Chicken Thigh
MaybeBuyers convert on 20.6% of searches. But the top 5 brands take 100% of clicks, so Chicken Thigh is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £3.4M/yr3.2M searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 60%top-5 click share · 2 brands · 27 sellers
Flapen Score
Chicken Thigh against its category
The dotted line is the Grocery average. Past it, Chicken Thigh is stronger. Inside it, weaker.
Market
The Chicken Thigh market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chicken Thigh 3.2M times last year and spent an estimated £3.4M. All 2 brands take every click. Demand peaks in Feb. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 20.6% of those searches ended in a purchase.
Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.4M a year.
- Searches, last 12 months
- 3.2M
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 20.6%
- Market size, estimated
- £3.4Ma year
- Peak month
- February1.9× the quietest month
- Top search term
- chicken2.2M searches a year
02 · Price
A sale here is worth £5.07.
Listings sell for £5.07 on average, from £1.94 to £12.18. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At £5.07 that is £152K to £203K a year per listing.
- Average price
- £5.07under the $15 to $100 sweet spot
- Price range
- £1.94–£12.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- £152K–£203K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #5 within Fresh & Chilled. It carries 1,464 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 8.0%
- Average rank
- #5in Fresh & Chilled
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,464per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Chicken Thigh products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Chicken Breast Fillet 1kg
- Price
- £6.83
- Rating
- 4.6/5
- Reviews
- 4,893
- Age
- 9y ago

Morrisons Chicken Breast Fillet 630g
- Price
- £4.86
- Rating
- 4.6/5
- Reviews
- 1,742
- Age
- 9y ago

Morrisons Chicken Fillet 330g
- Price
- £2.71
- Rating
- 4.5/5
- Reviews
- 844
- Age
- 4y ago

Morrisons British Chicken Breast Fillets 2kg
- Price
- £12.18
- Rating
- 4.6/5
- Reviews
- 758
- Age
- 5y ago

Morrisons Diced Chicken Breast Fillets 600g
- Price
- £4.87
- Rating
- 4.7/5
- Reviews
- 1,142
- Age
- 9y ago
Trending
estimated 90-day click momentum
Morrisons British Chicken Breast Fillets 2kg
- Price
- £12.18
- Rating
- 4.6/5
- Reviews
- 758
- Age
- 5y ago

Co-op Space to Thrive British Chicken Breast Fillets 300g
- Price
- £2.78
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 5y ago

Morrisons Chicken Thigh Fillets 1kg
- Price
- £6.93
- Rating
- 4.6/5
- Reviews
- 2,385
- Age
- 5y ago

Morrisons Chicken Legs 1.35kg
- Price
- £3.82
- Rating
- 4.7/5
- Reviews
- 1,207
- Age
- 9y ago

Morrisons Savers Cooked Chicken Pieces 210g
- Price
- £1.94
- Rating
- 4.4/5
- Reviews
- 470
- Age
- 3y ago
Newest
by launch date
Morrisons Savers Chicken Breast Pieces 750g
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 1y ago

Morrisons Savers Cooked Chicken Pieces 210g
- Price
- £1.94
- Rating
- 4.4/5
- Reviews
- 470
- Age
- 3y ago

Morrisons British Chicken Thighs 1kg
- Price
- £3.63
- Rating
- 4.6/5
- Reviews
- 2,402
- Age
- 4y ago

Morrisons Diced Chicken Fillet 400g
- Price
- £3.93
- Rating
- 4.6/5
- Reviews
- 633
- Age
- 4y ago

Morrisons Chicken Fillet 330g
- Price
- £2.71
- Rating
- 4.5/5
- Reviews
- 844
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
27
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
0%
- Morrisons97%
- CO OP3%
Demand
Chicken Thigh search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Chicken Thigh search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chicken2.2M/yr
- chicken breast780K/yr
- chicken fillets40K/yr
- chicken breast fillets43K/yr
- fresh chicken26K/yr
- chicke17K/yr
- breast19K/yr
- chicken breasts17K/yr
- chicken fillet11K/yr
- special offers15K/yr
Reviews and returns
What reviews say buyers love and hate about Chicken Thigh
We read the reviews and the return reasons for every product selling here.
“Not tasty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Thigh questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









