How competitive is the Cheshire Cheese niche on Amazon United Kingdom?

5 brands and 9 sellers compete in Cheshire Cheese on Amazon United Kingdom. The top 5 Cheshire Cheese products take 81% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Cheshire Cheese?

Cheshire Cheese buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cheshire Cheese niche?

Cheshire Cheese sells for £14.93 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.59–£37.26. The average incumbent carries 213 reviews — the moat a new listing must climb.

Cheshire Cheese

brand-locked demand (top 5 brands take 100% of clicks) — Cheshire Cheese doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Cheshire Cheese profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cheshire Cheese is a £65K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Cheshire Cheese: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.8% over the last 90 days and 16.5% of searches end in a purchase.

£65K

revenue / yr

Units sold / yr4K

Search volume / yr-15.8%26K

Conversion rate16.5%

Avg price£14.93

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 9

Top-5 product click share81%

Open market0%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Top Cheshire Cheese products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons White Cheshire 240g

Price: £2.91
Rating: 4.6/5
Reviews: 109
Age: 3y ago

Booths Premium Cheshire Cheese 250g

Price: £2.68
Rating: 4.5/5
Reviews: 140
Age: 9y ago

Morrisons Crumbly Lancashire 240g

Price: £2.90
Rating: 4.5/5
Reviews: 155
Age: 3y ago

Cheese Hamper Gift Set | Cheese Chutney & Biscuits Deli Hamper with 3 x Luxury Waxed Truckles Small-batch Cheddar Biscuits and Red Onion Chutney from Cheshire Cheese Company

Price: £26.78
Rating: 4.7/5
Reviews: 310
Age: 1y ago

Cheshire Cheese Company | Duo of Cheese and Wine Gift Set The Perfect Night In | Award Winning 2 Cheeses 1 Biscuits & Red Wine Gift Set in Presentation Box | Luxury Food Hamper for Birthdays & more

Price: £37.26
Rating: 4.6/5
Reviews: 597
Age: 5y ago

Newest

by launch date

Iceland Cheshire Cheese 250g

Price: £2.59
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Cheese Hamper Gift Set | Cheese Chutney & Biscuits Deli Hamper with 3 x Luxury Waxed Truckles Small-batch Cheddar Biscuits and Red Onion Chutney from Cheshire Cheese Company

Price: £26.78
Rating: 4.7/5
Reviews: 310
Age: 1y ago

Disney Cheshire Cat Slipper Socks for Women Teens UK Size 2.5-7.5 3D Character Casual Socks Soft Breathable Gifts for Her (Hot Pink Cheshire Cat)

Price: £8.53
Rating: 4.5/5
Reviews: 357
Age: 2y ago

Morrisons Yorkshire Wensleydale 240g

Price: £2.80
Rating: 4.5/5
Reviews: 129
Age: 3y ago

Morrisons White Cheshire 240g

Price: £2.91
Rating: 4.6/5
Reviews: 109
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Morrisons64%
Cheshire Cheese Company20%
Booths11%
Disney3%
Iceland3%
Open — no brand owns it (0%)

Cheshire Cheese demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume26KCVR16.5%Products10Brands5Top 5 Brands100%OOS Rate22.8%Rating4.6★Reviews213Avg BSR#22

Peak months: Nov, Dec · busiest ÷ quietest = 11.8×

Top Cheshire Cheese search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cheshire cheese11K/yr -14.1%18.9% conv.
cheshire3K/yr +33.7%5.9% conv.
cheshire cheese company12K/yr -42.4%3.0% conv.

What reviews say buyers love and hate about Cheshire Cheese

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Gifting Purpose34%

“Pleasing gift”

Taste-Overall30%

“all the contents delicious”

Value For Money11%

“Great for gifts good value for money great variety”

Quality-Overall9%

“Great product”

Alcohol Flavor5%

“Good bottle of wine”

What buyers complain about

100% of reviews

Value For Money75%

“Quite pricey”

Size-Overall25%

“However in the small print”

Common Cheshire Cheese questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cheshire Cheese 41/100 on Amazon United Kingdom — Skip it. The niche generates £65K/yr across 10 tracked products. Search demand moved -15.8% over the last 90 days.