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Chicken Sausages

Fail

The top 5 brands take 100% of clicks, so Chicken Sausages is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£76K/yr154K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
97%top-5 click share · 3 brands · 31 sellers

Flapen Score

Chicken Sausages against its category

The dotted line is the Grocery average. Past it, Chicken Sausages is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Sausages market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Sausages 154K times last year and spent an estimated £76K. All 3 brands take every click. Demand peaks in Jun. Flapen scores it 37 out of 100, a Fail.

01 · Demand

17.4% of searches ended in a purchase last week.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
17.4%
Market size, estimated
£76Ka year
Peak month
June5.5× the quietest month
Top search term
chicken sausages73K searches a year

02 · Price

A sale here is worth £2.83.

Listings sell for £2.83 on average, from £2.47 to £3.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £2.83 that is £8K to £11K a year per listing.

Average price
£2.83under the $15 to $100 sweet spot
Price range
£2.47–£3.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #167 within Fresh & Chilled. It carries 501 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
14.6%
Average rank
#167in Fresh & Chilled
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
501per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Chicken Sausages products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£45K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Heck91%
  • Richmond6%
  • Elit3%

Demand

Chicken Sausages search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 5.5×

Search terms

Top Chicken Sausages search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken sausages73K/yr
  • heck20K/yr
  • beef sausages19K/yr
  • heck sausages18K/yr
  • chicken sausage13K/yr
  • beef sausage4K/yr
  • turkey sausages5K/yr
  • turkey sausage3K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Sausages

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.12

They had only a weird aftertaste

Utterly horrible taste

quite frankly tasteless and vile

Size-Overall8%−0.18

Very small

Cooking Instructions8%+1.19

Hard to tell when theyre cooked because theyre so pale

Flavor8%+0.46

Possibly nicer in a casserole or something where they can pick up some flavours it not for me

Ease Of Chewing/Swallowing8%−0.05

Slightly chewy texture

Love

Taste-Overall37%−0.12

Nice chicken taste

Taste great

These are sooo tasty

Quality-Overall21%+1.62

Nice, good quality sausages

Good quality

good quality high pork content

Flavor11%+0.46

These are great texture and great flavour, high quality and low calorie

Quality juicy tasty 😋 Lovely stuff I really enjoyed it really good quality tasty juicy much prefer this to any other sausage brand I found a new favourite

Nutritional Content6%−0.13

Gluten free and great for people who love chicken as a alternative to normal sausages

good for gluten intolerent

Spiciness4%−0.05

good value, slightly peppery

FAQ

Common Chicken Sausages questions

Answered from the same tracked data.