How competitive is the Chips niche on Amazon United Kingdom?

7 brands and 38 sellers compete in Chips on Amazon United Kingdom. The top 5 Chips products take 33% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Chips?

Chips buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Chips niche?

Chips sells for £2.73 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.19–£4.39. The average incumbent carries 593 reviews — the moat a new listing must climb.

Chips

Chips shows searches that convert (20.9% search→purchase), but prices mostly outside the sweet spot ($1.19–$4.39) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Chips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chips is a £563K/yr Amazon United Kingdom market (986K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 55/100.

Chips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.8% over the last 90 days and 20.9% of searches end in a purchase.

£563K

revenue / yr

Units sold / yr250K

Search volume / yr-0.8%986K

Conversion rate20.9%

Avg price£2.73

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 38

Top-5 product click share33%

Open market2%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 44 products

Top Chips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Steak Cut Chips 1.2kg (Frozen)

Price: £1.95
Rating: 4.4/5
Reviews: 2,626
Age: 10y ago

Morrisons Thin Cut French Fries 1.2kg

Price: £2.10
Rating: 4.4/5
Reviews: 3,432
Age: 10y ago

Morrisons Outrageously Crispy Straight Cut Chips 750g

Price: £2.36
Rating: 4.2/5
Reviews: 8
Age: 4mo ago

MCCAIN GASTRO CHIPS 600g

Price: £2.88
Rating: 4.6/5
Reviews: 75
Age: 1y ago

Morrisons Limited Edition Salt & Pepper Fries 600g

Price: £1.87
Rating: 4.2/5
Reviews: 19
Age: 4mo ago

Newest

by launch date

Morrisons Outrageously Crispy Straight Cut Chips 750g

Price: £2.36
Rating: 4.2/5
Reviews: 8
Age: 4mo ago

Morrisons Limited Edition Salt & Pepper Fries 600g

Price: £1.87
Rating: 4.2/5
Reviews: 19
Age: 4mo ago

Morrisons Outrageously Crispy French Fries 750g

Price: £2.33
Rating: 4.0/5
Reviews: 13
Age: 4mo ago

Birds Eye Crispy Chips 1.45kg

Price: £3.50
Rating: 4.8/5
Reviews: 57
Age: 8mo ago

MCCAIN GASTRO CHIPS 600g

Price: £2.88
Rating: 4.6/5
Reviews: 75
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

33%

Top 20: 72%

Open market

Morrisons45%
McCain33%
Iceland12%
BIRDS EYE7%
Harry Ramsden's2%
Lamb Weston1%
Open — no brand owns it (1 brand, 1%)

Chips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume986KCVR20.9%Products44Brands7Top 5 Brands98%OOS Rate1.4%Rating4.5★Reviews593Avg BSR#41

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Chips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chips583K/yr -4.9%18.6% conv.
frozen chips174K/yr +8.5%20.9% conv.
chips frozen143K/yr -2.6%25.0% conv.
chip32K/yr +37.6%1.6% conv.
oven chips34K/yr -1.3%19.5% conv.
crinkle cut chips6K/yr +25.5%22.8% conv.
crinkle chips4K/yr -23.4%25.1% conv.
morrisons chips3K/yr +12.0%17.0% conv.
crinkle2K/yr +6.0%7.3% conv.
oven chips frozen4K/yr -7.2%8.9% conv.

What reviews say buyers love and hate about Chips

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Crispiness30%

“Great chips”

Taste-Overall26%

“Great taste”

Quality-Overall8%

“Good quality ideal for having with home made burgers”

Value For Money7%

“Great value”

Baking5%

“Delicious and easy to cook in the oven”

What buyers complain about

80% of reviews

Value For Money16%

“These have become very expensive”

Taste-Overall15%

“Tasteless”

Quality-Overall11%

“not the best”

Size-Overall10%

“It makes a McDonalds Happy Meal portion of chips look big”

Oily/Greasy7%

“Also the chips themselves appear to be coated in fat before cooking”

Common Chips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chips 55/100 on Amazon United Kingdom — Worth a look. The niche generates £563K/yr across 44 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -0.8% over the last 90 days.