chilli nuts
Skip itA small market ($88K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Review moat
Great280.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.67avg listing price — sweet spot $15–$100
Price range
Okay£0.97–£20.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£88K£88K/yr · 79K searches
According to Flapen's Amazon United Kingdom niche tracking, chilli nuts is a £88K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chilli nuts market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £77K–£97K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #763
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 44%
- Out of stock
- 1.8%
- Avg brand age
- 58 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
55
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
16%
- Nobby's Nuts42%
- Sensations15%
- KP10%
- Love Pub Snacks9%
- POPPAMIES4%
- VR ANGLE3%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top chilli nuts search terms
- nobbys nuts37K/yr
- chilli nuts15K/yr
- spicy nuts9K/yr
- chilli peanuts8K/yr
- spicy peanuts4K/yr
- sweet chilli nuts3K/yr
- nobby nuts3K/yr
Top chilli nuts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nobbys Nuts Sweet Chilli 40 g (Pack of 20)
Nobby's Nuts£13.664.7★1,402 rev
Walkers Sensations Thai Sweet Chilli Coated Sharing Peanuts 150g
Sensations£1.534.6★1,247 rev
Nobbys Nuts Classic Salted Peanuts 50g (Case of 24)
Nobby's Nuts£14.494.3★766 rev
KP Nuts Share Bag of Spicy Chilli Flavoured Peanuts 225g
KP£2.304.6★148 rev
Love Pub Snacks Nobbys Nuts Mixed Pub Card - Salted | Dry Roasted | Sweet Chilli
Love Pub Snacks£11.844.5★172 rev
Newest
by launch date
Mega Pub Card Savoury Snack Selection 24 Pack Smiths Scampi Fries 27g Bacon Fries 24g Nobbys Peanuts Salted Dry Roasted Sweet Chilli Multipack Pub Snacks Sharing Party Snack Bundle (24 x Nobbys Nuts)
Generic£20.671 rev
Thats Nuts Doritos Chilli Heatwave Sharing Coated Peanuts 160g
That's Nuts£2.1810 rev
Wings Chilli Coated Peanuts 1.1kg | NAEM
NAEM£12.4917 rev
Nobbys Sweet Chilli Sharing Nuts x 2 Bags x 140g Bundle with TinTastic Refillable On-the-Go Window Lid Tin
TinTastic£8.4847 rev
Poppamies Hot Habanero Chili nuts - Spicy Peanuts are Great choice for snacking - Gluten-Free Lactose-free Vegan - Spiciness: Hot - 150g
POPPAMIES£6.21143 rev
Trending
90-day click momentumMega Pub Card Savoury Snack Selection 24 Pack Smiths Scampi Fries 27g Bacon Fries 24g Nobbys Peanuts Salted Dry Roasted Sweet Chilli Multipack Pub Snacks Sharing Party Snack Bundle (24 x Nobbys Nuts)
Generic£20.675.0★
Thats Nuts Doritos Chilli Heatwave Sharing Coated Peanuts 160g
That's Nuts£2.184.2★
Wings Chilli Coated Peanuts 1.1kg | NAEM
NAEM£12.494.7★
Nobbys Nuts Sweet Chilli 40 g (Pack of 20)
Nobby's Nuts£13.664.7★
Walkers Sensations Thai Sweet Chilli Coated Sharing Peanuts 150g
Sensations£1.534.6★
What buyers say about chilli nuts
What buyers praise and complain about, mined from review topics.What buyers love
“A tasty snack”
“These are definitely the best spicy peanuts”
“Great value”
“great value and quality”
“Great flavour”
“crispy crunchiness”
“as says on packet all good”
“Salty n sweet with a lovely hint of tang”
“Lovely taste and texture”
“Great to find gluten free nuts to eat”
What buyers complain about
“too expensive”
“To much giant corn”
“makes it hard to eat”
“Difficult to stop yourself from finishing in one go”
“They have a hard coating on them that did not taste good”
“Do mot like the taste or texture”
“very unhealthy”
“sweet chilli, was what we expected, salted was not enough and dry roasted not covered in powder, not what our taste buds wanted we will stick with kp nuts”
“salted was not enough”
“the ratio has been nowhere near what's on the photo sadly”
Common questions
- Is chilli nuts profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the chilli nuts niche?
- 13 brands and 55 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in chilli nuts?
- Top complaints mined from reviews: Value For Money, Size-Overall, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- When does demand for chilli nuts peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the chilli nuts niche?
- Listings span £0.97–£20.67; the average listing price is £9.67 (sweet spot $15–$100). The average incumbent carries 280 reviews — the moat a new listing must climb.