Is chicken broth profitable to sell on Amazon United Kingdom?

The niche generates £148K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Worth a look (56/100).

How competitive is the chicken broth niche?

14 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in chicken broth?

Top complaints mined from reviews: Taste-Overall, Value For Money, Smell. The return rate is 0.1%.

When does demand for chicken broth peak?

Demand peaks in Jan–Oct–Nov; the busiest month runs 2.7× the quietest.

What does it cost to enter the chicken broth niche?

Listings span £1.80–£38.63; the average listing price is £16.20 (sweet spot $15–$100). The average incumbent carries 273 reviews — the moat a new listing must climb.

chicken broth

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great272.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great£16.20

avg listing price — sweet spot $15–$100

Price range

Good£1.80–£38.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£148K

£148K/yr · 106K searches

Growth

Bad-28.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, chicken broth is a £148K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Worth a look — 56/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

chicken broth market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £162K–£203K; units × avg price
Conversion rate: 8.6%
Avg BSR: #37
Page quality: 0%
Prime: 95%
Sponsored: 60%
Out of stock: 4.6%
Avg brand age: 62 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

20%

Freja48%
OXO9%
Hunter & Gather8%
Borough Broth5%
Kallo5%
Honest + Good4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.2% search growth over the last 90 days.

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.7×

Open Trend

Top chicken broth search terms

chicken broth48K/yr -31.9%7.4% conv.
chicken bone broth27K/yr -23.2%5.9% conv.
chicken bone broth for humans7K/yr -16.1%5.7% conv.
chicken broth for humans7K/yr -33.4%4.1% conv.
chicken bone broth powder3K/yr +2.5%2.9% conv.
chicken stock liquid3K/yr -27.2%2.6% conv.
bone broth chicken3K/yr -33.1%5.0% conv.
freja chicken bone broth4K/yr -42.8%10.2% conv.
halal chicken broth3K/yr -40.1%0.2% conv.

All search terms

Top chicken broth products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Freja Instant Chicken Bone Broth | Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 4 boxes (4 x 15g Sachets Per Box)

Freja£21.054.2★350 rev

Freja£36.764.6★429 rev

Oxo Chicken Bone Broth 500ml

OXO£3.074.1★26 rev

Freja£23.613.8★240 rev

Hunter & Gather£28.685.0★4 rev

Newest

by launch date

Kallo Organic Chicken Broth 500ml

Kallo£2.231 rev

2mo ago

Hunter & Gather£28.684 rev

3mo ago

Freja£38.6312 rev

6mo ago

Oxo Chicken Bone Broth 500ml

OXO£3.0726 rev

8mo ago

JARMINO Organic Chicken Bone Broth Concentrate Free-Range Collagen-Rich Broth from Germany 200 g (20 Servings) Natural Protein & Amino Acids Gluten-Free Keto Paleo-Friendly Cooking & Wellness

JARMINO£36.59145 rev

1y ago

What buyers say about chicken broth

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall43%

“It tastes lovely”

Flavor12%

“This adds a lot of flavour”

Quality-Overall9%

“Surprised as many of the reviews are excellent”

Value For Money5%

“Excellent price”

Ease Of Use3%

“Easy to use”

Health Benefits-Overall2%

“Healthy”

Nutritional Content2%

“I love that its packed with 15g of protein”

Advertised Vs Actual Product2%

“Just what I wanted”

Solubility2%

“Mixes easily in a mug or cup”

Cooking Instructions1%

“Great for cooking”

What buyers complain about

Taste-Overall43%

“Really peculiar taste”

Value For Money12%

“expensive”

Smell5%

“an off putting stale smell”

Dilute/Watery4%

“Very watery”

Flavor3%

“So the chicken flavour is negligible”

Salt Content3%

“Just a little high in salt content for those on a low salt diet”

Quality-Overall2%

“Not as good as the ones that I had before”

Powdered/Crumbled2%

“This is really crap powder”

Bitter1%

“Bitter”

Nutritional Content1%

“Not the wholesome or nutritious experience I was hoping for”

Top return reasons

Taste-Overall44%

Flavor21%

Smell12%

Advertised Vs Actual Product12%

Leak-Proof12%

Common questions

Is chicken broth profitable to sell on Amazon United Kingdom?: The niche generates £148K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Worth a look (56/100).
How competitive is the chicken broth niche?: 14 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in chicken broth?: Top complaints mined from reviews: Taste-Overall, Value For Money, Smell. The return rate is 0.1%.
When does demand for chicken broth peak?: Demand peaks in Jan–Oct–Nov; the busiest month runs 2.7× the quietest.
What does it cost to enter the chicken broth niche?: Listings span £1.80–£38.63; the average listing price is £16.20 (sweet spot $15–$100). The average incumbent carries 273 reviews — the moat a new listing must climb.