Chicken Tikka Masala
MaybeReturns run at only 0.0% of orders. But prices span $0.96–$8.88, mostly outside the sweet spot, so Chicken Tikka Masala is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £67K/yr124K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 39%top-5 click share · 14 brands · 48 sellers
Flapen Score
Chicken Tikka Masala against its category
The dotted line is the Grocery average. Past it, Chicken Tikka Masala is stronger. Inside it, weaker.
Market
The Chicken Tikka Masala market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chicken Tikka Masala 124K times last year and spent an estimated £67K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
18.3% of searches ended in a purchase last week.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 18.3%
- Market size, estimated
- £67Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- chicken tikka36K searches a year
02 · Price
A sale here is worth £2.94.
Listings sell for £2.94 on average, from £0.96 to £8.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £2.94 that is £1K to £2K a year per listing.
- Average price
- £2.94under the $15 to $100 sweet spot
- Price range
- £0.96–£8.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
2% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #114 within Condiments & Sauces. It carries 258 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 2%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #114in Condiments & Sauces
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 258per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Chicken Tikka Masala products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Tikka Sauce 500g
- Price
- £1.11
- Rating
- 4.5/5
- Reviews
- 1,081
- Age
- 5y ago

Morrisons Savers Cooked Chicken Tikka Breast Slices 210g
- Price
- £1.87
- Rating
- 4.3/5
- Reviews
- 186
- Age
- 1y ago

Morrisons Chicken Tikka Masala & Rice 400g
- Price
- £3.89
- Rating
- 4.3/5
- Reviews
- 153
- Age
- 1y ago

Pataks Tikka Masala Curry Sauce 450g - Medium Heat - Vegetarian & Gluten Free Sauce - No Artificial Flavours or Preservatives - Authentic Indian Ready Cooking Simmer Sauce - Serves 4
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 312
- Age
- 10y ago

Morrisons Chicken Tikka 200g
- Price
- £1.97
- Rating
- 4.3/5
- Reviews
- 179
- Age
- 3y ago
Trending
90-day click momentum
Morrisons Ready to Eat Cooked Chicken Tandoori Breast Chunks 170g
- Price
- £3.19
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 10mo ago

Morrisons Tikka Chicken Breast Steaks 350g
- Price
- £4.48
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 1y ago

Co-op Indian Menu Tikka Masala Curry Sauce 450g
- Price
- £1.32
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 4y ago

Booths Premium Medium Spiced Chicken Tikka Masala and Pilau Rice with Crispy Onions 400g
- Price
- £4.34
- Rating
- 4.2/5
- Reviews
- 229
- Age
- 9y ago

Iceland Chicken Tikka Masala 375g (Frozen)
- Price
- £2.41
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 3y ago
Newest
by launch date
Morrisons Ready to Eat Cooked Chicken Tandoori Breast Chunks 170g
- Price
- £3.19
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 10mo ago

The Authentic Food Company Indian Takeaway Chicken Tikka Masala 350g
- Price
- £2.15
- Rating
- 4.4/5
- Reviews
- 191
- Age
- 1y ago

Morrisons Chicken Tikka Masala 400g
- Price
- £4.52
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 1y ago

Morrisons Tikka Chicken Breast Steaks 350g
- Price
- £4.48
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 1y ago

Morrisons Savers Cooked Chicken Tikka Breast Slices 210g
- Price
- £1.87
- Rating
- 4.3/5
- Reviews
- 186
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
14 falling
Sellers
48
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
39%
Top 20: 82%
Open market
11%
- Morrisons60%
- Patak's9%
- Iceland6%
- Sharwood's5%
- Take Home Takeaway5%
- Booths3%
- Open — no brand owns it (8 brands, 11%)
Demand
Chicken Tikka Masala search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Chicken Tikka Masala search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chicken tikka36K/yr
- tikka masala25K/yr
- tikka19K/yr
- masala16K/yr
- chicken tikka masala20K/yr
- tikka masala sauce6K/yr
- tikka sauce3K/yr
Reviews and returns
What reviews say buyers love and hate about Chicken Tikka Masala
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its pretty bland
Didnt even have any taste as it was just rice with rice
hardly any chicken and tasteless
This has to be the very worst Tikka Masala I have ever had the misfortune to try
Weird flavour to much lemon put me right off currys left it
not spicy
poor flavour
Weird flavour to much lemon put me right off currys left it
Not much flavour
Chicken was extremely chewy
The chicken was chewy and slimey
expensive, only get for a special treat
Love
It tastes decent
Good sauce
Great Taste
well spiced and easy to use
It was really nice with lots of sauce
Brilliant spice
good value
Great value
Good price
Nice flavour
Good flavour,plenty of chicken
A nice curry powder full of flavour
Quality was nice taste very nice too had a nice kick of spice
Excellent Product
Good quality & colour and lovely falvour
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Tikka Masala questions
Answered from the same tracked data.









