chilli powder
Skip itPrices mostly outside the sweet spot ($1.17–$9.71) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Great227.45avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 100K searches
Avg price
Bad£3.31avg listing price — sweet spot $15–$100
Price range
Bad£1.17–£9.71cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chilli powder is a £49K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chilli powder market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £50K–£66K
- units × avg price
- Conversion rate
- 14.9%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 31%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
68
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
7%
- Old India33%
- Morrisons18%
- Schwartz18%
- Rajah15%
- indus5%
- TRS3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -14.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top chilli powder search terms
- chilli powder67K/yr
- red chilli powder9K/yr
- hot chilli powder10K/yr
- mild chilli powder6K/yr
- chilli powder 1kg4K/yr
- chili powder5K/yr
Top chilli powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Old India Extra Hot Chilli Powder 1 Kg
Old India£7.704.6★414 rev
Rajah Spices Chilli Powder | Lal Mirch Powder | Mirch Powder | Chilli | Red Chilli Powder | Hot Chilli Powder | (1kg)
Rajah£5.234.6★954 rev
Morrisons Mild Chilli Powder 45g
Morrisons£1.204.6★280 rev
Schwartz Chilli Powder Medium Heat Ready to Use 400g
Schwartz£5.654.6★307 rev
Morrisons Hot Chilli Powder 47g
Morrisons£1.194.5★230 rev
Newest
by launch date
Laila Extra Hot Chili Powder Hot Chilli Powder for Cooking Bold & Spicy Seasoning 100 g (Pack of 1)
LAILA£1.693 rev
Laila Chilli Powder Red Chilli Spice for Cooking Fine Ground Chilli Seasoning for Everyday Dishes 300 g (Pack of 1)
LAILA£3.212 rev
Indus Chilli Powder 100g
indus£1.260 rev
Indus Extra Chilli Hot Powder 100g
indus£1.270 rev
Mothers SpiceX Kashmiri Red Chilli Powder | Mild Heat & Vibrant Color | 100% Pure & Natural | No Additives | Available in 50g 100g 200g 425g (50g)
Mother's SpiceX£5.96103 rev
Trending
90-day click momentumLaila Extra Hot Chili Powder Hot Chilli Powder for Cooking Bold & Spicy Seasoning 100 g (Pack of 1)
LAILA£1.695.0★
Laila Chilli Powder Red Chilli Spice for Cooking Fine Ground Chilli Seasoning for Everyday Dishes 300 g (Pack of 1)
LAILA£3.214.0★
Indus Extra Chilli Hot Powder 100g
indus£1.270.0★
Indus Chilli Powder 100g
indus£1.260.0★
Kashmiri Chilli Powder (100g/3.52oz) | Red Chilli Powder |Vegan and Gluten Free | 100% Natural | Authentic | No Additives | kashmiri Red Chili Powder for Cooking in Resealable Zip Lock Pouch
The Worldwide Mint£4.324.6★
What buyers say about chilli powder
What buyers praise and complain about, mined from review topics.What buyers love
“Quality hot stuff”
“Gives a nice spicy moderately hot flavour”
“It is also good value”
“so I reckon it's strong in flavour”
“As advertised”
“apart from my curry tasted good :”
“Its versatile and its easy to use and its good value for money”
“Smoky sweet & a good colour”
“Nice colour, not actually cooked with it yet”
“found the same pack in a local Asian store for £1.80 so will buy locally in future”
What buyers complain about
“ALLERGENS NOT DISCLOSED”
“Not really hot”
“almost no flavour at all”
“Beware ingredients”
“Its expensive from local market”
“taste just not right for me”
“does not mention this in the ingredients description”
“The only thing Id improve is the bag isnt resealable”
Common questions
- Is chilli powder profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the chilli powder niche?
- 10 brands and 68 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in chilli powder?
- Top complaints mined from reviews: Allergies, Spiciness, Flavor. The return rate is 0.0%.
- When does demand for chilli powder peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the chilli powder niche?
- Listings span £1.17–£9.71; the average listing price is £3.31 (sweet spot $15–$100). The average incumbent carries 227 reviews — the moat a new listing must climb.