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Chickpeas

Fail

Prices span $0.49–$16.00, mostly outside the sweet spot, so Chickpeas is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£237K/yr238K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
82%top-5 click share · 10 brands · 38 sellers

Flapen Score

Chickpeas against its category

The dotted line is the Grocery average. Past it, Chickpeas is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chickpeas market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chickpeas 238K times last year and spent an estimated £237K. The top 5 brands take 87% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

27.1% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £237K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
27.1%
Market size, estimated
£237Ka year
Peak month
February1.7× the quietest month
Top search term
chickpeas149K searches a year

02 · Price

A sale here is worth £3.66.

Listings sell for £3.66 on average, from £0.49 to £16.00. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £3.66 that is £22K to £29K a year per listing.

Average price
£3.66under the $15 to $100 sweet spot
Price range
£0.49–£16.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£22K–£29K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Rice, Pasta & Pulses. It carries 779 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#99in Rice, Pasta & Pulses
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
779per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Chickpeas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£24K£47K£71K£95K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

38

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

9%

  • by Amazon32%
  • Morrisons22%
  • LAILA16%
  • Ktc11%
  • Napolina5%
  • Mr Organic3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Chickpeas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Chickpeas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chickpeas149K/yr
  • chick peas33K/yr
  • dried chickpeas14K/yr
  • chickpea13K/yr
  • chickpeas dried6K/yr
  • chickpeas tinned9K/yr
  • chick peas tinned6K/yr
  • dry chickpeas3K/yr
  • chick peas dried3K/yr
  • tinned chickpeas2K/yr

Reviews and returns

What reviews say buyers love and hate about Chickpeas

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.09

Some very small or just the rim

They are much bigger

Very small

Quality-Overall18%−0.09

Poor quality tins

quality is terrible

Damaged tins, poor quality

Hard Feel9%−0.07

Hard chickpeas

Chickpeas remain hard despite cooking for much longer than advised cooking time

these were hard

Cooking Instructions7%−0.04

Chickpeas remain hard despite cooking for much longer than advised cooking time

even after 15 whistle in pressure cooker they were little uncooked

Texture/Consistency-Overall6%−0.01

Creamy and nasty

did not make a particularly smooth houmous

The jarred format feels a bit boujee at first

Love

Taste-Overall24%+1.32

So delicious

Love these beans

A lovely addition for mealtimes, taste superb

Value For Money24%+1.98

Value for money

Great deal

Great value

Quality-Overall18%−0.09

Great quality beans

Good quality

Great quality chickpeas at a fair price

Vegan/Organic5%+0.47

Great staple for a Vegetarian household

Organic

is ideal for anyone following a vegetarian or vegan diet or simply looking for a healthy pantry staple

Crispiness3%+0.16

They're plump, firm and consistent throughout the bag which matters more than you'd think when you're cooking with them

They plump up fantastically

plumper than tinned chickpeas

FAQ

Common Chickpeas questions

Answered from the same tracked data.