Skip to content

Chips

Maybe

Buyers convert on 20.9% of searches. But prices span $1.19–$4.39, mostly outside the sweet spot, so Chips is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£563K/yr986K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
33%top-5 click share · 7 brands · 38 sellers

Flapen Score

Chips against its category

The dotted line is the Grocery average. Past it, Chips is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chips 986K times last year and spent an estimated £563K. The top 5 brands take 98% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

20.9% of searches ended in a purchase last week.

Shoppers searched for this 986K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £563K a year.

Searches, last 12 months
986K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
20.9%
Market size, estimated
£563Ka year
Peak month
November1.3× the quietest month
Top search term
chips583K searches a year

02 · Price

A sale here is worth £2.73.

Listings sell for £2.73 on average, from £1.19 to £4.39. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At £2.73 that is £11K to £14K a year per listing.

Average price
£2.73under the $15 to $100 sweet spot
Price range
£1.19–£4.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
4,000–5,000
Revenue per listing a year
£11K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #41 within Frozen. It carries 593 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#41in Frozen
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
593per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£23K£45K£68K£90K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

38

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

33%

Top 20: 72%

Open market

1%

  • Morrisons45%
  • McCain33%
  • Iceland12%
  • BIRDS EYE7%
  • Harry Ramsden's2%
  • Lamb Weston1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Chips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chips583K/yr
  • frozen chips174K/yr
  • chips frozen143K/yr
  • chip32K/yr
  • oven chips34K/yr
  • crinkle cut chips6K/yr
  • crinkle chips4K/yr
  • morrisons chips3K/yr
  • crinkle2K/yr
  • oven chips frozen4K/yr

Reviews and returns

What reviews say buyers love and hate about Chips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%+0.16

These have become very expensive

We always used to have different. more expensive

perhaps the price being a bit high

Taste-Overall15%−0.08

Tasteless

Found them quite tasteless and dry

Just taste like dirty potato skins

Quality-Overall11%−0.01

not the best

Quality not so great

Rubbish

Size-Overall10%−0.10

It makes a McDonalds Happy Meal portion of chips look big

To small for price

not the biggest bag

Oily/Greasy7%−0.10

Also the chips themselves appear to be coated in fat before cooking

Very fatty

Taste of nothing except oil

Love

Crispiness30%+2.66

Great chips

Really nice crispy

crispy chips

Taste-Overall26%−0.08

Great taste

Seasoned tasty chips

Great Chips

Quality-Overall8%−0.01

Good quality ideal for having with home made burgers

Good quality

Very good product quite happy with the standard thank you very much for begging

Value For Money7%+0.16

Great value

Good value

Well worth it

Baking5%+0.58

Delicious and easy to cook in the oven

Good for oven

Best ever oven chips

FAQ

Common Chips questions

Answered from the same tracked data.