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Chilli Jam

Fail

The top 5 brands take 96% of clicks, so Chilli Jam is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£113K/yr107K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
77%top-5 click share · 7 brands · 40 sellers

Flapen Score

Chilli Jam against its category

The dotted line is the Grocery average. Past it, Chilli Jam is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chilli Jam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chilli Jam 107K times last year and spent an estimated £113K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 17.2% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
17.2%
Market size, estimated
£113Ka year
Peak month
December4.0× the quietest month
Top search term
chilli jam46K searches a year

02 · Price

A sale here is worth £6.16.

Listings sell for £6.16 on average, from £1.73 to £17.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.16 that is £3K to £5K a year per listing.

Average price
£6.16under the $15 to $100 sweet spot
Price range
£1.73–£17.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #103 within Condiments & Sauces. It carries 161 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#103in Condiments & Sauces
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
161per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Chilli Jam products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£45K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

40

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

1%

  • Tracklements38%
  • NANDO'S PERI-PERI24%
  • Nando's22%
  • Morrisons9%
  • South Devon Chilli Farm3%
  • The Tracklements Co Ltd2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Chilli Jam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Chilli Jam search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chilli jam46K/yr
  • tracklements28K/yr
  • nandos chilli jam8K/yr
  • sweet chilli jam9K/yr
  • tracklements mustard7K/yr
  • nandos sweet chilli jam4K/yr
  • chili jam3K/yr
  • chilli chutney4K/yr

Reviews and returns

What reviews say buyers love and hate about Chilli Jam

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Taste-Overall”
22%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“No garlic taste”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Chilli Jam questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data