Chicken Broth
MaybeReturns run at only 0.1% of orders. But demand is soft, at -28.2% this quarter, so Chicken Broth is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £148K/yr106K searches / yr
- 90-day growth
- -28.2%search demand this quarter
- Competition
- 58%top-5 click share · 14 brands · 21 sellers
Flapen Score
Chicken Broth against its category
The dotted line is the Grocery average. Past it, Chicken Broth is stronger. Inside it, weaker.
Market
The Chicken Broth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chicken Broth 106K times last year and spent an estimated £148K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -28.2%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £148Ka year
- Peak month
- January2.7× the quietest month
- Top search term
- chicken broth48K searches a year
02 · Price
A sale here is worth £16.20.
Listings sell for £16.20 on average, from £1.80 to £38.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £16.20 that is £4K to £8K a year per listing.
- Average price
- £16.20inside the $15 to $100 sweet spot
- Price range
- £1.80–£38.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #37 within Tinned & Jarred Food. It carries 273 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 95%
- Out of stock, average day
- 4.6%
- Average rank
- #37in Tinned & Jarred Food
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 273per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Chicken Broth products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Freja Instant Chicken Bone Broth | Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 4 boxes (4 x 15g Sachets Per Box)
- Price
- £21.05
- Rating
- 4.2/5
- Reviews
- 350
- Age
- 1y ago

Freja Chicken Bone Broth | Sipping Broth | Free Range | Collagen Protein & Amino Acids | Low Carb & Gluten Free | Clear Liquid Broth not Chicken Stock Cubes Powder or Concentrate | 6 x 500ml
- Price
- £36.76
- Rating
- 4.6/5
- Reviews
- 429
- Age
- 5y ago

Oxo Chicken Bone Broth 500ml
- Price
- £3.07
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 8mo ago

Freja Bone Broth Powder | 100% Natural Collagen & Protein Powder | Free-Range Chicken | Amino Acids & Minerals | Nutrition for Healthy Gut Joints Skin Hair & Nails | 300g (15 Servings)
- Price
- £23.61
- Rating
- 3.8/5
- Reviews
- 240
- Age
- 2y ago

Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings
- Price
- £28.68
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago
Trending
90-day click momentum
Kallo Organic Chicken Broth 500ml
- Price
- £2.23
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2mo ago

Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings
- Price
- £28.68
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Freja Chicken Ginger & Turmeric Bone Broth | Sipping Broth | Free Range | Collagen Protein & Amino Acids | Low Carb & Gluten Free | Clear Liquid Broth | 6 x 500ml
- Price
- £38.63
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 6mo ago

Rich Chickeny Bone Broth Powder 17g Protein per Serving 14g Collagen Bone Broth Nutrition that Doesnt Cost The Earth Instant Super Tasty Savoury Drink & Stock 100% Natural 15 Servings 300g
- Price
- £18.38
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 2y ago

Oxo Chicken Bone Broth 500ml
- Price
- £3.07
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 8mo ago
Newest
by launch date
Kallo Organic Chicken Broth 500ml
- Price
- £2.23
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2mo ago

Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings
- Price
- £28.68
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Freja Chicken Ginger & Turmeric Bone Broth | Sipping Broth | Free Range | Collagen Protein & Amino Acids | Low Carb & Gluten Free | Clear Liquid Broth | 6 x 500ml
- Price
- £38.63
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 6mo ago

Oxo Chicken Bone Broth 500ml
- Price
- £3.07
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 8mo ago

JARMINO Organic Chicken Bone Broth Concentrate Free-Range Collagen-Rich Broth from Germany 200 g (20 Servings) Natural Protein & Amino Acids Gluten-Free Keto Paleo-Friendly Cooking & Wellness
- Price
- £36.59
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
21
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
20%
- Freja48%
- OXO9%
- Hunter & Gather8%
- Borough Broth5%
- Kallo5%
- Honest + Good4%
Demand
Chicken Broth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.7×
Search terms
Top Chicken Broth search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chicken broth48K/yr
- chicken bone broth27K/yr
- chicken bone broth for humans7K/yr
- chicken broth for humans7K/yr
- chicken bone broth powder3K/yr
- chicken stock liquid3K/yr
- bone broth chicken3K/yr
- freja chicken bone broth4K/yr
- halal chicken broth3K/yr
Reviews and returns
What reviews say buyers love and hate about Chicken Broth
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really peculiar taste
Unpleasant after taste
Not much taste
expensive
Expensive
Overpriced
an off putting stale smell
the chicken one smells even worse than the beef
I dont like the smell
Very watery
but NOTE this is NOT a powder more like a thick liquid. like honey
Powdery
So the chicken flavour is negligible
then you are hit by the world's blandest aftertaste completely destroying the initial flavour
It has an awful synthetic flavour
Love
It tastes lovely
also does not taste terrible at all
Great taste
This adds a lot of flavour
Delicious, I add these all the time to stews, gravy etc, just adds a richer flavour
Great flavour
Surprised as many of the reviews are excellent
High quality stock
Excellent product
Excellent price
Worth every penny
good value for money
Easy to use
Easy meal goodness
Very versatile, can be used in soups, stews, currys or drank as a warm drink on its own
Return
0.1% Return rate 12% Fixable by listing
Really peculiar taste
Unpleasant after taste
Not much taste
So the chicken flavour is negligible
then you are hit by the world's blandest aftertaste completely destroying the initial flavour
It has an awful synthetic flavour
an off putting stale smell
the chicken one smells even worse than the beef
I dont like the smell
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Broth questions
Answered from the same tracked data.









