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Chia Seeds

Fail

Prices span $2.33–$11.57, mostly outside the sweet spot, so Chia Seeds is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£1.6M/yr1.1M searches / yr
90-day growth
-25.6%search demand this quarter
Competition
78%top-5 click share · 10 brands · 29 sellers

Flapen Score

Chia Seeds against its category

The dotted line is the Grocery average. Past it, Chia Seeds is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chia Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chia Seeds 1.1M times last year and spent an estimated £1.6M. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 21.2% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
21.2%
Market size, estimated
£1.6Ma year
Peak month
January2.2× the quietest month
Top search term
chia seeds904K searches a year

02 · Price

A sale here is worth £7.06.

Listings sell for £7.06 on average, from £2.33 to £11.57. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At £7.06 that is £88K to £106K a year per listing.

Average price
£7.06under the $15 to $100 sweet spot
Price range
£2.33–£11.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
12,500–15,000
Revenue per listing a year
£88K–£106K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #894 within Dried Fruits, Nuts & Vegetables. It carries 2,759 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#894in Dried Fruits, Nuts & Vegetables
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,759per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Chia Seeds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£244K£488K£732K£976K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

29

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

11%

  • by Amazon52%
  • AKSOY12%
  • Sevenhills Wholefoods11%
  • TheHealthyTree Company6%
  • Natural Selection4%
  • CHIQUO3%
  • Open — no brand owns it (4 brands, 11%)

Demand

Chia Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Chia Seeds search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chia seeds904K/yr
  • chai seeds49K/yr
  • chia seed30K/yr
  • chia seeds for weight loss40K/yr
  • chia31K/yr
  • chai seeds weight loss7K/yr
  • chia seed 500g5K/yr
  • chia seeds 500g4K/yr
  • chai seed3K/yr
  • chia seeds amazon5K/yr

Reviews and returns

What reviews say buyers love and hate about Chia Seeds

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The quality seems very poor compared to other chia seeds I have used”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Chia Seeds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data