Chilli Oil
MaybeReturns run at only 0.0% of orders. But demand is soft, at -32.3% this quarter, so Chilli Oil is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £549K/yr609K searches / yr
- 90-day growth
- -32.3%search demand this quarter
- Competition
- 41%top-5 click share · 18 brands · 102 sellers
Flapen Score
Chilli Oil against its category
The dotted line is the Grocery average. Past it, Chilli Oil is stronger. Inside it, weaker.
Market
The Chilli Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chilli Oil 609K times last year and spent an estimated £549K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb–Jun. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
11.4% of searches ended in a purchase last week.
Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £549K a year.
- Searches, last 12 months
- 609K
- Growth, 90 days vs prior 90
- -32.3%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £549Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- chilli oil206K searches a year
02 · Price
A sale here is worth £7.88.
Listings sell for £7.88 on average, from £2.42 to £16.84. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £7.88 that is £16K to £20K a year per listing.
- Average price
- £7.88under the $15 to $100 sweet spot
- Price range
- £2.42–£16.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £16K–£20K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #220 within Condiments & Sauces. It carries 553 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 67%
- Out of stock, average day
- 5.0%
- Average rank
- #220in Condiments & Sauces
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 553per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 3 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 12
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Chilli Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Laoganma Crispy Chilli in Oil 210g (Pack of 3)
- Price
- £8.97
- Rating
- 4.5/5
- Reviews
- 812
- Age
- 5y ago

Laogan ma Crispy Chilli in Oil 670g
- Price
- £11.15
- Rating
- 4.6/5
- Reviews
- 1,520
- Age
- 6y ago

Crispy Chilli Oil 210g Spicy Chilli Crisp Hot Sauce Jar - Savoury Crunchy Texture | Authentic Chinese Umami Condiment for Noodles Rice Stir-Fries and dips
- Price
- £6.41
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 5mo ago

WaNaHong Laoganma Crispy Chilli in Oil (Pack of 4)
- Price
- £12.12
- Rating
- 4.6/5
- Reviews
- 484
- Age
- 6y ago

Laoganma Crispy Chilli Oil 1 Pack (210g Each) Chinese Chilli Oil with Crunchy Texture and Premium Ingredients for Cooking Dipping and Topping
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 1mo ago
Trending
90-day click momentum
Crispy Chilli Oil 210g Spicy Chilli Crisp Hot Sauce Jar - Savoury Crunchy Texture | Authentic Chinese Umami Condiment for Noodles Rice Stir-Fries and dips
- Price
- £6.41
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 5mo ago

Lao Gan Ma Crispy Chilli Oil 210g (Pack of 2) Spicy Chilli Oil with Crispy Soybeans | Authentic Chinese Chilli Sauce | Perfect for Noodles Rice & Dumplings | Crispy Texture with Soybeans
- Price
- £7.58
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 3mo ago

Blissify - Lao gań ma Crispy Chilli Oil 210g Each (Pack of 3) Famous Chinese Spicy Chilli Oil for Cooking Dipping and Topping
- Price
- £8.89
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 8mo ago

Lee Kum Kee Chiu Chow Chilli Oil Vegan No Added MSG Preservatives or Colouring 170 g (Pack of 3)
- Price
- £7.82
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 8mo ago

Blue Nile Foods Chilli Oil Variety Pack 210g Crispy & Peanut Flavour Chinese Chilli Oils Crunchy Spicy Condiments Perfect for Stir-Fries Noodles Rice Dips & More Vegan & No Gluten 2-Pack
- Price
- £14.72
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 3y ago
Newest
by launch date
Laoganma Crispy Chilli Oil 1 Pack (210g Each) Chinese Chilli Oil with Crunchy Texture and Premium Ingredients for Cooking Dipping and Topping
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 1mo ago

Lao Gan Ma Crispy Chilli Oil 210g (Pack of 2) Spicy Chilli Oil with Crispy Soybeans | Authentic Chinese Chilli Sauce | Perfect for Noodles Rice & Dumplings | Crispy Texture with Soybeans
- Price
- £7.58
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 3mo ago

Crispy Chilli Oil 210g Spicy Chilli Crisp Hot Sauce Jar - Savoury Crunchy Texture | Authentic Chinese Umami Condiment for Noodles Rice Stir-Fries and dips
- Price
- £6.41
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 5mo ago

Lee Kum Kee Chiu Chow Chilli Oil Vegan No Added MSG Preservatives or Colouring 170 g (Pack of 3)
- Price
- £7.82
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 8mo ago

Blissify - Lao gań ma Crispy Chilli Oil 210g Each (Pack of 3) Famous Chinese Spicy Chilli Oil for Cooking Dipping and Topping
- Price
- £8.89
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
102
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
41%
Top 20: 86%
Open market
31%
- LAO GAN MA31%
- Lee Kum Kee10%
- Zen Group9%
- EDE Group7%
- Blissify6%
- WaNaHong6%
Demand
Chilli Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Jun · busiest ÷ quietest = 1.9×
Search terms
Top Chilli Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chilli oil206K/yr
- crispy chilli oil115K/yr
- chilli crisp69K/yr
- laoganma crispy chilli oil39K/yr
- crispy chili oil10K/yr
- chili crisp20K/yr
- chili oil22K/yr
- chilli crunch16K/yr
- lao gan ma21K/yr
- lao gan ma crispy chilli oil16K/yr
Reviews and returns
What reviews say buyers love and hate about Chilli Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not as spicy as I expected
A little spicy crunch
Not spicy
Its mostly oil
The jar was all greasy because oil was leaking out
the overall flavour is a bland oil
Didn't like the taste
has a weird taste
The taste is different
Also think its quite overpriced
I can not believe the seller has DOUBLED the price
it was super expensive for what it was
This is not the flavor I had in mind
The flavour is a little bland
is not the original flavor
Love
Absolutely delicious
Delicious recipe
this sauce makes everything so delicious
Not too hot or spicy
It has such a good spicy profile
Its not overly spicy
Amazing flavour
It adds an incredible depth of flavour
This brand offers a fantastic variety of flavours
It's a consistent quality product
Nice jar, nice product
Excellent Product
Good crunch
subtle crunch
really nice crunch
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chilli Oil questions
Answered from the same tracked data.









