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Chicken Tikka

Maybe

Buyers convert on 25.2% of searches. But the top 5 brands take 100% of clicks, so Chicken Tikka is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£316K/yr366K searches / yr
90-day growth
+12.3%search demand this quarter
Competition
54%top-5 click share · 3 brands · 7 sellers

Flapen Score

Chicken Tikka against its category

The dotted line is the Grocery average. Past it, Chicken Tikka is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Tikka market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Tikka 366K times last year and spent an estimated £316K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

25.2% of searches ended in a purchase last week.

Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £316K a year.

Searches, last 12 months
366K
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
25.2%
Market size, estimated
£316Ka year
Peak month
September1.7× the quietest month
Top search term
cooked chicken267K searches a year

02 · Price

A sale here is worth £3.42.

Listings sell for £3.42 on average, from £1.86 to £6.49. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £3.42 that is £14K to £17K a year per listing.

Average price
£3.42under the $15 to $100 sweet spot
Price range
£1.86–£6.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
£14K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #5 within Fresh & Chilled. It carries 332 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#5in Fresh & Chilled
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
332per listing
Listings tracked
20

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
61 months

Products

Top Chicken Tikka products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£63K£95K£126K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

0%

  • Morrisons96%
  • Delamere Dairy3%
  • M MARKET STREET2%
  • Open — no brand owns it (0%)

Demand

Chicken Tikka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.7×

Search terms

Top Chicken Tikka search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooked chicken267K/yr
  • chicken cooked28K/yr
  • chicken pieces17K/yr
  • ready cooked chicken7K/yr
  • cooked chicken breast18K/yr
  • ready to eat chicken11K/yr
  • chicken breast cooked8K/yr
  • cooked4K/yr
  • chicken ready to eat3K/yr
  • cooked chicken pieces3K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Tikka

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall36%+0.61

Tasteless

How do they make chicken taste this stale

no taste very dry

Moist/Dry14%−0.12

drying it out

Dry and bland

Not very moist

Hard Feel7%−0.06

Too mushy

A bit rubbery

Once again, not tender enough for me

Texture/Consistency-Overall6%−0.05

Not a nice texture at all

it's texture was slimy

Storage Temperature4%−0.04

Wont be able to store in the fridge for few days once open

seems like they freeze these

Love

Taste-Overall38%+0.61

Great taste

It tastes like chicken

Excellent tasting chicken

Quality-Overall14%+1.51

Good quality chicken

Very good quality

good quality chicken

Flavor11%+0.11

Love this flavor

Nice chicken and the flavor is pleasent

Tasty and good quality chicken

Value For Money9%+0.65

Excellent value

Good price

that is reasonably priced

Freshness8%+0.59

Fresh, fast delivery

Fresh

Nice size slices always fresh and tasty

FAQ

Common Chicken Tikka questions

Answered from the same tracked data.