Chicken Soup
FailThe top 5 brands take 100% of clicks, so Chicken Soup is a Fail.
- Flapen Score
- 33 / 100Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 4633
- Market size
- £116K/yr113K searches / yr
- 90-day growth
- -42.1%search demand this quarter
- Competition
- 82%top-5 click share · 3 brands · 58 sellers
Flapen Score
Chicken Soup against its category
The dotted line is the Grocery average. Past it, Chicken Soup is stronger. Inside it, weaker.
Market
The Chicken Soup market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chicken Soup 113K times last year and spent an estimated £116K. All 3 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 23.0% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -42.1%
- Conversion, latest week
- 23.0%
- Market size, estimated
- £116Ka year
- Peak month
- November3.7× the quietest month
- Top search term
- tomato soup111K searches a year
02 · Price
A sale here is worth £4.46.
Listings sell for £4.46 on average, from £0.74 to £15.17. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £4.46 that is £13K to £18K a year per listing.
- Average price
- £4.46under the $15 to $100 sweet spot
- Price range
- £0.74–£15.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £13K–£18K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Tinned & Jarred Food. It carries 1,163 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #80in Tinned & Jarred Food
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,163per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Chicken Soup products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Heinz Cream of Tomato Soup 6x400g
- Price
- £4.70
- Rating
- 4.7/5
- Reviews
- 5,911
- Age
- 10y ago

Morrisons Cream of Tomato Soup 400g
- Price
- £0.74
- Rating
- 4.4/5
- Reviews
- 1,470
- Age
- 6y ago

Heinz Soup Tomato 4Pk
- Price
- £4.40
- Rating
- 4.6/5
- Reviews
- 549
- Age
- 13y ago

Tomato Soup 4pk 400gm
- Price
- £2.96
- Rating
- 4.6/5
- Reviews
- 1,519
- Age
- 10y ago

Heinz Cream of Tomato Soup 400 g
- Price
- £1.96
- Rating
- 4.5/5
- Reviews
- 726
- Age
- 12y ago
Trending
estimated 90-day click momentum
Heinz Classic Cream of Tomato Cup Soup Sachets 4 x 22g
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 402
- Age
- 11y ago

Heinz No Added Sugar Cream of Tomato Soup 400g
- Price
- £1.72
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 7y ago

Heinz Cream of Tomato Soup 400g
- Price
- £1.45
- Rating
- 4.7/5
- Reviews
- 696
- Age
- 10y ago

Heinz Cream of Tomato Soup 6x400g
- Price
- £4.70
- Rating
- 4.7/5
- Reviews
- 5,911
- Age
- 10y ago

Heinz Cream Of Tomato Soup 24x400G
- Price
- £15.17
- Rating
- 4.8/5
- Reviews
- 268
- Age
- 14y ago
Newest
by launch date
Heinz Classic Cream of Tomato Soup 12x400g
- Price
- £8.96
- Rating
- 4.8/5
- Reviews
- 1,799
- Age
- 4y ago

Morrisons Cream of Tomato Soup 400 g x 12
- Price
- £7.78
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 5y ago

New Covent Garden Tomato & Basil Soup 560g
- Price
- £1.96
- Rating
- 4.5/5
- Reviews
- 225
- Age
- 5y ago

Morrisons Cream of Tomato Soup 400g
- Price
- £0.74
- Rating
- 4.4/5
- Reviews
- 1,470
- Age
- 6y ago

Heinz No Added Sugar Cream of Tomato Soup 400g
- Price
- £1.72
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
58
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- HEINZ72%
- Morrisons27%
- Covent Garden1%
Demand
Chicken Soup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 3.7×
Reviews and returns
What reviews say buyers love and hate about Chicken Soup
We read the reviews and the return reasons for every product selling here.
“6 out of 8 tins arrived dented badly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Soup questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









