Is cheshire cheese profitable to sell on Amazon United Kingdom?

The niche generates £65K/yr across 10 tracked products. 90-day search growth is -15.8%. Flapen's verdict: Skip it (41/100).

How competitive is the cheshire cheese niche?

5 brands and 9 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cheshire cheese?

Top complaints mined from reviews: Value For Money, Size-Overall. The return rate is 0.0%.

When does demand for cheshire cheese peak?

Demand peaks in Nov–Dec; the busiest month runs 11.8× the quietest.

What does it cost to enter the cheshire cheese niche?

Listings span £2.59–£37.26; the average listing price is £14.93 (sweet spot $15–$100). The average incumbent carries 213 reviews — the moat a new listing must climb.

cheshire cheese

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great213

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£14.93

avg listing price — sweet spot $15–$100

Price range

Good£2.59–£37.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

Market size

Bad£65K

£65K/yr · 26K searches

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, cheshire cheese is a £65K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cheshire cheese market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £45K–£60K; units × avg price
Conversion rate: 16.5%
Avg BSR: #22
Page quality: 0%
Prime: 60%
Sponsored: 40%
Out of stock: 22.8%
Avg brand age: 79 months
Avg seller age: 208 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Morrisons64%
Cheshire Cheese Company20%
Booths11%
Disney3%
Iceland3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -15.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 11.8×

Open Trend

Top cheshire cheese search terms

cheshire cheese11K/yr -14.1%18.9% conv.
cheshire3K/yr +33.7%5.9% conv.
cheshire cheese company12K/yr -42.4%3.0% conv.

All search terms

Top cheshire cheese products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Morrisons White Cheshire 240g

Morrisons£2.914.6★109 rev

Booths Premium Cheshire Cheese 250g

Booths£2.684.5★140 rev

Morrisons Crumbly Lancashire 240g

Morrisons£2.904.5★155 rev

Cheese Hamper Gift Set | Cheese Chutney & Biscuits Deli Hamper with 3 x Luxury Waxed Truckles Small-batch Cheddar Biscuits and Red Onion Chutney from Cheshire Cheese Company

Cheshire Cheese Company£26.784.7★310 rev

Cheshire Cheese Company | Duo of Cheese and Wine Gift Set The Perfect Night In | Award Winning 2 Cheeses 1 Biscuits & Red Wine Gift Set in Presentation Box | Luxury Food Hamper for Birthdays & more

Cheshire Cheese Company£37.264.6★597 rev

Newest

by launch date

Iceland Cheshire Cheese 250g

Iceland£2.590 rev

1y ago

Cheese Hamper Gift Set | Cheese Chutney & Biscuits Deli Hamper with 3 x Luxury Waxed Truckles Small-batch Cheddar Biscuits and Red Onion Chutney from Cheshire Cheese Company

Cheshire Cheese Company£26.78310 rev

1y ago

Disney Cheshire Cat Slipper Socks for Women Teens UK Size 2.5-7.5 3D Character Casual Socks Soft Breathable Gifts for Her (Hot Pink Cheshire Cat)

Disney£8.53357 rev

2y ago

Morrisons Yorkshire Wensleydale 240g

Morrisons£2.80129 rev

3y ago

Morrisons White Cheshire 240g

Morrisons£2.91109 rev

3y ago

What buyers say about cheshire cheese

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose34%

“Pleasing gift”

Taste-Overall30%

“all the contents delicious”

Value For Money11%

“Great for gifts good value for money great variety”

Quality-Overall9%

“Great product”

Alcohol Flavor5%

“Good bottle of wine”

Advertised Vs Actual Product5%

“as described”

Ingredients-Overall5%

“They say the cheeses are good”

Blend/Ratio2%

“Lots of cheese”

What buyers complain about

Value For Money75%

“Quite pricey”

Size-Overall25%

“However in the small print”

Common questions

Is cheshire cheese profitable to sell on Amazon United Kingdom?: The niche generates £65K/yr across 10 tracked products. 90-day search growth is -15.8%. Flapen's verdict: Skip it (41/100).
How competitive is the cheshire cheese niche?: 5 brands and 9 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cheshire cheese?: Top complaints mined from reviews: Value For Money, Size-Overall. The return rate is 0.0%.
When does demand for cheshire cheese peak?: Demand peaks in Nov–Dec; the busiest month runs 11.8× the quietest.
What does it cost to enter the cheshire cheese niche?: Listings span £2.59–£37.26; the average listing price is £14.93 (sweet spot $15–$100). The average incumbent carries 213 reviews — the moat a new listing must climb.