How competitive is the Chestnuts niche on Amazon United Kingdom?

11 brands and 47 sellers compete in Chestnuts on Amazon United Kingdom. The top 5 Chestnuts products take 72% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Chestnuts?

Chestnuts buyers on Amazon United Kingdom complain most about Quality-Overall, Value For Money, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Chestnuts niche?

Chestnuts sells for £11.90 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.03–£44.74. The average incumbent carries 694 reviews — the moat a new listing must climb.

Chestnuts

soft demand (-29.5% this quarter) — Chestnuts doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Chestnuts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chestnuts is a £80K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.

Chestnuts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.5% over the last 90 days and 7.7% of searches end in a purchase.

£80K

revenue / yr

Units sold / yr13K

Search volume / yr-29.5%87K

Conversion rate7.7%

Avg price£11.90

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers11 · 47

Top-5 product click share72%

Open market11%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Top Chestnuts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Merchant Gourmet Whole Chestnuts 180g

Price: £2.41
Rating: 4.6/5
Reviews: 231
Age: 10y ago

Gefen Whole Chestnuts Roasted & Peeled | Ready-to-Eat 150g (Pack of 3)

Price: £10.06
Rating: 4.3/5
Reviews: 3,761
Age: 4y ago

Merchant Gourmet Whole Cooked Chestnuts - Naturally Sweet Nutty Flavour Source of Fibre Low Fat & Vegan - Ideal for Snacking & Baking - Pack of 6 x 180g Ready-to-eat Pouches

Price: £12.39
Rating: 4.7/5
Reviews: 1,531
Age: 10y ago

Merchant Gourmet Whole Chestnuts - 180g (6 x 180g)

Price: £18.26
Rating: 4.7/5
Reviews: 46
Age: 10y ago

Merchant Gourmet Whole Cooked Chestnuts - Naturally Sweet Nutty Flavour Source of Fibre Low Fat & Vegan - Ideal for Snacking & Baking - Pack of 10 x 500g Ready-to-eat Pouches

Price: £44.74
Rating: 4.7/5
Reviews: 21
Age: 5y ago

Newest

by launch date

Whole Chestnuts Nutty Flavour Naturally Healthy Breakfast Instant Meal Replacement Food Preserved Fruit Sweet Snack Foods Vegetarian Dried Fruits Delicious Chinese Snack Gifts (1bag)

Price: £7.84
Rating: 4.3/5
Reviews: 10
Age: 10mo ago

Chestnut Mushrooms 340g

Price: £1.65
Rating: 4.6/5
Reviews: 411
Age: 12mo ago

Grape Tree Cooked Whole Chestnuts (180g). Whole Cooked Chestnuts. Naturally Sweet Nutty Flavour Source of Fibre Low Fat and Vegan. Ideal for Snacking Cooking and Baking

Price: £6.69
Rating: 4.2/5
Reviews: 20
Age: 1y ago

Besti Roasted Chestnuts - Pack of 6 x 100G Roasted Peeled Whole Chestnuts - Ideal Pick-me-Up Plant-Based Gluten-Free Vegan and Kosher Pub Snacks - Great for Snacking Baking and Turkey Stuffing

Price: £10.63
Rating: 4.4/5
Reviews: 27
Age: 1y ago

Gefen Whole Chestnuts 150g | Roasted & Peeled Ready-to-Eat Low Fat

Price: £5.18
Rating: 4.4/5
Reviews: 57
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Merchant Gourmet51%
Gefen29%
Besti4%
Epicure3%
Lovering Foods3%
Morrisons2%
Open — no brand owns it (5 brands, 8%)

Chestnuts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR7.7%Products17Brands11Top 5 Brands89%OOS Rate11.5%Rating4.5★Reviews694Avg BSR#1,058

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.0×

Top Chestnuts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chestnuts50K/yr -39.5%8.3% conv.
chestnut16K/yr +0.5%4.3% conv.
chestnuts ready to eat8K/yr -7.4%7.4% conv.
cooked chestnuts3K/yr -49.1%4.2% conv.
roasted chestnuts3K/yr -25.5%5.4% conv.
chestnuts vacuum packed5K/yr -89.3%7.0% conv.
chestnuts raw3K/yr -75.0%0.0% conv.

What reviews say buyers love and hate about Chestnuts

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall44%

“Great taste”

Quality-Overall16%

“Best chestnut I have ever had”

Freshness11%

“Super fresh”

Value For Money6%

“Good value for money”

Health Benefits-Overall6%

“Healthy”

What buyers complain about

83% of reviews

Quality-Overall18%

“Not edible quality”

Value For Money15%

“A little expensive”

Taste-Overall13%

“Taste awful and loaded with carbs”

Cooking Instructions10%

“Absolutely disgusting, nothing more than over cooked mushy mess”

Stale/Rotten/Spoiled10%

“Chestnuts went mouldy by next day”

Common Chestnuts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chestnuts 42/100 on Amazon United Kingdom — Skip it. The niche generates £80K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -29.5% over the last 90 days.