chinese seasoning
Worth a lookShows low returns (0.0%), but a small market ($41K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great167.86avg incumbent reviews — the moat a new listing must climb
Avg price
Great£14.98avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Price range
Okay£1.17–£25.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£41K£41K/yr · 42K searches
According to Flapen's Amazon United Kingdom niche tracking, chinese seasoning is a £41K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chinese seasoning market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £45K–£60K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 75%
- Out of stock
- 1.9%
- Avg brand age
- 67 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
34
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
48%
Top 20: 92%
Open market
10%
- MRC46%
- Tongmaster12%
- Mister Marinade11%
- Flava it10%
- Flava6%
- Honeyberry5%
- Open — no brand owns it (5 brands, 10%)
Top chinese seasoning search terms
- mrc seasoning11K/yr
- chinese seasoning10K/yr
- chinese marinade powder7K/yr
- chinese marinade4K/yr
- chinese glaze4K/yr
- chinese spices4K/yr
- mrc3K/yr
Top chinese seasoning products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MRC Chinese Glaze 2.5kg Chinese Seasoning for Meat & Vegetables Ideal Chinese Marinade for BBQs Star Anise Ginger & Cinnamon Spices (Packing May Vary)
MRC£22.054.8★717 rev
MISTER MARINADE Chinese Meat Glaze Marinade & BBQ Rub 200g A Sweet Savoury Oriental Glaze with A Rich Distinctive 5 Spice Aroma and Flavour
Mister Marinade£5.884.5★219 rev
Flava it Chinese Marinade 420 g Pack of 12
Flava it£11.664.7★451 rev
Flava It Chinese Marinade 35g
Flava£1.174.5★248 rev
Chinese Glaze 100g - BBQ Rubs and Seasoning for Meat Chicken Beef Pork Lamb Fish Burger Sausage Cheese Vegetable Tofu - All Purpose Dried Spices Powder Blend - Mixed Barbecue Rub Grill Marinade
Honeyberry£4.784.4★81 rev
Newest
by launch date
Schwartz Air Fryer Sweet & Sticky Chinese BBQ Seasoning Drum 125g
Schwartz£2.3239 rev
Chinese - Meat Rub - Glaze 400g
Tongmaster£7.2228 rev
Oriental Chinese - 5 Minute Marinade - Meat Rub - Glaze 400g
Tongmaster£7.1739 rev
Chinese - Meat Rub - Glaze 100g
Tongmaster£4.7620 rev
Harry Harvey Chinese Meat Glaze 200g | Spice Seasoning & Marinade for Chicken Pork Beef Lamb & Fish | Authentic Takeaway Style Ribs & Char Siu Flavour | Butchers BBQ Rub & Cooking Spice Mix
HARRY HARVEY£5.98193 rev
Trending
90-day click momentumChinese - Meat Rub - Glaze 400g
Tongmaster£7.224.6★
MISTER MARINADE Meat Glaze Marinade Big Value 400g BBQ Seasoning (Chinese)
Mister Marinade£9.424.6★
MRC Sticky Maple Glaze 2.5kg Maple Bacon Seasoning Marinade Suitable for Pork Chicken Pork Ribs Roast Ham & Gammon
MRC£25.524.6★
MISTER MARINADE Chinese Meat Glaze Marinade & BBQ Rub 200g A Sweet Savoury Oriental Glaze with A Rich Distinctive 5 Spice Aroma and Flavour
Mister Marinade£5.884.5★
MRC BBQ Glaze 2.5kg Professional BBQ Seasoning for Meat Poultry & Fish Sweet & Smoky Bulk Marinade Free from MSG Preservatives & Artificial Additives Made in Manchester
MRC£20.674.6★
What buyers say about chinese seasoning
What buyers praise and complain about, mined from review topics.What buyers love
“So tasty”
“Reliable consistent flavouring”
“Good value”
“No complaints”
“Easy to use”
“As described”
“Smells incredible”
“Looked good colour”
“Great sauce”
“Excellent same as Chinese shop”
What buyers complain about
“Waste of money”
“Tasteless”
“It is absolutely massive”
“trust me it comes out to die for with the most amazing gravy in the bottom no salt needed we dont have it any other way”
“Lacks the A&O flavour slap”
“Awful product”
“I was a little concerned at first as it was very pink”
“with moisture it turned red as expected”
Common questions
- Is chinese seasoning profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 28 tracked products. 90-day search growth is +24.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the chinese seasoning niche?
- 11 brands and 34 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in chinese seasoning?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.0%.
- What does it cost to enter the chinese seasoning niche?
- Listings span £1.17–£25.52; the average listing price is £14.98 (sweet spot $15–$100). The average incumbent carries 168 reviews — the moat a new listing must climb.