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Chicken Kiev

Fail

The top 5 brands take 100% of clicks, so Chicken Kiev is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£101K/yr109K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
78%top-5 click share · 5 brands · 34 sellers

Flapen Score

Chicken Kiev against its category

The dotted line is the Grocery average. Past it, Chicken Kiev is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Kiev market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Kiev 109K times last year and spent an estimated £101K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

27.7% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
27.7%
Market size, estimated
£101Ka year
Peak month
November1.6× the quietest month
Top search term
chicken kiev77K searches a year

02 · Price

A sale here is worth £3.36.

Listings sell for £3.36 on average, from £2.13 to £5.17. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £3.36 that is £8K to £10K a year per listing.

Average price
£3.36under the $15 to $100 sweet spot
Price range
£2.13–£5.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Fresh & Chilled. It carries 485 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3in Fresh & Chilled
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
485per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Chicken Kiev products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Morrisons69%
  • BIRDS EYE13%
  • Moy Park11%
  • Booths6%
  • Iceland2%
  • Open — no brand owns it (0%)

Demand

Chicken Kiev search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Chicken Kiev search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken kiev77K/yr
  • kiev14K/yr
  • chicken kievs10K/yr
  • kievs8K/yr
  • chicken kievs garlic271/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Kiev

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.24

Was not good tasteless coating very bland Ill not buy it again not worth buying

Moist/Dry13%−0.02

Otherwise will dry out

Value For Money8%−0.04

Quite expensive for frozen food and one meal

Texture/Consistency-Overall8%−0.09

Terrible texture

Flavor8%+1.58

Awful flavour

Love

Taste-Overall38%−0.24

Delicious easy tea

Nice taste

Tasty

Flavor17%+1.58

Absolutely lovely flavour, good quality

Plenty of flavour and moist

Taste good will buy again

Quality-Overall15%+2.52

A good product my wifes been eating for years

Great product

All good quality goods always use Morrisons

Cooking Instructions8%−0.05

A lovely way to cook chicken

easy to cook nice taste good price

Really nice as long as you dont over cook it

Value For Money4%−0.04

worth a go

FAQ

Common Chicken Kiev questions

Answered from the same tracked data.