chestnuts
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good694.35avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.03–£44.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.90avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£80K£80K/yr · 87K searches
Growth
Bad-29.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chestnuts is a £80K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chestnuts market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £119K–£149K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #1,058
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 47%
- Out of stock
- 11.5%
- Avg brand age
- 60 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
47
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
8%
- Merchant Gourmet51%
- Gefen29%
- Besti4%
- Epicure3%
- Lovering Foods3%
- Morrisons2%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.0×
Top chestnuts search terms
- chestnuts50K/yr
- chestnut16K/yr
- chestnuts ready to eat8K/yr
- cooked chestnuts3K/yr
- roasted chestnuts3K/yr
- chestnuts vacuum packed5K/yr
- chestnuts raw3K/yr
Top chestnuts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Merchant Gourmet Whole Chestnuts 180g
Merchant Gourmet£2.414.6★231 rev
Gefen Whole Chestnuts Roasted & Peeled | Ready-to-Eat 150g (Pack of 3)
Gefen£10.064.3★3,761 rev
Merchant Gourmet Whole Cooked Chestnuts - Naturally Sweet Nutty Flavour Source of Fibre Low Fat & Vegan - Ideal for Snacking & Baking - Pack of 6 x 180g Ready-to-eat Pouches
Merchant Gourmet£12.394.7★1,531 rev
Merchant Gourmet Whole Chestnuts - 180g (6 x 180g)
Merchant Gourmet£18.264.7★46 rev
Merchant Gourmet Whole Cooked Chestnuts - Naturally Sweet Nutty Flavour Source of Fibre Low Fat & Vegan - Ideal for Snacking & Baking - Pack of 10 x 500g Ready-to-eat Pouches
Merchant Gourmet£44.744.7★21 rev
Newest
by launch date
Whole Chestnuts Nutty Flavour Naturally Healthy Breakfast Instant Meal Replacement Food Preserved Fruit Sweet Snack Foods Vegetarian Dried Fruits Delicious Chinese Snack Gifts (1bag)
Ouzooe£7.8410 rev
Chestnut Mushrooms 340g
Morrisons£1.65411 rev
Grape Tree Cooked Whole Chestnuts (180g). Whole Cooked Chestnuts. Naturally Sweet Nutty Flavour Source of Fibre Low Fat and Vegan. Ideal for Snacking Cooking and Baking
Grape Tree£6.6920 rev
Besti Roasted Chestnuts - Pack of 6 x 100G Roasted Peeled Whole Chestnuts - Ideal Pick-me-Up Plant-Based Gluten-Free Vegan and Kosher Pub Snacks - Great for Snacking Baking and Turkey Stuffing
Besti£10.6327 rev
Gefen Whole Chestnuts 150g | Roasted & Peeled Ready-to-Eat Low Fat
Gefen£5.1857 rev
Trending
90-day click momentumMerchant Gourmet Whole Chestnuts - 180g (6 x 180g)
Merchant Gourmet£18.264.7★
Epicure Creative Cooks Peeled Cooked Italian Chestnuts 200 g (6-Pack)
Epicure£16.464.4★
Galil Roasted Chestnuts 100g Bag (Pack of 6) - Shelled Chestnuts Ready to Eat - Gluten Free All Natural 100% Vegan - Great for Snacking Baking Cooking & Turkey Stuffing
Galil£14.864.3★
Chestnut Mushrooms 340g
Morrisons£1.654.6★
Whole Chestnuts Nutty Flavour Naturally Healthy Breakfast Instant Meal Replacement Food Preserved Fruit Sweet Snack Foods Vegetarian Dried Fruits Delicious Chinese Snack Gifts (1bag)
Ouzooe£7.844.3★
What buyers say about chestnuts
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Best chestnut I have ever had”
“Super fresh”
“Good value for money”
“Healthy”
“Great mushrooms tasty when fried in salted butter”
“Not much room in my stomach to eat much else”
“Authentic crunch”
“nice size - cooks well”
“moist”
What buyers complain about
“Not edible quality”
“A little expensive”
“Taste awful and loaded with carbs”
“Absolutely disgusting, nothing more than over cooked mushy mess”
“Chestnuts went mouldy by next day”
“Taste awful and loaded with carbs”
“Those with black marks are bitter”
“Nasty - like eating a sweetie :”
“Not even close to the photo on the pack”
“had gone off in about 2 days”
Common questions
- Is chestnuts profitable to sell on Amazon United Kingdom?
- The niche generates £80K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the chestnuts niche?
- 11 brands and 47 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in chestnuts?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Taste-Overall. The return rate is 0.0%.
- When does demand for chestnuts peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 10.0× the quietest.
- What does it cost to enter the chestnuts niche?
- Listings span £1.03–£44.74; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.