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Chinese Seasoning

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $41K a year here, so Chinese Seasoning is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£41K/yr42K searches / yr
90-day growth
+24.9%search demand this quarter
Competition
48%top-5 click share · 11 brands · 34 sellers

Flapen Score

Chinese Seasoning against its category

The dotted line is the Grocery average. Past it, Chinese Seasoning is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chinese Seasoning market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chinese Seasoning 42K times last year and spent an estimated £41K. The top 5 brands take 84% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+24.9%
Conversion, latest week
6.6%
Market size, estimated
£41Ka year
Top search term
mrc seasoning11K searches a year

02 · Price

A sale here is worth £14.98.

Listings sell for £14.98 on average, from £1.17 to £25.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.98 that is £0 to £1K a year per listing.

Average price
£14.98under the $15 to $100 sweet spot
Price range
£1.17–£25.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #59 within Condiments & Sauces. It carries 168 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
89%
Out of stock, average day
1.9%
Average rank
#59in Condiments & Sauces
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
168per listing
Listings tracked
28

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Chinese Seasoning products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

34

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

10%

  • MRC46%
  • Tongmaster12%
  • Mister Marinade11%
  • Flava it10%
  • Flava6%
  • Honeyberry5%
  • Open — no brand owns it (5 brands, 10%)

Search terms

Top Chinese Seasoning search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mrc seasoning11K/yr
  • chinese seasoning10K/yr
  • chinese marinade powder7K/yr
  • chinese marinade4K/yr
  • chinese glaze4K/yr
  • chinese spices4K/yr
  • mrc3K/yr

Reviews and returns

What reviews say buyers love and hate about Chinese Seasoning

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%−0.13

Waste of money

Overpriced

expensive

Taste-Overall22%−0.06

Tasteless

tasteless

Very bland taste

Size-Overall7%+0.39

It is absolutely massive

The tub is much larger than expected

Salt Content7%−0.03

trust me it comes out to die for with the most amazing gravy in the bottom no salt needed we dont have it any other way

i would have been better just usin fresh garling parsley and salt,of ll the MRC glazes this is the worst

Flavor3%+1.67

Lacks the A&O flavour slap

Love

Taste-Overall32%−0.06

So tasty

Good food

Love the taste of this sauce

Flavor22%+1.67

Reliable consistent flavouring

Great flavour

Very nice flavour adds a nice taste to pork

Value For Money13%−0.13

Good value

Great value for money

Good value for money

Quality-Overall9%+1.04

No complaints

Excellent product

Good Quality

Ease Of Use4%+0.37

Easy to use

Compact package easy to use

Use is so easy

FAQ

Common Chinese Seasoning questions

Answered from the same tracked data.