Chicken Soup
brand-locked demand (top 5 brands take 100% of clicks) — Chicken Soup doesn't clear our bar today.
Flapen Score
Is Chicken Soup profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Chicken Soup is a £116K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 33/100.
Chicken Soup: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -42.1% over the last 90 days and 23.0% of searches end in a purchase.
£116K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Chicken Soup products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Heinz Cream of Tomato Soup 6x400g
- Price
- £4.70
- Rating
- 4.7/5
- Reviews
- 5,911
- Age
- 10y ago
Morrisons Cream of Tomato Soup 400g
- Price
- £0.74
- Rating
- 4.4/5
- Reviews
- 1,470
- Age
- 6y ago
Heinz Soup Tomato 4Pk
- Price
- £4.40
- Rating
- 4.6/5
- Reviews
- 549
- Age
- 13y ago
Tomato Soup 4pk 400gm
- Price
- £2.96
- Rating
- 4.6/5
- Reviews
- 1,519
- Age
- 10y ago
Heinz Cream of Tomato Soup 400 g
- Price
- £1.96
- Rating
- 4.5/5
- Reviews
- 726
- Age
- 12y ago
Trending
90-day click momentum
Heinz Classic Cream of Tomato Cup Soup Sachets 4 x 22g
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 402
- Age
- 11y ago
Heinz No Added Sugar Cream of Tomato Soup 400g
- Price
- £1.72
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 7y ago
Heinz Cream of Tomato Soup 400g
- Price
- £1.45
- Rating
- 4.7/5
- Reviews
- 696
- Age
- 10y ago
Heinz Cream of Tomato Soup 6x400g
- Price
- £4.70
- Rating
- 4.7/5
- Reviews
- 5,911
- Age
- 10y ago
Heinz Cream Of Tomato Soup 24x400G
- Price
- £15.17
- Rating
- 4.8/5
- Reviews
- 268
- Age
- 14y ago
Newest
by launch date
Heinz Classic Cream of Tomato Soup 12x400g
- Price
- £8.96
- Rating
- 4.8/5
- Reviews
- 1,799
- Age
- 4y ago
Morrisons Cream of Tomato Soup 400 g x 12
- Price
- £7.78
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 5y ago
New Covent Garden Tomato & Basil Soup 560g
- Price
- £1.96
- Rating
- 4.5/5
- Reviews
- 225
- Age
- 5y ago
Morrisons Cream of Tomato Soup 400g
- Price
- £0.74
- Rating
- 4.4/5
- Reviews
- 1,470
- Age
- 6y ago
Heinz No Added Sugar Cream of Tomato Soup 400g
- Price
- £1.72
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
58
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- HEINZ72%
- Morrisons27%
- Covent Garden1%
Chicken Soup demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 3.7×
What reviews say buyers love and hate about Chicken Soup
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Great value for money”
“Great soup”
“Good cupboard item”
“lovely rich flavour soup good”
“and always just heat up”
What buyers complain about
76% of reviews“6 out of 8 tins arrived dented badly”
“not cheap, however the tins were so badly damaged I think someone must have found them on a waste tip”
“lacks salt”
“Can't say I would recommend this particular flavour at all for that reason”
“Some bashed”
Common Chicken Soup questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
