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Chips

Maybe

Buyers convert on 20.9% of searches. But prices span $1.19–$4.39, mostly outside the sweet spot, so Chips is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£563K/yr986K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
33%top-5 click share · 7 brands · 38 sellers

Flapen Score

Chips against its category

The dotted line is the Grocery average. Past it, Chips is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chips 986K times last year and spent an estimated £563K. The top 5 brands take 98% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 20.9% of those searches ended in a purchase.

Shoppers searched for this 986K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £563K a year.

Searches, last 12 months
986K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
20.9%
Market size, estimated
£563Ka year
Peak month
November1.3× the quietest month
Top search term
chips583K searches a year

02 · Price

A sale here is worth £2.73.

Listings sell for £2.73 on average, from £1.19 to £4.39. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At £2.73 that is £11K to £14K a year per listing.

Average price
£2.73under the $15 to $100 sweet spot
Price range
£1.19–£4.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
4,000–5,000
Revenue per listing a year
£11K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #41 within Frozen. It carries 593 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#41in Frozen
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
593per listing
Listings tracked
44

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Chips products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£23K£45K£68K£90K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

38

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

33%

Top 20: 72%

Open market

1%

  • Morrisons45%
  • McCain33%
  • Iceland12%
  • BIRDS EYE7%
  • Harry Ramsden's2%
  • Lamb Weston1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Chips search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chips583K/yr
  • frozen chips174K/yr
  • chips frozen143K/yr
  • chip32K/yr
  • oven chips34K/yr
  • crinkle cut chips6K/yr
  • crinkle chips4K/yr
  • morrisons chips3K/yr
  • crinkle2K/yr
  • oven chips frozen4K/yr

Reviews and returns

What reviews say buyers love and hate about Chips

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Crispiness”
16%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“These have become very expensive”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Chips questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data