How competitive is the Chicken Tikka Masala niche on Amazon United Kingdom?

14 brands and 48 sellers compete in Chicken Tikka Masala on Amazon United Kingdom. The top 5 Chicken Tikka Masala products take 39% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Chicken Tikka Masala?

Chicken Tikka Masala buyers on Amazon United Kingdom complain most about Taste-Overall, Spiciness, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Chicken Tikka Masala niche?

Chicken Tikka Masala sells for £2.94 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.96–£8.88. The average incumbent carries 258 reviews — the moat a new listing must climb.

Chicken Tikka Masala

Chicken Tikka Masala shows low returns (0.0%), but prices mostly outside the sweet spot ($0.96–$8.88) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Chicken Tikka Masala profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chicken Tikka Masala is a £67K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Chicken Tikka Masala: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.7% over the last 90 days and 18.3% of searches end in a purchase.

£67K

revenue / yr

Units sold / yr30K

Search volume / yr-7.7%124K

Conversion rate18.3%

Avg price£2.94

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers14 · 48

Top-5 product click share39%

Open market14%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 42 products

Top Chicken Tikka Masala products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Tikka Sauce 500g

Price: £1.11
Rating: 4.5/5
Reviews: 1,081
Age: 5y ago

Morrisons Savers Cooked Chicken Tikka Breast Slices 210g

Price: £1.87
Rating: 4.3/5
Reviews: 186
Age: 1y ago

Morrisons Chicken Tikka Masala & Rice 400g

Price: £3.89
Rating: 4.3/5
Reviews: 153
Age: 1y ago

Pataks Tikka Masala Curry Sauce 450g - Medium Heat - Vegetarian & Gluten Free Sauce - No Artificial Flavours or Preservatives - Authentic Indian Ready Cooking Simmer Sauce - Serves 4

Price: £1.97
Rating: 4.6/5
Reviews: 312
Age: 10y ago

Morrisons Chicken Tikka 200g

Price: £1.97
Rating: 4.3/5
Reviews: 179
Age: 3y ago

Newest

by launch date

Morrisons Ready to Eat Cooked Chicken Tandoori Breast Chunks 170g

Price: £3.19
Rating: 4.4/5
Reviews: 6
Age: 10mo ago

The Authentic Food Company Indian Takeaway Chicken Tikka Masala 350g

Price: £2.15
Rating: 4.4/5
Reviews: 191
Age: 1y ago

Morrisons Chicken Tikka Masala 400g

Price: £4.52
Rating: 4.2/5
Reviews: 38
Age: 1y ago

Morrisons Tikka Chicken Breast Steaks 350g

Price: £4.48
Rating: 4.6/5
Reviews: 27
Age: 1y ago

Morrisons Savers Cooked Chicken Tikka Breast Slices 210g

Price: £1.87
Rating: 4.3/5
Reviews: 186
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

39%

Top 20: 82%

Open market

11%

Morrisons60%
Patak's9%
Iceland6%
Sharwood's5%
Take Home Takeaway5%
Booths3%
Open — no brand owns it (8 brands, 11%)

Chicken Tikka Masala demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume124KCVR18.3%Products42Brands14Top 5 Brands86%OOS Rate0.5%Rating4.4★Reviews258Avg BSR#114

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Chicken Tikka Masala search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chicken tikka36K/yr +20.4%18.0% conv.
tikka masala25K/yr +3.0%19.5% conv.
tikka19K/yr -4.0%11.1% conv.
masala16K/yr -22.0%2.9% conv.
chicken tikka masala20K/yr -49.9%13.8% conv.
tikka masala sauce6K/yr -37.7%7.4% conv.
tikka sauce3K/yr -8.8%17.8% conv.

What reviews say buyers love and hate about Chicken Tikka Masala

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall37%

“It tastes decent”

Spiciness14%

“well spiced and easy to use”

Value For Money11%

“good value”

Flavor9%

“Nice flavour”

Quality-Overall8%

“Quality was nice taste very nice too had a nice kick of spice”

What buyers complain about

80% of reviews

Taste-Overall18%

“its pretty bland”

Spiciness13%

“This has to be the very worst Tikka Masala I have ever had the misfortune to try”

Flavor13%

“poor flavour”

Ease Of Chewing/Swallowing10%

“Chicken was extremely chewy”

Value For Money5%

“expensive, only get for a special treat”

Common Chicken Tikka Masala questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chicken Tikka Masala 51/100 on Amazon United Kingdom — Worth a look. The niche generates £67K/yr across 42 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -7.7% over the last 90 days.