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Chew Sweets

Fail

The top 5 brands take 100% of clicks, so Chew Sweets is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£43K/yr77K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
63%top-5 click share · 5 brands · 85 sellers

Flapen Score

Chew Sweets against its category

The dotted line is the Grocery average. Past it, Chew Sweets is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chew Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chew Sweets 77K times last year and spent an estimated £43K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
9.8%
Market size, estimated
£43Ka year
Peak month
December1.9× the quietest month
Top search term
drumsticks sweets24K searches a year

02 · Price

A sale here is worth £5.68.

Listings sell for £5.68 on average, from £0.66 to £15.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £5.68 that is £4K to £6K a year per listing.

Average price
£5.68under the $15 to $100 sweet spot
Price range
£0.66–£15.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 580 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#0in Confectionery
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
580per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Chew Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

85

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Swizzels85%
  • Generic9%
  • Sweetish2%
  • Maoam2%
  • Sweetzone2%

Demand

Chew Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Chew Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drumsticks sweets24K/yr
  • drumstick lollies24K/yr
  • chews sweets7K/yr
  • chew sweets8K/yr
  • drum sticks sweets6K/yr
  • drumstick sweets4K/yr
  • drumsticks lollies4K/yr

Reviews and returns

What reviews say buyers love and hate about Chew Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel27%−0.07

Sweet pretty hard

Sweets were hard

they were harder than concrete

Storage Temperature6%−0.02

Was like they arrived frozen

Flavor6%−0.01

Waxy unpleasant synthetic flavors

Size-Overall6%−0.01

small

Ease Of Chewing/Swallowing6%−0.03

Super hard when we got them, un chewable and snapped in half

not even chewy

Love

Sweetness28%+1.95

Nice bag of sweets

These sweets are amazing

Lovely sweets

Taste-Overall25%+1.52

Good taste

Taste and look like expected

A lovely taste of my childhood

Value For Money17%+0.97

Great value

Amazing price

Reasonably priced

Ease Of Chewing/Swallowing7%−0.03

Soft and chewy

Nice & soft chews

A Great Selection of Chews

Flavor6%−0.01

good flavour

Fruity flavour, easy to hide around the house

I love theses sweets they are really juicy with lots of flavour that really does last a long time they are chewy well wrapped I have them on order so I get a packet a month you get so many sweets everyone whos ever tasted them ask me where I get them what they are they really are value for money definitely recommend buying these even if you just want them for your front room or the party bags

FAQ

Common Chew Sweets questions

Answered from the same tracked data.