Chilli Flakes
FailPrices span $1.17–$10.19, mostly outside the sweet spot, so Chilli Flakes is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £107K/yr120K searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 70%top-5 click share · 12 brands · 66 sellers
Flapen Score
Chilli Flakes against its category
The dotted line is the Grocery average. Past it, Chilli Flakes is stronger. Inside it, weaker.
Market
The Chilli Flakes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chilli Flakes 120K times last year and spent an estimated £107K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
18.8% of searches ended in a purchase last week.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 18.8%
- Market size, estimated
- £107Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- chilli flakes97K searches a year
02 · Price
A sale here is worth £4.73.
Listings sell for £4.73 on average, from £1.17 to £10.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £4.73 that is £6K to £7K a year per listing.
- Average price
- £4.73under the $15 to $100 sweet spot
- Price range
- £1.17–£10.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Herbs, Spices & Seasonings. It carries 350 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Herbs, Spices & Seasonings
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 350per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Chilli Flakes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rajah Crushed Red Chillies 200g
- Price
- £2.09
- Rating
- 4.7/5
- Reviews
- 1,235
- Age
- 11y ago

Morrisons Crushed Chillies 28g
- Price
- £1.17
- Rating
- 4.6/5
- Reviews
- 924
- Age
- 10y ago

Dried Crushed Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Masala Cottage 25g-1.9kg (90 Grams)
- Price
- £3.93
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 2y ago

Old India Crushed Chilli 1kg
- Price
- £9.45
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 12y ago

Dried Crushed Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Masala Cottage 25g-1.9kg (50 Grams)
- Price
- £2.96
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 2y ago
Trending
90-day click momentum
Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Spice Planet 50g-950g (90 Grams)
- Price
- £4.15
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 1y ago

Organic Crushed Chilli Flakes 100g by Hatton Hill Organic
- Price
- £5.04
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3y ago

Chilli Flakes Crushed Dried | Red Chilli Flakes Indian Premium Quality Free UK P&P 50g-950g (90g)
- Price
- £3.95
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 5y ago

Chefs Larder Crushed Chillies 350g
- Price
- £10.19
- Rating
- 4.6/5
- Reviews
- 276
- Age
- 14y ago

Indus Red Chilli Crushed 200g
- Price
- £1.85
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 3y ago
Newest
by launch date
Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Spice Planet 50g-950g (90 Grams)
- Price
- £4.15
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 1y ago

Dried Crushed Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Masala Cottage 25g-1.9kg (90 Grams)
- Price
- £3.93
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 2y ago

Dried Crushed Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Masala Cottage 25g-1.9kg (50 Grams)
- Price
- £2.96
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 2y ago

Indus Red Chilli Crushed 200g
- Price
- £1.85
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 3y ago

Organic Crushed Chilli Flakes 100g by Hatton Hill Organic
- Price
- £5.04
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
66
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
12%
- Rajah23%
- Masala Cottage22%
- Morrisons17%
- Schwartz11%
- Old India11%
- Spice Mart3%
- Open — no brand owns it (6 brands, 12%)
Demand
Chilli Flakes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Chilli Flakes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chilli flakes97K/yr
- chili flakes6K/yr
- crushed chilli flakes6K/yr
- chili flake5K/yr
- chilli flakes 1kg4K/yr
- red chilli flakes2K/yr
Reviews and returns
What reviews say buyers love and hate about Chilli Flakes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No idea of taste
mechanism broke quickly
Not extra hot
they are not actually very spicy at all
Love
The quality is always consistent
Good quality
Great item Rajah always provide good products
Excellent value
Great value for the size
Good value
I love spicy food
Very hot chilli flakes
Nice and hot
rich chilli taste that works brilliantly in every dish Ive tried them in
was suprised it retained a strong chilli taste
Nice taste
Good value and a useful ingredient in the spice rack
Always superb quality of ingredients
You can tell theyre 100% pure with no nasty additives
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chilli Flakes questions
Answered from the same tracked data.









