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Chicken Kiev

Fail

The top 5 brands take 100% of clicks, so Chicken Kiev is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£101K/yr109K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
78%top-5 click share · 5 brands · 34 sellers

Flapen Score

Chicken Kiev against its category

The dotted line is the Grocery average. Past it, Chicken Kiev is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Kiev market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Kiev 109K times last year and spent an estimated £101K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 27.7% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 27.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
27.7%
Market size, estimated
£101Ka year
Peak month
November1.6× the quietest month
Top search term
chicken kiev77K searches a year

02 · Price

A sale here is worth £3.36.

Listings sell for £3.36 on average, from £2.13 to £5.17. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £3.36 that is £8K to £10K a year per listing.

Average price
£3.36under the $15 to $100 sweet spot
Price range
£2.13–£5.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Fresh & Chilled. It carries 485 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3in Fresh & Chilled
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
485per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Chicken Kiev products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

34

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • Morrisons69%
  • BIRDS EYE13%
  • Moy Park11%
  • Booths6%
  • Iceland2%
  • Open — no brand owns it (0%)

Demand

Chicken Kiev search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Chicken Kiev search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chicken kiev77K/yr
  • kiev14K/yr
  • chicken kievs10K/yr
  • kievs8K/yr
  • chicken kievs garlic271/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Kiev

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Was not good tasteless coating very bland Ill not buy it again not worth buying”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Chicken Kiev questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data