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Chilli

Fail

Prices span $0.40–$5.61, mostly outside the sweet spot, so Chilli is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£84K/yr252K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
61%top-5 click share · 7 brands · 36 sellers

Flapen Score

Chilli against its category

The dotted line is the Grocery average. Past it, Chilli is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chilli market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chilli 252K times last year and spent an estimated £84K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

24.3% of searches ended in a purchase last week.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
24.3%
Market size, estimated
£84Ka year
Peak month
November1.5× the quietest month
Top search term
chilli126K searches a year

02 · Price

A sale here is worth £1.37.

Listings sell for £1.37 on average, from £0.40 to £5.61. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £1.37 that is £4K to £5K a year per listing.

Average price
£1.37under the $15 to $100 sweet spot
Price range
£0.40–£5.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Herbs, Spices & Seasonings. It carries 704 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#121in Herbs, Spices & Seasonings
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
704per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

36

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

1%

  • Morrisons65%
  • by Amazon27%
  • Colman's2%
  • Very Lazy2%
  • STAGG2%
  • Karyatis1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Chilli search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Chilli search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chilli126K/yr
  • chillies48K/yr
  • green chillies24K/yr
  • chili17K/yr
  • chillis9K/yr
  • chilli peppers6K/yr
  • fresh chillies6K/yr
  • green chilli7K/yr
  • chilis4K/yr
  • chilli pepper3K/yr

Reviews and returns

What reviews say buyers love and hate about Chilli

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spiciness35%−0.01

Pretty Bland For A Chilli Mix

Not as spicy as hoped

A bit spicy

Color10%−0.10

Not all red

Taste-Overall7%−0.12

I have seen decline in strength of taste from chillies

Unfortunately this ended up tasting like someone briefly described chilli to a saucepan from another room

I was expecting something rich and mildly spicy, not what tasted like slightly seasoned tomato water with mince in it

Flavor5%+0.38

Poor flavour

In my opinion, if on its own, the flavour is not so strong, however, it enhances every dish or sauce you add it to

Smell5%−0.03

Fairly smelly though

Love

Spiciness29%−0.01

Lovely and spicy

Great spicy chilli

Spicy chillies

Taste-Overall19%−0.12

Taste wonderful

Very tasty

Delish

Freshness11%+1.40

Were fresh

Fresh chillies

Freshness

Quality-Overall9%+0.81

High quality chillies

No complaints

good product

Flavor6%+0.38

flavoursome

surprisingly good as a snack or onion substitute in a ploughman's lunch for the price they're excellent

it adds great flavour

FAQ

Common Chilli questions

Answered from the same tracked data.