Chilli Oil
Chilli Oil shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Chilli Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Chilli Oil is a £549K/yr Amazon United Kingdom market (609K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb–Jun. Verdict: Worth a look — 57/100.
Chilli Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -32.3% over the last 90 days and 11.4% of searches end in a purchase.
£549K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 33 products
Top Chilli Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Laoganma Crispy Chilli in Oil 210g (Pack of 3)
- Price
- £8.97
- Rating
- 4.5/5
- Reviews
- 812
- Age
- 5y ago

Laogan ma Crispy Chilli in Oil 670g
- Price
- £11.15
- Rating
- 4.6/5
- Reviews
- 1,520
- Age
- 6y ago

Crispy Chilli Oil 210g Spicy Chilli Crisp Hot Sauce Jar - Savoury Crunchy Texture | Authentic Chinese Umami Condiment for Noodles Rice Stir-Fries and dips
- Price
- £6.41
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 5mo ago

WaNaHong Laoganma Crispy Chilli in Oil (Pack of 4)
- Price
- £12.12
- Rating
- 4.6/5
- Reviews
- 484
- Age
- 6y ago

Laoganma Crispy Chilli Oil 1 Pack (210g Each) Chinese Chilli Oil with Crunchy Texture and Premium Ingredients for Cooking Dipping and Topping
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 1mo ago
Trending
90-day click momentum
Crispy Chilli Oil 210g Spicy Chilli Crisp Hot Sauce Jar - Savoury Crunchy Texture | Authentic Chinese Umami Condiment for Noodles Rice Stir-Fries and dips
- Price
- £6.41
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 5mo ago

Lao Gan Ma Crispy Chilli Oil 210g (Pack of 2) Spicy Chilli Oil with Crispy Soybeans | Authentic Chinese Chilli Sauce | Perfect for Noodles Rice & Dumplings | Crispy Texture with Soybeans
- Price
- £7.58
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 3mo ago

Blissify - Lao gań ma Crispy Chilli Oil 210g Each (Pack of 3) Famous Chinese Spicy Chilli Oil for Cooking Dipping and Topping
- Price
- £8.89
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 8mo ago

Lee Kum Kee Chiu Chow Chilli Oil Vegan No Added MSG Preservatives or Colouring 170 g (Pack of 3)
- Price
- £7.82
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 8mo ago

Blue Nile Foods Chilli Oil Variety Pack 210g Crispy & Peanut Flavour Chinese Chilli Oils Crunchy Spicy Condiments Perfect for Stir-Fries Noodles Rice Dips & More Vegan & No Gluten 2-Pack
- Price
- £14.72
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 3y ago
Newest
by launch date
Laoganma Crispy Chilli Oil 1 Pack (210g Each) Chinese Chilli Oil with Crunchy Texture and Premium Ingredients for Cooking Dipping and Topping
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 1mo ago

Lao Gan Ma Crispy Chilli Oil 210g (Pack of 2) Spicy Chilli Oil with Crispy Soybeans | Authentic Chinese Chilli Sauce | Perfect for Noodles Rice & Dumplings | Crispy Texture with Soybeans
- Price
- £7.58
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 3mo ago

Crispy Chilli Oil 210g Spicy Chilli Crisp Hot Sauce Jar - Savoury Crunchy Texture | Authentic Chinese Umami Condiment for Noodles Rice Stir-Fries and dips
- Price
- £6.41
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 5mo ago

Lee Kum Kee Chiu Chow Chilli Oil Vegan No Added MSG Preservatives or Colouring 170 g (Pack of 3)
- Price
- £7.82
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 8mo ago

Blissify - Lao gań ma Crispy Chilli Oil 210g Each (Pack of 3) Famous Chinese Spicy Chilli Oil for Cooking Dipping and Topping
- Price
- £8.89
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 rising
Sellers
102
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
41%
Top 20: 86%
Open market
31%
- LAO GAN MA31%
- Lee Kum Kee10%
- Zen Group9%
- EDE Group7%
- Blissify6%
- WaNaHong6%
Chilli Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Jun · busiest ÷ quietest = 1.9×
Top Chilli Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- chilli oil206K/yr
- crispy chilli oil115K/yr
- chilli crisp69K/yr
- laoganma crispy chilli oil39K/yr
- crispy chili oil10K/yr
- chili crisp20K/yr
- chili oil22K/yr
- chilli crunch16K/yr
- lao gan ma21K/yr
- lao gan ma crispy chilli oil16K/yr
What reviews say buyers love and hate about Chilli Oil
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Absolutely delicious”
“Not too hot or spicy”
“Amazing flavour”
“It's a consistent quality product”
“Good crunch”
What buyers complain about
62% of reviews“not as spicy as I expected”
“Its mostly oil”
“Didn't like the taste”
“Also think its quite overpriced”
“This is not the flavor I had in mind”
Common Chilli Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









