How competitive is the Chicken Stock niche on Amazon United Kingdom?

10 brands and 94 sellers compete in Chicken Stock on Amazon United Kingdom. The top 5 Chicken Stock products take 45% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Chicken Stock?

Chicken Stock buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Salt Content, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Chicken Stock niche?

Chicken Stock sells for £4.44 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.92–£36.76. The average incumbent carries 597 reviews — the moat a new listing must climb.

Chicken Stock

soft demand (-25.9% this quarter) — Chicken Stock doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Chicken Stock profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chicken Stock is a £173K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 48/100.

Chicken Stock: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.9% over the last 90 days and 23.4% of searches end in a purchase.

£173K

revenue / yr

Units sold / yr50K

Search volume / yr-25.9%166K

Conversion rate23.4%

Avg price£4.44

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers10 · 94

Top-5 product click share45%

Open market6%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 39 products

Top Chicken Stock products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Knorr Chicken Stock Gel Pot 224g

Price: £2.74
Rating: 4.7/5
Reviews: 1,660
Age: 13y ago

Knorr Chicken Stock Pots gluten-free to add a rich chicken flavour to your dishes 4x 28 g

Price: £1.38
Rating: 4.7/5
Reviews: 661
Age: 10y ago

Morrisons Chicken Stock Cubes 120g

Price: £1.30
Rating: 4.5/5
Reviews: 805
Age: 7y ago

Knorr Chicken Stock Cubes gluten-free to add a rich chicken flavour to your dishes 20x 10 g

Price: £2.08
Rating: 4.7/5
Reviews: 761
Age: 7y ago

Knorr Chicken Stock Cubes 10 g (Pack of 8)

Price: £1.66
Rating: 4.7/5
Reviews: 661
Age: 6y ago

Newest

by launch date

Oxo Chicken Bone Broth 500ml

Price: £3.07
Rating: 4.1/5
Reviews: 26
Age: 8mo ago

OXO Chicken Stock Pots with Garlic & Thyme 80 g (4 x 20 g)

Price: £1.66
Rating: 4.6/5
Reviews: 127
Age: 4y ago

Morrisons The Best Chicken Stock 450ml

Price: £2.71
Rating: 4.5/5
Reviews: 139
Age: 4y ago

Potts Chicken Stock Can 500ml

Price: £2.43
Rating: 4.4/5
Reviews: 183
Age: 5y ago

Knorr Professional Chicken Powder Bouillon Flavourful Chicken Base for Soups Stocks and Broths 1 kg

Price: £17.62
Rating: 4.6/5
Reviews: 858
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

Knorr59%
Morrisons21%
OXO7%
POTTS4%
Kallo3%
Winiary2%
Open — no brand owns it (4 brands, 4%)

Chicken Stock demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume166KCVR23.4%Products39Brands10Top 5 Brands94%OOS Rate4.7%Rating4.6★Reviews597Avg BSR#48

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.2×

Top Chicken Stock search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chicken stock115K/yr -29.5%26.3% conv.
knorr41K/yr -16.0%5.8% conv.
knorr chicken stock3K/yr -28.1%12.1% conv.
knorr stock3K/yr -26.6%15.3% conv.
knorr chicken2K/yr -16.7%10.4% conv.
knor2K/yr -36.2%6.3% conv.

What reviews say buyers love and hate about Chicken Stock

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall25%

“Has a nice taste”

Flavor21%

“adds so much flavour”

Quality-Overall14%

“No complaints”

Value For Money10%

“Good value”

Salt Content9%

“Low salt”

What buyers complain about

69% of reviews

Value For Money16%

“Overpriced”

Taste-Overall15%

“doesnt taste of much i”

Salt Content13%

“Lacks more than salt”

Flavor5%

“then you are hit by the world's blandest aftertaste completely destroying the initial flavour”

Nutritional Content4%

“NOT GLUTEN FREE”

Chicken Stock return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

100%

Common Chicken Stock questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chicken Stock 48/100 on Amazon United Kingdom — Skip it. The niche generates £173K/yr across 39 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -25.9% over the last 90 days.