chilli jam
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Review moat
Great161.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£113K£113K/yr · 107K searches
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£6.16avg listing price — sweet spot $15–$100
Price range
Bad£1.73–£17.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chilli jam is a £113K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chilli jam market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £92K–£123K
- units × avg price
- Conversion rate
- 17.2%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.3%
- Avg brand age
- 64 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
40
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
1%
- Tracklements38%
- NANDO'S PERI-PERI24%
- Nando's22%
- Morrisons9%
- South Devon Chilli Farm3%
- The Tracklements Co Ltd2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -8.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top chilli jam search terms
- chilli jam46K/yr
- tracklements28K/yr
- nandos chilli jam8K/yr
- sweet chilli jam9K/yr
- tracklements mustard7K/yr
- nandos sweet chilli jam4K/yr
- chili jam3K/yr
- chilli chutney4K/yr
Top chilli jam products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nandos Sweet Chilli Jam Medium 285g
NANDO'S PERI-PERI£1.964.7★374 rev
Nandos Sweet Chilli Jam 510g
Nando's£3.184.6★51 rev
Tracklements - Fresh Chilli Jam 210g Jar
Tracklements£3.584.7★491 rev
Morrisons Best Jalapeno Chilli Jam Chutney 215g
Morrisons£1.754.6★157 rev
Tracklements - Sweet Mustard Ketchup 290g Jar
Tracklements£3.774.6★239 rev
Newest
by launch date
Tracklements - Strong English Mustard 2 x 140g Jars
Tracklements£7.23145 rev
Tracklements - Strong Horseradish Cream 2 x 140g Jars
Tracklements£6.11144 rev
The Tracklements Co Ltd - Wild Garlic Sauce 140g - Punchy Garlic Honey and Mustard Blend - Great for Pork Potato Salad - Gluten-Free Vegetarian
The Tracklements Co Ltd£3.3487 rev
Nandos Sweet Chilli Jam 510g
Nando's£3.1851 rev
Tracklements - The Cheese Lovers Collection Gift Pack
Tracklements£17.7124 rev
Trending
90-day click momentumNandos Sweet Chilli Jam 510g
Nando's£3.184.6★
Tracklements - Strong English Mustard 2 x 140g Jars
Tracklements£7.234.5★
Morrisons Tomato & Habanero Chilli Chutney 205g
Morrisons£1.734.4★
Tracklements - Strong Horseradish Cream 2 x 140g Jars
Tracklements£6.114.6★
Nandos Sweet Chilli Jam Medium 285g
NANDO'S PERI-PERI£1.964.7★
What buyers say about chilli jam
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely taste adds a great flavor to meals have bought again good product worth it”
“Innovative tasty sauce”
“Value for money”
“Nicely packaged gift for a good lover”
“The sweet and spicy jam great as a dessert or with chicken”
“Top quality at bargain price”
“Definitely give this sauce a try if your a sweet mustard lover”
“on Crispy Chicken or Gougons oh my it's sublime”
“Good size to try before getting bigger jars”
“Versatile food enhancer”
What buyers complain about
“No garlic taste”
“It's not cheap”
“A little to sweet for me, and quite runny, could do with thickening up a tad”
“Needs MUCH more garlic”
“Could'nt Taste Any Chillies At All Just Sugar”
“A bit understated in the advertising”
“have egg allergies”
“Unlike the weak stuff you get now”
“bigger than I expected”
“bitter sour”
Common questions
- Is chilli jam profitable to sell on Amazon United Kingdom?
- The niche generates £113K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the chilli jam niche?
- 7 brands and 40 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in chilli jam?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- When does demand for chilli jam peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the chilli jam niche?
- Listings span £1.73–£17.71; the average listing price is £6.16 (sweet spot $15–$100). The average incumbent carries 161 reviews — the moat a new listing must climb.