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Cheshire Cheese

Fail

The top 5 brands take 100% of clicks, so Cheshire Cheese is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£65K/yr26K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
81%top-5 click share · 5 brands · 9 sellers

Flapen Score

Cheshire Cheese against its category

The dotted line is the Grocery average. Past it, Cheshire Cheese is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheshire Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheshire Cheese 26K times last year and spent an estimated £65K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

16.5% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
16.5%
Market size, estimated
£65Ka year
Peak month
December11.8× the quietest month
Top search term
cheshire cheese11K searches a year

02 · Price

A sale here is worth £14.93.

Listings sell for £14.93 on average, from £2.59 to £37.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £14.93 that is £1K to £4K a year per listing.

Average price
£14.93under the $15 to $100 sweet spot
Price range
£2.59–£37.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #22 within Fresh & Chilled. It carries 213 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
60%
Out of stock, average day
22.8%
Average rank
#22in Fresh & Chilled
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
213per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Cheshire Cheese products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Morrisons64%
  • Cheshire Cheese Company20%
  • Booths11%
  • Disney3%
  • Iceland3%
  • Open — no brand owns it (0%)

Demand

Cheshire Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 11.8×

Search terms

Top Cheshire Cheese search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheshire cheese11K/yr
  • cheshire3K/yr
  • cheshire cheese company12K/yr

Reviews and returns

What reviews say buyers love and hate about Cheshire Cheese

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money75%−0.07

Quite pricey

Very bad value

Size-Overall25%−0.06

However in the small print

Love

Gifting Purpose34%+1.66

Pleasing gift

Lovely gift

Made a lovely birthday present

Taste-Overall30%+2.51

all the contents delicious

Delicious

Great tasting cheese

Value For Money11%−0.07

Great for gifts good value for money great variety

good value for money

worth the money

Quality-Overall9%−0.03

Great product

Sent as a gift and really great service and quality

Alcohol Flavor5%+0.29

Good bottle of wine

FAQ

Common Cheshire Cheese questions

Answered from the same tracked data.