Chicken Burgers
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 93% of clicks, so Chicken Burgers is a Maybe.
- Flapen Score
- 63 / 100Top 3% of 2,976 Grocery niches · +17 vs the category median of 4663
- Market size
- £516K/yr518K searches / yr
- 90-day growth
- +5.7%search demand this quarter
- Competition
- 32%top-5 click share · 14 brands · 55 sellers
Flapen Score
Chicken Burgers against its category
The dotted line is the Grocery average. Past it, Chicken Burgers is stronger. Inside it, weaker.
Market
The Chicken Burgers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chicken Burgers 518K times last year and spent an estimated £516K. The top 5 brands take 93% of clicks. Demand peaks in May. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
13.1% of searches ended in a purchase last week.
Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £516K a year.
- Searches, last 12 months
- 518K
- Growth, 90 days vs prior 90
- +5.7%
- Conversion, latest week
- 13.1%
- Market size, estimated
- £516Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- iceland275K searches a year
02 · Price
A sale here is worth £7.63.
Listings sell for £7.63 on average, from £1.04 to £127.50. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £7.63 that is £10K to £11K a year per listing.
- Average price
- £7.63under the $15 to $100 sweet spot
- Price range
- £1.04–£127.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £10K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #46 within Fresh & Chilled. It carries 389 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 97%
- Out of stock, average day
- 2.6%
- Average rank
- #46in Fresh & Chilled
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 389per listing
- Listings tracked
- 61
04 · Newcomers
Amazon counts 3 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Chicken Burgers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Birds Eye 2 Chicken Quarter Pounders 227 g
- Price
- £2.92
- Rating
- 4.5/5
- Reviews
- 2,220
- Age
- 14y ago

Iceland Crispy Chicken Breast Fillet Strips 500g (Frozen)
- Price
- £3.89
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 3y ago

Morrisons Chicken Burgers 456g (Frozen)
- Price
- £2.73
- Rating
- 4.3/5
- Reviews
- 1,464
- Age
- 9y ago

Morrisons Chicken Mini Fillets 600g
- Price
- £5.19
- Rating
- 4.7/5
- Reviews
- 1,672
- Age
- 9y ago

Chucks Crispy Chicken Fillet Burger 230g
- Price
- £2.49
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 8mo ago
Trending
90-day click momentum
Morrisons Southern Fried Chicken Steaks 500 g
- Price
- £4.16
- Rating
- 4.3/5
- Reviews
- 486
- Age
- 8y ago

Iceland Sweet Chilli Chicken Breast Fillet Strips 500g (Frozen)
- Price
- £3.93
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 3y ago

Chucks Crispy Chicken Fillet Burger 230g
- Price
- £2.49
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 8mo ago

Iceland Hash Brown Bites 1kg
- Price
- £1.98
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 1y ago

Iceland 4 Chicken Fillet Burgers Crispy 400g
- Price
- £3.52
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 8mo ago
Newest
by launch date
Chucks Crispy Chicken Fillet Burger 230g
- Price
- £2.49
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 8mo ago

Iceland 4 Chicken Fillet Burgers Crispy 400g
- Price
- £3.52
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 8mo ago

Morrisons Southern Fried Chicken Strips 350g
- Price
- £3.47
- Rating
- 4.2/5
- Reviews
- 73
- Age
- 1y ago

Morrisons Hot & Spicy Chicken Strips 350g
- Price
- £3.49
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 1y ago

Morrisons Crispy Battered Chicken Strips 350g
- Price
- £3.47
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
14 rising
Sellers
55
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
32%
Top 20: 68%
Open market
6%
- Morrisons38%
- Iceland35%
- BIRDS EYE15%
- Chucks4%
- Diggers1%
- Jahan1%
- Open — no brand owns it (8 brands, 6%)
Demand
Chicken Burgers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.0×
Search terms
Top Chicken Burgers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- iceland275K/yr
- chicken strips89K/yr
- chicken burgers73K/yr
- chicken burger37K/yr
- chicken mini fillets12K/yr
- strips8K/yr
- iceland chicken8K/yr
- iceland food8K/yr
- frozen chicken strips6K/yr
- mini chicken fillets2K/yr
Reviews and returns
What reviews say buyers love and hate about Chicken Burgers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Nasty
Disgusting, oddly tasted of fish
Not tasty
Small in size
The mini fillets are fairly small
Tiny
Rubbish
However, I found the quality a little inconsistent, with some pieces being quite small and others slightly chewy after cooking
Awful quality
lacking in flavour
Strange flavour for burgers
not much flavour
was too spicy for my taste
nothing particularly strong or spiced
Wouldn't really call these spicy
Love
Delicious and addictive
Great taste
Good chicken
Very good value for money
Good Value
Good value for money
No complaints
Decent quality
Great product
Really crispy
I really like the crispy topping
Just the right amount of crispy, tasty batter, and the chicken fillet is excellent quality
My little sausage dog normally loves these
Good dog treats
The dogs love them
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Burgers questions
Answered from the same tracked data.









