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Chilli Powder

Fail

Prices span $1.17–$9.71, mostly outside the sweet spot, so Chilli Powder is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£49K/yr100K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
49%top-5 click share · 10 brands · 68 sellers

Flapen Score

Chilli Powder against its category

The dotted line is the Grocery average. Past it, Chilli Powder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chilli Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chilli Powder 100K times last year and spent an estimated £49K. The top 5 brands take 89% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
14.9%
Market size, estimated
£49Ka year
Peak month
February1.4× the quietest month
Top search term
chilli powder67K searches a year

02 · Price

A sale here is worth £3.31.

Listings sell for £3.31 on average, from £1.17 to £9.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £3.31 that is £2K to £2K a year per listing.

Average price
£3.31under the $15 to $100 sweet spot
Price range
£1.17–£9.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Herbs, Spices & Seasonings. It carries 227 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#78in Herbs, Spices & Seasonings
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
227per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Chilli Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 rising

Sellers

68

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

7%

  • Old India33%
  • Morrisons18%
  • Schwartz18%
  • Rajah15%
  • indus5%
  • TRS3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Chilli Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Chilli Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chilli powder67K/yr
  • red chilli powder9K/yr
  • hot chilli powder10K/yr
  • mild chilli powder6K/yr
  • chilli powder 1kg4K/yr
  • chili powder5K/yr

Reviews and returns

What reviews say buyers love and hate about Chilli Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies17%−0.16

ALLERGENS NOT DISCLOSED

no 'May Contain Traces of' allergens

Spiciness17%+0.72

Not really hot

This is NOT mild - maybe not the hottest

Flavor17%−0.03

almost no flavour at all

No flavour, not much heat either

Not proper Kashmiri chill, ridiculously hot and no flavour

Ingredients-Overall11%−0.10

Beware ingredients

Description/images state nothing about any gluten containing ingredients

other undesireable ingredients

Value For Money6%+1.43

Its expensive from local market

Love

Quality-Overall30%+0.35

Quality hot stuff

Excellent product

Quality is fine

Spiciness17%+0.72

Gives a nice spicy moderately hot flavour

Wonderful spice

Nice n spicy

Value For Money13%+1.43

It is also good value

Decent price for a massive container

Good value for money

Flavor12%−0.03

so I reckon it's strong in flavour

Great flavour in a long-lasting pack

Delicious flavour

Advertised Vs Actual Product9%+0.86

As advertised

As described

Exactly what I ordered

FAQ

Common Chilli Powder questions

Answered from the same tracked data.