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Chilli Nuts

Fail

Shoppers spend only $88K a year here, so Chilli Nuts is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£88K/yr79K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
71%top-5 click share · 13 brands · 55 sellers

Flapen Score

Chilli Nuts against its category

The dotted line is the Grocery average. Past it, Chilli Nuts is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chilli Nuts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chilli Nuts 79K times last year and spent an estimated £88K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
11.5%
Market size, estimated
£88Ka year
Peak month
December3.1× the quietest month
Top search term
nobbys nuts37K searches a year

02 · Price

A sale here is worth £9.67.

Listings sell for £9.67 on average, from £0.97 to £20.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.67 that is £2K to £5K a year per listing.

Average price
£9.67under the $15 to $100 sweet spot
Price range
£0.97–£20.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #763 within Dried Fruits, Nuts & Vegetables. It carries 280 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
69%
Out of stock, average day
1.8%
Average rank
#763in Dried Fruits, Nuts & Vegetables
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
280per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Chilli Nuts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

55

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

16%

  • Nobby's Nuts42%
  • Sensations15%
  • KP10%
  • Love Pub Snacks9%
  • POPPAMIES4%
  • VR ANGLE3%
  • Open — no brand owns it (7 brands, 16%)

Demand

Chilli Nuts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Chilli Nuts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nobbys nuts37K/yr
  • chilli nuts15K/yr
  • spicy nuts9K/yr
  • chilli peanuts8K/yr
  • spicy peanuts4K/yr
  • sweet chilli nuts3K/yr
  • nobby nuts3K/yr

Reviews and returns

What reviews say buyers love and hate about Chilli Nuts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+0.23

too expensive

Regulat price is much higher

Firstly £7.49 for a bag of peanuts is way too pricey

Size-Overall14%−0.05

To much giant corn

A lot smaller that it appears

the bags are small I should or read the size of bag

Ease Of Chewing/Swallowing11%−0.15

makes it hard to eat

Unable to eat them

Ease Of Use7%+0.25

Difficult to stop yourself from finishing in one go

difficult to leave alone

Taste-Overall4%+2.61

They have a hard coating on them that did not taste good

Love

Taste-Overall45%+2.61

A tasty snack

Great snack

Really tasty

Spiciness12%+0.31

These are definitely the best spicy peanuts

Very yummy spicy nuts

Hot n spicy

Value For Money12%+0.23

Great value

Good price

Well priced

Quality-Overall8%+1.05

great value and quality

Satisfactory item

Great product

Flavor6%−0.04

Great flavour

Walkers look towards Thai inspiration for flavour sensation of this food offering which provides much enjoyment through such quality

These corn adds to the flavour

FAQ

Common Chilli Nuts questions

Answered from the same tracked data.