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Chestnuts

Fail

Demand is soft, at -29.5% this quarter, so Chestnuts is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£80K/yr87K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
72%top-5 click share · 11 brands · 47 sellers

Flapen Score

Chestnuts against its category

The dotted line is the Grocery average. Past it, Chestnuts is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chestnuts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chestnuts 87K times last year and spent an estimated £80K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
7.7%
Market size, estimated
£80Ka year
Peak month
December10.0× the quietest month
Top search term
chestnuts50K searches a year

02 · Price

A sale here is worth £11.90.

Listings sell for £11.90 on average, from £1.03 to £44.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.90 that is £6K to £9K a year per listing.

Average price
£11.90under the $15 to $100 sweet spot
Price range
£1.03–£44.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,058 within Dried Fruits, Nuts & Vegetables. It carries 694 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
59%
Out of stock, average day
11.5%
Average rank
#1,058in Dried Fruits, Nuts & Vegetables
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
694per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Chestnuts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

47

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

8%

  • Merchant Gourmet51%
  • Gefen29%
  • Besti4%
  • Epicure3%
  • Lovering Foods3%
  • Morrisons2%
  • Open — no brand owns it (5 brands, 8%)

Demand

Chestnuts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.0×

Search terms

Top Chestnuts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chestnuts50K/yr
  • chestnut16K/yr
  • chestnuts ready to eat8K/yr
  • cooked chestnuts3K/yr
  • roasted chestnuts3K/yr
  • chestnuts vacuum packed5K/yr
  • chestnuts raw3K/yr

Reviews and returns

What reviews say buyers love and hate about Chestnuts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%

Not edible quality

I didnt like these at all nothing to do with the quality from this brand

Quality below standards

Value For Money15%−0.02

A little expensive

a bit pricey

Taste-Overall13%+3.68

Taste awful and loaded with carbs

I just didnt like these taste of these

Completely void of any taste or texture. other than slop.

Cooking Instructions10%−0.04

Absolutely disgusting, nothing more than over cooked mushy mess

They are not roasted

Stale/Rotten/Spoiled10%−0.10

Chestnuts went mouldy by next day

Love

Taste-Overall44%+3.68

Great taste

Taste great, healthier option

Very tasty snack

Quality-Overall16%

Best chestnut I have ever had

Excellent product

You got the quality

Freshness11%+0.44

Super fresh

Chestnut mushrooms that are always fresh and tasty

Quality fresh mushrooms

Value For Money6%−0.02

Good value for money

Good value

Worth the price

Health Benefits-Overall6%+0.27

Healthy

a healthy snack

healthier option

FAQ

Common Chestnuts questions

Answered from the same tracked data.