Is chickpeas profitable to sell on Amazon United Kingdom?

The niche generates £237K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (41/100).

How competitive is the chickpeas niche?

10 brands and 38 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in chickpeas?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Hard Feel. The return rate is 0.0%.

When does demand for chickpeas peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the chickpeas niche?

Listings span £0.49–£16.00; the average listing price is £3.66 (sweet spot $15–$100). The average incumbent carries 779 reviews — the moat a new listing must climb.

chickpeas

Skip it

Prices mostly outside the sweet spot ($0.49–$16.00) — this niche doesn't clear our bar today.

Conversion

Incredible27.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good778.71

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£237K

£237K/yr · 238K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Avg price

Bad£3.66

avg listing price — sweet spot $15–$100

Price range

Bad£0.49–£16.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, chickpeas is a £237K/yr Amazon United Kingdom market (238K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

chickpeas market data

Units sold / yr: 100K–125K; avg 6,000–8,000/product
Revenue / yr: £366K–£458K; units × avg price
Conversion rate: 27.1%
Avg BSR: #99
Page quality: 0%
Prime: 100%
Sponsored: 43%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

by Amazon32%
Morrisons22%
LAILA16%
Ktc11%
Napolina5%
Mr Organic3%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top chickpeas search terms

chickpeas149K/yr -16.9%25.4% conv.
chick peas33K/yr -12.3%24.1% conv.
dried chickpeas14K/yr -31.7%11.4% conv.
chickpea13K/yr -14.3%15.9% conv.
chickpeas dried6K/yr -16.9%9.9% conv.
chickpeas tinned9K/yr -44.7%15.1% conv.
chick peas tinned6K/yr -17.5%18.0% conv.
dry chickpeas3K/yr -37.6%11.0% conv.
chick peas dried3K/yr -25.3%15.3% conv.
tinned chickpeas2K/yr -14.5%20.5% conv.

All search terms

Top chickpeas products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Morrisons Chickpeas In Water 400g

Morrisons£0.554.6★2,031 rev

by Amazon Whole Chickpeas in Water 400g

by Amazon£0.494.5★2,634 rev

Laila Chickpeas 2 kg (Pack of 1)

LAILA£3.044.6★433 rev

by Amazon Chickpeas in Water 400g Pack of 12

by Amazon£5.914.5★2,634 rev

KTC Chick Peas 400g

Ktc£0.564.5★1,332 rev

Newest

by launch date

Bold Bean Queen Chickpeas 6 x 570g High Protein & Fibre Ready to Eat Vegan Gluten Free Pantry Staple

Bold Bean Co£16.0033 rev

8mo ago

Bold Bean Queen Chickpeas 570g High Protein & Fibre Ready to Eat Vegan Gluten Free Pantry Staple

Bold Bean Co£2.9019 rev

1y ago

Mr Organic Chickpeas High Protein and Fibre for Healthy Home Cooking No Additives Sustainably Sourced Suitable for Vegans - 1 x 350g Glass Jar

Mr Organic£1.9149 rev

1y ago

Laila Chickpeas 1kg

Generic£2.2518 rev

2y ago

by Amazon Chickpeas in Water 400g Pack of 12

by Amazon£5.912,634 rev

4y ago

What buyers say about chickpeas

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall24%

“So delicious”

Value For Money24%

“Value for money”

Quality-Overall18%

“Great quality beans”

Vegan/Organic5%

“Great staple for a Vegetarian household”

Crispiness3%

“They're plump, firm and consistent throughout the bag which matters more than you'd think when you're cooking with them”

Advertised Vs Actual Product3%

“As advertised”

Baking3%

“Best beans out there”

Health Benefits-Overall3%

“Especially good for our well being”

Texture/Consistency-Overall2%

“The texture is firm”

Nutritional Content2%

“packed with extra nutrition”

What buyers complain about

Size-Overall18%

“Some very small or just the rim”

Quality-Overall18%

“Poor quality tins”

Hard Feel9%

“Hard chickpeas”

Cooking Instructions7%

“Chickpeas remain hard despite cooking for much longer than advised cooking time”

Texture/Consistency-Overall6%

“Creamy and nasty”

Ease Of Use5%

“making it awkward to carry”

Value For Money4%

“a bit more expensive than we usually spend”

Salt Content3%

“Needed a little more salt”

Flavor1%

“There's not much flavour a slight nuttyness”

Common questions

Is chickpeas profitable to sell on Amazon United Kingdom?: The niche generates £237K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (41/100).
How competitive is the chickpeas niche?: 10 brands and 38 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in chickpeas?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Hard Feel. The return rate is 0.0%.
When does demand for chickpeas peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the chickpeas niche?: Listings span £0.49–£16.00; the average listing price is £3.66 (sweet spot $15–$100). The average incumbent carries 779 reviews — the moat a new listing must climb.