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Chilli Flakes

Fail

Prices span $1.17–$10.19, mostly outside the sweet spot, so Chilli Flakes is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£107K/yr120K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
70%top-5 click share · 12 brands · 66 sellers

Flapen Score

Chilli Flakes against its category

The dotted line is the Grocery average. Past it, Chilli Flakes is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chilli Flakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chilli Flakes 120K times last year and spent an estimated £107K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

18.8% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
18.8%
Market size, estimated
£107Ka year
Peak month
February1.3× the quietest month
Top search term
chilli flakes97K searches a year

02 · Price

A sale here is worth £4.73.

Listings sell for £4.73 on average, from £1.17 to £10.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £4.73 that is £6K to £7K a year per listing.

Average price
£4.73under the $15 to $100 sweet spot
Price range
£1.17–£10.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Herbs, Spices & Seasonings. It carries 350 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#31in Herbs, Spices & Seasonings
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
350per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Chilli Flakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

66

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

  • Rajah23%
  • Masala Cottage22%
  • Morrisons17%
  • Schwartz11%
  • Old India11%
  • Spice Mart3%
  • Open — no brand owns it (6 brands, 12%)

Demand

Chilli Flakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Chilli Flakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chilli flakes97K/yr
  • chili flakes6K/yr
  • crushed chilli flakes6K/yr
  • chili flake5K/yr
  • chilli flakes 1kg4K/yr
  • red chilli flakes2K/yr

Reviews and returns

What reviews say buyers love and hate about Chilli Flakes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.05

No idea of taste

Durability33%−0.14

mechanism broke quickly

Spiciness17%+0.85

Not extra hot

they are not actually very spicy at all

Love

Quality-Overall26%+0.17

The quality is always consistent

Good quality

Great item Rajah always provide good products

Value For Money18%+2.11

Excellent value

Great value for the size

Good value

Spiciness17%+0.85

I love spicy food

Very hot chilli flakes

Nice and hot

Taste-Overall14%−0.05

rich chilli taste that works brilliantly in every dish Ive tried them in

was suprised it retained a strong chilli taste

Nice taste

Ingredients-Overall5%+0.61

Good value and a useful ingredient in the spice rack

Always superb quality of ingredients

You can tell theyre 100% pure with no nasty additives

Return

0.0% Return rate 0% Fixable by listing

Functionality-Overall100%▁▁▁█▁▁

FAQ

Common Chilli Flakes questions

Answered from the same tracked data.