Chicken Kiev
FailThe top 5 brands take 100% of clicks, so Chicken Kiev is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £101K/yr109K searches / yr
- 90-day growth
- -11.9%search demand this quarter
- Competition
- 78%top-5 click share · 5 brands · 34 sellers
Flapen Score
Chicken Kiev against its category
The dotted line is the Grocery average. Past it, Chicken Kiev is stronger. Inside it, weaker.
Market
The Chicken Kiev market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chicken Kiev 109K times last year and spent an estimated £101K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 27.7% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 27.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -11.9%
- Conversion, latest week
- 27.7%
- Market size, estimated
- £101Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- chicken kiev77K searches a year
02 · Price
A sale here is worth £3.36.
Listings sell for £3.36 on average, from £2.13 to £5.17. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £3.36 that is £8K to £10K a year per listing.
- Average price
- £3.36under the $15 to $100 sweet spot
- Price range
- £2.13–£5.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Fresh & Chilled. It carries 485 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #3in Fresh & Chilled
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 485per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Chicken Kiev products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Garlic Chicken Kievs 260 g
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 1,756
- Age
- 10y ago

Morrisons 4 Garlic & Herb Chicken Kievs 500g (Frozen)
- Price
- £3.71
- Rating
- 4.4/5
- Reviews
- 613
- Age
- 4y ago

Birds Eye 2 Garlic & Herb Chicken Kievs 204g
- Price
- £2.80
- Rating
- 4.2/5
- Reviews
- 514
- Age
- 4y ago

Moy Park Garlic and Herb Chicken Kiev 260g
- Price
- £2.70
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 6y ago

Morrisons 2 Cheese & Ham Chicken Kievs 260g
- Price
- £3.33
- Rating
- 4.2/5
- Reviews
- 693
- Age
- 10y ago
Trending
estimated 90-day click momentum
Moy Park Cheese and Bacon Chicken Kievs 260 g
- Price
- £2.54
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 10y ago

Iceland 4 Cheese & Ham Chicken Breast Kievs 500g
- Price
- £3.59
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 2y ago

Birds Eye 2 Cheese and Ham Saucy Chicken 204g (Frozen)
- Price
- £2.76
- Rating
- 4.2/5
- Reviews
- 526
- Age
- 8y ago

Morrisons Garlic Chicken Kievs 260 g
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 1,756
- Age
- 10y ago

Morrisons Garlic and Herb Chicken Steaks 380g (Frozen)
- Price
- £2.13
- Rating
- 4.4/5
- Reviews
- 647
- Age
- 12y ago
Newest
by launch date
Iceland 4 Cheese & Ham Chicken Breast Kievs 500g
- Price
- £3.59
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 2y ago

Morrisons Cook It Chicken Kyiv 324g
- Price
- £5.17
- Rating
- 4.2/5
- Reviews
- 80
- Age
- 3y ago

Morrisons 4 Garlic & Herb Chicken Kievs 500g (Frozen)
- Price
- £3.71
- Rating
- 4.4/5
- Reviews
- 613
- Age
- 4y ago

Birds Eye 2 Garlic & Herb Chicken Kievs 204g
- Price
- £2.80
- Rating
- 4.2/5
- Reviews
- 514
- Age
- 4y ago

Moy Park Garlic and Herb Chicken Kiev 260g
- Price
- £2.70
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
34
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
0%
- Morrisons69%
- BIRDS EYE13%
- Moy Park11%
- Booths6%
- Iceland2%
- Open — no brand owns it (0%)
Demand
Chicken Kiev search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Chicken Kiev search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chicken kiev77K/yr
- kiev14K/yr
- chicken kievs10K/yr
- kievs8K/yr
- chicken kievs garlic271/yr
Reviews and returns
What reviews say buyers love and hate about Chicken Kiev
We read the reviews and the return reasons for every product selling here.
“Was not good tasteless coating very bland Ill not buy it again not worth buying”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Kiev questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









