chicken burgers
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Competition
Great32%top-5 click share — an open shelf
Review moat
Great388.62avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.04–£127.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£516K£516K/yr · 518K searches
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Avg price
Bad£7.63avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chicken burgers is a £516K/yr Amazon United Kingdom market (518K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May. Verdict: Worth a look — 63/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chicken burgers market data
- Units sold / yr
- 80K–100K
- avg 1,250–1,500/product
- Revenue / yr
- £610K–£763K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 5%
- Out of stock
- 2.6%
- Avg brand age
- 56 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
55
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
32%
Top 20: 68%
Open market
6%
- Morrisons38%
- Iceland35%
- BIRDS EYE15%
- Chucks4%
- Diggers1%
- Jahan1%
- Open — no brand owns it (8 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.7% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.0×
Top chicken burgers search terms
- iceland275K/yr
- chicken strips89K/yr
- chicken burgers73K/yr
- chicken burger37K/yr
- chicken mini fillets12K/yr
- strips8K/yr
- iceland chicken8K/yr
- iceland food8K/yr
- frozen chicken strips6K/yr
- mini chicken fillets2K/yr
Top chicken burgers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Birds Eye 2 Chicken Quarter Pounders 227 g
BIRDS EYE£2.924.5★2,220 rev
Iceland Crispy Chicken Breast Fillet Strips 500g (Frozen)
Iceland£3.894.5★203 rev
Morrisons Chicken Burgers 456g (Frozen)
Morrisons£2.734.3★1,464 rev
Morrisons Chicken Mini Fillets 600g
Morrisons£5.194.7★1,672 rev
Chucks Crispy Chicken Fillet Burger 230g
Chucks£2.494.2★28 rev
Newest
by launch dateChucks Crispy Chicken Fillet Burger 230g
Chucks£2.4928 rev
Iceland 4 Chicken Fillet Burgers Crispy 400g
Iceland£3.5211 rev
Morrisons Southern Fried Chicken Strips 350g
Morrisons£3.4773 rev
Morrisons Hot & Spicy Chicken Strips 350g
Morrisons£3.4943 rev
Morrisons Crispy Battered Chicken Strips 350g
Morrisons£3.4746 rev
Trending
90-day click momentum
Morrisons Southern Fried Chicken Steaks 500 g
Morrisons£4.164.3★
Iceland Sweet Chilli Chicken Breast Fillet Strips 500g (Frozen)
Iceland£3.934.4★
Chucks Crispy Chicken Fillet Burger 230g
Chucks£2.494.2★
Iceland Hash Brown Bites 1kg
Iceland£1.984.7★
Iceland 4 Chicken Fillet Burgers Crispy 400g
Iceland£3.523.8★
What buyers say about chicken burgers
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious and addictive”
“Very good value for money”
“No complaints”
“Really crispy”
“My little sausage dog normally loves these”
“Delicious and addictive”
“fit all 100%”
“very fresh kept cool for delivery”
“Convenient”
“Nice and spicy”
What buyers complain about
“Nasty”
“Small in size”
“Rubbish”
“lacking in flavour”
“was too spicy for my taste”
“not the freshest one”
“There thick and no good for my Chihuahua”
“Inaccurate listing”
“Not nice, rock hard”
“I just wish they were a bit cheaper”
Common questions
- Is chicken burgers profitable to sell on Amazon United Kingdom?
- The niche generates £516K/yr across 61 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Worth a look (63/100).
- How competitive is the chicken burgers niche?
- 14 brands and 55 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in chicken burgers?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Quality-Overall. The return rate is 0.0%.
- When does demand for chicken burgers peak?
- Demand peaks in May; the busiest month runs 2.0× the quietest.
- What does it cost to enter the chicken burgers niche?
- Listings span £1.04–£127.50; the average listing price is £7.63 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.