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Chicken Powder

Fail

The top 5 brands take 93% of clicks, so Chicken Powder is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£129K/yr122K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
69%top-5 click share · 8 brands · 44 sellers

Flapen Score

Chicken Powder against its category

The dotted line is the Grocery average. Past it, Chicken Powder is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Powder 122K times last year and spent an estimated £129K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
11.5%
Market size, estimated
£129Ka year
Peak month
January2.7× the quietest month
Top search term
chicken powder39K searches a year

02 · Price

A sale here is worth £9.18.

Listings sell for £9.18 on average, from £3.04 to £17.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.18 that is £5K to £7K a year per listing.

Average price
£9.18under the $15 to $100 sweet spot
Price range
£3.04–£17.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #44 within Condiments & Sauces. It carries 581 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
79%
Out of stock, average day
12.4%
Average rank
#44in Condiments & Sauces
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
581per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Chicken Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

44

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

4%

  • Knorr37%
  • Gharana Swaad Ka Khazaana25%
  • Honor 康樂16%
  • Dr. Coy's8%
  • Totole8%
  • Saras Flavours of Asia2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Chicken Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.7×

Search terms

Top Chicken Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken powder39K/yr
  • chicken bouillon powder33K/yr
  • chicken stock powder19K/yr
  • chicken bouillon16K/yr
  • chicken powder chinese5K/yr
  • chinese chicken powder4K/yr
  • honor chicken powder4K/yr
  • chicken soup powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content40%−0.23

Way too salty

Extremely salty

Far too salty

Value For Money15%+1.43

too expensive

Expensive

A bit pricey

Taste-Overall10%+1.15

Tasted absolutely vile

have no sense of taste

Tastes mildly of chicken

Strength4%−0.01

Bit weak

Ease Of Use4%−0.01

Could not use

Love

Flavor23%+0.76

It adds flavour to everything

Extra Flavour

Good flavor

Taste-Overall23%+1.15

Really well balanced taste

Excellent taste

Great taste all natural and good value

Value For Money12%+1.43

excellent value

Good value

Excellent value

Quality-Overall12%−0.03

Good stock

Excellent product

Good quality

Cooking Instructions6%+0.60

I love cooking

Great for cooking

Really versatile and you can add as much or as little to ANY recipe that you need

Return

0.0% Return rate 0% Fixable by listing

Leak-Proof100%▁▁▁█▁▁

FAQ

Common Chicken Powder questions

Answered from the same tracked data.