chinese leaf
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,370.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 84K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Avg price
Bad£1.42avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.75–£1.74cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chinese leaf is a £30K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chinese leaf market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- £43K–£57K
- units × avg price
- Conversion rate
- 24.7%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Morrisons64%
- by Amazon33%
- Curious2%
Demand
Weekly Amazon search volume, last 22 weeks — -19.9% search growth over the last 90 days.Top chinese leaf search terms
- pak choi31K/yr
- pak16K/yr
- chinese leaf11K/yr
- chinese cabbage7K/yr
- bok5K/yr
- choi7K/yr
- bok choy4K/yr
- bok choi2K/yr
Top chinese leaf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
What buyers say about chinese leaf
What buyers praise and complain about, mined from review topics.What buyers love
“Arrived beautifully fresh and green”
“Tasty when they are fresh”
“Nice and fresh, crispy perfect”
“Nice flavour”
“happy to recommend due to good quality”
“Lovel Green ends with white bulb”
“Great value fir money”
“As healthy vegetable portions go, a favourite”
“Value, and as expected tasted mild, slightly sweet and did the trick”
“Texture great”
What buyers complain about
“good not great”
“This was not pleasant to eat as it was mostly woody stalks and some leafs”
“out of season tend to be bland”
“At first glance these looked so pale”
“the portion size is quite small”
Common questions
- Is chinese leaf profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 8 tracked products. 90-day search growth is -19.9%. Flapen's verdict: Skip it (30/100).
- How competitive is the chinese leaf niche?
- 3 brands and 6 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chinese leaf?
- Top complaints mined from reviews: Quality-Overall, Taste-Overall, Stale/Rotten/Spoiled. The return rate is 0.0%.
- What does it cost to enter the chinese leaf niche?
- Listings span £0.75–£1.74; the average listing price is £1.42 (sweet spot $15–$100). The average incumbent carries 1,371 reviews — the moat a new listing must climb.