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Chickpea Flour

Fail

Prices span $2.77–$9.96, mostly outside the sweet spot, so Chickpea Flour is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£39K/yr46K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
68%top-5 click share · 12 brands · 21 sellers

Flapen Score

Chickpea Flour against its category

The dotted line is the Grocery average. Past it, Chickpea Flour is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chickpea Flour market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chickpea Flour 46K times last year and spent an estimated £39K. The top 5 brands take 82% of clicks. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
15.0%
Market size, estimated
£39Ka year
Peak month
January1.5× the quietest month
Top search term
chickpea flour39K searches a year

02 · Price

A sale here is worth £5.66.

Listings sell for £5.66 on average, from £2.77 to £9.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.66 that is £1K to £3K a year per listing.

Average price
£5.66under the $15 to $100 sweet spot
Price range
£2.77–£9.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #157 within Baking Supplies. It carries 267 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
81%
Out of stock, average day
0.0%
Average rank
#157in Baking Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
267per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Chickpea Flour products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

21

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

12%

  • Wholefood Earth21%
  • Veggy Duck21%
  • Old India18%
  • LAILA16%
  • Buy Whole Foods Online6%
  • AKSOY5%
  • Open — no brand owns it (6 brands, 12%)

Demand

Chickpea Flour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Chickpea Flour search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chickpea flour39K/yr
  • organic chickpea flour2K/yr
  • chickpeas flour2K/yr
  • chickpea flour organic2K/yr

Reviews and returns

What reviews say buyers love and hate about Chickpea Flour

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%+0.08

This raises concerns about quality control and hygiene

Chunk/Clump/Collection33%−0.07

It does go a bit lumpy in the bag though

Advertised Vs Actual Product33%−0.14

The name is misleading

Love

Quality-Overall35%+0.08

Good quality, delivered quickly

It's very good quality for make any food available with this one

Good quality

Value For Money17%+0.06

A great price for a good size bag

Good value for money

Good value

Nutritional Content11%+2.28

Its also gluten free which gives it a good tick in the box

Good quality chickpea flour which helps me to increase the protein

Great versatile protein ingredient

Taste-Overall9%+0.06

A truly delicious snack

Taste is really special

Great taste

Baking7%−0.02

There are variety of recipes that this product can be used for

Perfect for homemade made onion bhajis

Worked well in my bake

FAQ

Common Chickpea Flour questions

Answered from the same tracked data.