Chilli
FailPrices span $0.40–$5.61, mostly outside the sweet spot, so Chilli is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £84K/yr252K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 61%top-5 click share · 7 brands · 36 sellers
Flapen Score
Chilli against its category
The dotted line is the Grocery average. Past it, Chilli is stronger. Inside it, weaker.
Market
The Chilli market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chilli 252K times last year and spent an estimated £84K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 24.3% of those searches ended in a purchase.
Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.
- Searches, last 12 months
- 252K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 24.3%
- Market size, estimated
- £84Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- chilli126K searches a year
02 · Price
A sale here is worth £1.37.
Listings sell for £1.37 on average, from £0.40 to £5.61. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £1.37 that is £4K to £5K a year per listing.
- Average price
- £1.37under the $15 to $100 sweet spot
- Price range
- £0.40–£5.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Herbs, Spices & Seasonings. It carries 704 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #121in Herbs, Spices & Seasonings
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 704per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Chilli products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Market St Mixed Chillies
- Price
- £0.68
- Rating
- 4.5/5
- Reviews
- 1,332
- Age
- 9y ago

Morrisons Red Chillies 50g
- Price
- £0.63
- Rating
- 4.6/5
- Reviews
- 991
- Age
- 9y ago

by Amazon Finger Chillies 80g
- Price
- £1.12
- Rating
- 4.5/5
- Reviews
- 519
- Age
- 4y ago

by Amazon Mixed Chillies 65g
- Price
- £0.56
- Rating
- 4.6/5
- Reviews
- 408
- Age
- 6y ago

Morrisons Market St Birds Eye Chillies
- Price
- £1.00
- Rating
- 4.5/5
- Reviews
- 736
- Age
- 9y ago
Trending
estimated 90-day click momentum
Colmans Midweek Meals Chilli Con Carne Meal Maker mix with a blend of herbs and spices for a protein-boosting meal 50 g
- Price
- £0.79
- Rating
- 4.6/5
- Reviews
- 316
- Age
- 10y ago

Morrisons Chilli Con Carne Mix 41g
- Price
- £0.40
- Rating
- 4.5/5
- Reviews
- 692
- Age
- 10y ago

Stagg Chili Classic Chili Con Carne Medium 400g
- Price
- £2.25
- Rating
- 4.4/5
- Reviews
- 375
- Age
- 16y ago

Karyatis Mixed Hot Chillies in Brine Glass Jar 205 g
- Price
- £2.39
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 16y ago

Morrisons Market Street Finger Chillies 50g
- Price
- £0.75
- Rating
- 4.5/5
- Reviews
- 605
- Age
- 9y ago
Newest
by launch date
Finger Chillies 150g
- Price
- £1.49
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 1y ago

Birds Eye Chillies 100g
- Price
- £1.08
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 1y ago

by Amazon Finger Chillies 80g
- Price
- £1.12
- Rating
- 4.5/5
- Reviews
- 519
- Age
- 4y ago

by Amazon Bird Eye Chillies 25g
- Price
- £0.78
- Rating
- 4.6/5
- Reviews
- 339
- Age
- 4y ago

by Amazon Scotch Bonnet Chillies 35g
- Price
- £0.60
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
36
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
1%
- Morrisons65%
- by Amazon27%
- Colman's2%
- Very Lazy2%
- STAGG2%
- Karyatis1%
- Open — no brand owns it (1 brand, 1%)
Demand
Chilli search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Chilli search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chilli126K/yr
- chillies48K/yr
- green chillies24K/yr
- chili17K/yr
- chillis9K/yr
- chilli peppers6K/yr
- fresh chillies6K/yr
- green chilli7K/yr
- chilis4K/yr
- chilli pepper3K/yr
Reviews and returns
What reviews say buyers love and hate about Chilli
We read the reviews and the return reasons for every product selling here.
“Pretty Bland For A Chilli Mix”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chilli questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









