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Chicken Bouillon Powder

Fail

Demand is soft, at -39.8% this quarter, so Chicken Bouillon Powder is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£89K/yr69K searches / yr
90-day growth
-39.8%search demand this quarter
Competition
50%top-5 click share · 7 brands · 54 sellers

Flapen Score

Chicken Bouillon Powder against its category

The dotted line is the Grocery average. Past it, Chicken Bouillon Powder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Bouillon Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Bouillon Powder 69K times last year and spent an estimated £89K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Mar–Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-39.8%
Conversion, latest week
10.5%
Market size, estimated
£89Ka year
Peak month
October2.4× the quietest month
Top search term
bouillon powder27K searches a year

02 · Price

A sale here is worth £12.21.

Listings sell for £12.21 on average, from £0.92 to £20.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.21 that is £3K to £6K a year per listing.

Average price
£12.21under the $15 to $100 sweet spot
Price range
£0.92–£20.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #29 within Tinned & Jarred Food. It carries 394 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
72%
Out of stock, average day
11.8%
Average rank
#29in Tinned & Jarred Food
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
394per listing
Listings tracked
25

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
74 months

Products

Top Chicken Bouillon Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

54

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 95%

Open market

1%

  • Marigold Health Foods55%
  • Dr. Coy's21%
  • Knorr14%
  • OXO5%
  • Winiary2%
  • Better Than Bouillon2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Chicken Bouillon Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Sep, Oct · busiest ÷ quietest = 2.4×

Search terms

Top Chicken Bouillon Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bouillon powder27K/yr
  • bouillon12K/yr
  • bullion7K/yr
  • vegetable bouillon5K/yr
  • stock powder4K/yr
  • marigold bouillon powder4K/yr
  • vegetable bouillon powder2K/yr
  • vegetable stock powder3K/yr
  • boullion2K/yr
  • bouillon stock powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Bouillon Powder

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Taste-Overall”
29%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Way too salty”
A buyer, on “Salt Content”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Chicken Bouillon Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data