Cheshire Cheese
FailThe top 5 brands take 100% of clicks, so Cheshire Cheese is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £65K/yr26K searches / yr
- 90-day growth
- -15.8%search demand this quarter
- Competition
- 81%top-5 click share · 5 brands · 9 sellers
Flapen Score
Cheshire Cheese against its category
The dotted line is the Grocery average. Past it, Cheshire Cheese is stronger. Inside it, weaker.
Market
The Cheshire Cheese market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cheshire Cheese 26K times last year and spent an estimated £65K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 16.5% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -15.8%
- Conversion, latest week
- 16.5%
- Market size, estimated
- £65Ka year
- Peak month
- December11.8× the quietest month
- Top search term
- cheshire cheese11K searches a year
02 · Price
A sale here is worth £14.93.
Listings sell for £14.93 on average, from £2.59 to £37.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £14.93 that is £1K to £4K a year per listing.
- Average price
- £14.93under the $15 to $100 sweet spot
- Price range
- £2.59–£37.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #22 within Fresh & Chilled. It carries 213 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 60%
- Out of stock, average day
- 22.8%
- Average rank
- #22in Fresh & Chilled
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 213per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Cheshire Cheese products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons White Cheshire 240g
- Price
- £2.91
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 3y ago

Booths Premium Cheshire Cheese 250g
- Price
- £2.68
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 9y ago

Morrisons Crumbly Lancashire 240g
- Price
- £2.90
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 3y ago

Cheese Hamper Gift Set | Cheese Chutney & Biscuits Deli Hamper with 3 x Luxury Waxed Truckles Small-batch Cheddar Biscuits and Red Onion Chutney from Cheshire Cheese Company
- Price
- £26.78
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 1y ago

Cheshire Cheese Company | Duo of Cheese and Wine Gift Set The Perfect Night In | Award Winning 2 Cheeses 1 Biscuits & Red Wine Gift Set in Presentation Box | Luxury Food Hamper for Birthdays & more
- Price
- £37.26
- Rating
- 4.6/5
- Reviews
- 597
- Age
- 5y ago
Trending
estimated 90-day click momentum
Disney Cheshire Cat Slipper Socks for Women Teens UK Size 2.5-7.5 3D Character Casual Socks Soft Breathable Gifts for Her (Hot Pink Cheshire Cat)
- Price
- £8.53
- Rating
- 4.5/5
- Reviews
- 357
- Age
- 2y ago

Iceland Cheshire Cheese 250g
- Price
- £2.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Morrisons Yorkshire Wensleydale 240g
- Price
- £2.80
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 3y ago

Morrisons Crumbly Lancashire 240g
- Price
- £2.90
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 3y ago

Booths Premium Cheshire Cheese 250g
- Price
- £2.68
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 9y ago
Newest
by launch date
Iceland Cheshire Cheese 250g
- Price
- £2.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Cheese Hamper Gift Set | Cheese Chutney & Biscuits Deli Hamper with 3 x Luxury Waxed Truckles Small-batch Cheddar Biscuits and Red Onion Chutney from Cheshire Cheese Company
- Price
- £26.78
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 1y ago

Disney Cheshire Cat Slipper Socks for Women Teens UK Size 2.5-7.5 3D Character Casual Socks Soft Breathable Gifts for Her (Hot Pink Cheshire Cat)
- Price
- £8.53
- Rating
- 4.5/5
- Reviews
- 357
- Age
- 2y ago

Morrisons Yorkshire Wensleydale 240g
- Price
- £2.80
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 3y ago

Morrisons White Cheshire 240g
- Price
- £2.91
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- Morrisons64%
- Cheshire Cheese Company20%
- Booths11%
- Disney3%
- Iceland3%
- Open — no brand owns it (0%)
Demand
Cheshire Cheese search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 11.8×
Search terms
Top Cheshire Cheese search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cheshire cheese11K/yr
- cheshire3K/yr
- cheshire cheese company12K/yr
Reviews and returns
What reviews say buyers love and hate about Cheshire Cheese
We read the reviews and the return reasons for every product selling here.
“Quite pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cheshire Cheese questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









