Chips
MaybeBuyers convert on 20.9% of searches. But prices span $1.19–$4.39, mostly outside the sweet spot, so Chips is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £563K/yr986K searches / yr
- 90-day growth
- -0.8%search demand this quarter
- Competition
- 33%top-5 click share · 7 brands · 38 sellers
Flapen Score
Chips against its category
The dotted line is the Grocery average. Past it, Chips is stronger. Inside it, weaker.
Market
The Chips market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chips 986K times last year and spent an estimated £563K. The top 5 brands take 98% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
20.9% of searches ended in a purchase last week.
Shoppers searched for this 986K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £563K a year.
- Searches, last 12 months
- 986K
- Growth, 90 days vs prior 90
- -0.8%
- Conversion, latest week
- 20.9%
- Market size, estimated
- £563Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- chips583K searches a year
02 · Price
A sale here is worth £2.73.
Listings sell for £2.73 on average, from £1.19 to £4.39. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At £2.73 that is £11K to £14K a year per listing.
- Average price
- £2.73under the $15 to $100 sweet spot
- Price range
- £1.19–£4.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #41 within Frozen. It carries 593 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #41in Frozen
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 593per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Chips products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Steak Cut Chips 1.2kg (Frozen)
- Price
- £1.95
- Rating
- 4.4/5
- Reviews
- 2,626
- Age
- 10y ago

Morrisons Thin Cut French Fries 1.2kg
- Price
- £2.10
- Rating
- 4.4/5
- Reviews
- 3,432
- Age
- 10y ago

Morrisons Outrageously Crispy Straight Cut Chips 750g
- Price
- £2.36
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 4mo ago

MCCAIN GASTRO CHIPS 600g
- Price
- £2.88
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 1y ago

Morrisons Limited Edition Salt & Pepper Fries 600g
- Price
- £1.87
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 4mo ago
Trending
90-day click momentum
Morrisons Limited Edition Salt & Pepper Fries 600g
- Price
- £1.87
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 4mo ago

Morrisons Thin Cut French Fries 1.2kg
- Price
- £2.10
- Rating
- 4.4/5
- Reviews
- 3,432
- Age
- 10y ago

Morrisons Outrageously Crispy Straight Cut Chips 750g
- Price
- £2.36
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 4mo ago

McCain Southern Fries 750g
- Price
- £2.38
- Rating
- 4.3/5
- Reviews
- 126
- Age
- 10y ago

McCain Home Chips Straight Cut 1.2kg (Frozen)
- Price
- £2.84
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
Newest
by launch date
Morrisons Outrageously Crispy Straight Cut Chips 750g
- Price
- £2.36
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 4mo ago

Morrisons Limited Edition Salt & Pepper Fries 600g
- Price
- £1.87
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 4mo ago

Morrisons Outrageously Crispy French Fries 750g
- Price
- £2.33
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 4mo ago

Birds Eye Crispy Chips 1.45kg
- Price
- £3.50
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 8mo ago

MCCAIN GASTRO CHIPS 600g
- Price
- £2.88
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
7 falling
Sellers
38
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
33%
Top 20: 72%
Open market
1%
- Morrisons45%
- McCain33%
- Iceland12%
- BIRDS EYE7%
- Harry Ramsden's2%
- Lamb Weston1%
- Open — no brand owns it (1 brand, 1%)
Demand
Chips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Chips search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chips583K/yr
- frozen chips174K/yr
- chips frozen143K/yr
- chip32K/yr
- oven chips34K/yr
- crinkle cut chips6K/yr
- crinkle chips4K/yr
- morrisons chips3K/yr
- crinkle2K/yr
- oven chips frozen4K/yr
Reviews and returns
What reviews say buyers love and hate about Chips
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
These have become very expensive
We always used to have different. more expensive
perhaps the price being a bit high
Tasteless
Found them quite tasteless and dry
Just taste like dirty potato skins
not the best
Quality not so great
Rubbish
It makes a McDonalds Happy Meal portion of chips look big
To small for price
not the biggest bag
Also the chips themselves appear to be coated in fat before cooking
Very fatty
Taste of nothing except oil
Love
Great chips
Really nice crispy
crispy chips
Great taste
Seasoned tasty chips
Great Chips
Good quality ideal for having with home made burgers
Good quality
Very good product quite happy with the standard thank you very much for begging
Great value
Good value
Well worth it
Delicious and easy to cook in the oven
Good for oven
Best ever oven chips
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chips questions
Answered from the same tracked data.









