Chickpeas
FailPrices span $0.49–$16.00, mostly outside the sweet spot, so Chickpeas is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £237K/yr238K searches / yr
- 90-day growth
- -18.4%search demand this quarter
- Competition
- 82%top-5 click share · 10 brands · 38 sellers
Flapen Score
Chickpeas against its category
The dotted line is the Grocery average. Past it, Chickpeas is stronger. Inside it, weaker.
Market
The Chickpeas market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chickpeas 238K times last year and spent an estimated £237K. The top 5 brands take 87% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
27.1% of searches ended in a purchase last week.
Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £237K a year.
- Searches, last 12 months
- 238K
- Growth, 90 days vs prior 90
- -18.4%
- Conversion, latest week
- 27.1%
- Market size, estimated
- £237Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- chickpeas149K searches a year
02 · Price
A sale here is worth £3.66.
Listings sell for £3.66 on average, from £0.49 to £16.00. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £3.66 that is £22K to £29K a year per listing.
- Average price
- £3.66under the $15 to $100 sweet spot
- Price range
- £0.49–£16.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £22K–£29K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Rice, Pasta & Pulses. It carries 779 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #99in Rice, Pasta & Pulses
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 779per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Chickpeas products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Chickpeas In Water 400g
- Price
- £0.55
- Rating
- 4.6/5
- Reviews
- 2,031
- Age
- 7y ago

by Amazon Whole Chickpeas in Water 400g
- Price
- £0.49
- Rating
- 4.5/5
- Reviews
- 2,634
- Age
- 5y ago

Laila Chickpeas 2 kg (Pack of 1)
- Price
- £3.04
- Rating
- 4.6/5
- Reviews
- 433
- Age
- 5y ago

by Amazon Chickpeas in Water 400g Pack of 12
- Price
- £5.91
- Rating
- 4.5/5
- Reviews
- 2,634
- Age
- 4y ago

KTC Chick Peas 400g
- Price
- £0.56
- Rating
- 4.5/5
- Reviews
- 1,332
- Age
- 12y ago
Trending
90-day click momentum
Bold Bean Queen Chickpeas 6 x 570g High Protein & Fibre Ready to Eat Vegan Gluten Free Pantry Staple
- Price
- £16.00
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 8mo ago

Napolina Chick Peas 400g
- Price
- £0.96
- Rating
- 4.7/5
- Reviews
- 492
- Age
- 10y ago

by Amazon Chickpeas in Water 400g Pack of 12
- Price
- £5.91
- Rating
- 4.5/5
- Reviews
- 2,634
- Age
- 4y ago

Mr Organic - Organic Chickpeas Tin - Vegan & Gluten Free - for Healthy Home Cooking - No Additives and Sustainably Sourced - Pack of 4 x 400g
- Price
- £5.07
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 5y ago

by Amazon Whole Chickpeas in Water 400g
- Price
- £0.49
- Rating
- 4.5/5
- Reviews
- 2,634
- Age
- 5y ago
Newest
by launch date
Bold Bean Queen Chickpeas 6 x 570g High Protein & Fibre Ready to Eat Vegan Gluten Free Pantry Staple
- Price
- £16.00
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 8mo ago

Bold Bean Queen Chickpeas 570g High Protein & Fibre Ready to Eat Vegan Gluten Free Pantry Staple
- Price
- £2.90
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 1y ago

Mr Organic Chickpeas High Protein and Fibre for Healthy Home Cooking No Additives Sustainably Sourced Suitable for Vegans - 1 x 350g Glass Jar
- Price
- £1.91
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 1y ago

Laila Chickpeas 1kg
- Price
- £2.25
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 2y ago

by Amazon Chickpeas in Water 400g Pack of 12
- Price
- £5.91
- Rating
- 4.5/5
- Reviews
- 2,634
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
38
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
9%
- by Amazon32%
- Morrisons22%
- LAILA16%
- Ktc11%
- Napolina5%
- Mr Organic3%
- Open — no brand owns it (4 brands, 9%)
Demand
Chickpeas search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Chickpeas search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chickpeas149K/yr
- chick peas33K/yr
- dried chickpeas14K/yr
- chickpea13K/yr
- chickpeas dried6K/yr
- chickpeas tinned9K/yr
- chick peas tinned6K/yr
- dry chickpeas3K/yr
- chick peas dried3K/yr
- tinned chickpeas2K/yr
Reviews and returns
What reviews say buyers love and hate about Chickpeas
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Some very small or just the rim
They are much bigger
Very small
Poor quality tins
quality is terrible
Damaged tins, poor quality
Hard chickpeas
Chickpeas remain hard despite cooking for much longer than advised cooking time
these were hard
Chickpeas remain hard despite cooking for much longer than advised cooking time
even after 15 whistle in pressure cooker they were little uncooked
Creamy and nasty
did not make a particularly smooth houmous
The jarred format feels a bit boujee at first
Love
So delicious
Love these beans
A lovely addition for mealtimes, taste superb
Value for money
Great deal
Great value
Great quality beans
Good quality
Great quality chickpeas at a fair price
Great staple for a Vegetarian household
Organic
is ideal for anyone following a vegetarian or vegan diet or simply looking for a healthy pantry staple
They're plump, firm and consistent throughout the bag which matters more than you'd think when you're cooking with them
They plump up fantastically
plumper than tinned chickpeas
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chickpeas questions
Answered from the same tracked data.









