Is chilli oil profitable to sell on Amazon United Kingdom?

The niche generates £549K/yr across 33 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -32.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the chilli oil niche?

18 brands and 102 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in chilli oil?

Top complaints mined from reviews: Spiciness, Oily/Greasy, Taste-Overall. The return rate is 0.0%.

When does demand for chilli oil peak?

Demand peaks in Jan–Feb–Jun; the busiest month runs 1.9× the quietest.

What does it cost to enter the chilli oil niche?

Listings span £2.42–£16.84; the average listing price is £7.88 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.

chilli oil

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good553.33

avg incumbent reviews — the moat a new listing must climb

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Market size

Good£549K

£549K/yr · 609K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.88

avg listing price — sweet spot $15–$100

Price range

Bad£2.42–£16.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-32.3%

90-day search growth — must beat 0% to launch

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, chilli oil is a £549K/yr Amazon United Kingdom market (609K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb–Jun. Verdict: Worth a look — 57/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

chilli oil market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: £473K–£630K; units × avg price
Conversion rate: 11.4%
Avg BSR: #220
Page quality: 0%
Prime: 67%
Sponsored: 76%
Out of stock: 5.0%
Avg brand age: 66 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

102

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

31%

LAO GAN MA31%
Lee Kum Kee10%
Zen Group9%
EDE Group7%
Blissify6%
WaNaHong6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.3% search growth over the last 90 days.

Peak months: Jan, Feb, Jun · busiest ÷ quietest = 1.9×

Open Trend

Top chilli oil search terms

chilli oil206K/yr -26.5%9.0% conv.
crispy chilli oil115K/yr -49.3%13.5% conv.
chilli crisp69K/yr -23.6%10.9% conv.
laoganma crispy chilli oil39K/yr -39.3%17.2% conv.
crispy chili oil10K/yr +113.1%13.0% conv.
chili crisp20K/yr -16.3%10.3% conv.
chili oil22K/yr -35.7%6.3% conv.
chilli crunch16K/yr -22.9%5.8% conv.
lao gan ma21K/yr -42.2%9.3% conv.
lao gan ma crispy chilli oil16K/yr -36.4%13.8% conv.

All search terms

Top chilli oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Laoganma Crispy Chilli in Oil 210g (Pack of 3)

LAO GAN MA£8.974.5★812 rev

Laogan ma Crispy Chilli in Oil 670g

LAO GAN MA£11.154.6★1,520 rev

Crispy Chilli Oil 210g Spicy Chilli Crisp Hot Sauce Jar - Savoury Crunchy Texture | Authentic Chinese Umami Condiment for Noodles Rice Stir-Fries and dips

Zen Group£6.414.5★41 rev

WaNaHong Laoganma Crispy Chilli in Oil (Pack of 4)

WaNaHong£12.124.6★484 rev

Laoganma Crispy Chilli Oil 1 Pack (210g Each) Chinese Chilli Oil with Crunchy Texture and Premium Ingredients for Cooking Dipping and Topping

EDE Group£5.514.5★88 rev

Newest

by launch date

Laoganma Crispy Chilli Oil 1 Pack (210g Each) Chinese Chilli Oil with Crunchy Texture and Premium Ingredients for Cooking Dipping and Topping

EDE Group£5.5188 rev

1mo ago

Lao Gan Ma Crispy Chilli Oil 210g (Pack of 2) Spicy Chilli Oil with Crispy Soybeans | Authentic Chinese Chilli Sauce | Perfect for Noodles Rice & Dumplings | Crispy Texture with Soybeans

LAO GAN MA£7.5811 rev

3mo ago

Crispy Chilli Oil 210g Spicy Chilli Crisp Hot Sauce Jar - Savoury Crunchy Texture | Authentic Chinese Umami Condiment for Noodles Rice Stir-Fries and dips

Zen Group£6.4141 rev

5mo ago

Lee Kum Kee Chiu Chow Chilli Oil Vegan No Added MSG Preservatives or Colouring 170 g (Pack of 3)

Lee Kum Kee£7.8246 rev

8mo ago

Blissify - Lao gań ma Crispy Chilli Oil 210g Each (Pack of 3) Famous Chinese Spicy Chilli Oil for Cooking Dipping and Topping

Blissify£8.8918 rev

8mo ago

What buyers say about chilli oil

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall28%

“Absolutely delicious”

Spiciness15%

“Not too hot or spicy”

Flavor13%

“Amazing flavour”

Quality-Overall9%

“It's a consistent quality product”

Crispiness9%

“Good crunch”

Value For Money6%

“Good value”

Oily/Greasy2%

“it is by far the nicest chilli oil I've tried”

Ingredients-Overall2%

“I love to use as authentic as possible ingredients to replicate my favourite flavours”

Cooking Instructions2%

“Pack of three is useful for regular cooking”

Texture/Consistency-Overall1%

“a lovely crunchy texture to almost any dish”

What buyers complain about

Spiciness15%

“not as spicy as I expected”

Oily/Greasy12%

“Its mostly oil”

Taste-Overall11%

“Didn't like the taste”

Value For Money8%

“Also think its quite overpriced”

Flavor4%

“This is not the flavor I had in mind”

Moist/Dry3%

“This was so dry”

Quality-Overall3%

“I highly doubt it will be in good quality in more than a year”

Advertised Vs Actual Product2%

“The title is slightly misleading”

Crispiness2%

“lacking in crunch”

Stale/Rotten/Spoiled2%

“Smashed jar”

Common questions

Is chilli oil profitable to sell on Amazon United Kingdom?: The niche generates £549K/yr across 33 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -32.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the chilli oil niche?: 18 brands and 102 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in chilli oil?: Top complaints mined from reviews: Spiciness, Oily/Greasy, Taste-Overall. The return rate is 0.0%.
When does demand for chilli oil peak?: Demand peaks in Jan–Feb–Jun; the busiest month runs 1.9× the quietest.
What does it cost to enter the chilli oil niche?: Listings span £2.42–£16.84; the average listing price is £7.88 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.