Is cherry vodka profitable to sell on Amazon United Kingdom?

The niche generates £97K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (42/100).

How competitive is the cherry vodka niche?

7 brands and 38 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in cherry vodka?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.4%.

When does demand for cherry vodka peak?

Demand peaks in Dec; the busiest month runs 5.2× the quietest.

What does it cost to enter the cherry vodka niche?

Listings span £7.58–£25.37; the average listing price is £17.78 (sweet spot $15–$100). The average incumbent carries 250 reviews — the moat a new listing must climb.

cherry vodka

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great250.38

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£17.78

avg listing price — sweet spot $15–$100

Price range

Good£7.58–£25.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Market size

Bad£97K

£97K/yr · 132K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, cherry vodka is a £97K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

cherry vodka market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: £142K–£178K; units × avg price
Conversion rate: 4.2%
Avg BSR: #97
Page quality: 0%
Prime: 100%
Sponsored: 54%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Dutch Barn69%
Smirnoff13%
ORIGINAL Krupnik8%
Lubelska4%
Soplica3%
PURE DIVINE1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 5.2×

Open Trend

Top cherry vodka search terms

dutch barn vodka72K/yr +2.8%4.6% conv.
cherry vodka35K/yr +5.2%4.1% conv.
dutch barn14K/yr -5.1%4.3% conv.
ricky gervais vodka3K/yr +4.0%4.8% conv.
black cherry vodka4K/yr -23.9%3.5% conv.
dutch barn vodka black cherry4K/yr -43.0%5.6% conv.

All search terms

Top cherry vodka products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dutch Barn£22.184.7★226 rev

Smirnoff Cherry Drop Flavoured Vodka 70cl

Smirnoff£13.864.7★255 rev

Dutch Barn£21.634.6★483 rev

Krupnik Cherry - Luscious Polish Cherry Vodka Liqueur with Perfectly Balanced Sweetness & Tartness 28% ABV 50cl

ORIGINAL Krupnik£10.544.7★684 rev

Dutch Barn£22.234.6★97 rev

Newest

by launch date

Lubelska Cherry Flavoured Vodka Liqueur 500ml | Premium Polish Spirit | Perfect for Cocktails & Gifting (25% ABV)

Lubelska£9.3113 rev

9mo ago

Dutch Barn£25.37123 rev

10mo ago

Pure Divine Cherry Liqueur Flavored Vodka Liqueur from the Northern Vosges France 16.6% ABV (1 x 0.70 L)

PURE DIVINE£7.5851 rev

10mo ago

Dutch Barn£22.2397 rev

1y ago

Dutch Barn£22.18226 rev

1y ago

What buyers say about cherry vodka

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“It tastes amazing”

Alcohol Flavor27%

“I find this very drinkable”

Flavor13%

“Great flavour”

Value For Money12%

“Good value”

Quality-Overall5%

“Very good quality vodka”

Gifting Purpose2%

“Bought for present all good”

Sweetness2%

“normally water everything down I do like this neat although sweet”

Color1%

“Moreish. Gorgeous”

Nutritional Content1%

“I also metabolized it well”

Ease Of Cleaning0%

“cleaner than a lot of others”

What buyers complain about

Taste-Overall20%

“Leaves an odd aftertaste”

Flavor19%

“the cherry flavour overtakes”

Value For Money8%

“It is on the expensive side”

Sweetness6%

“A bit too sweet”

Quality-Overall5%

“Not the best”

Alcohol Flavor5%

“Easily the worst of Ricky's vodka's I've had”

Leak-Proof5%

“Poured Down the Sink”

Blend/Ratio3%

“Not too sure what he mixes it with”

Alcohol Content3%

“First whiff reminded me of rubbing alcohol, tbh”

Ease Of Use3%

“too easy to drink too much of”

Common questions

Is cherry vodka profitable to sell on Amazon United Kingdom?: The niche generates £97K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (42/100).
How competitive is the cherry vodka niche?: 7 brands and 38 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in cherry vodka?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.4%.
When does demand for cherry vodka peak?: Demand peaks in Dec; the busiest month runs 5.2× the quietest.
What does it cost to enter the cherry vodka niche?: Listings span £7.58–£25.37; the average listing price is £17.78 (sweet spot $15–$100). The average incumbent carries 250 reviews — the moat a new listing must climb.