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Chilli Con Carne

Fail

Prices span $0.40–$12.81, mostly outside the sweet spot, so Chilli Con Carne is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£70K/yr113K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
52%top-5 click share · 9 brands · 45 sellers

Flapen Score

Chilli Con Carne against its category

The dotted line is the Grocery average. Past it, Chilli Con Carne is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chilli Con Carne market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chilli Con Carne 113K times last year and spent an estimated £70K. The top 5 brands take 88% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

25.7% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
25.7%
Market size, estimated
£70Ka year
Peak month
November1.8× the quietest month
Top search term
chilli con carne87K searches a year

02 · Price

A sale here is worth £2.40.

Listings sell for £2.40 on average, from £0.40 to £12.81. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £2.40 that is £4K to £5K a year per listing.

Average price
£2.40under the $15 to $100 sweet spot
Price range
£0.40–£12.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #459 within Condiments & Sauces. It carries 324 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#459in Condiments & Sauces
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
324per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Chilli Con Carne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

45

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

7%

  • Morrisons34%
  • STAGG19%
  • Colman's18%
  • Ben's Original11%
  • Hormel6%
  • Schwartz4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Chilli Con Carne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Chilli Con Carne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chilli con carne87K/yr
  • stagg chilli9K/yr
  • chilli con carne sauce6K/yr
  • stagg4K/yr
  • tinned chilli4K/yr
  • chili con carne3K/yr

Reviews and returns

What reviews say buyers love and hate about Chilli Con Carne

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spiciness33%−0.27

Pretty Bland For A Chilli Mix

But this is just TOO spicy

I was expecting something rich and mildly spicy, not what tasted like slightly seasoned tomato water with mince in it

Value For Money27%+1.68

maybe not good value for money

pricey

Taste-Overall3%−0.01

I was expecting something rich and mildly spicy, not what tasted like slightly seasoned tomato water with mince in it

Unfortunately this ended up tasting like someone briefly described chilli to a saucepan from another room

Love

Taste-Overall27%−0.01

Taste okay, it's great with rice

Good taste

tasty

Spiciness25%−0.27

Hot

Perfect chilli

Lovely rich sauce with s nice kick

Quality-Overall17%+1.72

Good quality product

Value for money quality is the best

As good as homemade if not better

Flavor16%+1.23

Strong flavour Great product

flavour is awesome

Nice spicy flavour

Value For Money6%+1.68

Great value

Good value for 6 jars

FAQ

Common Chilli Con Carne questions

Answered from the same tracked data.