chilli flakes
Skip itPrices mostly outside the sweet spot ($1.17–$10.19) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Review moat
Great350.06avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£107K£107K/yr · 120K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.73avg listing price — sweet spot $15–$100
Price range
Bad£1.17–£10.19cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chilli flakes is a £107K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chilli flakes market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- £95K–£118K
- units × avg price
- Conversion rate
- 18.8%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
66
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
12%
- Rajah23%
- Masala Cottage22%
- Morrisons17%
- Schwartz11%
- Old India11%
- Spice Mart3%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -11.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top chilli flakes search terms
- chilli flakes97K/yr
- chili flakes6K/yr
- crushed chilli flakes6K/yr
- chili flake5K/yr
- chilli flakes 1kg4K/yr
- red chilli flakes2K/yr
Top chilli flakes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rajah Crushed Red Chillies 200g
Rajah£2.094.7★1,235 rev
Morrisons Crushed Chillies 28g
Morrisons£1.174.6★924 rev
Dried Crushed Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Masala Cottage 25g-1.9kg (90 Grams)
Masala Cottage£3.934.4★116 rev
Old India Crushed Chilli 1kg
Old India£9.454.7★203 rev
Dried Crushed Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Masala Cottage 25g-1.9kg (50 Grams)
Masala Cottage£2.964.4★116 rev
Newest
by launch date
Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Spice Planet 50g-950g (90 Grams)
Spice Planet£4.1550 rev
Dried Crushed Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Masala Cottage 25g-1.9kg (90 Grams)
Masala Cottage£3.93116 rev
Dried Crushed Chilli Flakes | Red Chilli Flakes Indian Premium Quality by Masala Cottage 25g-1.9kg (50 Grams)
Masala Cottage£2.96116 rev
Indus Red Chilli Crushed 200g
indus£1.8515 rev
Organic Crushed Chilli Flakes 100g by Hatton Hill Organic
Hatton Hill£5.047 rev
Trending
90-day click momentumChilli Flakes | Red Chilli Flakes Indian Premium Quality by Spice Planet 50g-950g (90 Grams)
Spice Planet£4.154.3★
Organic Crushed Chilli Flakes 100g by Hatton Hill Organic
Hatton Hill£5.044.8★
Chilli Flakes Crushed Dried | Red Chilli Flakes Indian Premium Quality Free UK P&P 50g-950g (90g)
Spice Mart£3.954.5★
Chefs Larder Crushed Chillies 350g
Chefs Larder£10.194.6★
Indus Red Chilli Crushed 200g
indus£1.854.8★
What buyers say about chilli flakes
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is always consistent”
“Excellent value”
“I love spicy food”
“rich chilli taste that works brilliantly in every dish Ive tried them in”
“Good value and a useful ingredient in the spice rack”
“Fantastic size”
“Overall good value and very fresh”
“as the flavour is clean”
“Also pretty good for sprinkling/mixing into food as well. the chilli flakes not the poo”
“Organic-”
What buyers complain about
“No idea of taste”
“mechanism broke quickly”
“Not extra hot”
Top return reasons
Common questions
- Is chilli flakes profitable to sell on Amazon United Kingdom?
- The niche generates £107K/yr across 16 tracked products. 90-day search growth is -11.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the chilli flakes niche?
- 12 brands and 66 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in chilli flakes?
- Top complaints mined from reviews: Taste-Overall, Durability, Spiciness. The return rate is 0.0%.
- When does demand for chilli flakes peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the chilli flakes niche?
- Listings span £1.17–£10.19; the average listing price is £4.73 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.