chickpea flour
Skip itPrices mostly outside the sweet spot ($2.77–$9.96) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Great267.31avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.66avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 46K searches
Price range
Bad£2.77–£9.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chickpea flour is a £39K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chickpea flour market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £34K–£45K
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #157
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
21
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
12%
- Wholefood Earth21%
- Veggy Duck21%
- Old India18%
- LAILA16%
- Buy Whole Foods Online6%
- AKSOY5%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — -18.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top chickpea flour search terms
- chickpea flour39K/yr
- organic chickpea flour2K/yr
- chickpeas flour2K/yr
- chickpea flour organic2K/yr
Top chickpea flour products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Veggy Duck - Chickpea Flour (1Kg) - Gluten Free | GMO Free | Vegan Friendly
Veggy Duck£7.034.6★462 rev
Old India Chickpea Flour 1kg
Old India£5.354.7★272 rev
Laila Gram flour 2 kg (Packing May Vary)
LAILA£2.904.5★271 rev
Wholefood Earth Chickpea Flour 1 kg | GMO Free | High Fibre Packaging May Vary
Wholefood Earth£8.124.6★803 rev
Wholefood Earth Chickpea Flour 500g | Gram Flour Besan | High Protein | High Fibre | Naturally Wheat Free | Vegan | GMO Free
Wholefood Earth£5.624.6★803 rev
Newest
by launch date
Gluten Free Organic Chickpea Flour 500g by Hatton Hill Organic
Hatton Hill£5.913 rev
Laila Gram flour 2 kg (Packing May Vary)
LAILA£2.90271 rev
Natco Gram Flour 1kg | Chickpea Flour for Cooking & Baking | Rich in Protein & Fiber | Naturally Gluten-Free | Authentic Taste
Saras Flavours of Asia£5.7420 rev
Trend Organic Chickpea Flour 1kg - Protein-Rich Flour for Versatile Culinary Creations with a Nutty Slightly Earthy Flavour Certified Organic Vegan Non-GMO No Additives No Preservatives
Trend Organic£9.96213 rev
Organic Chickpea Gram Flour 500g Vegan Non-GMO & High Protein Resealable Bag for Pancakes Breads & Cooking by Thames Organic
Thames Organic£7.8413 rev
Trending
90-day click momentumVeggy Duck - Chickpea Flour (1Kg) - Gluten Free | GMO Free | Vegan Friendly
Veggy Duck£7.034.6★
Gluten Free Organic Chickpea Flour 500g by Hatton Hill Organic
Hatton Hill£5.914.6★
Organic Chickpea Flour 500g (BWFO)
Buy Whole Foods Online£3.174.6★
Wholefood Earth Chickpea Flour 500g | Gram Flour Besan | High Protein | High Fibre | Naturally Wheat Free | Vegan | GMO Free
Wholefood Earth£5.624.6★
Organic Chickpea Gram Flour 500g Vegan Non-GMO & High Protein Resealable Bag for Pancakes Breads & Cooking by Thames Organic
Thames Organic£7.844.4★
What buyers say about chickpea flour
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, delivered quickly”
“A great price for a good size bag”
“Its also gluten free which gives it a good tick in the box”
“A truly delicious snack”
“There are variety of recipes that this product can be used for”
“Versatile and delicious”
“This rice is really easy to cook compared to some other makes”
“Very nice, I use it for flat breads as it has a bit more flavour than normal wheat flour, it's gluten free”
“As expected”
“Amazing for sweet and salty stuff”
What buyers complain about
“This raises concerns about quality control and hygiene”
“It does go a bit lumpy in the bag though”
“The name is misleading”
Common questions
- Is chickpea flour profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 16 tracked products. 90-day search growth is -18.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the chickpea flour niche?
- 12 brands and 21 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in chickpea flour?
- Top complaints mined from reviews: Quality-Overall, Chunk/Clump/Collection, Advertised Vs Actual Product. The return rate is 0.1%.
- When does demand for chickpea flour peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the chickpea flour niche?
- Listings span £2.77–£9.96; the average listing price is £5.66 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.