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Chicken Tikka Masala

Maybe

Returns run at only 0.0% of orders. But prices span $0.96–$8.88, mostly outside the sweet spot, so Chicken Tikka Masala is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£67K/yr124K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
39%top-5 click share · 14 brands · 48 sellers

Flapen Score

Chicken Tikka Masala against its category

The dotted line is the Grocery average. Past it, Chicken Tikka Masala is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Tikka Masala market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Tikka Masala 124K times last year and spent an estimated £67K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

18.3% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
18.3%
Market size, estimated
£67Ka year
Peak month
November1.6× the quietest month
Top search term
chicken tikka36K searches a year

02 · Price

A sale here is worth £2.94.

Listings sell for £2.94 on average, from £0.96 to £8.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £2.94 that is £1K to £2K a year per listing.

Average price
£2.94under the $15 to $100 sweet spot
Price range
£0.96–£8.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£1K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

2% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #114 within Condiments & Sauces. It carries 258 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
2%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#114in Condiments & Sauces
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
258per listing
Listings tracked
42

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Chicken Tikka Masala products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

48

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

39%

Top 20: 82%

Open market

11%

  • Morrisons60%
  • Patak's9%
  • Iceland6%
  • Sharwood's5%
  • Take Home Takeaway5%
  • Booths3%
  • Open — no brand owns it (8 brands, 11%)

Demand

Chicken Tikka Masala search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Chicken Tikka Masala search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken tikka36K/yr
  • tikka masala25K/yr
  • tikka19K/yr
  • masala16K/yr
  • chicken tikka masala20K/yr
  • tikka masala sauce6K/yr
  • tikka sauce3K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Tikka Masala

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+1.64

its pretty bland

Didnt even have any taste as it was just rice with rice

hardly any chicken and tasteless

Spiciness13%+0.72

This has to be the very worst Tikka Masala I have ever had the misfortune to try

Weird flavour to much lemon put me right off currys left it

not spicy

Flavor13%−0.16

poor flavour

Weird flavour to much lemon put me right off currys left it

Not much flavour

Ease Of Chewing/Swallowing10%−0.10

Chicken was extremely chewy

The chicken was chewy and slimey

Value For Money5%+1.43

expensive, only get for a special treat

Love

Taste-Overall37%+1.64

It tastes decent

Good sauce

Great Taste

Spiciness14%+0.72

well spiced and easy to use

It was really nice with lots of sauce

Brilliant spice

Value For Money11%+1.43

good value

Great value

Good price

Flavor9%−0.16

Nice flavour

Good flavour,plenty of chicken

A nice curry powder full of flavour

Quality-Overall8%−0.01

Quality was nice taste very nice too had a nice kick of spice

Excellent Product

Good quality & colour and lovely falvour

FAQ

Common Chicken Tikka Masala questions

Answered from the same tracked data.