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Chestnuts

Fail

Demand is soft, at -29.5% this quarter, so Chestnuts is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£80K/yr87K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
72%top-5 click share · 11 brands · 47 sellers

Flapen Score

Chestnuts against its category

The dotted line is the Grocery average. Past it, Chestnuts is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chestnuts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chestnuts 87K times last year and spent an estimated £80K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
7.7%
Market size, estimated
£80Ka year
Peak month
December10.0× the quietest month
Top search term
chestnuts50K searches a year

02 · Price

A sale here is worth £11.90.

Listings sell for £11.90 on average, from £1.03 to £44.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.90 that is £6K to £9K a year per listing.

Average price
£11.90under the $15 to $100 sweet spot
Price range
£1.03–£44.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,058 within Dried Fruits, Nuts & Vegetables. It carries 694 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
59%
Out of stock, average day
11.5%
Average rank
#1,058in Dried Fruits, Nuts & Vegetables
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
694per listing
Listings tracked
17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Chestnuts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

47

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

8%

  • Merchant Gourmet51%
  • Gefen29%
  • Besti4%
  • Epicure3%
  • Lovering Foods3%
  • Morrisons2%
  • Open — no brand owns it (5 brands, 8%)

Demand

Chestnuts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.0×

Search terms

Top Chestnuts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chestnuts50K/yr
  • chestnut16K/yr
  • chestnuts ready to eat8K/yr
  • cooked chestnuts3K/yr
  • roasted chestnuts3K/yr
  • chestnuts vacuum packed5K/yr
  • chestnuts raw3K/yr

Reviews and returns

What reviews say buyers love and hate about Chestnuts

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not edible quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Chestnuts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data