chipotle in adobo sauce
Skip itPrices mostly outside the sweet spot ($4.79–$13.20) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Review moat
Good516.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.09avg listing price — sweet spot $15–$100
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Market size
Bad£74K£74K/yr · 54K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad£4.79–£13.20cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chipotle in adobo sauce is a £74K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chipotle in adobo sauce market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £73K–£91K
- units × avg price
- Conversion rate
- 15.2%
- Avg BSR
- #156
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 67%
- Out of stock
- 1.0%
- Avg brand age
- 59 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
29
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
9%
- Generic27%
- La Costeña22%
- JD18%
- APG Fine Foods12%
- El Yucateco7%
- CHILLI MASH CO.4%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -4.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Top chipotle in adobo sauce search terms
- chipotle in adobo sauce38K/yr
- la costena4K/yr
- adobo sauce4K/yr
- chipotle peppers in adobo sauce3K/yr
- chipotle in adobo2K/yr
- chipotle peppers2K/yr
Top chipotle in adobo sauce products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Costena Chipotle in Adobo Sauce 199g Cans Mexican Spicy Chipotle Chillies (3 x 199g (pack of 3))
Generic£9.994.8★54 rev
La Costena Chipotles Peppers In Adobo Sauce 199g
La Costeña£4.794.7★4,802 rev
La Costena Chipotle Peppers in Adobo Sauce 199g x3 Pack - Smoky Mexican Chipotle Peppers for Tacos Marinades Burritos & Cooking
JD£7.714.4★9 rev
La Costena Bundle of 3 x La Costena Chipotles Peppers In Adobo Sauce 199g
APG Fine Foods£9.724.1★337 rev
MexGrocer Clemente Jacques Chipotle Peppers in Adobo Sauce 210 g (Pack of 3)
El Yucateco£8.144.8★388 rev
Newest
by launch dateLa Costena Chipotle Peppers in Adobo Sauce 199g x3 Pack - Smoky Mexican Chipotle Peppers for Tacos Marinades Burritos & Cooking
JD£7.719 rev
Mexican Chilli Bundle - 3-Pack of 75g Cultura Del Chile Dried Chillies: Ancho Guajillo & La Costena Chipotle in Adobo 199g - Authentic Mexican Flavours
Cultura Del Chile£13.0517 rev
Clemente Jacques Chipotle in Adobo 210g Smoky & Spicy Peppers for Mexican Cooking Marinades and Sauces (3 x 210g)
Generic£8.9123 rev
La Costena Chipotle in Adobo Sauce 199g Cans Mexican Spicy Chipotle Chillies (3 x 199g (pack of 3))
Generic£9.9954 rev
BUB Mexican Chilli Kit | Tajín Chillies & Chipotle | Recipe Guide
Bub£13.20233 rev
Trending
90-day click momentumLa Costena Chipotle Peppers in Adobo Sauce 199g x3 Pack - Smoky Mexican Chipotle Peppers for Tacos Marinades Burritos & Cooking
JD£7.714.4★
La Costena Chipotle in Adobo Sauce 199g Cans Mexican Spicy Chipotle Chillies (3 x 199g (pack of 3))
Generic£9.994.8★
Mexican Chilli Bundle - 3-Pack of 75g Cultura Del Chile Dried Chillies: Ancho Guajillo & La Costena Chipotle in Adobo 199g - Authentic Mexican Flavours
Cultura Del Chile£13.054.8★
BUB Mexican Chilli Kit | Tajín Chillies & Chipotle | Recipe Guide
Bub£13.204.8★
MexGrocer Clemente Jacques Chipotle Peppers in Adobo Sauce 210 g (Pack of 3)
El Yucateco£8.144.8★
What buyers say about chipotle in adobo sauce
What buyers praise and complain about, mined from review topics.What buyers love
“Nice tasting mild chillies”
“The flavour it added to my chilli was fantastic”
“spicy”
“Great quality”
“Good value for money”
“Too good to be true - good advertised price”
“Easy to use”
“very useful to keep in the cupboard for quick cooking”
“am thrilled to find them available in the UK”
“Totally yum in a chicken sandwich baguette- fantastic store cupboard standby”
What buyers complain about
“The spice level is mild”
“Not much flavour”
“Small container”
“but quite expensive”
Common questions
- Is chipotle in adobo sauce profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the chipotle in adobo sauce niche?
- 10 brands and 29 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in chipotle in adobo sauce?
- Top complaints mined from reviews: Spiciness, Flavor, Size-Overall. The return rate is 0.1%.
- When does demand for chipotle in adobo sauce peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the chipotle in adobo sauce niche?
- Listings span £4.79–£13.20; the average listing price is £9.09 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.