Is chilli con carne profitable to sell on Amazon United Kingdom?

The niche generates £70K/yr across 18 tracked products. 90-day search growth is -17.5%. Flapen's verdict: Skip it (46/100).

How competitive is the chilli con carne niche?

9 brands and 45 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in chilli con carne?

Top complaints mined from reviews: Spiciness, Value For Money, Taste-Overall. The return rate is 0.0%.

When does demand for chilli con carne peak?

Demand peaks in Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the chilli con carne niche?

Listings span £0.40–£12.81; the average listing price is £2.40 (sweet spot $15–$100). The average incumbent carries 324 reviews — the moat a new listing must climb.

chilli con carne

Skip it

Prices mostly outside the sweet spot ($0.40–$12.81) — this niche doesn't clear our bar today.

Conversion

Incredible25.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great324.44

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad£70K

£70K/yr · 113K searches

Growth

Bad-17.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£2.40

avg listing price — sweet spot $15–$100

Price range

Bad£0.40–£12.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, chilli con carne is a £70K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

chilli con carne market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £72K–£96K; units × avg price
Conversion rate: 25.7%
Avg BSR: #459
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

Morrisons34%
STAGG19%
Colman's18%
Ben's Original11%
Hormel6%
Schwartz4%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -17.5% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.8×

Open Trend

Top chilli con carne search terms

chilli con carne87K/yr -17.9%25.0% conv.
stagg chilli9K/yr -9.1%15.0% conv.
chilli con carne sauce6K/yr -14.9%6.8% conv.
stagg4K/yr -27.6%11.1% conv.
tinned chilli4K/yr -18.8%7.3% conv.
chili con carne3K/yr -22.5%7.3% conv.

All search terms

Top chilli con carne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stagg Chili Classic Chili Con Carne Medium 400g

STAGG£2.254.4★375 rev

Morrisons Chilli Con Carne Mix 41g

Morrisons£0.404.5★692 rev

Colmans Chilli Con Carne Mix

Colman's£0.944.6★630 rev

Bens Original Medium Chilli Con Carne Cooking Sauce Jar 450 g

Ben's Original£2.174.6★213 rev

Colmans Midweek Meals Chilli Con Carne Meal Maker mix with a blend of herbs and spices for a protein-boosting meal 50 g

Colman's£0.794.6★316 rev

Newest

by launch date

Morrisons Savers Chilli Con Carne 392g

Morrisons£1.83366 rev

4y ago

Morrisons Chilli Con Carne 392g

Morrisons£2.08274 rev

5y ago

Princes Chilli Con Carne 392 g (Pack of 1)

Princes£2.58286 rev

7y ago

Homepride Chilli Cooking Sauce 485 g Jar (Pack of 1)

Homepride£2.12223 rev

7y ago

Morrisons Hot Chilli Cooking Sauce 500 g

Morrisons£1.29267 rev

8y ago

What buyers say about chilli con carne

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall27%

“Taste okay, it's great with rice”

Spiciness25%

“Hot”

Quality-Overall17%

“Good quality product”

Flavor16%

“Strong flavour Great product”

Value For Money6%

“Great value”

Health Benefits-Overall2%

“it makes a healthy quick meal”

Smell1%

“It smells fairly promising while cooking too”

Ease Of Use1%

“Easy enough to make”

Instructions/User Manual/Troubleshooting1%

“the instructions are straightforward”

What buyers complain about

Spiciness33%

“Pretty Bland For A Chilli Mix”

Value For Money27%

“maybe not good value for money”

Taste-Overall3%

“I was expecting something rich and mildly spicy, not what tasted like slightly seasoned tomato water with mince in it”

Common questions

Is chilli con carne profitable to sell on Amazon United Kingdom?: The niche generates £70K/yr across 18 tracked products. 90-day search growth is -17.5%. Flapen's verdict: Skip it (46/100).
How competitive is the chilli con carne niche?: 9 brands and 45 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in chilli con carne?: Top complaints mined from reviews: Spiciness, Value For Money, Taste-Overall. The return rate is 0.0%.
When does demand for chilli con carne peak?: Demand peaks in Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the chilli con carne niche?: Listings span £0.40–£12.81; the average listing price is £2.40 (sweet spot $15–$100). The average incumbent carries 324 reviews — the moat a new listing must climb.