Chilli Oil
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -32.3% this quarter, so Chilli Oil is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £549K/yr609K searches / yr
- 90-day growth
- -32.3%search demand this quarter
- Competition
- 41%top-5 click share · 18 brands · 102 sellers
Flapen Score
Chilli Oil against its category
The dotted line is the Grocery average. Past it, Chilli Oil is stronger. Inside it, weaker.
Market
The Chilli Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chilli Oil 609K times last year and spent an estimated £549K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb–Jun. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 11.4% of those searches ended in a purchase.
Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £549K a year.
- Searches, last 12 months
- 609K
- Growth, 90 days vs prior 90
- -32.3%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £549Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- chilli oil206K searches a year
02 · Price
A sale here is worth £7.88.
Listings sell for £7.88 on average, from £2.42 to £16.84. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £7.88 that is £16K to £20K a year per listing.
- Average price
- £7.88under the $15 to $100 sweet spot
- Price range
- £2.42–£16.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £16K–£20K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #220 within Condiments & Sauces. It carries 553 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 67%
- Out of stock, average day
- 5.0%
- Average rank
- #220in Condiments & Sauces
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 553per listing
- Listings tracked
- 33
04 · Newcomers
3 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 12
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Chilli Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Laoganma Crispy Chilli in Oil 210g (Pack of 3)
- Price
- £8.97
- Rating
- 4.5/5
- Reviews
- 812
- Age
- 5y ago

Laogan ma Crispy Chilli in Oil 670g
- Price
- £11.15
- Rating
- 4.6/5
- Reviews
- 1,520
- Age
- 6y ago

Crispy Chilli Oil 210g Spicy Chilli Crisp Hot Sauce Jar - Savoury Crunchy Texture | Authentic Chinese Umami Condiment for Noodles Rice Stir-Fries and dips
- Price
- £6.41
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 5mo ago

WaNaHong Laoganma Crispy Chilli in Oil (Pack of 4)
- Price
- £12.12
- Rating
- 4.6/5
- Reviews
- 484
- Age
- 6y ago

Laoganma Crispy Chilli Oil 1 Pack (210g Each) Chinese Chilli Oil with Crunchy Texture and Premium Ingredients for Cooking Dipping and Topping
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 1mo ago
Trending
estimated 90-day click momentum
Crispy Chilli Oil 210g Spicy Chilli Crisp Hot Sauce Jar - Savoury Crunchy Texture | Authentic Chinese Umami Condiment for Noodles Rice Stir-Fries and dips
- Price
- £6.41
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 5mo ago

Lao Gan Ma Crispy Chilli Oil 210g (Pack of 2) Spicy Chilli Oil with Crispy Soybeans | Authentic Chinese Chilli Sauce | Perfect for Noodles Rice & Dumplings | Crispy Texture with Soybeans
- Price
- £7.58
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 3mo ago

Blissify - Lao gań ma Crispy Chilli Oil 210g Each (Pack of 3) Famous Chinese Spicy Chilli Oil for Cooking Dipping and Topping
- Price
- £8.89
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 8mo ago

Lee Kum Kee Chiu Chow Chilli Oil Vegan No Added MSG Preservatives or Colouring 170 g (Pack of 3)
- Price
- £7.82
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 8mo ago

Blue Nile Foods Chilli Oil Variety Pack 210g Crispy & Peanut Flavour Chinese Chilli Oils Crunchy Spicy Condiments Perfect for Stir-Fries Noodles Rice Dips & More Vegan & No Gluten 2-Pack
- Price
- £14.72
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 3y ago
Newest
by launch date
Laoganma Crispy Chilli Oil 1 Pack (210g Each) Chinese Chilli Oil with Crunchy Texture and Premium Ingredients for Cooking Dipping and Topping
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 1mo ago

Lao Gan Ma Crispy Chilli Oil 210g (Pack of 2) Spicy Chilli Oil with Crispy Soybeans | Authentic Chinese Chilli Sauce | Perfect for Noodles Rice & Dumplings | Crispy Texture with Soybeans
- Price
- £7.58
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 3mo ago

Crispy Chilli Oil 210g Spicy Chilli Crisp Hot Sauce Jar - Savoury Crunchy Texture | Authentic Chinese Umami Condiment for Noodles Rice Stir-Fries and dips
- Price
- £6.41
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 5mo ago

Lee Kum Kee Chiu Chow Chilli Oil Vegan No Added MSG Preservatives or Colouring 170 g (Pack of 3)
- Price
- £7.82
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 8mo ago

Blissify - Lao gań ma Crispy Chilli Oil 210g Each (Pack of 3) Famous Chinese Spicy Chilli Oil for Cooking Dipping and Topping
- Price
- £8.89
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
102
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 86%
Open market
31%
- LAO GAN MA31%
- Lee Kum Kee10%
- Zen Group9%
- EDE Group7%
- Blissify6%
- WaNaHong6%
Demand
Chilli Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Jun · busiest ÷ quietest = 1.9×
Search terms
Top Chilli Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chilli oil206K/yr
- crispy chilli oil115K/yr
- chilli crisp69K/yr
- laoganma crispy chilli oil39K/yr
- crispy chili oil10K/yr
- chili crisp20K/yr
- chili oil22K/yr
- chilli crunch16K/yr
- lao gan ma21K/yr
- lao gan ma crispy chilli oil16K/yr
Reviews and returns
What reviews say buyers love and hate about Chilli Oil
We read the reviews and the return reasons for every product selling here.
“not as spicy as I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chilli Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









