisons Thin Cut French Fries 1.2kg
Morrisons£2.104.4★3,432 rev
Morrisons Outrageously Crispy Straight Cut Chips 750g
Morrisons£2.364.2★8 rev
MCCAIN GASTRO CHIPS 600g
McCain£2.884.6★75 rev
Morrisons Limited Edition Salt & Pepper Fries 600g
Morrisons£1.874.2★19 rev
Newest
by launch dateMorrisons Outrageously Crispy Straight Cut Chips 750g
Morrisons£2.368 rev
Morrisons Limited Edition Salt & Pepper Fries 600g
Morrisons£1.8719 rev
Morrisons Outrageously Crispy French Fries 750g
Morrisons£2.3313 rev
Birds Eye Crispy Chips 1.45kg
BIRDS EYE£3.5057 rev
MCCAIN GASTRO CHIPS 600g
McCain£2.8875 rev
Trending
90-day click momentumMorrisons Limited Edition Salt & Pepper Fries 600g
Morrisons£1.874.2★
Morrisons Thin Cut French Fries 1.2kg
Morrisons£2.104.4★
Morrisons Outrageously Crispy Straight Cut Chips 750g
Morrisons£2.364.2★
McCain Southern Fries 750g
McCain£2.384.3★
McCain Home Chips Straight Cut 1.2kg (Frozen)
McCain£2.844.5★
What buyers say about chips
What buyers praise and complain about, mined from review topics.What buyers love
“Great chips”
“Great taste”
“Good quality ideal for having with home made burgers”
“Great value”
“Delicious and easy to cook in the oven”
“Quick and easy to cook with a decent flavour”
“Nice flavour and look nice”
“Packed well with frozen ice underneath to keep frozen for longer super fast delivery great deal”
“Salt and pepper chips”
“Easily the nicest smelling”
What buyers complain about
“These have become very expensive”
“Tasteless”
“not the best”
“It makes a McDonalds Happy Meal portion of chips look big”
“Also the chips themselves appear to be coated in fat before cooking”
“Also the chips themselves appear to be coated in fat before cooking”
“zero texture”
“Mislead by photo”
“dry with no flavor”
“Not crispy despite cooking directly to the instructions”
Common questions
- Is chips profitable to sell on Amazon United Kingdom?
- The niche generates £563K/yr across 44 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the chips niche?
- 7 brands and 38 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in chips?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- When does demand for chips peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the chips niche?
- Listings span £1.19–£4.39; the average listing price is £2.73 (sweet spot $15–$100). The average incumbent carries 593 reviews — the moat a new listing must climb.