chilli
Skip itPrices mostly outside the sweet spot ($0.40–$5.61) — this niche doesn't clear our bar today.
Conversion
Incredible24.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good704.25avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£84K£84K/yr · 252K searches
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Avg price
Bad£1.37avg listing price — sweet spot $15–$100
Price range
Bad£0.40–£5.61cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chilli is a £84K/yr Amazon United Kingdom market (252K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chilli market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £82K–£110K
- units × avg price
- Conversion rate
- 24.3%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 10%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
36
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
1%
- Morrisons65%
- by Amazon27%
- Colman's2%
- Very Lazy2%
- STAGG2%
- Karyatis1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top chilli search terms
- chilli126K/yr
- chillies48K/yr
- green chillies24K/yr
- chili17K/yr
- chillis9K/yr
- chilli peppers6K/yr
- fresh chillies6K/yr
- green chilli7K/yr
- chilis4K/yr
- chilli pepper3K/yr
Top chilli products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Trending
90-day click momentum
Colmans Midweek Meals Chilli Con Carne Meal Maker mix with a blend of herbs and spices for a protein-boosting meal 50 g
Colman's£0.794.6★
Morrisons Chilli Con Carne Mix 41g
Morrisons£0.404.5★
Stagg Chili Classic Chili Con Carne Medium 400g
STAGG£2.254.4★
Karyatis Mixed Hot Chillies in Brine Glass Jar 205 g
Karyatis£2.394.5★
Morrisons Market Street Finger Chillies 50g
Morrisons£0.754.5★
What buyers say about chilli
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely and spicy”
“Taste wonderful”
“Were fresh”
“High quality chillies”
“flavoursome”
“Good value”
“Good for making Nachos”
“Great additive”
“Crisp and fresh 🌶️ Amazing chillies, very fresh and long with medium heat, batter than the chilly from supermarkets, crisp texture and add warmth to my curries”
“with soft skin”
What buyers complain about
“Pretty Bland For A Chilli Mix”
“Not all red”
“I have seen decline in strength of taste from chillies”
“Poor flavour”
“Fairly smelly though”
“Lacked heat and tasted bitter”
“A bit too seedy inside”
“Over salty”
Common questions
- Is chilli profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 20 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the chilli niche?
- 7 brands and 36 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in chilli?
- Top complaints mined from reviews: Spiciness, Color, Taste-Overall. The return rate is 0.0%.
- When does demand for chilli peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the chilli niche?
- Listings span £0.40–£5.61; the average listing price is £1.37 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.