How competitive is the Chickpeas niche on Amazon United Kingdom?

10 brands and 38 sellers compete in Chickpeas on Amazon United Kingdom. The top 5 Chickpeas products take 82% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Chickpeas?

Chickpeas buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Hard Feel, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Chickpeas niche?

Chickpeas sells for £3.66 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.49–£16.00. The average incumbent carries 779 reviews — the moat a new listing must climb.

Chickpeas

prices mostly outside the sweet spot ($0.49–$16.00) — Chickpeas doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Chickpeas profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chickpeas is a £237K/yr Amazon United Kingdom market (238K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 41/100.

Chickpeas: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.4% over the last 90 days and 27.1% of searches end in a purchase.

£237K

revenue / yr

Units sold / yr125K

Search volume / yr-18.4%238K

Conversion rate27.1%

Avg price£3.66

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers10 · 38

Top-5 product click share82%

Open market13%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Top Chickpeas products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Chickpeas In Water 400g

Price: £0.55
Rating: 4.6/5
Reviews: 2,031
Age: 7y ago

by Amazon Whole Chickpeas in Water 400g

Price: £0.49
Rating: 4.5/5
Reviews: 2,634
Age: 5y ago

Laila Chickpeas 2 kg (Pack of 1)

Price: £3.04
Rating: 4.6/5
Reviews: 433
Age: 5y ago

by Amazon Chickpeas in Water 400g Pack of 12

Price: £5.91
Rating: 4.5/5
Reviews: 2,634
Age: 4y ago

KTC Chick Peas 400g

Price: £0.56
Rating: 4.5/5
Reviews: 1,332
Age: 12y ago

Newest

by launch date

Bold Bean Queen Chickpeas 6 x 570g High Protein & Fibre Ready to Eat Vegan Gluten Free Pantry Staple

Price: £16.00
Rating: 4.7/5
Reviews: 33
Age: 8mo ago

Bold Bean Queen Chickpeas 570g High Protein & Fibre Ready to Eat Vegan Gluten Free Pantry Staple

Price: £2.90
Rating: 4.7/5
Reviews: 19
Age: 1y ago

Mr Organic Chickpeas High Protein and Fibre for Healthy Home Cooking No Additives Sustainably Sourced Suitable for Vegans - 1 x 350g Glass Jar

Price: £1.91
Rating: 4.3/5
Reviews: 49
Age: 1y ago

Laila Chickpeas 1kg

Price: £2.25
Rating: 4.3/5
Reviews: 18
Age: 2y ago

by Amazon Chickpeas in Water 400g Pack of 12

Price: £5.91
Rating: 4.5/5
Reviews: 2,634
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

by Amazon32%
Morrisons22%
LAILA16%
Ktc11%
Napolina5%
Mr Organic3%
Open — no brand owns it (4 brands, 9%)

Chickpeas demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume238KCVR27.1%Products14Brands10Top 5 Brands87%OOS Rate0.0%Rating4.6★Reviews779Avg BSR#99

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Chickpeas search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chickpeas149K/yr -16.9%25.4% conv.
chick peas33K/yr -12.3%24.1% conv.
dried chickpeas14K/yr -31.7%11.4% conv.
chickpea13K/yr -14.3%15.9% conv.
chickpeas dried6K/yr -16.9%9.9% conv.
chickpeas tinned9K/yr -44.7%15.1% conv.
chick peas tinned6K/yr -17.5%18.0% conv.
dry chickpeas3K/yr -37.6%11.0% conv.
chick peas dried3K/yr -25.3%15.3% conv.
tinned chickpeas2K/yr -14.5%20.5% conv.

What reviews say buyers love and hate about Chickpeas

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Taste-Overall24%

“So delicious”

Value For Money24%

“Value for money”

Quality-Overall18%

“Great quality beans”

Vegan/Organic5%

“Great staple for a Vegetarian household”

Crispiness3%

“They're plump, firm and consistent throughout the bag which matters more than you'd think when you're cooking with them”

What buyers complain about

71% of reviews

Size-Overall18%

“Some very small or just the rim”

Quality-Overall18%

“Poor quality tins”

Hard Feel9%

“Hard chickpeas”

Cooking Instructions7%

“Chickpeas remain hard despite cooking for much longer than advised cooking time”

Texture/Consistency-Overall6%

“Creamy and nasty”

Common Chickpeas questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chickpeas 41/100 on Amazon United Kingdom — Skip it. The niche generates £237K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -18.4% over the last 90 days.