chew sweets
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Good579.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.68avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 77K searches
Price range
Bad£0.66–£15.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chew sweets is a £43K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chew sweets market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £57K–£71K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 28%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
85
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Swizzels85%
- Generic9%
- Sweetish2%
- Maoam2%
- Sweetzone2%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — +0.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top chew sweets search terms
- drumsticks sweets24K/yr
- drumstick lollies24K/yr
- chews sweets7K/yr
- chew sweets8K/yr
- drum sticks sweets6K/yr
- drumstick sweets4K/yr
- drumsticks lollies4K/yr
Top chew sweets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Swizzels Originals Drumstick 120g - Classic Raspberry & Milk Flavour Swizzels Lollies - Individually Wrapped Sweets Vegan Candy for Sharing Treat Jars & Party Bags
Swizzels£1.034.7★292 rev
Swizzels Retro Drumstick Lollies Sweets x 30 Individually Wrapped Sweets
Swizzels£5.114.4★32 rev
20 x Individually Wrapped Sweets | Assorted Sweet Pick and Mix Selection | For Parties Gifts Sharing Seasonality Special Events (Swizzlers- Drumstick Lollies x 20) Haynesdiscount
Generic£6.873.4★6 rev
Swizzels Mega Original Drumstick Raspberry and Milk Flavoured Lollies Multipack Bulk Box (36 lollies)
Swizzels£12.614.5★1,971 rev
Swizzels Drumstick Lollies 3kg Pack of 1
Swizzels£15.204.8★570 rev
Newest
by launch date
Swizzels Retro Classic Drumstick Chew Bars Raspberry & Milk x 18 Sweets
Swizzels£5.342 rev
Swizzels Retro Classic Drumstick Soft Chew Stick Packs x 12
Swizzels£8.0210 rev
Swizzels Retro Drumstick Lollies Sweets x 30 Individually Wrapped Sweets
Swizzels£5.1132 rev
Drumstick Lollies 500g Sharing Pouch Approx 45 Pieces Perfect For Party Bags By Sweetish
Sweetish£8.6819 rev
Swizzels CURIOUS CHEWS PMP 135g - Mixed Swizzels Sweets with Drumstick Refreshers Sour Apple Chews & Fudg-Eee - Vegan Sweets for Sharing Parties and Treating
Swizzels£1.03411 rev
Trending
90-day click momentum
Swizzels Curious Chew Sweets Mixed Bag of Vegan Chewy Sweets 171g (18 Sweet Chews)
Swizzels£0.964.6★
20 x Individually Wrapped Sweets | Assorted Sweet Pick and Mix Selection | For Parties Gifts Sharing Seasonality Special Events (Swizzlers- Drumstick Lollies x 20) Haynesdiscount
Generic£6.873.4★
Swizzels Squashies Sweets Drumstick Squashies Original - Raspberry and Milk Flavour- Single Pack 120g
Swizzels£0.664.7★
Swizzels Drumstick Choos Sharing Bag 115g Fruity Chewy Retro Sweets for Party Bags Sharing & Candy Snacks Assorted Swizzels Sweets
Swizzels£1.043.0★
Swizzels Drumstick Squashies Sweets Raspberry and Milk Flavour Sweets Mini Bag Multipack (20 Mini Sweet Bags)
Swizzels£1.714.8★
What buyers say about chew sweets
What buyers praise and complain about, mined from review topics.What buyers love
“Nice bag of sweets”
“Good taste”
“Great value”
“Soft and chewy”
“good flavour”
“Great quality from Swizzles”
“perfect size”
“As described”
“Cannot fault”
“I just like squashies”
What buyers complain about
“Sweet pretty hard”
“Was like they arrived frozen”
“Waxy unpleasant synthetic flavors”
“small”
“Super hard when we got them, un chewable and snapped in half”
“Incorrect description”
“Different mixture maybe”
“they are dry sweets”
“the texture very squishy”
“Too many orange sweets 8n here nearly half the bag was orange”
Common questions
- Is chew sweets profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 18 tracked products. 90-day search growth is +0.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the chew sweets niche?
- 5 brands and 85 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chew sweets?
- Top complaints mined from reviews: Hard Feel, Storage Temperature, Flavor. The return rate is 0.0%.
- When does demand for chew sweets peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the chew sweets niche?
- Listings span £0.66–£15.20; the average listing price is £5.68 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.