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Chicken Stock

Fail

Demand is soft, at -25.9% this quarter, so Chicken Stock is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£173K/yr166K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
45%top-5 click share · 10 brands · 94 sellers

Flapen Score

Chicken Stock against its category

The dotted line is the Grocery average. Past it, Chicken Stock is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Stock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Stock 166K times last year and spent an estimated £173K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

23.4% of searches ended in a purchase last week.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
23.4%
Market size, estimated
£173Ka year
Peak month
October2.2× the quietest month
Top search term
chicken stock115K searches a year

02 · Price

A sale here is worth £4.44.

Listings sell for £4.44 on average, from £0.92 to £36.76. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £4.44 that is £4K to £6K a year per listing.

Average price
£4.44under the $15 to $100 sweet spot
Price range
£0.92–£36.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #48 within Tinned & Jarred Food. It carries 597 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#48in Tinned & Jarred Food
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
597per listing
Listings tracked
39

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Chicken Stock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

94

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

4%

  • Knorr59%
  • Morrisons21%
  • OXO7%
  • POTTS4%
  • Kallo3%
  • Winiary2%
  • Open — no brand owns it (4 brands, 4%)

Demand

Chicken Stock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Chicken Stock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken stock115K/yr
  • knorr41K/yr
  • knorr chicken stock3K/yr
  • knorr stock3K/yr
  • knorr chicken2K/yr
  • knor2K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Stock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%+0.75

Overpriced

too expensive

Expensive

Taste-Overall15%−0.10

doesnt taste of much i

Awful taste

Tastes mildly of chicken

Salt Content13%+0.40

Lacks more than salt

More zero salt

Very salty

Flavor5%+2.11

then you are hit by the world's blandest aftertaste completely destroying the initial flavour

it loses flavour

Contain less than2% chicken everything else is flavour enhancers disappointed would not buy again

Nutritional Content4%−0.01

NOT GLUTEN FREE

Not the wholesome or nutritious experience I was hoping for

Love

Taste-Overall25%−0.10

Has a nice taste

gives dishes a richer taste

Taste as good as normal

Flavor21%+2.11

adds so much flavour

Extra Flavour

Great flavour

Quality-Overall14%−0.03

No complaints

Excellent Product

High quality stock

Value For Money10%+0.75

Good value

Excellent value for money

Good value for money

Salt Content9%+0.40

Low salt

Not too salty either

Tasty, good when avoiding salt

Return

0.0% Return rate 0% Fixable by listing

Leak-Proof100%▁▁▁█▁▁

FAQ

Common Chicken Stock questions

Answered from the same tracked data.