How competitive is the Chicken Burgers niche on Amazon United Kingdom?

14 brands and 55 sellers compete in Chicken Burgers on Amazon United Kingdom. The top 5 Chicken Burgers products take 32% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Chicken Burgers?

Chicken Burgers buyers on Amazon United Kingdom complain most about Taste-Overall, Size-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Chicken Burgers niche?

Chicken Burgers sells for £7.63 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.04–£127.50. The average incumbent carries 389 reviews — the moat a new listing must climb.

Chicken Burgers

Chicken Burgers shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Chicken Burgers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chicken Burgers is a £516K/yr Amazon United Kingdom market (518K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May. Verdict: Worth a look — 63/100.

Chicken Burgers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +5.7% over the last 90 days and 13.1% of searches end in a purchase.

£516K

revenue / yr

Units sold / yr100K

Search volume / yr+5.7%518K

Conversion rate13.1%

Avg price£7.63

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers14 · 55

Top-5 product click share32%

Open market7%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 61 products

Top Chicken Burgers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Birds Eye 2 Chicken Quarter Pounders 227 g

Price: £2.92
Rating: 4.5/5
Reviews: 2,220
Age: 14y ago

Iceland Crispy Chicken Breast Fillet Strips 500g (Frozen)

Price: £3.89
Rating: 4.5/5
Reviews: 203
Age: 3y ago

Morrisons Chicken Burgers 456g (Frozen)

Price: £2.73
Rating: 4.3/5
Reviews: 1,464
Age: 9y ago

Morrisons Chicken Mini Fillets 600g

Price: £5.19
Rating: 4.7/5
Reviews: 1,672
Age: 9y ago

Chucks Crispy Chicken Fillet Burger 230g

Price: £2.49
Rating: 4.2/5
Reviews: 28
Age: 8mo ago

Newest

by launch date

Chucks Crispy Chicken Fillet Burger 230g

Price: £2.49
Rating: 4.2/5
Reviews: 28
Age: 8mo ago

Iceland 4 Chicken Fillet Burgers Crispy 400g

Price: £3.52
Rating: 3.8/5
Reviews: 11
Age: 8mo ago

Morrisons Southern Fried Chicken Strips 350g

Price: £3.47
Rating: 4.2/5
Reviews: 73
Age: 1y ago

Morrisons Hot & Spicy Chicken Strips 350g

Price: £3.49
Rating: 4.4/5
Reviews: 43
Age: 1y ago

Morrisons Crispy Battered Chicken Strips 350g

Price: £3.47
Rating: 4.3/5
Reviews: 46
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

32%

Top 20: 68%

Open market

Morrisons38%
Iceland35%
BIRDS EYE15%
Chucks4%
Diggers1%
Jahan1%
Open — no brand owns it (8 brands, 6%)

Chicken Burgers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume518KCVR13.1%Products61Brands14Top 5 Brands93%OOS Rate2.6%Rating4.4★Reviews389Avg BSR#46

Peak months: May · busiest ÷ quietest = 2.0×

Top Chicken Burgers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

iceland275K/yr +2.0%1.3% conv.
chicken strips89K/yr +15.6%15.7% conv.
chicken burgers73K/yr +26.4%14.7% conv.
chicken burger37K/yr -11.8%12.6% conv.
chicken mini fillets12K/yr -6.5%24.8% conv.
strips8K/yr +5.0%2.8% conv.
iceland chicken8K/yr +9.4%3.2% conv.
iceland food8K/yr -25.3%0.5% conv.
frozen chicken strips6K/yr +4.5%10.3% conv.
mini chicken fillets2K/yr -53.5%28.9% conv.

What reviews say buyers love and hate about Chicken Burgers

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall36%

“Delicious and addictive”

Value For Money13%

“Very good value for money”

Quality-Overall13%

“No complaints”

Crispiness5%

“Really crispy”

Pet Friendly5%

“My little sausage dog normally loves these”

What buyers complain about

66% of reviews

Taste-Overall14%

“Nasty”

Size-Overall13%

“Small in size”

Quality-Overall10%

“Rubbish”

Flavor6%

“lacking in flavour”

Spiciness5%

“was too spicy for my taste”

Common Chicken Burgers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chicken Burgers 63/100 on Amazon United Kingdom — Worth a look. The niche generates £516K/yr across 61 tracked products. 3 of 8 products launched in the last 360 days are still selling. Search demand moved +5.7% over the last 90 days.