Chew Sweets
FailThe top 5 brands take 100% of clicks, so Chew Sweets is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £43K/yr77K searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 63%top-5 click share · 5 brands · 85 sellers
Flapen Score
Chew Sweets against its category
The dotted line is the Grocery average. Past it, Chew Sweets is stronger. Inside it, weaker.
Market
The Chew Sweets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chew Sweets 77K times last year and spent an estimated £43K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £43Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- drumsticks sweets24K searches a year
02 · Price
A sale here is worth £5.68.
Listings sell for £5.68 on average, from £0.66 to £15.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £5.68 that is £4K to £6K a year per listing.
- Average price
- £5.68under the $15 to $100 sweet spot
- Price range
- £0.66–£15.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 580 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #0in Confectionery
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 580per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Chew Sweets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Swizzels Originals Drumstick 120g - Classic Raspberry & Milk Flavour Swizzels Lollies - Individually Wrapped Sweets Vegan Candy for Sharing Treat Jars & Party Bags
- Price
- £1.03
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 1y ago

Swizzels Retro Drumstick Lollies Sweets x 30 Individually Wrapped Sweets
- Price
- £5.11
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago

20 x Individually Wrapped Sweets | Assorted Sweet Pick and Mix Selection | For Parties Gifts Sharing Seasonality Special Events (Swizzlers- Drumstick Lollies x 20) Haynesdiscount
- Price
- £6.87
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 13y ago

Swizzels Mega Original Drumstick Raspberry and Milk Flavoured Lollies Multipack Bulk Box (36 lollies)
- Price
- £12.61
- Rating
- 4.5/5
- Reviews
- 1,971
- Age
- 15y ago

Swizzels Drumstick Lollies 3kg Pack of 1
- Price
- £15.20
- Rating
- 4.8/5
- Reviews
- 570
- Age
- 15y ago
Trending
90-day click momentum
Swizzels Curious Chew Sweets Mixed Bag of Vegan Chewy Sweets 171g (18 Sweet Chews)
- Price
- £0.96
- Rating
- 4.6/5
- Reviews
- 256
- Age
- 4y ago

20 x Individually Wrapped Sweets | Assorted Sweet Pick and Mix Selection | For Parties Gifts Sharing Seasonality Special Events (Swizzlers- Drumstick Lollies x 20) Haynesdiscount
- Price
- £6.87
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 13y ago

Swizzels Squashies Sweets Drumstick Squashies Original - Raspberry and Milk Flavour- Single Pack 120g
- Price
- £0.66
- Rating
- 4.7/5
- Reviews
- 1,517
- Age
- 2y ago

Swizzels Drumstick Choos Sharing Bag 115g Fruity Chewy Retro Sweets for Party Bags Sharing & Candy Snacks Assorted Swizzels Sweets
- Price
- £1.04
- Rating
- 3.0/5
- Reviews
- 158
- Age
- 3y ago

Swizzels Drumstick Squashies Sweets Raspberry and Milk Flavour Sweets Mini Bag Multipack (20 Mini Sweet Bags)
- Price
- £1.71
- Rating
- 4.8/5
- Reviews
- 221
- Age
- 8y ago
Newest
by launch date
Swizzels Retro Classic Drumstick Chew Bars Raspberry & Milk x 18 Sweets
- Price
- £5.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Swizzels Retro Classic Drumstick Soft Chew Stick Packs x 12
- Price
- £8.02
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago

Swizzels Retro Drumstick Lollies Sweets x 30 Individually Wrapped Sweets
- Price
- £5.11
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago

Drumstick Lollies 500g Sharing Pouch Approx 45 Pieces Perfect For Party Bags By Sweetish
- Price
- £8.68
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago

Swizzels CURIOUS CHEWS PMP 135g - Mixed Swizzels Sweets with Drumstick Refreshers Sour Apple Chews & Fudg-Eee - Vegan Sweets for Sharing Parties and Treating
- Price
- £1.03
- Rating
- 4.5/5
- Reviews
- 411
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
85
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Swizzels85%
- Generic9%
- Sweetish2%
- Maoam2%
- Sweetzone2%
Demand
Chew Sweets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Chew Sweets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- drumsticks sweets24K/yr
- drumstick lollies24K/yr
- chews sweets7K/yr
- chew sweets8K/yr
- drum sticks sweets6K/yr
- drumstick sweets4K/yr
- drumsticks lollies4K/yr
Reviews and returns
What reviews say buyers love and hate about Chew Sweets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sweet pretty hard
Sweets were hard
they were harder than concrete
Was like they arrived frozen
Waxy unpleasant synthetic flavors
small
Super hard when we got them, un chewable and snapped in half
not even chewy
Love
Nice bag of sweets
These sweets are amazing
Lovely sweets
Good taste
Taste and look like expected
A lovely taste of my childhood
Great value
Amazing price
Reasonably priced
Soft and chewy
Nice & soft chews
A Great Selection of Chews
good flavour
Fruity flavour, easy to hide around the house
I love theses sweets they are really juicy with lots of flavour that really does last a long time they are chewy well wrapped I have them on order so I get a packet a month you get so many sweets everyone whos ever tasted them ask me where I get them what they are they really are value for money definitely recommend buying these even if you just want them for your front room or the party bags
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chew Sweets questions
Answered from the same tracked data.









