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Chicken Soup

Fail

The top 5 brands take 100% of clicks, so Chicken Soup is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£116K/yr113K searches / yr
90-day growth
-42.1%search demand this quarter
Competition
82%top-5 click share · 3 brands · 58 sellers

Flapen Score

Chicken Soup against its category

The dotted line is the Grocery average. Past it, Chicken Soup is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Soup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Soup 113K times last year and spent an estimated £116K. All 3 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

23.0% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-42.1%
Conversion, latest week
23.0%
Market size, estimated
£116Ka year
Peak month
November3.7× the quietest month
Top search term
tomato soup111K searches a year

02 · Price

A sale here is worth £4.46.

Listings sell for £4.46 on average, from £0.74 to £15.17. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £4.46 that is £13K to £18K a year per listing.

Average price
£4.46under the $15 to $100 sweet spot
Price range
£0.74–£15.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£13K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Tinned & Jarred Food. It carries 1,163 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#80in Tinned & Jarred Food
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,163per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£47K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • HEINZ72%
  • Morrisons27%
  • Covent Garden1%

Demand

Chicken Soup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.7×

Reviews and returns

What reviews say buyers love and hate about Chicken Soup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Powdered/Crumbled17%−0.06

6 out of 8 tins arrived dented badly

every single tin was dinged

2nd time Ive ordered as its a lot cheaper than buying single tins in the supermarket unfortunately this time there were 4 badly dinted tins all in the middle of the pack which couldnt be seen until the packs were opened to be put away

Quality-Overall12%−0.02

not cheap, however the tins were so badly damaged I think someone must have found them on a waste tip

quality just disappointed

Bad goods

Salt Content10%−0.03

lacks salt

Far too salty for my tastes

Flavor9%−0.03

Can't say I would recommend this particular flavour at all for that reason

Packet version has more flavour

Stale/Rotten/Spoiled9%−0.03

Some bashed

eight tins were battered did not affect the taste

Love

Value For Money46%+3.01

Great value for money

Great deal

Excellent value

Taste-Overall26%+1.31

Great soup

Great tasting soup

Great taste

Quality-Overall7%−0.02

Good cupboard item

Great shelf life good quality

Excellent product

Flavor6%−0.03

lovely rich flavour soup good

Great flavour

Delivered safely Great Heinz Soup Flavour

Cooking Instructions2%−0.01

and always just heat up

Its quick to cook

They produce a good soup

FAQ

Common Chicken Soup questions

Answered from the same tracked data.