chicken soup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,162.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay£116K£116K/yr · 113K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Avg price
Bad£4.46avg listing price — sweet spot $15–$100
Growth
Bad-42.1%90-day search growth — must beat 0% to launch
Price range
Bad£0.74–£15.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chicken soup is a £116K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chicken soup market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- £178K–£223K
- units × avg price
- Conversion rate
- 23.0%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
58
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- HEINZ72%
- Morrisons27%
- Covent Garden1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 3.7×
Top chicken soup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Heinz Classic Cream of Tomato Soup 12x400g
HEINZ£8.961,799 rev
Morrisons Cream of Tomato Soup 400 g x 12
Morrisons£7.78137 rev
New Covent Garden Tomato & Basil Soup 560g
Covent Garden£1.96225 rev
Morrisons Cream of Tomato Soup 400g
Morrisons£0.741,470 rev
Heinz No Added Sugar Cream of Tomato Soup 400g
HEINZ£1.72250 rev
Trending
90-day click momentum
What buyers say about chicken soup
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for money”
“Great soup”
“Good cupboard item”
“lovely rich flavour soup good”
“and always just heat up”
“Healthy option”
“As described”
“fit for the bin”
“Easy to use”
“Nice thick tasty creamy soup”
What buyers complain about
“6 out of 8 tins arrived dented badly”
“not cheap, however the tins were so badly damaged I think someone must have found them on a waste tip”
“lacks salt”
“Can't say I would recommend this particular flavour at all for that reason”
“Some bashed”
“thick can be thin”
“Not good soup”
“bit too sweet THO”
“rather battered on arrival”
“Prices of some groceries fluctuate wildly on here and this is a good example of that, so I always check & triple check pricing when placing orders for groceries on here as, obviously, I don't want to pay over the odds for anything”
Common questions
- Is chicken soup profitable to sell on Amazon United Kingdom?
- The niche generates £116K/yr across 12 tracked products. 90-day search growth is -42.1%. Flapen's verdict: Skip it (33/100).
- How competitive is the chicken soup niche?
- 3 brands and 58 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chicken soup?
- Top complaints mined from reviews: Powdered/Crumbled, Quality-Overall, Salt Content. The return rate is 0.0%.
- When does demand for chicken soup peak?
- Demand peaks in Oct–Nov; the busiest month runs 3.7× the quietest.
- What does it cost to enter the chicken soup niche?
- Listings span £0.74–£15.17; the average listing price is £4.46 (sweet spot $15–$100). The average incumbent carries 1,163 reviews — the moat a new listing must climb.