chicken bites
Worth a lookShows searches that convert (31.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible31.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good690.25avg incumbent reviews — the moat a new listing must climb
Market size
Good£574K£574K/yr · 528K searches
Growth
Good+36.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£1.08–£27.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£3.50avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chicken bites is a £574K/yr Amazon United Kingdom market (528K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chicken bites market data
- Units sold / yr
- 150K–200K
- avg 8,000–10,000/product
- Revenue / yr
- £525K–£700K
- units × avg price
- Conversion rate
- 31.0%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.3%
- Avg brand age
- 62 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Morrisons72%
- Peperami25%
- Pokémon2%
- Iceland2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.5% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×
Top chicken bites search terms
- coleslaw236K/yr
- peperami88K/yr
- scotch eggs52K/yr
- fridge snacks48K/yr
- peperami sticks23K/yr
- pepperami29K/yr
- snack attack17K/yr
- scotch egg13K/yr
- pepperoni sticks5K/yr
- colslaw4K/yr
Top chicken bites products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Peperami Original 10 x 20g
Peperami£5.2544 rev
Peperami - Original Flavour - Smoked Pork Salami Sausage 100% Pork Protein Kick - Box of 48 x 20 Grams (16 x Triple Packs)
Peperami£27.1517 rev
Peperami Original 5 x 20g
Peperami£2.43446 rev
Peperami Hot 5X 20g 100 Count (Pack of 1)
Peperami£2.49212 rev
Peperami Firestick 5 x 20g 100 Count
Peperami£2.54117 rev
Trending
90-day click momentum
Iceland Luxury Coleslaw 330g
Iceland£2.194.3★
Morrisons Market Street Deli Scotch Eggs 2 Pack
Morrisons£1.864.0★
Morrisons The Best Charlotte Potato & Coleslaw Twin Pack 450g
Morrisons£3.094.4★
Morrisons Creamy Coleslaw 180g
Morrisons£1.084.4★
Morrisons Reduced Fat Coleslaw 300g
Morrisons£1.374.4★
What buyers say about chicken bites
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Decent price”
“Definitely good quality and healthy”
“Taste and freshess”
“to me they are the perfect quick meal in a small package”
“Better than regular coleslaw and less fat and calories...win-win”
“Good size and I had it with chicken and steak”
“Tasty product”
“Nice creamy good value quality is good useful for pizza and salad”
“The mayo is indeed creamy”
What buyers complain about
“Not very tasty”
“not hot enough”
“were so dry”
“egg covered in bread and fat”
“tiny”
“Definitely not the best”
“I feel the texture has changed”
“overpriced to us”
“These never last long I our house”
“These crumbled when cut”
Common questions
- Is chicken bites profitable to sell on Amazon United Kingdom?
- The niche generates £574K/yr across 20 tracked products. 90-day search growth is +36.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the chicken bites niche?
- 4 brands and 38 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chicken bites?
- Top complaints mined from reviews: Taste-Overall, Spiciness, Moist/Dry. The return rate is 0.0%.
- When does demand for chicken bites peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the chicken bites niche?
- Listings span £1.08–£27.15; the average listing price is £3.50 (sweet spot $15–$100). The average incumbent carries 690 reviews — the moat a new listing must climb.