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Chilli Jam

Fail

The top 5 brands take 96% of clicks, so Chilli Jam is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£113K/yr107K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
77%top-5 click share · 7 brands · 40 sellers

Flapen Score

Chilli Jam against its category

The dotted line is the Grocery average. Past it, Chilli Jam is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chilli Jam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chilli Jam 107K times last year and spent an estimated £113K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

17.2% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
17.2%
Market size, estimated
£113Ka year
Peak month
December4.0× the quietest month
Top search term
chilli jam46K searches a year

02 · Price

A sale here is worth £6.16.

Listings sell for £6.16 on average, from £1.73 to £17.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.16 that is £3K to £5K a year per listing.

Average price
£6.16under the $15 to $100 sweet spot
Price range
£1.73–£17.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #103 within Condiments & Sauces. It carries 161 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#103in Condiments & Sauces
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
161per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Chilli Jam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£45K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

40

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

1%

  • Tracklements38%
  • NANDO'S PERI-PERI24%
  • Nando's22%
  • Morrisons9%
  • South Devon Chilli Farm3%
  • The Tracklements Co Ltd2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Chilli Jam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Chilli Jam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chilli jam46K/yr
  • tracklements28K/yr
  • nandos chilli jam8K/yr
  • sweet chilli jam9K/yr
  • tracklements mustard7K/yr
  • nandos sweet chilli jam4K/yr
  • chili jam3K/yr
  • chilli chutney4K/yr

Reviews and returns

What reviews say buyers love and hate about Chilli Jam

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%−0.08

No garlic taste

Tastes awful on its own

Strange taste, not as good as would hoped

Value For Money14%+1.71

It's not cheap

and its expensive stuff

Expensive for what it is

Sweetness9%−0.06

A little to sweet for me, and quite runny, could do with thickening up a tad

Too sweet and too vinegary for my taste

Spiciness9%−0.01

Needs MUCH more garlic

Neither sweet nor spicy

Very hot

Flavor7%−0.04

Could'nt Taste Any Chillies At All Just Sugar

I was disappointed with the lack of garlic flavour

Love

Taste-Overall42%−0.08

Lovely taste adds a great flavor to meals have bought again good product worth it

Absolutely delicious

Strong tastes fine

Flavor11%−0.04

Innovative tasty sauce

full of flavor

Good selection of flavours

Value For Money10%+1.71

Value for money

Good price

Worth the money

Gifting Purpose9%+0.55

Nicely packaged gift for a good lover

Nice gift

Christmas gift

Spiciness9%−0.01

The sweet and spicy jam great as a dessert or with chicken

heat is good

Hot and spicy

FAQ

Common Chilli Jam questions

Answered from the same tracked data.