How competitive is the Chilli Flakes niche on Amazon United Kingdom?

12 brands and 66 sellers compete in Chilli Flakes on Amazon United Kingdom. The top 5 Chilli Flakes products take 70% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Chilli Flakes?

Chilli Flakes buyers on Amazon United Kingdom complain most about Taste-Overall, Durability, Spiciness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Chilli Flakes niche?

Chilli Flakes sells for £4.73 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.17–£10.19. The average incumbent carries 350 reviews — the moat a new listing must climb.

Chilli Flakes

prices mostly outside the sweet spot ($1.17–$10.19) — Chilli Flakes doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Chilli Flakes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chilli Flakes is a £107K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 41/100.

Chilli Flakes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.4% over the last 90 days and 18.8% of searches end in a purchase.

£107K

revenue / yr

Units sold / yr25K

Search volume / yr-11.4%120K

Conversion rate18.8%

Avg price£4.73

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers12 · 66

Top-5 product click share70%

Open market16%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Top Chilli Flakes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rajah Crushed Red Chillies 200g

Price: £2.09
Rating: 4.7/5
Reviews: 1,235
Age: 11y ago

Morrisons Crushed Chillies 28g

Price: £1.17
Rating: 4.6/5
Reviews: 924
Age: 10y ago

Dried Crushed Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Masala Cottage 25g-1.9kg (90 Grams)

Price: £3.93
Rating: 4.4/5
Reviews: 116
Age: 2y ago

Old India Crushed Chilli 1kg

Price: £9.45
Rating: 4.7/5
Reviews: 203
Age: 12y ago

Dried Crushed Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Masala Cottage 25g-1.9kg (50 Grams)

Price: £2.96
Rating: 4.4/5
Reviews: 116
Age: 2y ago

Newest

by launch date

Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Spice Planet 50g-950g (90 Grams)

Price: £4.15
Rating: 4.3/5
Reviews: 50
Age: 1y ago

Dried Crushed Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Masala Cottage 25g-1.9kg (90 Grams)

Price: £3.93
Rating: 4.4/5
Reviews: 116
Age: 2y ago

Dried Crushed Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Masala Cottage 25g-1.9kg (50 Grams)

Price: £2.96
Rating: 4.4/5
Reviews: 116
Age: 2y ago

Indus Red Chilli Crushed 200g

Price: £1.85
Rating: 4.8/5
Reviews: 15
Age: 3y ago

Organic Crushed Chilli Flakes 100g by Hatton Hill Organic

Price: £5.04
Rating: 4.8/5
Reviews: 7
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

Rajah23%
Masala Cottage22%
Morrisons17%
Schwartz11%
Old India11%
Spice Mart3%
Open — no brand owns it (6 brands, 12%)

Chilli Flakes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume120KCVR18.8%Products16Brands12Top 5 Brands84%OOS Rate0.0%Rating4.6★Reviews350Avg BSR#31

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Chilli Flakes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chilli flakes97K/yr -12.7%16.5% conv.
chili flakes6K/yr -8.9%16.8% conv.
crushed chilli flakes6K/yr -18.2%13.4% conv.
chili flake5K/yr +10.5%11.4% conv.
chilli flakes 1kg4K/yr -6.9%12.6% conv.
red chilli flakes2K/yr +5.4%12.6% conv.

What reviews say buyers love and hate about Chilli Flakes

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Quality-Overall26%

“The quality is always consistent”

Value For Money18%

“Excellent value”

Spiciness17%

“I love spicy food”

Taste-Overall14%

“rich chilli taste that works brilliantly in every dish Ive tried them in”

Ingredients-Overall5%

“Good value and a useful ingredient in the spice rack”

What buyers complain about

83% of reviews

Taste-Overall33%

“No idea of taste”

Durability33%

“mechanism broke quickly”

Spiciness17%

“Not extra hot”

Chilli Flakes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

100%

Common Chilli Flakes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chilli Flakes 41/100 on Amazon United Kingdom — Skip it. The niche generates £107K/yr across 16 tracked products. Search demand moved -11.4% over the last 90 days.