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Chipotle in Adobo Sauce

Fail

Prices span $4.79–$13.20, mostly outside the sweet spot, so Chipotle in Adobo Sauce is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£74K/yr54K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
83%top-5 click share · 10 brands · 29 sellers

Flapen Score

Chipotle in Adobo Sauce against its category

The dotted line is the Grocery average. Past it, Chipotle in Adobo Sauce is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chipotle in Adobo Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chipotle in Adobo Sauce 54K times last year and spent an estimated £74K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

15.2% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
15.2%
Market size, estimated
£74Ka year
Peak month
October2.1× the quietest month
Top search term
chipotle in adobo sauce38K searches a year

02 · Price

A sale here is worth £9.09.

Listings sell for £9.09 on average, from £4.79 to £13.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £9.09 that is £5K to £7K a year per listing.

Average price
£9.09under the $15 to $100 sweet spot
Price range
£4.79–£13.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #156 within Condiments & Sauces. It carries 517 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
1.0%
Average rank
#156in Condiments & Sauces
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
517per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Chipotle in Adobo Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

29

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

9%

  • Generic27%
  • La Costeña22%
  • JD18%
  • APG Fine Foods12%
  • El Yucateco7%
  • CHILLI MASH CO.4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Chipotle in Adobo Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Chipotle in Adobo Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chipotle in adobo sauce38K/yr
  • la costena4K/yr
  • adobo sauce4K/yr
  • chipotle peppers in adobo sauce3K/yr
  • chipotle in adobo2K/yr
  • chipotle peppers2K/yr

Reviews and returns

What reviews say buyers love and hate about Chipotle in Adobo Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spiciness30%+0.82

The spice level is mild

spicy then don't even try this

Flavor30%−0.03

Not much flavour

the flavour level is off the chain

Size-Overall20%−0.09

Small container

Value For Money10%0.00

but quite expensive

Love

Taste-Overall25%+2.73

Nice tasting mild chillies

they taste just as good as out the tin

Amazing taste

Flavor24%−0.03

The flavour it added to my chilli was fantastic

Great Flavor

Great chilli sauce

Spiciness20%+0.82

spicy

Nice tasting mild chillies

Love this makes the best chilli

Quality-Overall10%+0.88

Great quality

Fantastic product

This is the best brand for me

Value For Money7%0.00

Good value for money

Excellent product at a great price

Well worth buying

FAQ

Common Chipotle in Adobo Sauce questions

Answered from the same tracked data.