Chicken Bouillon Powder
FailDemand is soft, at -39.8% this quarter, so Chicken Bouillon Powder is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £89K/yr69K searches / yr
- 90-day growth
- -39.8%search demand this quarter
- Competition
- 50%top-5 click share · 7 brands · 54 sellers
Flapen Score
Chicken Bouillon Powder against its category
The dotted line is the Grocery average. Past it, Chicken Bouillon Powder is stronger. Inside it, weaker.
Market
The Chicken Bouillon Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chicken Bouillon Powder 69K times last year and spent an estimated £89K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Mar–Sep–Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
10.5% of searches ended in a purchase last week.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -39.8%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £89Ka year
- Peak month
- October2.4× the quietest month
- Top search term
- bouillon powder27K searches a year
02 · Price
A sale here is worth £12.21.
Listings sell for £12.21 on average, from £0.92 to £20.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.21 that is £3K to £6K a year per listing.
- Average price
- £12.21under the $15 to $100 sweet spot
- Price range
- £0.92–£20.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #29 within Tinned & Jarred Food. It carries 394 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 72%
- Out of stock, average day
- 11.8%
- Average rank
- #29in Tinned & Jarred Food
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 394per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Chicken Bouillon Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Marigold Vegetable Bouillon Powder 500g + Free Popcorn Instant Vegan Stock powder Natural Ingredients No Artificial Additives Ideal for Soups Stews & Sauces.
- Price
- £10.14
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 4mo ago

Dr. Coys Organic Vegetable Bouillon Powder 150g - Gluten Free Vegan Broth for Vegetable Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning
- Price
- £5.84
- Rating
- 4.5/5
- Reviews
- 244
- Age
- 2y ago

Marigold Reduced Salt Vegetable Bouillon Powder 500g Instant Vegan Stock Powder 37% Less Salt Natural Ingredients Gluten-Free Perfect for Soups Stews & Sauces.
- Price
- £10.53
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 2y ago

Marigold Organic Vegetable Bouillon Powder 500g Instant Vegan Stock Powder Natural Ingredients Low Calories Ideal for Soups Stews & Sauces.
- Price
- £8.64
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 11y ago

Dr. Coys Organic Chicken Bouillon Powder - 125g - Gluten Free Chicken Broth for Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning
- Price
- £5.81
- Rating
- 4.3/5
- Reviews
- 232
- Age
- 2y ago
Trending
90-day click momentum
Marigold Vegetable Bouillon Powder 500g + Free Popcorn Instant Vegan Stock powder Natural Ingredients No Artificial Additives Ideal for Soups Stews & Sauces.
- Price
- £10.14
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 4mo ago

Marigold Organic Reduced Salt Vegetable Bouillon Powder 500g (Pack of 2) + Free Popcorn Instant Vegan Stock Powder 38% Less Salt Natural Ingredients Gluten-Free
- Price
- £18.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Marigold Vegetable Bouillon Powder 2kg Instant Vegan Stock powder Natural Ingredients No Artificial Additives Ideal for Soups Stews & Sauces.
- Price
- £19.67
- Rating
- 5.0/5
- Reviews
- 18
- Age
- 3y ago

Marigold Reduced Salt Vegetable Bouillon Powder 2kg Instant Vegan Stock Powder 37% Less Salt Natural Ingredients Gluten-Free Perfect for Soups Stews & Sauces.
- Price
- £19.93
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 3y ago

OXO Garden Vegetable Stock Powder 100 g (1-Pack)
- Price
- £2.18
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 9mo ago
Newest
by launch date
Marigold Organic Reduced Salt Vegetable Bouillon Powder 500g (Pack of 2) + Free Popcorn Instant Vegan Stock Powder 38% Less Salt Natural Ingredients Gluten-Free
- Price
- £18.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Marigold Vegetable Bouillon Powder 500g + Free Popcorn Instant Vegan Stock powder Natural Ingredients No Artificial Additives Ideal for Soups Stews & Sauces.
- Price
- £10.14
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 4mo ago

Knorr Professional Vegetable Powder Bouillon Savoury Vegetable Base for Soups Stocks and Broths 1 kg
- Price
- £18.13
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago

OXO Garden Vegetable Stock Powder 100 g (1-Pack)
- Price
- £2.18
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 9mo ago

OXO Chicken & Herb Stock Powder 100 g (1-Pack)
- Price
- £2.20
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
54
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
1%
- Marigold Health Foods55%
- Dr. Coy's21%
- Knorr14%
- OXO5%
- Winiary2%
- Better Than Bouillon2%
- Open — no brand owns it (1 brand, 1%)
Demand
Chicken Bouillon Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Sep, Oct · busiest ÷ quietest = 2.4×
Search terms
Top Chicken Bouillon Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bouillon powder27K/yr
- bouillon12K/yr
- bullion7K/yr
- vegetable bouillon5K/yr
- stock powder4K/yr
- marigold bouillon powder4K/yr
- vegetable bouillon powder2K/yr
- vegetable stock powder3K/yr
- boullion2K/yr
- bouillon stock powder3K/yr
Reviews and returns
What reviews say buyers love and hate about Chicken Bouillon Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Way too salty
I boa lotught this because it said it was less salt
Very salty
too expensive
Expensive for what it is
Expensive
Tasted absolutely vile
have no sense of taste
Tastes mildly of chicken
Its a quite small amount
Wish it came in a bigger size as I use it often
Small and Bright
Bit weak
Love
Good soup
Good taste
Great taste all natural and good value
quite a strong flavour too
Nice flavour
Extra Flavour
Knorr Professional Bouillon Powders are excellent quality
Good quality seasoning
Excellent product
Good value for money
Price very good
Well worth it
really enhances the flavor of ones recipes
Great addition to the store cupboard, I use it in soups and stews and many other savoury dishes
Great for cooking
Return
0.0% Return rate 0% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Bouillon Powder questions
Answered from the same tracked data.









