Chicken Salt
FailThe top 5 brands take 98% of clicks, so Chicken Salt is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £119K/yr96K searches / yr
- 90-day growth
- -2.3%search demand this quarter
- Competition
- 92%top-5 click share · 6 brands · 28 sellers
Flapen Score
Chicken Salt against its category
The dotted line is the Grocery average. Past it, Chicken Salt is stronger. Inside it, weaker.
Market
The Chicken Salt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chicken Salt 96K times last year and spent an estimated £119K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- -2.3%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £119Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- chicken salt72K searches a year
02 · Price
A sale here is worth £10.74.
Listings sell for £10.74 on average, from £5.42 to £16.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £10.74 that is £8K to £11K a year per listing.
- Average price
- £10.74under the $15 to $100 sweet spot
- Price range
- £5.42–£16.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #103 within Herbs, Spices & Seasonings. It carries 500 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 89%
- Out of stock, average day
- 11.5%
- Average rank
- #103in Herbs, Spices & Seasonings
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 500per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Chicken Salt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The GOAT Australian Chicken Salt - the original umami bomb for chips chicken and almost anything. Jumbo 300g Shaker. The Authentic Aussie recipe.
- Price
- £11.52
- Rating
- 4.2/5
- Reviews
- 414
- Age
- 3y ago

Temps Tastes Co. Chicken Salt Seasoning 50g Pouch Aussie-Style Chip Shop Umami Salt for Crispy Chips Fries & Roast Potatoes Savoury Chickeny Flavour Explosion for Chicken Eggs & Popcorn
- Price
- £5.42
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 4mo ago

Mitani Classic Chicken Salt 200g
- Price
- £6.32
- Rating
- 4.5/5
- Reviews
- 2,085
- Age
- 6y ago

The GOAT Australian Chicken Salt - the original umami bomb for chips chicken or almost anything. 100g Shaker. The Authentic Aussie recipe.
- Price
- £7.00
- Rating
- 4.3/5
- Reviews
- 332
- Age
- 3y ago

Angus & Oink | Australian Chicken Salt Cluckin Good | Savoury Umami BBQ Salt | Perfect for Chips Chicken Popcorn & Roast Potatoes | Vegan Friendly | Aussie-Inspired Flavour | 250g
- Price
- £9.34
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Temps Tastes Co. Chicken Salt Seasoning 50g Pouch Aussie-Style Chip Shop Umami Salt for Crispy Chips Fries & Roast Potatoes Savoury Chickeny Flavour Explosion for Chicken Eggs & Popcorn
- Price
- £5.42
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 4mo ago

The GOAT Garlic Butter Seasoning 180g Rich Savoury Blend for Chips Fries Chicken Vegetables & Potatoes. Hand Blended Premium Spice Mix with Buttery Flavour Ideal for Cooking Roasting Grilling
- Price
- £11.79
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 4mo ago

Angus & Oink | Australian Chicken Salt Cluckin Good | Savoury Umami BBQ Salt | Perfect for Chips Chicken Popcorn & Roast Potatoes | Vegan Friendly | Aussie-Inspired Flavour | 250g
- Price
- £9.34
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 9mo ago

The GOAT Australian Chicken Salt - the original umami bomb for chips chicken and almost anything. Jumbo 300g Shaker. The Authentic Aussie recipe.
- Price
- £11.52
- Rating
- 4.2/5
- Reviews
- 414
- Age
- 3y ago

Mitani Classic Chicken Salt 200g
- Price
- £6.32
- Rating
- 4.5/5
- Reviews
- 2,085
- Age
- 6y ago
Newest
by launch date
The GOAT Garlic Butter Seasoning 180g Rich Savoury Blend for Chips Fries Chicken Vegetables & Potatoes. Hand Blended Premium Spice Mix with Buttery Flavour Ideal for Cooking Roasting Grilling
- Price
- £11.79
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 4mo ago

Temps Tastes Co. Chicken Salt Seasoning 50g Pouch Aussie-Style Chip Shop Umami Salt for Crispy Chips Fries & Roast Potatoes Savoury Chickeny Flavour Explosion for Chicken Eggs & Popcorn
- Price
- £5.42
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 4mo ago

Angus & Oink | Australian Chicken Salt Cluckin Good | Savoury Umami BBQ Salt | Perfect for Chips Chicken Popcorn & Roast Potatoes | Vegan Friendly | Aussie-Inspired Flavour | 250g
- Price
- £9.34
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 9mo ago

Chicken Salt Bundle (200g x 2) with Australian Food Recipe Card | Chicken Salt Australian for Everyday Roasted Vegetables of Fried Chicken Seasoning | Ideal for Vegetarians
- Price
- £15.21
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 3y ago

The GOAT Australian Chicken Salt - the original umami bomb for chips chicken and almost anything. Jumbo 300g Shaker. The Authentic Aussie recipe.
- Price
- £11.52
- Rating
- 4.2/5
- Reviews
- 414
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
28
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- THE GOAT SEASONINGS39%
- Mitani24%
- TEMPS TASTES COMPANY LONDON23%
- Angus & Oink11%
- Anchor2%
- Cucinada2%
Demand
Chicken Salt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Chicken Salt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chicken salt72K/yr
- the goat seasonings9K/yr
- chicken salt australian8K/yr
- australian chicken salt4K/yr
- goat seasoning blends3K/yr
Reviews and returns
What reviews say buyers love and hate about Chicken Salt
We read the reviews and the return reasons for every product selling here.
“It tastes like a very salty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Salt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









