Chestnuts
FailDemand is soft, at -29.5% this quarter, so Chestnuts is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £80K/yr87K searches / yr
- 90-day growth
- -29.5%search demand this quarter
- Competition
- 72%top-5 click share · 11 brands · 47 sellers
Flapen Score
Chestnuts against its category
The dotted line is the Grocery average. Past it, Chestnuts is stronger. Inside it, weaker.
Market
The Chestnuts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chestnuts 87K times last year and spent an estimated £80K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- -29.5%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £80Ka year
- Peak month
- December10.0× the quietest month
- Top search term
- chestnuts50K searches a year
02 · Price
A sale here is worth £11.90.
Listings sell for £11.90 on average, from £1.03 to £44.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.90 that is £6K to £9K a year per listing.
- Average price
- £11.90under the $15 to $100 sweet spot
- Price range
- £1.03–£44.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,058 within Dried Fruits, Nuts & Vegetables. It carries 694 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 59%
- Out of stock, average day
- 11.5%
- Average rank
- #1,058in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 694per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Chestnuts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Merchant Gourmet Whole Chestnuts 180g
- Price
- £2.41
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 10y ago

Gefen Whole Chestnuts Roasted & Peeled | Ready-to-Eat 150g (Pack of 3)
- Price
- £10.06
- Rating
- 4.3/5
- Reviews
- 3,761
- Age
- 4y ago

Merchant Gourmet Whole Cooked Chestnuts - Naturally Sweet Nutty Flavour Source of Fibre Low Fat & Vegan - Ideal for Snacking & Baking - Pack of 6 x 180g Ready-to-eat Pouches
- Price
- £12.39
- Rating
- 4.7/5
- Reviews
- 1,531
- Age
- 10y ago

Merchant Gourmet Whole Chestnuts - 180g (6 x 180g)
- Price
- £18.26
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 10y ago

Merchant Gourmet Whole Cooked Chestnuts - Naturally Sweet Nutty Flavour Source of Fibre Low Fat & Vegan - Ideal for Snacking & Baking - Pack of 10 x 500g Ready-to-eat Pouches
- Price
- £44.74
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 5y ago
Trending
90-day click momentum
Merchant Gourmet Whole Chestnuts - 180g (6 x 180g)
- Price
- £18.26
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 10y ago

Epicure Creative Cooks Peeled Cooked Italian Chestnuts 200 g (6-Pack)
- Price
- £16.46
- Rating
- 4.4/5
- Reviews
- 190
- Age
- 15y ago

Galil Roasted Chestnuts 100g Bag (Pack of 6) - Shelled Chestnuts Ready to Eat - Gluten Free All Natural 100% Vegan - Great for Snacking Baking Cooking & Turkey Stuffing
- Price
- £14.86
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 5y ago

Chestnut Mushrooms 340g
- Price
- £1.65
- Rating
- 4.6/5
- Reviews
- 411
- Age
- 12mo ago

Whole Chestnuts Nutty Flavour Naturally Healthy Breakfast Instant Meal Replacement Food Preserved Fruit Sweet Snack Foods Vegetarian Dried Fruits Delicious Chinese Snack Gifts (1bag)
- Price
- £7.84
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 10mo ago
Newest
by launch date
Whole Chestnuts Nutty Flavour Naturally Healthy Breakfast Instant Meal Replacement Food Preserved Fruit Sweet Snack Foods Vegetarian Dried Fruits Delicious Chinese Snack Gifts (1bag)
- Price
- £7.84
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 10mo ago

Chestnut Mushrooms 340g
- Price
- £1.65
- Rating
- 4.6/5
- Reviews
- 411
- Age
- 12mo ago

Grape Tree Cooked Whole Chestnuts (180g). Whole Cooked Chestnuts. Naturally Sweet Nutty Flavour Source of Fibre Low Fat and Vegan. Ideal for Snacking Cooking and Baking
- Price
- £6.69
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 1y ago

Besti Roasted Chestnuts - Pack of 6 x 100G Roasted Peeled Whole Chestnuts - Ideal Pick-me-Up Plant-Based Gluten-Free Vegan and Kosher Pub Snacks - Great for Snacking Baking and Turkey Stuffing
- Price
- £10.63
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 1y ago

Gefen Whole Chestnuts 150g | Roasted & Peeled Ready-to-Eat Low Fat
- Price
- £5.18
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
47
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
8%
- Merchant Gourmet51%
- Gefen29%
- Besti4%
- Epicure3%
- Lovering Foods3%
- Morrisons2%
- Open — no brand owns it (5 brands, 8%)
Demand
Chestnuts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.0×
Search terms
Top Chestnuts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chestnuts50K/yr
- chestnut16K/yr
- chestnuts ready to eat8K/yr
- cooked chestnuts3K/yr
- roasted chestnuts3K/yr
- chestnuts vacuum packed5K/yr
- chestnuts raw3K/yr
Reviews and returns
What reviews say buyers love and hate about Chestnuts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not edible quality
I didnt like these at all nothing to do with the quality from this brand
Quality below standards
A little expensive
a bit pricey
Taste awful and loaded with carbs
I just didnt like these taste of these
Completely void of any taste or texture. other than slop.
Absolutely disgusting, nothing more than over cooked mushy mess
They are not roasted
Chestnuts went mouldy by next day
Love
Great taste
Taste great, healthier option
Very tasty snack
Best chestnut I have ever had
Excellent product
You got the quality
Super fresh
Chestnut mushrooms that are always fresh and tasty
Quality fresh mushrooms
Good value for money
Good value
Worth the price
Healthy
a healthy snack
healthier option
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chestnuts questions
Answered from the same tracked data.









