Chinese Food
FailThe top 5 brands take 100% of clicks, so Chinese Food is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £646K/yr716K searches / yr
- 90-day growth
- -27.1%search demand this quarter
- Competition
- 86%top-5 click share · 4 brands · 29 sellers
Flapen Score
Chinese Food against its category
The dotted line is the Grocery average. Past it, Chinese Food is stronger. Inside it, weaker.
Market
The Chinese Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chinese Food 716K times last year and spent an estimated £646K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 18.1% of those searches ended in a purchase.
Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £646K a year.
- Searches, last 12 months
- 716K
- Growth, 90 days vs prior 90
- -27.1%
- Conversion, latest week
- 18.1%
- Market size, estimated
- £646Ka year
- Top search term
- msg390K searches a year
02 · Price
A sale here is worth £4.99.
Listings sell for £4.99 on average, from £2.93 to £7.48. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 15,000 to 20,000 of them. At £4.99 that is £75K to £100K a year per listing.
- Average price
- £4.99under the $15 to $100 sweet spot
- Price range
- £2.93–£7.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £75K–£100K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Herbs, Spices & Seasonings. It carries 1,542 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Herbs, Spices & Seasonings
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,542per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Chinese Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MSG Fine | Monosodium Glutamate | Umami Seasoning | Premium Quality | Authentic | No Additives (100G)
- Price
- £3.18
- Rating
- 4.6/5
- Reviews
- 3,928
- Age
- 3y ago

Aji-No-Moto Monosodium Glutamate 200 g
- Price
- £3.25
- Rating
- 4.7/5
- Reviews
- 5,438
- Age
- 10y ago

The Worldwide Mint MSG Fine (200g/7.05oz) Monosodium Glutamate | Umami Seasoning | Premium Quality | Authentic | No Additives (200G)
- Price
- £3.70
- Rating
- 4.6/5
- Reviews
- 774
- Age
- 3y ago

MSG Fine (900G / 31.75oz) | Monosodium Glutamate | Umami Seasoning | Premium Quality | Authentic | No Additives
- Price
- £6.34
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 2y ago

Ajinomoto Monosodium Glutamate 1 kg
- Price
- £6.85
- Rating
- 4.8/5
- Reviews
- 2,838
- Age
- 10y ago
Trending
estimated 90-day click momentum
Chiquo MSG Fine 1kg | Monosodium Glutamate | GMO Free & Vegan Friendly | Premium Quality Flavour Enhancer | Versatile Ingredient for Asian and Global Dishes
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago

Chiquo MSG Fine 200g | Monosodium Glutamate | Premium Quality Flavour Enhancer | Versatile Ingredient for Asian and Global Dishes
- Price
- £3.47
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 1y ago

MSG Fine (900G / 31.75oz) | Monosodium Glutamate | Umami Seasoning | Premium Quality | Authentic | No Additives
- Price
- £6.34
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 2y ago

Chiquo MSG Fine 100g - Monosodium Glutamate | Authentic Asian Flavour Enhancer | Premium Quality | Resealable Pouch
- Price
- £2.93
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 1y ago

The Worldwide Mint MSG Fine (200g/7.05oz) Monosodium Glutamate | Umami Seasoning | Premium Quality | Authentic | No Additives (200G)
- Price
- £3.70
- Rating
- 4.6/5
- Reviews
- 774
- Age
- 3y ago
Newest
by launch date
Chiquo MSG Fine 1kg | Monosodium Glutamate | GMO Free & Vegan Friendly | Premium Quality Flavour Enhancer | Versatile Ingredient for Asian and Global Dishes
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago

Chiquo MSG Fine 100g - Monosodium Glutamate | Authentic Asian Flavour Enhancer | Premium Quality | Resealable Pouch
- Price
- £2.93
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 1y ago

Chiquo MSG Fine 200g | Monosodium Glutamate | Premium Quality Flavour Enhancer | Versatile Ingredient for Asian and Global Dishes
- Price
- £3.47
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 1y ago

MSG Fine (1KG / 35.27) | Monosodium Glutamate | Umami Seasoning | Premium Quality | Authentic | No Additives
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 2y ago

MSG Fine (900G / 31.75oz) | Monosodium Glutamate | Umami Seasoning | Premium Quality | Authentic | No Additives
- Price
- £6.34
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
29
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- The Worldwide Mint61%
- Ajinomoto27%
- CHIQUO8%
- LOTUS BRAND4%
- Open — no brand owns it (0%)
Demand
Chinese Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 7.9× · 9 of 12 months tracked
Search terms
Top Chinese Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- msg390K/yr
- msg for chinese food149K/yr
- chinese food58K/yr
- msg seasoning48K/yr
- monosodium glutamate34K/yr
- msg for cooking16K/yr
- msg powder8K/yr
- chinese cooking ingredients6K/yr
- smg4K/yr
- smg seasoning3K/yr
Reviews and returns
What reviews say buyers love and hate about Chinese Food
We read the reviews and the return reasons for every product selling here.
“It was far too salty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chinese Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









