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Chickpeas

Fail

Prices span $0.49–$16.00, mostly outside the sweet spot, so Chickpeas is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£237K/yr238K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
82%top-5 click share · 10 brands · 38 sellers

Flapen Score

Chickpeas against its category

The dotted line is the Grocery average. Past it, Chickpeas is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chickpeas market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chickpeas 238K times last year and spent an estimated £237K. The top 5 brands take 87% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 27.1% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 27.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £237K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
27.1%
Market size, estimated
£237Ka year
Peak month
February1.7× the quietest month
Top search term
chickpeas149K searches a year

02 · Price

A sale here is worth £3.66.

Listings sell for £3.66 on average, from £0.49 to £16.00. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £3.66 that is £22K to £29K a year per listing.

Average price
£3.66under the $15 to $100 sweet spot
Price range
£0.49–£16.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£22K–£29K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Rice, Pasta & Pulses. It carries 779 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#99in Rice, Pasta & Pulses
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
779per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Chickpeas products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£24K£47K£71K£95K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

38

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

9%

  • by Amazon32%
  • Morrisons22%
  • LAILA16%
  • Ktc11%
  • Napolina5%
  • Mr Organic3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Chickpeas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Chickpeas search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chickpeas149K/yr
  • chick peas33K/yr
  • dried chickpeas14K/yr
  • chickpea13K/yr
  • chickpeas dried6K/yr
  • chickpeas tinned9K/yr
  • chick peas tinned6K/yr
  • dry chickpeas3K/yr
  • chick peas dried3K/yr
  • tinned chickpeas2K/yr

Reviews and returns

What reviews say buyers love and hate about Chickpeas

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Some very small or just the rim”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Chickpeas questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data