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Chilli Oil

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -32.3% this quarter, so Chilli Oil is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£549K/yr609K searches / yr
90-day growth
-32.3%search demand this quarter
Competition
41%top-5 click share · 18 brands · 102 sellers

Flapen Score

Chilli Oil against its category

The dotted line is the Grocery average. Past it, Chilli Oil is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chilli Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chilli Oil 609K times last year and spent an estimated £549K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb–Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £549K a year.

Searches, last 12 months
609K
Growth, 90 days vs prior 90
-32.3%
Conversion, latest week
11.4%
Market size, estimated
£549Ka year
Peak month
January1.9× the quietest month
Top search term
chilli oil206K searches a year

02 · Price

A sale here is worth £7.88.

Listings sell for £7.88 on average, from £2.42 to £16.84. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £7.88 that is £16K to £20K a year per listing.

Average price
£7.88under the $15 to $100 sweet spot
Price range
£2.42–£16.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£16K–£20K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #220 within Condiments & Sauces. It carries 553 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
67%
Out of stock, average day
5.0%
Average rank
#220in Condiments & Sauces
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
553per listing
Listings tracked
33

04 · Newcomers

Amazon counts 3 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
12
Successful launches
3Amazon's first-year sales bar
Average brand age
66 months

Products

Top Chilli Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£66K£88K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

102

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

31%

  • LAO GAN MA31%
  • Lee Kum Kee10%
  • Zen Group9%
  • EDE Group7%
  • Blissify6%
  • WaNaHong6%

Demand

Chilli Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jun · busiest ÷ quietest = 1.9×

Search terms

Top Chilli Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chilli oil206K/yr
  • crispy chilli oil115K/yr
  • chilli crisp69K/yr
  • laoganma crispy chilli oil39K/yr
  • crispy chili oil10K/yr
  • chili crisp20K/yr
  • chili oil22K/yr
  • chilli crunch16K/yr
  • lao gan ma21K/yr
  • lao gan ma crispy chilli oil16K/yr

Reviews and returns

What reviews say buyers love and hate about Chilli Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spiciness15%+0.78

not as spicy as I expected

A little spicy crunch

Not spicy

Oily/Greasy12%−0.22

Its mostly oil

The jar was all greasy because oil was leaking out

the overall flavour is a bland oil

Taste-Overall11%+0.47

Didn't like the taste

has a weird taste

The taste is different

Value For Money8%−0.01

Also think its quite overpriced

I can not believe the seller has DOUBLED the price

it was super expensive for what it was

Flavor4%+1.22

This is not the flavor I had in mind

The flavour is a little bland

is not the original flavor

Love

Taste-Overall28%+0.47

Absolutely delicious

Delicious recipe

this sauce makes everything so delicious

Spiciness15%+0.78

Not too hot or spicy

It has such a good spicy profile

Its not overly spicy

Flavor13%+1.22

Amazing flavour

It adds an incredible depth of flavour

This brand offers a fantastic variety of flavours

Quality-Overall9%

It's a consistent quality product

Nice jar, nice product

Excellent Product

Crispiness9%+0.81

Good crunch

subtle crunch

really nice crunch

FAQ

Common Chilli Oil questions

Answered from the same tracked data.