Chilli Jam
FailThe top 5 brands take 96% of clicks, so Chilli Jam is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £113K/yr107K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 77%top-5 click share · 7 brands · 40 sellers
Flapen Score
Chilli Jam against its category
The dotted line is the Grocery average. Past it, Chilli Jam is stronger. Inside it, weaker.
Market
The Chilli Jam market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chilli Jam 107K times last year and spent an estimated £113K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
17.2% of searches ended in a purchase last week.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 17.2%
- Market size, estimated
- £113Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- chilli jam46K searches a year
02 · Price
A sale here is worth £6.16.
Listings sell for £6.16 on average, from £1.73 to £17.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.16 that is £3K to £5K a year per listing.
- Average price
- £6.16under the $15 to $100 sweet spot
- Price range
- £1.73–£17.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #103 within Condiments & Sauces. It carries 161 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #103in Condiments & Sauces
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 161per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Chilli Jam products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nandos Sweet Chilli Jam Medium 285g
- Price
- £1.96
- Rating
- 4.7/5
- Reviews
- 374
- Age
- 5y ago

Nandos Sweet Chilli Jam 510g
- Price
- £3.18
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 2y ago

Tracklements - Fresh Chilli Jam 210g Jar
- Price
- £3.58
- Rating
- 4.7/5
- Reviews
- 491
- Age
- 10y ago

Morrisons Best Jalapeno Chilli Jam Chutney 215g
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 3y ago

Tracklements - Sweet Mustard Ketchup 290g Jar
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 239
- Age
- 2y ago
Trending
90-day click momentum
Nandos Sweet Chilli Jam 510g
- Price
- £3.18
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 2y ago

Tracklements - Strong English Mustard 2 x 140g Jars
- Price
- £7.23
- Rating
- 4.5/5
- Reviews
- 145
- Age
- 9mo ago

Morrisons Tomato & Habanero Chilli Chutney 205g
- Price
- £1.73
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 3y ago

Tracklements - Strong Horseradish Cream 2 x 140g Jars
- Price
- £6.11
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 9mo ago

Nandos Sweet Chilli Jam Medium 285g
- Price
- £1.96
- Rating
- 4.7/5
- Reviews
- 374
- Age
- 5y ago
Newest
by launch date
Tracklements - Strong English Mustard 2 x 140g Jars
- Price
- £7.23
- Rating
- 4.5/5
- Reviews
- 145
- Age
- 9mo ago

Tracklements - Strong Horseradish Cream 2 x 140g Jars
- Price
- £6.11
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 9mo ago

The Tracklements Co Ltd - Wild Garlic Sauce 140g - Punchy Garlic Honey and Mustard Blend - Great for Pork Potato Salad - Gluten-Free Vegetarian
- Price
- £3.34
- Rating
- 4.3/5
- Reviews
- 87
- Age
- 1y ago

Nandos Sweet Chilli Jam 510g
- Price
- £3.18
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 2y ago

Tracklements - The Cheese Lovers Collection Gift Pack
- Price
- £17.71
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
40
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
1%
- Tracklements38%
- NANDO'S PERI-PERI24%
- Nando's22%
- Morrisons9%
- South Devon Chilli Farm3%
- The Tracklements Co Ltd2%
- Open — no brand owns it (1 brand, 1%)
Demand
Chilli Jam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Chilli Jam search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chilli jam46K/yr
- tracklements28K/yr
- nandos chilli jam8K/yr
- sweet chilli jam9K/yr
- tracklements mustard7K/yr
- nandos sweet chilli jam4K/yr
- chili jam3K/yr
- chilli chutney4K/yr
Reviews and returns
What reviews say buyers love and hate about Chilli Jam
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No garlic taste
Tastes awful on its own
Strange taste, not as good as would hoped
It's not cheap
and its expensive stuff
Expensive for what it is
A little to sweet for me, and quite runny, could do with thickening up a tad
Too sweet and too vinegary for my taste
Needs MUCH more garlic
Neither sweet nor spicy
Very hot
Could'nt Taste Any Chillies At All Just Sugar
I was disappointed with the lack of garlic flavour
Love
Lovely taste adds a great flavor to meals have bought again good product worth it
Absolutely delicious
Strong tastes fine
Innovative tasty sauce
full of flavor
Good selection of flavours
Value for money
Good price
Worth the money
Nicely packaged gift for a good lover
Nice gift
Christmas gift
The sweet and spicy jam great as a dessert or with chicken
heat is good
Hot and spicy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chilli Jam questions
Answered from the same tracked data.









