Chicken Powder
FailThe top 5 brands take 93% of clicks, so Chicken Powder is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £129K/yr122K searches / yr
- 90-day growth
- -14.7%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 44 sellers
Flapen Score
Chicken Powder against its category
The dotted line is the Grocery average. Past it, Chicken Powder is stronger. Inside it, weaker.
Market
The Chicken Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chicken Powder 122K times last year and spent an estimated £129K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.
01 · Demand
11.5% of searches ended in a purchase last week.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- -14.7%
- Conversion, latest week
- 11.5%
- Market size, estimated
- £129Ka year
- Peak month
- January2.7× the quietest month
- Top search term
- chicken powder39K searches a year
02 · Price
A sale here is worth £9.18.
Listings sell for £9.18 on average, from £3.04 to £17.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.18 that is £5K to £7K a year per listing.
- Average price
- £9.18under the $15 to $100 sweet spot
- Price range
- £3.04–£17.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #44 within Condiments & Sauces. It carries 581 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 79%
- Out of stock, average day
- 12.4%
- Average rank
- #44in Condiments & Sauces
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 581per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Chicken Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Knorr Chicken Powder Bouillon 990g
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 380
- Age
- 7y ago

Honor Chicken Powder 250g yellow powder
- Price
- £3.04
- Rating
- 4.6/5
- Reviews
- 566
- Age
- 8y ago

Honor Chicken Powder 1kg | Premium Seasoning for Rich Chicken Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning
- Price
- £7.45
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 2y ago

Dr. Coys Organic Chicken Bouillon Powder - 125g - Gluten Free Chicken Broth for Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning
- Price
- £5.81
- Rating
- 4.3/5
- Reviews
- 232
- Age
- 2y ago

Honor Chicken Powder 250gx2 | Premium Seasoning for Rich Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 2y ago
Trending
90-day click momentum
Knorr Professional Chinese Chicken Bouillon Savoury Base for Soups Stocks and Broths 990g
- Price
- £10.49
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 6mo ago

Honor Chicken Powder 250g | Premium Seasoning for Rich Chicken Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning
- Price
- £5.29
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 2y ago

Honor Chicken Powder 1kg yellow powder
- Price
- £9.94
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 5y ago

Dr. Coys Organic Chicken Bouillon Powder - 125g - Gluten Free Chicken Broth for Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning
- Price
- £5.81
- Rating
- 4.3/5
- Reviews
- 232
- Age
- 2y ago

Knorr Chicken Powder Bouillon 990g
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 380
- Age
- 7y ago
Newest
by launch date
Knorr Professional Chinese Chicken Bouillon Savoury Base for Soups Stocks and Broths 990g
- Price
- £10.49
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 6mo ago

Honor Chicken Powder 1kg | Premium Seasoning for Rich Chicken Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning
- Price
- £7.45
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 2y ago

Honor Chicken Powder 250gx2 | Premium Seasoning for Rich Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 2y ago

Honor Chicken Powder 250g | Premium Seasoning for Rich Chicken Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning
- Price
- £5.29
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 2y ago

Dr. Coys Organic Chicken Bouillon Powder - 125g - Gluten Free Chicken Broth for Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning
- Price
- £5.81
- Rating
- 4.3/5
- Reviews
- 232
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
44
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
4%
- Knorr37%
- Gharana Swaad Ka Khazaana25%
- Honor 康樂16%
- Dr. Coy's8%
- Totole8%
- Saras Flavours of Asia2%
- Open — no brand owns it (2 brands, 4%)
Demand
Chicken Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.7×
Search terms
Top Chicken Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chicken powder39K/yr
- chicken bouillon powder33K/yr
- chicken stock powder19K/yr
- chicken bouillon16K/yr
- chicken powder chinese5K/yr
- chinese chicken powder4K/yr
- honor chicken powder4K/yr
- chicken soup powder3K/yr
Reviews and returns
What reviews say buyers love and hate about Chicken Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Way too salty
Extremely salty
Far too salty
too expensive
Expensive
A bit pricey
Tasted absolutely vile
have no sense of taste
Tastes mildly of chicken
Bit weak
Could not use
Love
It adds flavour to everything
Extra Flavour
Good flavor
Really well balanced taste
Excellent taste
Great taste all natural and good value
excellent value
Good value
Excellent value
Good stock
Excellent product
Good quality
I love cooking
Great for cooking
Really versatile and you can add as much or as little to ANY recipe that you need
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Powder questions
Answered from the same tracked data.









