Chilli Powder
FailPrices span $1.17–$9.71, mostly outside the sweet spot, so Chilli Powder is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £49K/yr100K searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 49%top-5 click share · 10 brands · 68 sellers
Flapen Score
Chilli Powder against its category
The dotted line is the Grocery average. Past it, Chilli Powder is stronger. Inside it, weaker.
Market
The Chilli Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chilli Powder 100K times last year and spent an estimated £49K. The top 5 brands take 89% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
14.9% of searches ended in a purchase last week.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 14.9%
- Market size, estimated
- £49Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- chilli powder67K searches a year
02 · Price
A sale here is worth £3.31.
Listings sell for £3.31 on average, from £1.17 to £9.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £3.31 that is £2K to £2K a year per listing.
- Average price
- £3.31under the $15 to $100 sweet spot
- Price range
- £1.17–£9.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Herbs, Spices & Seasonings. It carries 227 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #78in Herbs, Spices & Seasonings
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 227per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Chilli Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Old India Extra Hot Chilli Powder 1 Kg
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 414
- Age
- 12y ago

Rajah Spices Chilli Powder | Lal Mirch Powder | Mirch Powder | Chilli | Red Chilli Powder | Hot Chilli Powder | (1kg)
- Price
- £5.23
- Rating
- 4.6/5
- Reviews
- 954
- Age
- 5y ago

Morrisons Mild Chilli Powder 45g
- Price
- £1.20
- Rating
- 4.6/5
- Reviews
- 280
- Age
- 8y ago

Schwartz Chilli Powder Medium Heat Ready to Use 400g
- Price
- £5.65
- Rating
- 4.6/5
- Reviews
- 307
- Age
- 15y ago

Morrisons Hot Chilli Powder 47g
- Price
- £1.19
- Rating
- 4.5/5
- Reviews
- 230
- Age
- 7y ago
Trending
90-day click momentum
Laila Extra Hot Chili Powder Hot Chilli Powder for Cooking Bold & Spicy Seasoning 100 g (Pack of 1)
- Price
- £1.69
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Laila Chilli Powder Red Chilli Spice for Cooking Fine Ground Chilli Seasoning for Everyday Dishes 300 g (Pack of 1)
- Price
- £3.21
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago

Indus Extra Chilli Hot Powder 100g
- Price
- £1.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Indus Chilli Powder 100g
- Price
- £1.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Kashmiri Chilli Powder (100g/3.52oz) | Red Chilli Powder |Vegan and Gluten Free | 100% Natural | Authentic | No Additives | kashmiri Red Chili Powder for Cooking in Resealable Zip Lock Pouch
- Price
- £4.32
- Rating
- 4.6/5
- Reviews
- 366
- Age
- 4y ago
Newest
by launch date
Laila Extra Hot Chili Powder Hot Chilli Powder for Cooking Bold & Spicy Seasoning 100 g (Pack of 1)
- Price
- £1.69
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Laila Chilli Powder Red Chilli Spice for Cooking Fine Ground Chilli Seasoning for Everyday Dishes 300 g (Pack of 1)
- Price
- £3.21
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago

Indus Chilli Powder 100g
- Price
- £1.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Indus Extra Chilli Hot Powder 100g
- Price
- £1.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Mothers SpiceX Kashmiri Red Chilli Powder | Mild Heat & Vibrant Color | 100% Pure & Natural | No Additives | Available in 50g 100g 200g 425g (50g)
- Price
- £5.96
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
68
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
7%
- Old India33%
- Morrisons18%
- Schwartz18%
- Rajah15%
- indus5%
- TRS3%
- Open — no brand owns it (4 brands, 7%)
Demand
Chilli Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Chilli Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chilli powder67K/yr
- red chilli powder9K/yr
- hot chilli powder10K/yr
- mild chilli powder6K/yr
- chilli powder 1kg4K/yr
- chili powder5K/yr
Reviews and returns
What reviews say buyers love and hate about Chilli Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
ALLERGENS NOT DISCLOSED
no 'May Contain Traces of' allergens
Not really hot
This is NOT mild - maybe not the hottest
almost no flavour at all
No flavour, not much heat either
Not proper Kashmiri chill, ridiculously hot and no flavour
Beware ingredients
Description/images state nothing about any gluten containing ingredients
other undesireable ingredients
Its expensive from local market
Love
Quality hot stuff
Excellent product
Quality is fine
Gives a nice spicy moderately hot flavour
Wonderful spice
Nice n spicy
It is also good value
Decent price for a massive container
Good value for money
so I reckon it's strong in flavour
Great flavour in a long-lasting pack
Delicious flavour
As advertised
As described
Exactly what I ordered
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chilli Powder questions
Answered from the same tracked data.









