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Chilli Oil

Chilli Oil shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 62Growth 9Conversion 93Competition 73Returns 100Price range 13Avg price 22Brand share 70Review moat 74Quality gap 38
This niche Category average

Is Chilli Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chilli Oil is a £549K/yr Amazon United Kingdom market (609K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb–Jun. Verdict: Worth a look — 57/100.

Chilli Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -32.3% over the last 90 days and 11.4% of searches end in a purchase.

£549K

revenue / yr

Units sold / yr80K
Search volume / yr-32.3%609K
Conversion rate11.4%
Avg price£7.88

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers18 · 102
Top-5 product click share41%
Open market37%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement76%
New entrants (1y)12· 3 succeeded
Avg rating4.5★
Avg reviews553

Top Chilli Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£22K£44K£66K£88K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

102

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

31%

  • LAO GAN MA31%
  • Lee Kum Kee10%
  • Zen Group9%
  • EDE Group7%
  • Blissify6%
  • WaNaHong6%

Chilli Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume609KCVR11.4%Products33Brands18Top 5 Brands63%OOS Rate5.0%Rating4.5★Reviews553Avg BSR#220
12K8KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jun · busiest ÷ quietest = 1.9×

Top Chilli Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • chilli oil206K/yr
  • crispy chilli oil115K/yr
  • chilli crisp69K/yr
  • laoganma crispy chilli oil39K/yr
  • crispy chili oil10K/yr
  • chili crisp20K/yr
  • chili oil22K/yr
  • chilli crunch16K/yr
  • lao gan ma21K/yr
  • lao gan ma crispy chilli oil16K/yr

What reviews say buyers love and hate about Chilli Oil

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Taste-Overall28%

Absolutely delicious

Spiciness15%

Not too hot or spicy

Flavor13%

Amazing flavour

Quality-Overall9%

It's a consistent quality product

Crispiness9%

Good crunch

What buyers complain about

62% of reviews
Spiciness15%

not as spicy as I expected

Oily/Greasy12%

Its mostly oil

Taste-Overall11%

Didn't like the taste

Value For Money8%

Also think its quite overpriced

Flavor4%

This is not the flavor I had in mind

Common Chilli Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chilli Oil 57/100 on Amazon United Kingdom — Worth a look. The niche generates £549K/yr across 33 tracked products. 3 of 12 products launched in the last 360 days are still selling. Search demand moved -32.3% over the last 90 days.
Search demand for Chilli Oil on Amazon United Kingdom peaks in Jan–Feb–Jun, where the busiest month runs 1.9× the quietest.