chicken kiev
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible27.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great485avg incumbent reviews — the moat a new listing must climb
Market size
Okay£101K£101K/yr · 109K searches
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£3.36avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.13–£5.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chicken kiev is a £101K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chicken kiev market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- £101K–£134K
- units × avg price
- Conversion rate
- 27.7%
- Avg BSR
- #3
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 226 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Morrisons69%
- BIRDS EYE13%
- Moy Park11%
- Booths6%
- Iceland2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top chicken kiev search terms
- chicken kiev77K/yr
- kiev14K/yr
- chicken kievs10K/yr
- kievs8K/yr
- chicken kievs garlic271/yr
Top chicken kiev products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Garlic Chicken Kievs 260 g
Morrisons£3.334.4★1,756 rev
Morrisons 4 Garlic & Herb Chicken Kievs 500g (Frozen)
Morrisons£3.714.4★613 rev
Birds Eye 2 Garlic & Herb Chicken Kievs 204g
BIRDS EYE£2.804.2★514 rev
Moy Park Garlic and Herb Chicken Kiev 260g
Moy Park£2.704.5★98 rev
Morrisons 2 Cheese & Ham Chicken Kievs 260g
Morrisons£3.334.2★693 rev
Newest
by launch date
Iceland 4 Cheese & Ham Chicken Breast Kievs 500g
Iceland£3.595 rev
Morrisons Cook It Chicken Kyiv 324g
Morrisons£5.1780 rev
Morrisons 4 Garlic & Herb Chicken Kievs 500g (Frozen)
Morrisons£3.71613 rev
Birds Eye 2 Garlic & Herb Chicken Kievs 204g
BIRDS EYE£2.80514 rev
Moy Park Garlic and Herb Chicken Kiev 260g
Moy Park£2.7098 rev
Trending
90-day click momentum
Moy Park Cheese and Bacon Chicken Kievs 260 g
Moy Park£2.544.2★
Iceland 4 Cheese & Ham Chicken Breast Kievs 500g
Iceland£3.594.0★
Birds Eye 2 Cheese and Ham Saucy Chicken 204g (Frozen)
BIRDS EYE£2.764.2★
Morrisons Garlic Chicken Kievs 260 g
Morrisons£3.334.4★
Morrisons Garlic and Herb Chicken Steaks 380g (Frozen)
Morrisons£2.134.4★
What buyers say about chicken kiev
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious easy tea”
“Absolutely lovely flavour, good quality”
“A good product my wifes been eating for years”
“A lovely way to cook chicken”
“worth a go”
“Juicy and tasty”
“Just what I ordered”
“A good product my wifes been eating for years”
What buyers complain about
“Was not good tasteless coating very bland Ill not buy it again not worth buying”
“Otherwise will dry out”
“Quite expensive for frozen food and one meal”
“Terrible texture”
“Awful flavour”
“Such tiny sizes”
Common questions
- Is chicken kiev profitable to sell on Amazon United Kingdom?
- The niche generates £101K/yr across 11 tracked products. 90-day search growth is -11.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the chicken kiev niche?
- 5 brands and 34 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chicken kiev?
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Value For Money. The return rate is 0.0%.
- When does demand for chicken kiev peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the chicken kiev niche?
- Listings span £2.13–£5.17; the average listing price is £3.36 (sweet spot $15–$100). The average incumbent carries 485 reviews — the moat a new listing must climb.