Chicken Broth
Chicken Broth shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Chicken Broth profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Chicken Broth is a £148K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Worth a look — 56/100.
Chicken Broth: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -28.2% over the last 90 days and 8.6% of searches end in a purchase.
£148K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 20 products
Top Chicken Broth products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Freja Instant Chicken Bone Broth | Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 4 boxes (4 x 15g Sachets Per Box)
- Price
- £21.05
- Rating
- 4.2/5
- Reviews
- 350
- Age
- 1y ago
Freja Chicken Bone Broth | Sipping Broth | Free Range | Collagen Protein & Amino Acids | Low Carb & Gluten Free | Clear Liquid Broth not Chicken Stock Cubes Powder or Concentrate | 6 x 500ml
- Price
- £36.76
- Rating
- 4.6/5
- Reviews
- 429
- Age
- 5y ago
Oxo Chicken Bone Broth 500ml
- Price
- £3.07
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 8mo ago
Freja Bone Broth Powder | 100% Natural Collagen & Protein Powder | Free-Range Chicken | Amino Acids & Minerals | Nutrition for Healthy Gut Joints Skin Hair & Nails | 300g (15 Servings)
- Price
- £23.61
- Rating
- 3.8/5
- Reviews
- 240
- Age
- 2y ago
Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings
- Price
- £28.68
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago
Trending
90-day click momentum
Kallo Organic Chicken Broth 500ml
- Price
- £2.23
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2mo ago
Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings
- Price
- £28.68
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago
Freja Chicken Ginger & Turmeric Bone Broth | Sipping Broth | Free Range | Collagen Protein & Amino Acids | Low Carb & Gluten Free | Clear Liquid Broth | 6 x 500ml
- Price
- £38.63
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 6mo ago
Rich Chickeny Bone Broth Powder 17g Protein per Serving 14g Collagen Bone Broth Nutrition that Doesnt Cost The Earth Instant Super Tasty Savoury Drink & Stock 100% Natural 15 Servings 300g
- Price
- £18.38
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 2y ago
Oxo Chicken Bone Broth 500ml
- Price
- £3.07
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 8mo ago
Newest
by launch dateKallo Organic Chicken Broth 500ml
- Price
- £2.23
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2mo ago
Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings
- Price
- £28.68
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago
Freja Chicken Ginger & Turmeric Bone Broth | Sipping Broth | Free Range | Collagen Protein & Amino Acids | Low Carb & Gluten Free | Clear Liquid Broth | 6 x 500ml
- Price
- £38.63
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 6mo ago
Oxo Chicken Bone Broth 500ml
- Price
- £3.07
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 8mo ago
JARMINO Organic Chicken Bone Broth Concentrate Free-Range Collagen-Rich Broth from Germany 200 g (20 Servings) Natural Protein & Amino Acids Gluten-Free Keto Paleo-Friendly Cooking & Wellness
- Price
- £36.59
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
21
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
20%
- Freja48%
- OXO9%
- Hunter & Gather8%
- Borough Broth5%
- Kallo5%
- Honest + Good4%
Chicken Broth demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.7×
Top Chicken Broth search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- chicken broth48K/yr
- chicken bone broth27K/yr
- chicken bone broth for humans7K/yr
- chicken broth for humans7K/yr
- chicken bone broth powder3K/yr
- chicken stock liquid3K/yr
- bone broth chicken3K/yr
- freja chicken bone broth4K/yr
- halal chicken broth3K/yr
What reviews say buyers love and hate about Chicken Broth
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“It tastes lovely”
“This adds a lot of flavour”
“Surprised as many of the reviews are excellent”
“Excellent price”
“Easy to use”
What buyers complain about
76% of reviews“Really peculiar taste”
“expensive”
“an off putting stale smell”
“Very watery”
“So the chicken flavour is negligible”
Chicken Broth return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Chicken Broth questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
