How competitive is the Chicken Kiev niche on Amazon United Kingdom?

5 brands and 34 sellers compete in Chicken Kiev on Amazon United Kingdom. The top 5 Chicken Kiev products take 78% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Chicken Kiev?

Chicken Kiev buyers on Amazon United Kingdom complain most about Taste-Overall, Moist/Dry, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Chicken Kiev niche?

Chicken Kiev sells for £3.36 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.13–£5.17. The average incumbent carries 485 reviews — the moat a new listing must climb.

Chicken Kiev

brand-locked demand (top 5 brands take 100% of clicks) — Chicken Kiev doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Chicken Kiev profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chicken Kiev is a £101K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.

Chicken Kiev: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.9% over the last 90 days and 27.7% of searches end in a purchase.

£101K

revenue / yr

Units sold / yr40K

Search volume / yr-11.9%109K

Conversion rate27.7%

Avg price£3.36

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 34

Top-5 product click share78%

Open market0%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Top Chicken Kiev products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Garlic Chicken Kievs 260 g

Price: £3.33
Rating: 4.4/5
Reviews: 1,756
Age: 10y ago

Morrisons 4 Garlic & Herb Chicken Kievs 500g (Frozen)

Price: £3.71
Rating: 4.4/5
Reviews: 613
Age: 4y ago

Birds Eye 2 Garlic & Herb Chicken Kievs 204g

Price: £2.80
Rating: 4.2/5
Reviews: 514
Age: 4y ago

Moy Park Garlic and Herb Chicken Kiev 260g

Price: £2.70
Rating: 4.5/5
Reviews: 98
Age: 6y ago

Morrisons 2 Cheese & Ham Chicken Kievs 260g

Price: £3.33
Rating: 4.2/5
Reviews: 693
Age: 10y ago

Newest

by launch date

Iceland 4 Cheese & Ham Chicken Breast Kievs 500g

Price: £3.59
Rating: 4.0/5
Reviews: 5
Age: 2y ago

Morrisons Cook It Chicken Kyiv 324g

Price: £5.17
Rating: 4.2/5
Reviews: 80
Age: 3y ago

Morrisons 4 Garlic & Herb Chicken Kievs 500g (Frozen)

Price: £3.71
Rating: 4.4/5
Reviews: 613
Age: 4y ago

Birds Eye 2 Garlic & Herb Chicken Kievs 204g

Price: £2.80
Rating: 4.2/5
Reviews: 514
Age: 4y ago

Moy Park Garlic and Herb Chicken Kiev 260g

Price: £2.70
Rating: 4.5/5
Reviews: 98
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Morrisons69%
BIRDS EYE13%
Moy Park11%
Booths6%
Iceland2%
Open — no brand owns it (0%)

Chicken Kiev demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume109KCVR27.7%Products11Brands5Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews485Avg BSR#3

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Chicken Kiev search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chicken kiev77K/yr -11.4%24.3% conv.
kiev14K/yr -8.2%20.5% conv.
chicken kievs10K/yr -16.6%22.3% conv.
kievs8K/yr -19.7%24.3% conv.
chicken kievs garlic271/yr +96.0%14.3% conv.

What reviews say buyers love and hate about Chicken Kiev

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall38%

“Delicious easy tea”

Flavor17%

“Absolutely lovely flavour, good quality”

Quality-Overall15%

“A good product my wifes been eating for years”

Cooking Instructions8%

“A lovely way to cook chicken”

Value For Money4%

“worth a go”

What buyers complain about

71% of reviews

Taste-Overall25%

“Was not good tasteless coating very bland Ill not buy it again not worth buying”

Moist/Dry13%

“Otherwise will dry out”

Value For Money8%

“Quite expensive for frozen food and one meal”

Texture/Consistency-Overall8%

“Terrible texture”

Flavor8%

“Awful flavour”

Common Chicken Kiev questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chicken Kiev 41/100 on Amazon United Kingdom — Skip it. The niche generates £101K/yr across 11 tracked products. Search demand moved -11.9% over the last 90 days.