Chew Sweets
brand-locked demand (top 5 brands take 100% of clicks) — Chew Sweets doesn't clear our bar today.
Flapen Score
Is Chew Sweets profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Chew Sweets is a £43K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Chew Sweets: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.1% over the last 90 days and 9.8% of searches end in a purchase.
£43K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 18 products
Top Chew Sweets products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Swizzels Originals Drumstick 120g - Classic Raspberry & Milk Flavour Swizzels Lollies - Individually Wrapped Sweets Vegan Candy for Sharing Treat Jars & Party Bags
- Price
- £1.03
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 1y ago

Swizzels Retro Drumstick Lollies Sweets x 30 Individually Wrapped Sweets
- Price
- £5.11
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago

20 x Individually Wrapped Sweets | Assorted Sweet Pick and Mix Selection | For Parties Gifts Sharing Seasonality Special Events (Swizzlers- Drumstick Lollies x 20) Haynesdiscount
- Price
- £6.87
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 13y ago

Swizzels Mega Original Drumstick Raspberry and Milk Flavoured Lollies Multipack Bulk Box (36 lollies)
- Price
- £12.61
- Rating
- 4.5/5
- Reviews
- 1,971
- Age
- 15y ago

Swizzels Drumstick Lollies 3kg Pack of 1
- Price
- £15.20
- Rating
- 4.8/5
- Reviews
- 570
- Age
- 15y ago
Trending
90-day click momentum
Swizzels Curious Chew Sweets Mixed Bag of Vegan Chewy Sweets 171g (18 Sweet Chews)
- Price
- £0.96
- Rating
- 4.6/5
- Reviews
- 256
- Age
- 4y ago

20 x Individually Wrapped Sweets | Assorted Sweet Pick and Mix Selection | For Parties Gifts Sharing Seasonality Special Events (Swizzlers- Drumstick Lollies x 20) Haynesdiscount
- Price
- £6.87
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 13y ago

Swizzels Squashies Sweets Drumstick Squashies Original - Raspberry and Milk Flavour- Single Pack 120g
- Price
- £0.66
- Rating
- 4.7/5
- Reviews
- 1,517
- Age
- 2y ago

Swizzels Drumstick Choos Sharing Bag 115g Fruity Chewy Retro Sweets for Party Bags Sharing & Candy Snacks Assorted Swizzels Sweets
- Price
- £1.04
- Rating
- 3.0/5
- Reviews
- 158
- Age
- 3y ago

Swizzels Drumstick Squashies Sweets Raspberry and Milk Flavour Sweets Mini Bag Multipack (20 Mini Sweet Bags)
- Price
- £1.71
- Rating
- 4.8/5
- Reviews
- 221
- Age
- 8y ago
Newest
by launch date
Swizzels Retro Classic Drumstick Chew Bars Raspberry & Milk x 18 Sweets
- Price
- £5.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Swizzels Retro Classic Drumstick Soft Chew Stick Packs x 12
- Price
- £8.02
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago

Swizzels Retro Drumstick Lollies Sweets x 30 Individually Wrapped Sweets
- Price
- £5.11
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago

Drumstick Lollies 500g Sharing Pouch Approx 45 Pieces Perfect For Party Bags By Sweetish
- Price
- £8.68
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago

Swizzels CURIOUS CHEWS PMP 135g - Mixed Swizzels Sweets with Drumstick Refreshers Sour Apple Chews & Fudg-Eee - Vegan Sweets for Sharing Parties and Treating
- Price
- £1.03
- Rating
- 4.5/5
- Reviews
- 411
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
85
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Swizzels85%
- Generic9%
- Sweetish2%
- Maoam2%
- Sweetzone2%
Chew Sweets demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top Chew Sweets search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- drumsticks sweets24K/yr
- drumstick lollies24K/yr
- chews sweets7K/yr
- chew sweets8K/yr
- drum sticks sweets6K/yr
- drumstick sweets4K/yr
- drumsticks lollies4K/yr
What reviews say buyers love and hate about Chew Sweets
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Nice bag of sweets”
“Good taste”
“Great value”
“Soft and chewy”
“good flavour”
What buyers complain about
76% of reviews“Sweet pretty hard”
“Was like they arrived frozen”
“Waxy unpleasant synthetic flavors”
“small”
“Super hard when we got them, un chewable and snapped in half”
Common Chew Sweets questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









