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Chicken Burgers

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 93% of clicks, so Chicken Burgers is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 2,976 Grocery niches · +17 vs the category median of 46
Market size
£516K/yr518K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
32%top-5 click share · 14 brands · 55 sellers

Flapen Score

Chicken Burgers against its category

The dotted line is the Grocery average. Past it, Chicken Burgers is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Burgers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Burgers 518K times last year and spent an estimated £516K. The top 5 brands take 93% of clicks. Demand peaks in May. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £516K a year.

Searches, last 12 months
518K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
13.1%
Market size, estimated
£516Ka year
Peak month
May2.0× the quietest month
Top search term
iceland275K searches a year

02 · Price

A sale here is worth £7.63.

Listings sell for £7.63 on average, from £1.04 to £127.50. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £7.63 that is £10K to £11K a year per listing.

Average price
£7.63under the $15 to $100 sweet spot
Price range
£1.04–£127.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #46 within Fresh & Chilled. It carries 389 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
97%
Out of stock, average day
2.6%
Average rank
#46in Fresh & Chilled
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
389per listing
Listings tracked
61

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
56 months

Products

Top Chicken Burgers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£15K£31K£46K£62K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

55

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

32%

Top 20: 68%

Open market

6%

  • Morrisons38%
  • Iceland35%
  • BIRDS EYE15%
  • Chucks4%
  • Diggers1%
  • Jahan1%
  • Open — no brand owns it (8 brands, 6%)

Demand

Chicken Burgers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.0×

Search terms

Top Chicken Burgers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iceland275K/yr
  • chicken strips89K/yr
  • chicken burgers73K/yr
  • chicken burger37K/yr
  • chicken mini fillets12K/yr
  • strips8K/yr
  • iceland chicken8K/yr
  • iceland food8K/yr
  • frozen chicken strips6K/yr
  • mini chicken fillets2K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Burgers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%+2.08

Nasty

Disgusting, oddly tasted of fish

Not tasty

Size-Overall13%−0.05

Small in size

The mini fillets are fairly small

Tiny

Quality-Overall10%−0.05

Rubbish

However, I found the quality a little inconsistent, with some pieces being quite small and others slightly chewy after cooking

Awful quality

Flavor6%−0.02

lacking in flavour

Strange flavour for burgers

not much flavour

Spiciness5%

was too spicy for my taste

nothing particularly strong or spiced

Wouldn't really call these spicy

Love

Taste-Overall36%+2.08

Delicious and addictive

Great taste

Good chicken

Value For Money13%+1.36

Very good value for money

Good Value

Good value for money

Quality-Overall13%−0.05

No complaints

Decent quality

Great product

Crispiness5%+0.58

Really crispy

I really like the crispy topping

Just the right amount of crispy, tasty batter, and the chicken fillet is excellent quality

Pet Friendly5%

My little sausage dog normally loves these

Good dog treats

The dogs love them

FAQ

Common Chicken Burgers questions

Answered from the same tracked data.