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Chicken Salt

Fail

The top 5 brands take 98% of clicks, so Chicken Salt is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£119K/yr96K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
92%top-5 click share · 6 brands · 28 sellers

Flapen Score

Chicken Salt against its category

The dotted line is the Grocery average. Past it, Chicken Salt is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Salt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Salt 96K times last year and spent an estimated £119K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
11.6%
Market size, estimated
£119Ka year
Peak month
March1.6× the quietest month
Top search term
chicken salt72K searches a year

02 · Price

A sale here is worth £10.74.

Listings sell for £10.74 on average, from £5.42 to £16.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £10.74 that is £8K to £11K a year per listing.

Average price
£10.74under the $15 to $100 sweet spot
Price range
£5.42–£16.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #103 within Herbs, Spices & Seasonings. It carries 500 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
11.5%
Average rank
#103in Herbs, Spices & Seasonings
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
500per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Chicken Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£47K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

28

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • THE GOAT SEASONINGS39%
  • Mitani24%
  • TEMPS TASTES COMPANY LONDON23%
  • Angus & Oink11%
  • Anchor2%
  • Cucinada2%

Demand

Chicken Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Chicken Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken salt72K/yr
  • the goat seasonings9K/yr
  • chicken salt australian8K/yr
  • australian chicken salt4K/yr
  • goat seasoning blends3K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Salt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content22%−0.14

It tastes like a very salty

Chicken salt

that one is very salty

Flavor11%−0.08

Don't particularly like the flavour

Less tasty Aromat

A strange mix of chicken flavour seasoning, salt, sugar, and quite an overpowering vinegar/acidic aftertaste

Value For Money6%+0.41

pricey

Quite expensive

Too expensive for size

Size-Overall5%+0.30

with a large

Small bottle

That bag is too small

Smell3%−0.05

a bad version of Aromat

smells like curry

Less tasty Aromat

Love

Taste-Overall37%+3.72

It tastes amazing

Absolutely delicious

This is so tasty

Flavor20%−0.08

Great depths of flavours

This certainly adds flavour

Flavorful

Salt Content13%−0.14

A versatile salt with a burst of flavour

Great salt

just the right amount of saltiness to it too

Value For Money5%+0.41

Decent price

Good value for money

decent price

Quality-Overall3%

Pretty good on all sorts

seems to be pretty well made

Good product

FAQ

Common Chicken Salt questions

Answered from the same tracked data.