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Chickpea Flour

prices mostly outside the sweet spot ($2.77–$9.96) — Chickpea Flour doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 10Growth 16Conversion 97Competition 29Returns 100Price range 0Avg price 16Brand share 38Review moat 87Quality gap 35
This niche Category average

Is Chickpea Flour profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chickpea Flour is a £39K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan. Verdict: Skip it — 40/100.

Chickpea Flour: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.0% over the last 90 days and 15.0% of searches end in a purchase.

£39K

revenue / yr

Units sold / yr8K
Search volume / yr-18.0%46K
Conversion rate15.0%
Avg price£5.66

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers12 · 21
Top-5 product click share68%
Open market18%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement63%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews267

Top Chickpea Flour products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

21

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

12%

  • Wholefood Earth21%
  • Veggy Duck21%
  • Old India18%
  • LAILA16%
  • Buy Whole Foods Online6%
  • AKSOY5%
  • Open — no brand owns it (6 brands, 12%)

Chickpea Flour demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume46KCVR15.0%Products16Brands12Top 5 Brands82%OOS Rate0.0%Rating4.5★Reviews267Avg BSR#157
1K750Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.5×

Top Chickpea Flour search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • chickpea flour39K/yr
  • organic chickpea flour2K/yr
  • chickpeas flour2K/yr
  • chickpea flour organic2K/yr

What reviews say buyers love and hate about Chickpea Flour

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Quality-Overall35%

Good quality, delivered quickly

Value For Money17%

A great price for a good size bag

Nutritional Content11%

Its also gluten free which gives it a good tick in the box

Taste-Overall9%

A truly delicious snack

Baking7%

There are variety of recipes that this product can be used for

What buyers complain about

100% of reviews
Quality-Overall33%

This raises concerns about quality control and hygiene

Chunk/Clump/Collection33%

It does go a bit lumpy in the bag though

Advertised Vs Actual Product33%

The name is misleading

Common Chickpea Flour questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chickpea Flour 40/100 on Amazon United Kingdom — Skip it. The niche generates £39K/yr across 16 tracked products. Search demand moved -18.0% over the last 90 days.
Search demand for Chickpea Flour on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.5× the quietest.