How competitive is the Chilli Jam niche on Amazon United Kingdom?

7 brands and 40 sellers compete in Chilli Jam on Amazon United Kingdom. The top 5 Chilli Jam products take 77% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Chilli Jam?

Chilli Jam buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Chilli Jam niche?

Chilli Jam sells for £6.16 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.73–£17.71. The average incumbent carries 161 reviews — the moat a new listing must climb.

Chilli Jam

brand-locked demand (top 5 brands take 96% of clicks) — Chilli Jam doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Chilli Jam profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chilli Jam is a £113K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Chilli Jam: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.2% over the last 90 days and 17.2% of searches end in a purchase.

£113K

revenue / yr

Units sold / yr20K

Search volume / yr-8.2%107K

Conversion rate17.2%

Avg price£6.16

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers7 · 40

Top-5 product click share77%

Open market4%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Top Chilli Jam products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nandos Sweet Chilli Jam Medium 285g

Price: £1.96
Rating: 4.7/5
Reviews: 374
Age: 5y ago

Nandos Sweet Chilli Jam 510g

Price: £3.18
Rating: 4.6/5
Reviews: 51
Age: 2y ago

Tracklements - Fresh Chilli Jam 210g Jar

Price: £3.58
Rating: 4.7/5
Reviews: 491
Age: 10y ago

Morrisons Best Jalapeno Chilli Jam Chutney 215g

Price: £1.75
Rating: 4.6/5
Reviews: 157
Age: 3y ago

Tracklements - Sweet Mustard Ketchup 290g Jar

Price: £3.77
Rating: 4.6/5
Reviews: 239
Age: 2y ago

Newest

by launch date

Tracklements - Strong English Mustard 2 x 140g Jars

Price: £7.23
Rating: 4.5/5
Reviews: 145
Age: 9mo ago

Tracklements - Strong Horseradish Cream 2 x 140g Jars

Price: £6.11
Rating: 4.6/5
Reviews: 144
Age: 9mo ago

The Tracklements Co Ltd - Wild Garlic Sauce 140g - Punchy Garlic Honey and Mustard Blend - Great for Pork Potato Salad - Gluten-Free Vegetarian

Price: £3.34
Rating: 4.3/5
Reviews: 87
Age: 1y ago

Nandos Sweet Chilli Jam 510g

Price: £3.18
Rating: 4.6/5
Reviews: 51
Age: 2y ago

Tracklements - The Cheese Lovers Collection Gift Pack

Price: £17.71
Rating: 4.6/5
Reviews: 24
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Tracklements38%
NANDO'S PERI-PERI24%
Nando's22%
Morrisons9%
South Devon Chilli Farm3%
The Tracklements Co Ltd2%
Open — no brand owns it (1 brand, 1%)

Chilli Jam demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume107KCVR17.2%Products15Brands7Top 5 Brands96%OOS Rate0.3%Rating4.5★Reviews161Avg BSR#103

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Top Chilli Jam search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chilli jam46K/yr -3.6%15.0% conv.
tracklements28K/yr -4.3%5.9% conv.
nandos chilli jam8K/yr -3.9%20.2% conv.
sweet chilli jam9K/yr -26.7%16.6% conv.
tracklements mustard7K/yr -15.9%14.9% conv.
nandos sweet chilli jam4K/yr -21.5%16.5% conv.
chili jam3K/yr +1.5%9.2% conv.
chilli chutney4K/yr -17.2%4.0% conv.

What reviews say buyers love and hate about Chilli Jam

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall42%

“Lovely taste adds a great flavor to meals have bought again good product worth it”

Flavor11%

“Innovative tasty sauce”

Value For Money10%

“Value for money”

Gifting Purpose9%

“Nicely packaged gift for a good lover”

Spiciness9%

“The sweet and spicy jam great as a dessert or with chicken”

What buyers complain about

79% of reviews

Taste-Overall22%

“No garlic taste”

Value For Money14%

“It's not cheap”

Sweetness9%

“A little to sweet for me, and quite runny, could do with thickening up a tad”

Spiciness9%

“Needs MUCH more garlic”

Flavor7%

“Could'nt Taste Any Chillies At All Just Sugar”

Common Chilli Jam questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chilli Jam 42/100 on Amazon United Kingdom — Skip it. The niche generates £113K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -8.2% over the last 90 days.