How competitive is the Chilli Powder niche on Amazon United Kingdom?

10 brands and 68 sellers compete in Chilli Powder on Amazon United Kingdom. The top 5 Chilli Powder products take 49% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Chilli Powder?

Chilli Powder buyers on Amazon United Kingdom complain most about Allergies, Spiciness, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Chilli Powder niche?

Chilli Powder sells for £3.31 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.17–£9.71. The average incumbent carries 227 reviews — the moat a new listing must climb.

Chilli Powder

prices mostly outside the sweet spot ($1.17–$9.71) — Chilli Powder doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Chilli Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chilli Powder is a £49K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 44/100.

Chilli Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.4% over the last 90 days and 14.9% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr20K

Search volume / yr-14.4%100K

Conversion rate14.9%

Avg price£3.31

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers10 · 68

Top-5 product click share49%

Open market11%

Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 29 products

Top Chilli Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Old India Extra Hot Chilli Powder 1 Kg

Price: £7.70
Rating: 4.6/5
Reviews: 414
Age: 12y ago

Rajah Spices Chilli Powder | Lal Mirch Powder | Mirch Powder | Chilli | Red Chilli Powder | Hot Chilli Powder | (1kg)

Price: £5.23
Rating: 4.6/5
Reviews: 954
Age: 5y ago

Morrisons Mild Chilli Powder 45g

Price: £1.20
Rating: 4.6/5
Reviews: 280
Age: 8y ago

Schwartz Chilli Powder Medium Heat Ready to Use 400g

Price: £5.65
Rating: 4.6/5
Reviews: 307
Age: 15y ago

Morrisons Hot Chilli Powder 47g

Price: £1.19
Rating: 4.5/5
Reviews: 230
Age: 7y ago

Newest

by launch date

Laila Extra Hot Chili Powder Hot Chilli Powder for Cooking Bold & Spicy Seasoning 100 g (Pack of 1)

Price: £1.69
Rating: 5.0/5
Reviews: 3
Age: 4mo ago

Laila Chilli Powder Red Chilli Spice for Cooking Fine Ground Chilli Seasoning for Everyday Dishes 300 g (Pack of 1)

Price: £3.21
Rating: 4.0/5
Reviews: 2
Age: 4mo ago

Indus Chilli Powder 100g

Price: £1.26
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Indus Extra Chilli Hot Powder 100g

Price: £1.27
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Mothers SpiceX Kashmiri Red Chilli Powder | Mild Heat & Vibrant Color | 100% Pure & Natural | No Additives | Available in 50g 100g 200g 425g (50g)

Price: £5.96
Rating: 4.5/5
Reviews: 103
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

Old India33%
Morrisons18%
Schwartz18%
Rajah15%
indus5%
TRS3%
Open — no brand owns it (4 brands, 7%)

Chilli Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume100KCVR14.9%Products29Brands10Top 5 Brands89%OOS Rate0.0%Rating4.6★Reviews227Avg BSR#78

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Chilli Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chilli powder67K/yr -13.3%15.6% conv.
red chilli powder9K/yr -9.7%7.6% conv.
hot chilli powder10K/yr -18.4%12.0% conv.
mild chilli powder6K/yr -32.6%13.2% conv.
chilli powder 1kg4K/yr +13.7%11.9% conv.
chili powder5K/yr -25.9%13.8% conv.

What reviews say buyers love and hate about Chilli Powder

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Quality-Overall30%

“Quality hot stuff”

Spiciness17%

“Gives a nice spicy moderately hot flavour”

Value For Money13%

“It is also good value”

Flavor12%

“so I reckon it's strong in flavour”

Advertised Vs Actual Product9%

“As advertised”

What buyers complain about

79% of reviews

Allergies17%

“ALLERGENS NOT DISCLOSED”

Spiciness17%

“Not really hot”

Flavor17%

“almost no flavour at all”

Ingredients-Overall11%

“Beware ingredients”

Value For Money6%

“Its expensive from local market”

Common Chilli Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chilli Powder 44/100 on Amazon United Kingdom — Skip it. The niche generates £49K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -14.4% over the last 90 days.