Is chicken bouillon powder profitable to sell on Amazon United Kingdom?

The niche generates £89K/yr across 25 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -39.8%. Flapen's verdict: Skip it (43/100).

How competitive is the chicken bouillon powder niche?

7 brands and 54 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in chicken bouillon powder?

Top complaints mined from reviews: Salt Content, Value For Money, Taste-Overall. The return rate is 0.0%.

When does demand for chicken bouillon powder peak?

Demand peaks in Feb–Mar–Sep–Oct; the busiest month runs 2.4× the quietest.

What does it cost to enter the chicken bouillon powder niche?

Listings span £0.92–£20.74; the average listing price is £12.21 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.

chicken bouillon powder

Skip it

Soft demand (-39.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great394.16

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£12.21

avg listing price — sweet spot $15–$100

Price range

Okay£0.92–£20.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£89K

£89K/yr · 69K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-39.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, chicken bouillon powder is a £89K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Mar–Sep–Oct. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

chicken bouillon powder market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £73K–£98K; units × avg price
Conversion rate: 10.5%
Avg BSR: #29
Page quality: 0%
Prime: 72%
Sponsored: 60%
Out of stock: 11.8%
Avg brand age: 74 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

Marigold Health Foods55%
Dr. Coy's21%
Knorr14%
OXO5%
Winiary2%
Better Than Bouillon2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — -39.8% search growth over the last 90 days.

Peak months: Feb, Mar, Sep, Oct · busiest ÷ quietest = 2.4×

Open Trend

Top chicken bouillon powder search terms

bouillon powder27K/yr -42.1%7.8% conv.
bouillon12K/yr -39.1%4.6% conv.
bullion7K/yr -23.6%2.3% conv.
vegetable bouillon5K/yr -42.2%5.3% conv.
stock powder4K/yr -34.8%4.5% conv.
marigold bouillon powder4K/yr -35.2%10.2% conv.
vegetable bouillon powder2K/yr -25.1%7.5% conv.
vegetable stock powder3K/yr -24.4%8.3% conv.
boullion2K/yr -47.3%7.9% conv.
bouillon stock powder3K/yr -79.5%10.8% conv.

All search terms

Top chicken bouillon powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marigold Vegetable Bouillon Powder 500g + Free Popcorn Instant Vegan Stock powder Natural Ingredients No Artificial Additives Ideal for Soups Stews & Sauces.

Marigold Health Foods£10.145.0★9 rev

Dr. Coys Organic Vegetable Bouillon Powder 150g - Gluten Free Vegan Broth for Vegetable Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning

Dr. Coy's£5.844.5★244 rev

Marigold Reduced Salt Vegetable Bouillon Powder 500g Instant Vegan Stock Powder 37% Less Salt Natural Ingredients Gluten-Free Perfect for Soups Stews & Sauces.

Marigold Health Foods£10.534.6★135 rev

Marigold Organic Vegetable Bouillon Powder 500g Instant Vegan Stock Powder Natural Ingredients Low Calories Ideal for Soups Stews & Sauces.

Marigold Health Foods£8.644.6★354 rev

Dr. Coys Organic Chicken Bouillon Powder - 125g - Gluten Free Chicken Broth for Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning

Dr. Coy's£5.814.3★232 rev

Newest

by launch date

Marigold Organic Reduced Salt Vegetable Bouillon Powder 500g (Pack of 2) + Free Popcorn Instant Vegan Stock Powder 38% Less Salt Natural Ingredients Gluten-Free

Marigold Health Foods£18.941 rev

3mo ago

Marigold Vegetable Bouillon Powder 500g + Free Popcorn Instant Vegan Stock powder Natural Ingredients No Artificial Additives Ideal for Soups Stews & Sauces.

Marigold Health Foods£10.149 rev

4mo ago

Knorr Professional Vegetable Powder Bouillon Savoury Vegetable Base for Soups Stocks and Broths 1 kg

Knorr Professional£18.132 rev

6mo ago

OXO Garden Vegetable Stock Powder 100 g (1-Pack)

OXO£2.1869 rev

9mo ago

OXO Chicken & Herb Stock Powder 100 g (1-Pack)

OXO£2.2053 rev

9mo ago

What buyers say about chicken bouillon powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall21%

“Good soup”

Flavor18%

“quite a strong flavour too”

Quality-Overall13%

“Knorr Professional Bouillon Powders are excellent quality”

Value For Money10%

“Good value for money”

Cooking Instructions8%

“really enhances the flavor of ones recipes”

Ingredients-Overall4%

“Brilliant ingredients list”

Ease Of Use4%

“easy to use”

Thickness4%

“Good at thickening”

Salt Content3%

“have found this to be the best taste wise as it is not too salty”

Vegan/Organic2%

“Great taste and organic”

What buyers complain about

Salt Content29%

“Way too salty”

Value For Money14%

“too expensive”

Taste-Overall12%

“Tasted absolutely vile”

Size-Overall5%

“Its a quite small amount”

Strength3%

“Bit weak”

Flavor3%

“not good Flavour is ok”

Thickness3%

“Not great at thickening gravy”

Ingredients-Overall2%

“sunflower oil is bad for you in every way”

Oily/Greasy2%