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Cherry Vodka

Fail

The top 5 brands take 98% of clicks, so Cherry Vodka is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£97K/yr132K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
62%top-5 click share · 7 brands · 38 sellers

Flapen Score

Cherry Vodka against its category

The dotted line is the Grocery average. Past it, Cherry Vodka is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cherry Vodka market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cherry Vodka 132K times last year and spent an estimated £97K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
4.2%
Market size, estimated
£97Ka year
Peak month
December5.2× the quietest month
Top search term
dutch barn vodka72K searches a year

02 · Price

A sale here is worth £17.78.

Listings sell for £17.78 on average, from £7.58 to £25.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £17.78 that is £13K to £18K a year per listing.

Average price
£17.78inside the $15 to $100 sweet spot
Price range
£7.58–£25.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£18K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Beer, Wine & Spirits. It carries 250 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#97in Beer, Wine & Spirits
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
250per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Cherry Vodka products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

38

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

1%

  • Dutch Barn69%
  • Smirnoff13%
  • ORIGINAL Krupnik8%
  • Lubelska4%
  • Soplica3%
  • PURE DIVINE1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Cherry Vodka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.2×

Search terms

Top Cherry Vodka search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dutch barn vodka72K/yr
  • cherry vodka35K/yr
  • dutch barn14K/yr
  • ricky gervais vodka3K/yr
  • black cherry vodka4K/yr
  • dutch barn vodka black cherry4K/yr

Reviews and returns

What reviews say buyers love and hate about Cherry Vodka

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%+0.90

Leaves an odd aftertaste

Tastes like alcopops

Not a great taste

Flavor19%−0.04

the cherry flavour overtakes

Didnt like the flavour

zero vanilla flavour which was a huge disappointment

Value For Money8%+0.99

It is on the expensive side

Expensive

Pricey

Sweetness6%−0.02

A bit too sweet

Too sweet and too little realistic cherry flavour

is too sweet

Quality-Overall5%−0.04

Not the best

Love

Taste-Overall31%+0.90

It tastes amazing

Really nice, fresh ginger taste

Great taste

Alcohol Flavor27%+2.09

I find this very drinkable

Lovely Drink

Smoothest vodka Ive ever had the pleasure of drinking

Flavor13%−0.04

Great flavour

Has a great fresh ginger flavour

Really decent ginger flavour

Value For Money12%+0.99

Good value

Good product at a reasonable price

Very good value for money

Quality-Overall5%−0.04

Very good quality vodka

Excellent product

good quality

FAQ

Common Cherry Vodka questions

Answered from the same tracked data.