chicken powder
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Review moat
Good581.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£129K£129K/yr · 122K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.18avg listing price — sweet spot $15–$100
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.04–£17.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chicken powder is a £129K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chicken powder market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £92K–£115K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 79%
- Out of stock
- 12.4%
- Avg brand age
- 82 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
44
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
4%
- Knorr37%
- Gharana Swaad Ka Khazaana25%
- Honor 康樂16%
- Dr. Coy's8%
- Totole8%
- Saras Flavours of Asia2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -14.7% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.7×
Top chicken powder search terms
- chicken powder39K/yr
- chicken bouillon powder33K/yr
- chicken stock powder19K/yr
- chicken bouillon16K/yr
- chicken powder chinese5K/yr
- chinese chicken powder4K/yr
- honor chicken powder4K/yr
- chicken soup powder3K/yr
Top chicken powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Knorr Chicken Powder Bouillon 990g
Knorr£9.914.6★380 rev
Honor Chicken Powder 250g yellow powder
Honor 康樂£3.044.6★566 rev
Honor Chicken Powder 1kg | Premium Seasoning for Rich Chicken Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning
Gharana Swaad Ka Khazaana£7.454.4★233 rev
Dr. Coys Organic Chicken Bouillon Powder - 125g - Gluten Free Chicken Broth for Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning
Dr. Coy's£5.814.3★232 rev
Honor Chicken Powder 250gx2 | Premium Seasoning for Rich Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning
Gharana Swaad Ka Khazaana£5.974.6★123 rev
Newest
by launch date
Knorr Professional Chinese Chicken Bouillon Savoury Base for Soups Stocks and Broths 990g
Knorr Professional£10.4911 rev
Honor Chicken Powder 1kg | Premium Seasoning for Rich Chicken Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning
Gharana Swaad Ka Khazaana£7.45233 rev
Honor Chicken Powder 250gx2 | Premium Seasoning for Rich Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning
Gharana Swaad Ka Khazaana£5.97123 rev
Honor Chicken Powder 250g | Premium Seasoning for Rich Chicken Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning
Gharana Swaad Ka Khazaana£5.29131 rev
Dr. Coys Organic Chicken Bouillon Powder - 125g - Gluten Free Chicken Broth for Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning
Dr. Coy's£5.81232 rev
Trending
90-day click momentumKnorr Professional Chinese Chicken Bouillon Savoury Base for Soups Stocks and Broths 990g
Knorr Professional£10.494.9★
Honor Chicken Powder 250g | Premium Seasoning for Rich Chicken Flavor | Ideal for Soups Stews Sauces and Marinades | Long Shelf Life | Convenient Resealable Packaging | Versatile Cooking Seasoning
Gharana Swaad Ka Khazaana£5.294.5★
Honor Chicken Powder 1kg yellow powder
Honor 康樂£9.944.4★
Dr. Coys Organic Chicken Bouillon Powder - 125g - Gluten Free Chicken Broth for Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning
Dr. Coy's£5.814.3★
Knorr Chicken Powder Bouillon 990g
Knorr£9.914.6★
What buyers say about chicken powder
What buyers praise and complain about, mined from review topics.What buyers love
“It adds flavour to everything”
“Really well balanced taste”
“excellent value”
“Good stock”
“I love cooking”
“Easy to use”
“Contents are good”
“As expected”
“I love salt”
“This is amazing and GLUTEN FREE”
What buyers complain about
“Way too salty”
“too expensive”
“Tasted absolutely vile”
“Bit weak”
“Could not use”
“Not quite enough chicken flavour”
“Its a quite small amount”
“so nothing to thicken it”
Top return reasons
Common questions
- Is chicken powder profitable to sell on Amazon United Kingdom?
- The niche generates £129K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the chicken powder niche?
- 8 brands and 44 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in chicken powder?
- Top complaints mined from reviews: Salt Content, Value For Money, Taste-Overall. The return rate is 0.0%.
- When does demand for chicken powder peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.7× the quietest.
- What does it cost to enter the chicken powder niche?
- Listings span £3.04–£17.62; the average listing price is £9.18 (sweet spot $15–$100). The average incumbent carries 581 reviews — the moat a new listing must climb.