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Chicken Broth

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -28.2% this quarter, so Chicken Broth is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£148K/yr106K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
58%top-5 click share · 14 brands · 21 sellers

Flapen Score

Chicken Broth against its category

The dotted line is the Grocery average. Past it, Chicken Broth is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Broth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Broth 106K times last year and spent an estimated £148K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
8.6%
Market size, estimated
£148Ka year
Peak month
January2.7× the quietest month
Top search term
chicken broth48K searches a year

02 · Price

A sale here is worth £16.20.

Listings sell for £16.20 on average, from £1.80 to £38.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £16.20 that is £4K to £8K a year per listing.

Average price
£16.20inside the $15 to $100 sweet spot
Price range
£1.80–£38.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #37 within Tinned & Jarred Food. It carries 273 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
95%
Out of stock, average day
4.6%
Average rank
#37in Tinned & Jarred Food
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
273per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Chicken Broth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£44K£59K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

21

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

20%

  • Freja48%
  • OXO9%
  • Hunter & Gather8%
  • Borough Broth5%
  • Kallo5%
  • Honest + Good4%

Demand

Chicken Broth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Chicken Broth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken broth48K/yr
  • chicken bone broth27K/yr
  • chicken bone broth for humans7K/yr
  • chicken broth for humans7K/yr
  • chicken bone broth powder3K/yr
  • chicken stock liquid3K/yr
  • bone broth chicken3K/yr
  • freja chicken bone broth4K/yr
  • halal chicken broth3K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Broth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall43%−0.39

Really peculiar taste

Unpleasant after taste

Not much taste

Value For Money12%−0.02

expensive

Expensive

Overpriced

Smell5%−0.10

an off putting stale smell

the chicken one smells even worse than the beef

I dont like the smell

Dilute/Watery4%−0.07

Very watery

but NOTE this is NOT a powder more like a thick liquid. like honey

Powdery

Flavor3%+1.55

So the chicken flavour is negligible

then you are hit by the world's blandest aftertaste completely destroying the initial flavour

It has an awful synthetic flavour

Love

Taste-Overall43%−0.39

It tastes lovely

also does not taste terrible at all

Great taste

Flavor12%+1.55

This adds a lot of flavour

Delicious, I add these all the time to stews, gravy etc, just adds a richer flavour

Great flavour

Quality-Overall9%+0.98

Surprised as many of the reviews are excellent

High quality stock

Excellent product

Value For Money5%−0.02

Excellent price

Worth every penny

good value for money

Ease Of Use3%+0.19

Easy to use

Easy meal goodness

Very versatile, can be used in soups, stews, currys or drank as a warm drink on its own

Return

0.1% Return rate 12% Fixable by listing

Taste-Overall44%▁█▁███

Really peculiar taste

Unpleasant after taste

Not much taste

Flavor21%▁▁█▁▂▅

So the chicken flavour is negligible

then you are hit by the world's blandest aftertaste completely destroying the initial flavour

It has an awful synthetic flavour

Smell12%█▁▁▁▂▁

an off putting stale smell

the chicken one smells even worse than the beef

I dont like the smell

Advertised Vs Actual Product12%▁▁▁█▇▁
Leak-Proof12%▁█▁▅▁▁

FAQ

Common Chicken Broth questions

Answered from the same tracked data.