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Chicken Bouillon Powder

soft demand (-39.8% this quarter) — Chicken Bouillon Powder doesn't clear our bar today.

Flapen Score

43
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Market size 22Growth 5Conversion 89Competition 59Returns 100Price range 29Avg price 52Brand share 7Review moat 80Quality gap 27
This niche Category average

Is Chicken Bouillon Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chicken Bouillon Powder is a £89K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Mar–Sep–Oct. Verdict: Skip it — 43/100.

Chicken Bouillon Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.8% over the last 90 days and 10.5% of searches end in a purchase.

£89K

revenue / yr

Units sold / yr8K
Search volume / yr-39.8%69K
Conversion rate10.5%
Avg price£12.21

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 54
Top-5 product click share50%
Open market3%
Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement60%
New entrants (1y)5· 2 succeeded
Avg rating4.6★
Avg reviews394

Top Chicken Bouillon Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

54

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

1%

  • Marigold Health Foods55%
  • Dr. Coy's21%
  • Knorr14%
  • OXO5%
  • Winiary2%
  • Better Than Bouillon2%
  • Open — no brand owns it (1 brand, 1%)

Chicken Bouillon Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR10.5%Products25Brands7Top 5 Brands97%OOS Rate11.8%Rating4.6★Reviews394Avg BSR#29
3K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Sep, Oct · busiest ÷ quietest = 2.4×

Top Chicken Bouillon Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bouillon powder27K/yr
  • bouillon12K/yr
  • bullion7K/yr
  • vegetable bouillon5K/yr
  • stock powder4K/yr
  • marigold bouillon powder4K/yr
  • vegetable bouillon powder2K/yr
  • vegetable stock powder3K/yr
  • boullion2K/yr
  • bouillon stock powder3K/yr

What reviews say buyers love and hate about Chicken Bouillon Powder

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Taste-Overall21%

Good soup

Flavor18%

quite a strong flavour too

Quality-Overall13%

Knorr Professional Bouillon Powders are excellent quality

Value For Money10%

Good value for money

Cooking Instructions8%

really enhances the flavor of ones recipes

What buyers complain about

74% of reviews
Salt Content29%

Way too salty

Value For Money14%

too expensive

Taste-Overall12%

Tasted absolutely vile

Size-Overall5%

Its a quite small amount

Strength3%

Bit weak

Chicken Bouillon Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
100%

Common Chicken Bouillon Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chicken Bouillon Powder 43/100 on Amazon United Kingdom — Skip it. The niche generates £89K/yr across 25 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -39.8% over the last 90 days.
Search demand for Chicken Bouillon Powder on Amazon United Kingdom peaks in Feb–Mar–Sep–Oct, where the busiest month runs 2.4× the quietest.