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Chicken Bites

Maybe

Buyers convert on 31.0% of searches. But the top 5 brands take 100% of clicks, so Chicken Bites is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£574K/yr528K searches / yr
90-day growth
+36.5%search demand this quarter
Competition
61%top-5 click share · 4 brands · 38 sellers

Flapen Score

Chicken Bites against its category

The dotted line is the Grocery average. Past it, Chicken Bites is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Bites market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Bites 528K times last year and spent an estimated £574K. All 4 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

31.0% of searches ended in a purchase last week.

Shoppers searched for this 528K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 31.0% of those searches ended in a purchase. Searches in the last 90 days moved +36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £574K a year.

Searches, last 12 months
528K
Growth, 90 days vs prior 90
+36.5%
Conversion, latest week
31.0%
Market size, estimated
£574Ka year
Peak month
May2.0× the quietest month
Top search term
coleslaw236K searches a year

02 · Price

A sale here is worth £3.50.

Listings sell for £3.50 on average, from £1.08 to £27.15. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £3.50 that is £28K to £35K a year per listing.

Average price
£3.50under the $15 to $100 sweet spot
Price range
£1.08–£27.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
£28K–£35K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #48 within Snack Foods. It carries 690 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#48in Snack Foods
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
690per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£57K£115K£172K£230K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Morrisons72%
  • Peperami25%
  • Pokémon2%
  • Iceland2%

Demand

Chicken Bites search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Chicken Bites search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coleslaw236K/yr
  • peperami88K/yr
  • scotch eggs52K/yr
  • fridge snacks48K/yr
  • peperami sticks23K/yr
  • pepperami29K/yr
  • snack attack17K/yr
  • scotch egg13K/yr
  • pepperoni sticks5K/yr
  • colslaw4K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Bites

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%+0.59

Not very tasty

Tasteless

Taste changes

Spiciness11%−0.05

not hot enough

Deffo not too spicy

Not as hot as the name suggests

Moist/Dry9%−0.15

were so dry

dry and tasteless

I found them dry

Ingredients-Overall7%−0.11

egg covered in bread and fat

Sick not sure what they put in it

Size-Overall7%−0.11

tiny

But now they're so small

Tiny compared to proper ones

Love

Taste-Overall40%+0.59

Good taste

Delicious food

and he has tried loads and is at good price, he says the taste is amazing & really fresh

Value For Money13%+0.67

Decent price

Great value for the money

Excellent value for money

Quality-Overall11%+1.59

Definitely good quality and healthy

Excellent Product

Good quality

Freshness10%+0.47

Taste and freshess

This tastes delicious and fresh and slight crunchy like

Nice fresh product

Nutritional Content5%+0.43

to me they are the perfect quick meal in a small package

Definitely good quality and healthy

Great snack for all

FAQ

Common Chicken Bites questions

Answered from the same tracked data.