Chicken Powder
brand-locked demand (top 5 brands take 93% of clicks) — Chicken Powder doesn't clear our bar today.
Flapen Score
Is Chicken Powder profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Chicken Powder is a £129K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.
Chicken Powder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.7% over the last 90 days and 11.5% of searches end in a purchase.
£129K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 14 products
Top Chicken Powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Knorr Chicken Powder Bouillon 990g
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 380
- Age
- 7y ago
Honor Chicken Powder 250g yellow powder
- Price
- £3.04
- Rating
- 4.6/5
- Reviews
- 566
- Age
- 8y ago
Honor Chicken Powder 1kg | Premium Seasoning for Rich Chicken Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning
- Price
- £7.45
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 2y ago
Dr. Coys Organic Chicken Bouillon Powder - 125g - Gluten Free Chicken Broth for Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning
- Price
- £5.81
- Rating
- 4.3/5
- Reviews
- 232
- Age
- 2y ago
Honor Chicken Powder 250gx2 | Premium Seasoning for Rich Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 2y ago
Trending
90-day click momentum
Knorr Professional Chinese Chicken Bouillon Savoury Base for Soups Stocks and Broths 990g
- Price
- £10.49
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 6mo ago
Honor Chicken Powder 250g | Premium Seasoning for Rich Chicken Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning
- Price
- £5.29
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 2y ago
Honor Chicken Powder 1kg yellow powder
- Price
- £9.94
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 5y ago
Dr. Coys Organic Chicken Bouillon Powder - 125g - Gluten Free Chicken Broth for Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning
- Price
- £5.81
- Rating
- 4.3/5
- Reviews
- 232
- Age
- 2y ago
Knorr Chicken Powder Bouillon 990g
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 380
- Age
- 7y ago
Newest
by launch dateKnorr Professional Chinese Chicken Bouillon Savoury Base for Soups Stocks and Broths 990g
- Price
- £10.49
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 6mo ago
Honor Chicken Powder 1kg | Premium Seasoning for Rich Chicken Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning
- Price
- £7.45
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 2y ago
Honor Chicken Powder 250gx2 | Premium Seasoning for Rich Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 2y ago
Honor Chicken Powder 250g | Premium Seasoning for Rich Chicken Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning
- Price
- £5.29
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 2y ago
Dr. Coys Organic Chicken Bouillon Powder - 125g - Gluten Free Chicken Broth for Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning
- Price
- £5.81
- Rating
- 4.3/5
- Reviews
- 232
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
44
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
4%
- Knorr37%
- Gharana Swaad Ka Khazaana25%
- Honor 康樂16%
- Dr. Coy's8%
- Totole8%
- Saras Flavours of Asia2%
- Open — no brand owns it (2 brands, 4%)
Chicken Powder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 2.7×
Top Chicken Powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- chicken powder39K/yr
- chicken bouillon powder33K/yr
- chicken stock powder19K/yr
- chicken bouillon16K/yr
- chicken powder chinese5K/yr
- chinese chicken powder4K/yr
- honor chicken powder4K/yr
- chicken soup powder3K/yr
What reviews say buyers love and hate about Chicken Powder
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“It adds flavour to everything”
“Really well balanced taste”
“excellent value”
“Good stock”
“I love cooking”
What buyers complain about
79% of reviews“Way too salty”
“too expensive”
“Tasted absolutely vile”
“Bit weak”
“Could not use”
Chicken Powder return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Chicken Powder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
