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Chinese Leaf

Fail

The top 5 brands take 100% of clicks, so Chinese Leaf is a Fail.

Flapen Score
30
30 / 100
Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 46
Market size
£30K/yr84K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
92%top-5 click share · 3 brands · 6 sellers

Flapen Score

Chinese Leaf against its category

The dotted line is the Grocery average. Past it, Chinese Leaf is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chinese Leaf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chinese Leaf 84K times last year and spent an estimated £30K. All 3 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

24.7% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
24.7%
Market size, estimated
£30Ka year
Top search term
pak choi31K searches a year

02 · Price

A sale here is worth £1.42.

Listings sell for £1.42 on average, from £0.75 to £1.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £1.42 that is £4K to £4K a year per listing.

Average price
£1.42under the $15 to $100 sweet spot
Price range
£0.75–£1.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£4K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 1,371 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1in Fresh & Chilled
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,371per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Morrisons64%
  • by Amazon33%
  • Curious2%

Demand

Chinese Leaf search demand

Weekly searches over the year. Pick a range.

2K1KFeb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Chinese Leaf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pak choi31K/yr
  • pak16K/yr
  • chinese leaf11K/yr
  • chinese cabbage7K/yr
  • bok5K/yr
  • choi7K/yr
  • bok choy4K/yr
  • bok choi2K/yr

Reviews and returns

What reviews say buyers love and hate about Chinese Leaf

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%−0.17

good not great

Dont buy these for kimchi, low quality

Average

Taste-Overall17%−0.03

This was not pleasant to eat as it was mostly woody stalks and some leafs

Stale/Rotten/Spoiled8%−0.05

out of season tend to be bland

Color8%0.00

At first glance these looked so pale

Size-Overall4%+0.12

the portion size is quite small

Love

Freshness48%+3.69

Arrived beautifully fresh and green

fresh as was expected

fresh and green

Taste-Overall13%−0.03

Tasty when they are fresh

Tasty

Yummy

Crispiness11%+0.75

Nice and fresh, crispy perfect

Easy to bung on, sweet and crunchy to eat

Fresh, crispy and packed with flavour

Flavor10%−0.01

Nice flavour

they gave a nice mild onion flavour without being too strong

flavourful

Quality-Overall4%−0.17

happy to recommend due to good quality

Good quality, good size, nice flavour, fresh and green

Quality and quantity very good

FAQ

Common Chinese Leaf questions

Answered from the same tracked data.