Chinese Leaf
FailThe top 5 brands take 100% of clicks, so Chinese Leaf is a Fail.
- Flapen Score
- 30 / 100Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 4630
- Market size
- £30K/yr84K searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 92%top-5 click share · 3 brands · 6 sellers
Flapen Score
Chinese Leaf against its category
The dotted line is the Grocery average. Past it, Chinese Leaf is stronger. Inside it, weaker.
Market
The Chinese Leaf market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chinese Leaf 84K times last year and spent an estimated £30K. All 3 brands take every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
24.7% of searches ended in a purchase last week.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 24.7%
- Market size, estimated
- £30Ka year
- Top search term
- pak choi31K searches a year
02 · Price
A sale here is worth £1.42.
Listings sell for £1.42 on average, from £0.75 to £1.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £1.42 that is £4K to £4K a year per listing.
- Average price
- £1.42under the $15 to $100 sweet spot
- Price range
- £0.75–£1.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £4K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 1,371 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1in Fresh & Chilled
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,371per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Chinese Leaf products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Pak Choi 200 g
- Price
- £1.35
- Rating
- 4.5/5
- Reviews
- 1,134
- Age
- 9y ago

by Amazon Pak Choi 250g
- Price
- £1.44
- Rating
- 4.6/5
- Reviews
- 355
- Age
- 4y ago

Morrisons Chinese Leaf
- Price
- £1.50
- Rating
- 4.7/5
- Reviews
- 745
- Age
- 9y ago

by Amazon Chinese Leaf Single
- Price
- £1.38
- Rating
- 4.7/5
- Reviews
- 298
- Age
- 4y ago

Morrisons Baby Corn 125 g
- Price
- £1.49
- Rating
- 4.6/5
- Reviews
- 1,662
- Age
- 9y ago
Trending
90-day click momentum
Morrisons Chinese Leaf
- Price
- £1.50
- Rating
- 4.7/5
- Reviews
- 745
- Age
- 9y ago

by Amazon Pak Choi 250g
- Price
- £1.44
- Rating
- 4.6/5
- Reviews
- 355
- Age
- 4y ago

Morrisons Pak Choi 200 g
- Price
- £1.35
- Rating
- 4.5/5
- Reviews
- 1,134
- Age
- 9y ago

Morrisons Salad Onions
- Price
- £0.75
- Rating
- 4.6/5
- Reviews
- 6,453
- Age
- 9y ago

Morrisons Choi Sum 200g
- Price
- £1.74
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 2y ago
Newest
by launch date
Morrisons Choi Sum 200g
- Price
- £1.74
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 2y ago

by Amazon Pak Choi 250g
- Price
- £1.44
- Rating
- 4.6/5
- Reviews
- 355
- Age
- 4y ago

by Amazon Chinese Leaf Single
- Price
- £1.38
- Rating
- 4.7/5
- Reviews
- 298
- Age
- 4y ago

Morrisons Pak Choi 200 g
- Price
- £1.35
- Rating
- 4.5/5
- Reviews
- 1,134
- Age
- 9y ago

Morrisons Chinese Leaf
- Price
- £1.50
- Rating
- 4.7/5
- Reviews
- 745
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Morrisons64%
- by Amazon33%
- Curious2%
Demand
Chinese Leaf search demand
Weekly searches over the year. Pick a range.
Search terms
Top Chinese Leaf search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pak choi31K/yr
- pak16K/yr
- chinese leaf11K/yr
- chinese cabbage7K/yr
- bok5K/yr
- choi7K/yr
- bok choy4K/yr
- bok choi2K/yr
Reviews and returns
What reviews say buyers love and hate about Chinese Leaf
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
good not great
Dont buy these for kimchi, low quality
Average
This was not pleasant to eat as it was mostly woody stalks and some leafs
out of season tend to be bland
At first glance these looked so pale
the portion size is quite small
Love
Arrived beautifully fresh and green
fresh as was expected
fresh and green
Tasty when they are fresh
Tasty
Yummy
Nice and fresh, crispy perfect
Easy to bung on, sweet and crunchy to eat
Fresh, crispy and packed with flavour
Nice flavour
they gave a nice mild onion flavour without being too strong
flavourful
happy to recommend due to good quality
Good quality, good size, nice flavour, fresh and green
Quality and quantity very good
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chinese Leaf questions
Answered from the same tracked data.









