chicken stock
Skip itSoft demand (-25.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible23.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good596.59avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£0.92–£36.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£173K£173K/yr · 166K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
Avg price
Bad£4.44avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chicken stock is a £173K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chicken stock market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- £178K–£222K
- units × avg price
- Conversion rate
- 23.4%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 23%
- Out of stock
- 4.7%
- Avg brand age
- 62 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
94
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
45%
Top 20: 84%
Open market
4%
- Knorr59%
- Morrisons21%
- OXO7%
- POTTS4%
- Kallo3%
- Winiary2%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.9% search growth over the last 90 days.Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.2×
Top chicken stock search terms
- chicken stock115K/yr
- knorr41K/yr
- knorr chicken stock3K/yr
- knorr stock3K/yr
- knorr chicken2K/yr
- knor2K/yr
Top chicken stock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Knorr Chicken Stock Gel Pot 224g
Knorr£2.744.7★1,660 rev
Knorr Chicken Stock Pots gluten-free to add a rich chicken flavour to your dishes 4x 28 g
Knorr£1.384.7★661 rev
Morrisons Chicken Stock Cubes 120g
Morrisons£1.304.5★805 rev
Knorr Chicken Stock Cubes gluten-free to add a rich chicken flavour to your dishes 20x 10 g
Knorr£2.084.7★761 rev
Knorr Chicken Stock Cubes 10 g (Pack of 8)
Knorr£1.664.7★661 rev
Newest
by launch date
Oxo Chicken Bone Broth 500ml
OXO£3.0726 rev
OXO Chicken Stock Pots with Garlic & Thyme 80 g (4 x 20 g)
OXO£1.66127 rev
Morrisons The Best Chicken Stock 450ml
Morrisons£2.71139 rev
Potts Chicken Stock Can 500ml
POTTS£2.43183 rev
Knorr Professional Chicken Powder Bouillon Flavourful Chicken Base for Soups Stocks and Broths 1 kg
Knorr£17.62858 rev
Trending
90-day click momentum
Kallo Foods Organic Chicken Stock Cube 48 g (Pack of 5)
Kallo£1.264.6★
Oxo Chicken Bone Broth 500ml
OXO£3.074.1★
Knorr Organic Chicken Stock Pot gluten-free organic stock for delicious chicken dishes 4 x 26 g
Knorr£2.164.6★
Knorr Chicken Powder Bouillon 990g
Knorr£9.914.6★
Knorr Aromat All Purpose Savoury Seasoning 90g
Knorr£1.764.7★
What buyers say about chicken stock
What buyers praise and complain about, mined from review topics.What buyers love
“Has a nice taste”
“adds so much flavour”
“No complaints”
“Good value”
“Low salt”
“Very nice seasoning, for cooking”
“They do exactly as what they are supposed to do”
“Easy to use”
“Gut health benefits that have reasonable evidence behind them”
“Great for making soup”
What buyers complain about
“Overpriced”
“doesnt taste of much i”
“Lacks more than salt”
“then you are hit by the world's blandest aftertaste completely destroying the initial flavour”
“NOT GLUTEN FREE”
“The size you get for the price is a big let down”
“OK. Not as good as chicken Bovril”
“Rubbish”
“hard”
“Bit weak”
Top return reasons
Common questions
- Is chicken stock profitable to sell on Amazon United Kingdom?
- The niche generates £173K/yr across 39 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the chicken stock niche?
- 10 brands and 94 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in chicken stock?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Salt Content. The return rate is 0.0%.
- When does demand for chicken stock peak?
- Demand peaks in Jan–Oct–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the chicken stock niche?
- Listings span £0.92–£36.76; the average listing price is £4.44 (sweet spot $15–$100). The average incumbent carries 597 reviews — the moat a new listing must climb.