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Chilli Con Carne

prices mostly outside the sweet spot ($0.40–$12.81) — Chilli Con Carne doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 17Growth 16Conversion 100Competition 55Returns 100Price range 0Avg price 7Brand share 28Review moat 84Quality gap 50
This niche Category average

Is Chilli Con Carne profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chilli Con Carne is a £70K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.

Chilli Con Carne: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.5% over the last 90 days and 25.7% of searches end in a purchase.

£70K

revenue / yr

Units sold / yr40K
Search volume / yr-17.5%113K
Conversion rate25.7%
Avg price£2.40

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 45
Top-5 product click share52%
Open market12%
Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement0%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews324

Top Chilli Con Carne products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£8K£11K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

45

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

7%

  • Morrisons34%
  • STAGG19%
  • Colman's18%
  • Ben's Original11%
  • Hormel6%
  • Schwartz4%
  • Open — no brand owns it (3 brands, 7%)

Chilli Con Carne demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume113KCVR25.7%Products18Brands9Top 5 Brands88%OOS Rate0.0%Rating4.5★Reviews324Avg BSR#459
3K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.8×

Top Chilli Con Carne search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • chilli con carne87K/yr
  • stagg chilli9K/yr
  • chilli con carne sauce6K/yr
  • stagg4K/yr
  • tinned chilli4K/yr
  • chili con carne3K/yr

What reviews say buyers love and hate about Chilli Con Carne

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Taste-Overall27%

Taste okay, it's great with rice

Spiciness25%

Hot

Quality-Overall17%

Good quality product

Flavor16%

Strong flavour Great product

Value For Money6%

Great value

What buyers complain about

63% of reviews
Spiciness33%

Pretty Bland For A Chilli Mix

Value For Money27%

maybe not good value for money

Taste-Overall3%

I was expecting something rich and mildly spicy, not what tasted like slightly seasoned tomato water with mince in it

Common Chilli Con Carne questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chilli Con Carne 46/100 on Amazon United Kingdom — Skip it. The niche generates £70K/yr across 18 tracked products. Search demand moved -17.5% over the last 90 days.
Search demand for Chilli Con Carne on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.8× the quietest.