Chicken Stock
FailDemand is soft, at -25.9% this quarter, so Chicken Stock is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £173K/yr166K searches / yr
- 90-day growth
- -25.9%search demand this quarter
- Competition
- 45%top-5 click share · 10 brands · 94 sellers
Flapen Score
Chicken Stock against its category
The dotted line is the Grocery average. Past it, Chicken Stock is stronger. Inside it, weaker.
Market
The Chicken Stock market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chicken Stock 166K times last year and spent an estimated £173K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
23.4% of searches ended in a purchase last week.
Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.
- Searches, last 12 months
- 166K
- Growth, 90 days vs prior 90
- -25.9%
- Conversion, latest week
- 23.4%
- Market size, estimated
- £173Ka year
- Peak month
- October2.2× the quietest month
- Top search term
- chicken stock115K searches a year
02 · Price
A sale here is worth £4.44.
Listings sell for £4.44 on average, from £0.92 to £36.76. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £4.44 that is £4K to £6K a year per listing.
- Average price
- £4.44under the $15 to $100 sweet spot
- Price range
- £0.92–£36.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #48 within Tinned & Jarred Food. It carries 597 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #48in Tinned & Jarred Food
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 597per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Chicken Stock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Knorr Chicken Stock Gel Pot 224g
- Price
- £2.74
- Rating
- 4.7/5
- Reviews
- 1,660
- Age
- 13y ago

Knorr Chicken Stock Pots gluten-free to add a rich chicken flavour to your dishes 4x 28 g
- Price
- £1.38
- Rating
- 4.7/5
- Reviews
- 661
- Age
- 10y ago

Morrisons Chicken Stock Cubes 120g
- Price
- £1.30
- Rating
- 4.5/5
- Reviews
- 805
- Age
- 7y ago

Knorr Chicken Stock Cubes gluten-free to add a rich chicken flavour to your dishes 20x 10 g
- Price
- £2.08
- Rating
- 4.7/5
- Reviews
- 761
- Age
- 7y ago

Knorr Chicken Stock Cubes 10 g (Pack of 8)
- Price
- £1.66
- Rating
- 4.7/5
- Reviews
- 661
- Age
- 6y ago
Trending
90-day click momentum
Kallo Foods Organic Chicken Stock Cube 48 g (Pack of 5)
- Price
- £1.26
- Rating
- 4.6/5
- Reviews
- 595
- Age
- 13y ago

Oxo Chicken Bone Broth 500ml
- Price
- £3.07
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 8mo ago

Knorr Organic Chicken Stock Pot gluten-free organic stock for delicious chicken dishes 4 x 26 g
- Price
- £2.16
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 7y ago

Knorr Chicken Powder Bouillon 990g
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 380
- Age
- 7y ago

Knorr Aromat All Purpose Savoury Seasoning 90g
- Price
- £1.76
- Rating
- 4.7/5
- Reviews
- 1,014
- Age
- 13y ago
Newest
by launch date
Oxo Chicken Bone Broth 500ml
- Price
- £3.07
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 8mo ago

OXO Chicken Stock Pots with Garlic & Thyme 80 g (4 x 20 g)
- Price
- £1.66
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 4y ago

Morrisons The Best Chicken Stock 450ml
- Price
- £2.71
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 4y ago

Potts Chicken Stock Can 500ml
- Price
- £2.43
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 5y ago

Knorr Professional Chicken Powder Bouillon Flavourful Chicken Base for Soups Stocks and Broths 1 kg
- Price
- £17.62
- Rating
- 4.6/5
- Reviews
- 858
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
94
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
45%
Top 20: 84%
Open market
4%
- Knorr59%
- Morrisons21%
- OXO7%
- POTTS4%
- Kallo3%
- Winiary2%
- Open — no brand owns it (4 brands, 4%)
Demand
Chicken Stock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Chicken Stock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chicken stock115K/yr
- knorr41K/yr
- knorr chicken stock3K/yr
- knorr stock3K/yr
- knorr chicken2K/yr
- knor2K/yr
Reviews and returns
What reviews say buyers love and hate about Chicken Stock
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Overpriced
too expensive
Expensive
doesnt taste of much i
Awful taste
Tastes mildly of chicken
Lacks more than salt
More zero salt
Very salty
then you are hit by the world's blandest aftertaste completely destroying the initial flavour
it loses flavour
Contain less than2% chicken everything else is flavour enhancers disappointed would not buy again
NOT GLUTEN FREE
Not the wholesome or nutritious experience I was hoping for
Love
Has a nice taste
gives dishes a richer taste
Taste as good as normal
adds so much flavour
Extra Flavour
Great flavour
No complaints
Excellent Product
High quality stock
Good value
Excellent value for money
Good value for money
Low salt
Not too salty either
Tasty, good when avoiding salt
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Stock questions
Answered from the same tracked data.









