chicken tikka masala
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($0.96–$8.88) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Review moat
Great257.81avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Market size
Bad£67K£67K/yr · 124K searches
Avg price
Bad£2.94avg listing price — sweet spot $15–$100
Price range
Bad£0.96–£8.88cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chicken tikka masala is a £67K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chicken tikka masala market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £74K–£88K
- units × avg price
- Conversion rate
- 18.3%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 2%
- Out of stock
- 0.5%
- Avg brand age
- 72 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
48
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
39%
Top 20: 82%
Open market
11%
- Morrisons60%
- Patak's9%
- Iceland6%
- Sharwood's5%
- Take Home Takeaway5%
- Booths3%
- Open — no brand owns it (8 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -7.7% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top chicken tikka masala search terms
- chicken tikka36K/yr
- tikka masala25K/yr
- tikka19K/yr
- masala16K/yr
- chicken tikka masala20K/yr
- tikka masala sauce6K/yr
- tikka sauce3K/yr
Top chicken tikka masala products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Tikka Sauce 500g
Morrisons£1.114.5★1,081 rev
Morrisons Savers Cooked Chicken Tikka Breast Slices 210g
Morrisons£1.874.3★186 rev
Morrisons Chicken Tikka Masala & Rice 400g
Morrisons£3.894.3★153 rev
Pataks Tikka Masala Curry Sauce 450g - Medium Heat - Vegetarian & Gluten Free Sauce - No Artificial Flavours or Preservatives - Authentic Indian Ready Cooking Simmer Sauce - Serves 4
Patak's£1.974.6★312 rev
Morrisons Chicken Tikka 200g
Morrisons£1.974.3★179 rev
Newest
by launch date
Morrisons Ready to Eat Cooked Chicken Tandoori Breast Chunks 170g
Morrisons£3.196 rev
The Authentic Food Company Indian Takeaway Chicken Tikka Masala 350g
Take Home Takeaway£2.15191 rev
Morrisons Chicken Tikka Masala 400g
Morrisons£4.5238 rev
Morrisons Tikka Chicken Breast Steaks 350g
Morrisons£4.4827 rev
Morrisons Savers Cooked Chicken Tikka Breast Slices 210g
Morrisons£1.87186 rev
Trending
90-day click momentumMorrisons Ready to Eat Cooked Chicken Tandoori Breast Chunks 170g
Morrisons£3.194.4★
Morrisons Tikka Chicken Breast Steaks 350g
Morrisons£4.484.6★
Co-op Indian Menu Tikka Masala Curry Sauce 450g
Co-op£1.324.2★
Booths Premium Medium Spiced Chicken Tikka Masala and Pilau Rice with Crispy Onions 400g
Booths£4.344.2★
Iceland Chicken Tikka Masala 375g (Frozen)
Iceland£2.414.4★
What buyers say about chicken tikka masala
What buyers praise and complain about, mined from review topics.What buyers love
“It tastes decent”
“well spiced and easy to use”
“good value”
“Nice flavour”
“Quality was nice taste very nice too had a nice kick of spice”
“Ad your own chilllie blends beautifully with your own makes a beautiful chillie”
“Very good for a quick meal”
“Easy to use”
“Overall, a reliable spice mix that works well for home cooking and is easy to store”
“Good size”
What buyers complain about
“its pretty bland”
“This has to be the very worst Tikka Masala I have ever had the misfortune to try”
“poor flavour”
“Chicken was extremely chewy”
“expensive, only get for a special treat”
“Cooking instructions seem wrong if using a conventional oven, plastic and the film melts”
“Extremely average”
“that horrible nasty orange grease covered the entire top part of the curry”
“The product description is wrong”
“Poor texture”
Common questions
- Is chicken tikka masala profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 42 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the chicken tikka masala niche?
- 14 brands and 48 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in chicken tikka masala?
- Top complaints mined from reviews: Taste-Overall, Spiciness, Flavor. The return rate is 0.0%.
- When does demand for chicken tikka masala peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the chicken tikka masala niche?
- Listings span £0.96–£8.88; the average listing price is £2.94 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.