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Chia Seeds Organic

Fail

Demand is soft, at -24.5% this quarter, so Chia Seeds Organic is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£462K/yr238K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
77%top-5 click share · 10 brands · 13 sellers

Flapen Score

Chia Seeds Organic against its category

The dotted line is the Grocery average. Past it, Chia Seeds Organic is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chia Seeds Organic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chia Seeds Organic 238K times last year and spent an estimated £462K. The top 5 brands take 85% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

19.8% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £462K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
19.8%
Market size, estimated
£462Ka year
Peak month
January1.7× the quietest month
Top search term
chia seeds organic148K searches a year

02 · Price

A sale here is worth £9.78.

Listings sell for £9.78 on average, from £2.88 to £18.38. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £9.78 that is £15K to £20K a year per listing.

Average price
£9.78under the $15 to $100 sweet spot
Price range
£2.88–£18.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£15K–£20K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #16 within Dried Fruits, Nuts & Vegetables. It carries 3,279 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#16in Dried Fruits, Nuts & Vegetables
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,279per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Chia Seeds Organic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£46K£92K£139K£185K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

13

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

11%

  • Sevenhills Wholefoods46%
  • TheHealthyTree Company22%
  • Nurifi9%
  • The Little Seed Co5%
  • by Amazon4%
  • Seba Garden4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Chia Seeds Organic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Chia Seeds Organic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chia seeds organic148K/yr
  • organic chia seeds58K/yr
  • organic chia seeds 1kg16K/yr
  • chai seeds organic13K/yr
  • chia seeds organic 1kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Chia Seeds Organic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%

Very large pack

Not that big

Massive

Absorbency9%−0.04

they dont absorb well

They don't absorb liquids properly

when I tried them in water they didn't absorb any liquid

Quality-Overall8%+2.06

The quality seems very poor compared to other chia seeds I have used

Poor quality control

Bad quality

Blend/Ratio7%−0.03

too much of a faff

Not 100% chia seeds

Moist/Dry6%−0.02

did not hydrate properly

Hard to get use to so drink pleanty if water because it will dry you up

didnt think much of it as theyre dry seeds

Love

Quality-Overall30%+2.06

and consistent in quality

Excellent Product

Good quality seeds

Value For Money25%+0.72

Good Value

Excellent value

Good value for money

Nutritional Content7%+0.72

Great value and excellent nutritionally

Very good for general health high protein

Nutritious and delicious

Taste-Overall4%+0.36

taste neutral

They taste fresh, gel quickly, and provide a great energy boost

Great Taste

Freshness4%

Lasts a good while and keeps fresh

Fresh

Kept fresh with the seal on the bag

FAQ

Common Chia Seeds Organic questions

Answered from the same tracked data.