How competitive is the Chilli niche on Amazon United Kingdom?

7 brands and 36 sellers compete in Chilli on Amazon United Kingdom. The top 5 Chilli products take 61% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Chilli?

Chilli buyers on Amazon United Kingdom complain most about Spiciness, Color, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Chilli niche?

Chilli sells for £1.37 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.40–£5.61. The average incumbent carries 704 reviews — the moat a new listing must climb.

Chilli

prices mostly outside the sweet spot ($0.40–$5.61) — Chilli doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Chilli profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chilli is a £84K/yr Amazon United Kingdom market (252K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 40/100.

Chilli: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.6% over the last 90 days and 24.3% of searches end in a purchase.

£84K

revenue / yr

Units sold / yr80K

Search volume / yr-10.6%252K

Conversion rate24.3%

Avg price£1.37

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 36

Top-5 product click share61%

Open market2%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Top Chilli products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Market St Mixed Chillies

Price: £0.68
Rating: 4.5/5
Reviews: 1,332
Age: 9y ago

Morrisons Red Chillies 50g

Price: £0.63
Rating: 4.6/5
Reviews: 991
Age: 9y ago

by Amazon Finger Chillies 80g

Price: £1.12
Rating: 4.5/5
Reviews: 519
Age: 4y ago

by Amazon Mixed Chillies 65g

Price: £0.56
Rating: 4.6/5
Reviews: 408
Age: 6y ago

Morrisons Market St Birds Eye Chillies

Price: £1.00
Rating: 4.5/5
Reviews: 736
Age: 9y ago

Newest

by launch date

Finger Chillies 150g

Price: £1.49
Rating: 4.4/5
Reviews: 123
Age: 1y ago

Birds Eye Chillies 100g

Price: £1.08
Rating: 4.6/5
Reviews: 84
Age: 1y ago

by Amazon Finger Chillies 80g

Price: £1.12
Rating: 4.5/5
Reviews: 519
Age: 4y ago

by Amazon Bird Eye Chillies 25g

Price: £0.78
Rating: 4.6/5
Reviews: 339
Age: 4y ago

by Amazon Scotch Bonnet Chillies 35g

Price: £0.60
Rating: 4.6/5
Reviews: 292
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Morrisons65%
by Amazon27%
Colman's2%
Very Lazy2%
STAGG2%
Karyatis1%
Open — no brand owns it (1 brand, 1%)

Chilli demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume252KCVR24.3%Products20Brands7Top 5 Brands98%OOS Rate0.0%Rating4.5★Reviews704Avg BSR#121

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Chilli search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chilli126K/yr -11.8%16.8% conv.
chillies48K/yr -7.4%29.0% conv.
green chillies24K/yr -2.4%24.6% conv.
chili17K/yr -12.5%13.9% conv.
chillis9K/yr -4.1%21.0% conv.
chilli peppers6K/yr -20.3%6.9% conv.
fresh chillies6K/yr -9.3%7.9% conv.
green chilli7K/yr -42.9%21.9% conv.
chilis4K/yr -7.9%9.4% conv.
chilli pepper3K/yr +0.5%12.2% conv.

What reviews say buyers love and hate about Chilli

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Spiciness29%

“Lovely and spicy”

Taste-Overall19%

“Taste wonderful”

Freshness11%

“Were fresh”

Quality-Overall9%

“High quality chillies”

Flavor6%

“flavoursome”

What buyers complain about

75% of reviews

Spiciness35%

“Pretty Bland For A Chilli Mix”

Color10%

“Not all red”

Taste-Overall7%

“I have seen decline in strength of taste from chillies”

Flavor5%

“Poor flavour”

Smell5%

“Fairly smelly though”

Common Chilli questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chilli 40/100 on Amazon United Kingdom — Skip it. The niche generates £84K/yr across 20 tracked products. Search demand moved -10.6% over the last 90 days.