Chicken Thigh
MaybeBuyers convert on 20.6% of searches. But the top 5 brands take 100% of clicks, so Chicken Thigh is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £3.4M/yr3.2M searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 60%top-5 click share · 2 brands · 27 sellers
Flapen Score
Chicken Thigh against its category
The dotted line is the Grocery average. Past it, Chicken Thigh is stronger. Inside it, weaker.
Market
The Chicken Thigh market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chicken Thigh 3.2M times last year and spent an estimated £3.4M. All 2 brands take every click. Demand peaks in Feb. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
20.6% of searches ended in a purchase last week.
Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.4M a year.
- Searches, last 12 months
- 3.2M
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 20.6%
- Market size, estimated
- £3.4Ma year
- Peak month
- February1.9× the quietest month
- Top search term
- chicken2.2M searches a year
02 · Price
A sale here is worth £5.07.
Listings sell for £5.07 on average, from £1.94 to £12.18. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At £5.07 that is £152K to £203K a year per listing.
- Average price
- £5.07under the $15 to $100 sweet spot
- Price range
- £1.94–£12.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- £152K–£203K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #5 within Fresh & Chilled. It carries 1,464 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 8.0%
- Average rank
- #5in Fresh & Chilled
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,464per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Chicken Thigh products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Chicken Breast Fillet 1kg
- Price
- £6.83
- Rating
- 4.6/5
- Reviews
- 4,893
- Age
- 9y ago

Morrisons Chicken Breast Fillet 630g
- Price
- £4.86
- Rating
- 4.6/5
- Reviews
- 1,742
- Age
- 9y ago

Morrisons Chicken Fillet 330g
- Price
- £2.71
- Rating
- 4.5/5
- Reviews
- 844
- Age
- 4y ago

Morrisons British Chicken Breast Fillets 2kg
- Price
- £12.18
- Rating
- 4.6/5
- Reviews
- 758
- Age
- 5y ago

Morrisons Diced Chicken Breast Fillets 600g
- Price
- £4.87
- Rating
- 4.7/5
- Reviews
- 1,142
- Age
- 9y ago
Trending
90-day click momentum
Morrisons British Chicken Breast Fillets 2kg
- Price
- £12.18
- Rating
- 4.6/5
- Reviews
- 758
- Age
- 5y ago

Co-op Space to Thrive British Chicken Breast Fillets 300g
- Price
- £2.78
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 5y ago

Morrisons Chicken Thigh Fillets 1kg
- Price
- £6.93
- Rating
- 4.6/5
- Reviews
- 2,385
- Age
- 5y ago

Morrisons Chicken Legs 1.35kg
- Price
- £3.82
- Rating
- 4.7/5
- Reviews
- 1,207
- Age
- 9y ago

Morrisons Savers Cooked Chicken Pieces 210g
- Price
- £1.94
- Rating
- 4.4/5
- Reviews
- 470
- Age
- 3y ago
Newest
by launch date
Morrisons Savers Chicken Breast Pieces 750g
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 1y ago

Morrisons Savers Cooked Chicken Pieces 210g
- Price
- £1.94
- Rating
- 4.4/5
- Reviews
- 470
- Age
- 3y ago

Morrisons British Chicken Thighs 1kg
- Price
- £3.63
- Rating
- 4.6/5
- Reviews
- 2,402
- Age
- 4y ago

Morrisons Diced Chicken Fillet 400g
- Price
- £3.93
- Rating
- 4.6/5
- Reviews
- 633
- Age
- 4y ago

Morrisons Chicken Fillet 330g
- Price
- £2.71
- Rating
- 4.5/5
- Reviews
- 844
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Morrisons97%
- CO OP3%
Demand
Chicken Thigh search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Chicken Thigh search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chicken2.2M/yr
- chicken breast780K/yr
- chicken fillets40K/yr
- chicken breast fillets43K/yr
- fresh chicken26K/yr
- chicke17K/yr
- breast19K/yr
- chicken breasts17K/yr
- chicken fillet11K/yr
- special offers15K/yr
Reviews and returns
What reviews say buyers love and hate about Chicken Thigh
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not tasty
Tasteless
How do they make chicken taste this stale
These fillets are huge
Smallest chicken Ive ever seen
These were not very big
Small fresh Morrisons chicken was dry and tasteless
Terrible & dry
drying it out
Cheap and best
However, I found the quality a little inconsistent, with some pieces being quite small and others slightly chewy after cooking
Poor quality
Too much water added
Full of water
Love
Nice taste
Chicken nice
Tastes just like chicken
Good quality
Good quality meat
Good quality chicken
Affordable price
Great VALUE
Great Value
Nice and fresh
Morrisons British Chicken Drumsticks was good, fresh and ok
Odor free taste freshness quality
Good size
Great chicken breast size
each portion is well sized
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Thigh questions
Answered from the same tracked data.









