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Chicken Tikka Masala

Maybe

An estimated 0.0% of orders come back. But prices span $0.96–$8.88, mostly outside the sweet spot, so Chicken Tikka Masala is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£67K/yr124K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
39%top-5 click share · 14 brands · 48 sellers

Flapen Score

Chicken Tikka Masala against its category

The dotted line is the Grocery average. Past it, Chicken Tikka Masala is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Tikka Masala market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Tikka Masala 124K times last year and spent an estimated £67K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 18.3% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
18.3%
Market size, estimated
£67Ka year
Peak month
November1.6× the quietest month
Top search term
chicken tikka36K searches a year

02 · Price

A sale here is worth £2.94.

Listings sell for £2.94 on average, from £0.96 to £8.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £2.94 that is £1K to £2K a year per listing.

Average price
£2.94under the $15 to $100 sweet spot
Price range
£0.96–£8.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£1K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

2% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #114 within Condiments & Sauces. It carries 258 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
2%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#114in Condiments & Sauces
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
258per listing
Listings tracked
42

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Chicken Tikka Masala products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

48

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 82%

Open market

11%

  • Morrisons60%
  • Patak's9%
  • Iceland6%
  • Sharwood's5%
  • Take Home Takeaway5%
  • Booths3%
  • Open — no brand owns it (8 brands, 11%)

Demand

Chicken Tikka Masala search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Chicken Tikka Masala search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chicken tikka36K/yr
  • tikka masala25K/yr
  • tikka19K/yr
  • masala16K/yr
  • chicken tikka masala20K/yr
  • tikka masala sauce6K/yr
  • tikka sauce3K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Tikka Masala

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“its pretty bland”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Chicken Tikka Masala questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data