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Cherry Lips

Cherry Lips shows low returns (0.1%), but soft demand (-20.5% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 21Growth 15Conversion 84Competition 29Returns 100Price range 76Avg price 68Brand share 41Review moat 90Quality gap 83
This niche Category average

Is Cherry Lips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cherry Lips is a £82K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Cherry Lips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.5% over the last 90 days and 9.2% of searches end in a purchase.

£82K

revenue / yr

Units sold / yr6K
Search volume / yr-20.5%64K
Conversion rate9.2%
Avg price£14.10

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers11 · 24
Top-5 product click share68%
Open market19%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement41%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews201

Top Cherry Lips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£16K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

24

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

16%

  • Berrymans42%
  • Generic13%
  • Squirrel Brand11%
  • A-Z Sweetshop8%
  • Squirrel6%
  • Krazy Kandi4%
  • Open — no brand owns it (5 brands, 16%)

Cherry Lips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR9.2%Products17Brands11Top 5 Brands81%OOS Rate8.4%Rating4.2★Reviews201Avg BSR#76
4K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Top Cherry Lips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cherry lips39K/yr
  • cherry lips sweets18K/yr
  • cherry lips and floral gums6K/yr

What reviews say buyers love and hate about Cherry Lips

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Sweetness17%

The sweets themselves are fantastic

Taste-Overall15%

I love the flavour and texture and I think they taste quite natural

Value For Money12%

Good value for money

Quality-Overall8%

Great quality, chewy cherry lips

Advertised Vs Actual Product6%

As described

What buyers complain about

61% of reviews
Taste-Overall24%

taste like soap

Smell10%

smelling them as they come across as weirdly plasticky

Flavor6%

flavour is lacking a bit

Hard Feel6%

When I ordered these cherry lips I assumed they were the really hard kind that I used to buy as a child

Value For Money4%

For me, poor value for money as I thought they were disgusting

Common Cherry Lips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cherry Lips 52/100 on Amazon United Kingdom — Worth a look. The niche generates £82K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -20.5% over the last 90 days.
Search demand for Cherry Lips on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.6× the quietest.