Is cherry lips profitable to sell on Amazon United Kingdom?

The niche generates £82K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the cherry lips niche?

11 brands and 24 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in cherry lips?

Top complaints mined from reviews: Taste-Overall, Smell, Flavor. The return rate is 0.1%.

When does demand for cherry lips peak?

Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the cherry lips niche?

Listings span £7.60–£38.16; the average listing price is £14.10 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.

cherry lips

Worth a look

Shows low returns (0.1%), but soft demand (-20.5% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great200.59

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£7.60–£38.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£14.10

avg listing price — sweet spot $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£82K

£82K/yr · 64K searches

Growth

Bad-20.5%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, cherry lips is a £82K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cherry lips market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £71K–£85K; units × avg price
Conversion rate: 9.2%
Avg BSR: #76
Page quality: 0%
Prime: 65%
Sponsored: 41%
Out of stock: 8.4%
Avg brand age: 43 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

16%

Berrymans42%
Generic13%
Squirrel Brand11%
A-Z Sweetshop8%
Squirrel6%
Krazy Kandi4%
Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top cherry lips search terms

cherry lips39K/yr -12.0%7.3% conv.
cherry lips sweets18K/yr -35.4%6.3% conv.
cherry lips and floral gums6K/yr -34.2%11.3% conv.

All search terms

Top cherry lips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cherry Lips Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Berrymans£9.794.3★38 rev

Original Cherry Lips Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.

Berrymans£15.144.2★383 rev

Squirrel Cherry Lips Gums 500g Sweet Bag 0.5 kg

Squirrel Brand£7.834.3★167 rev

Squirrel Retro Classic Gummy Sweets Cherry Lips - Wedding / Party Bag 2.250kg

Generic£22.514.6★91 rev

Just Treats Cherry Lips Retro Sweets Gift Jar 675g Traditional Rose-Scented Cherry Gums The Authentic Old-Fashioned Recipe Nostalgic Sweet Gift Made in the UK

A-Z Sweetshop£13.204.1★302 rev

Newest

by launch date

Original Floral Gums & Cherry Lips Mix - 500g Bulk Pack - Perfect For Parties Sharing & Treat Time By Sweetish

Sweetish£10.971 rev

3mo ago

Somwell - Cherry Lips 500g - Halal Chewy Sweets Retro Pick & Mix Gummies - Ideal Bulk Party Chewy Sweets Birthday Candy Cake Decorations & Sharing - Resealable Pouch

Somwell£8.4634 rev

4mo ago

Cherry Lips Original Sweets - 500g Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing By Sweetish

Sweetish£11.124 rev

8mo ago

Cherry Lips Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Berrymans£9.7938 rev

1y ago

Original Squirrel Retro Classic Gummy Sweets Cherry Lips 2.25kg

A Quarter Of£20.8240 rev

1y ago

What buyers say about cherry lips

What buyers praise and complain about, mined from review topics.

What buyers love

Sweetness17%

“The sweets themselves are fantastic”

Taste-Overall15%

“I love the flavour and texture and I think they taste quite natural”

Value For Money12%

“Good value for money”

Quality-Overall8%

“Great quality, chewy cherry lips”

Advertised Vs Actual Product6%

“As described”

Flavor6%

“The flavour is sweet”

Freshness5%

“ensuring freshness”

Texture/Consistency-Overall4%

“The texture of these is soft”

Ease Of Chewing/Swallowing3%

“a nice level of chewability”

Soft Feel3%

“These are softer than I remember”

What buyers complain about

Taste-Overall24%

“taste like soap”

Smell10%

“smelling them as they come across as weirdly plasticky”

Flavor6%

“flavour is lacking a bit”

Hard Feel6%

“When I ordered these cherry lips I assumed they were the really hard kind that I used to buy as a child”

Value For Money4%

“For me, poor value for money as I thought they were disgusting”

Quality-Overall4%

“unfortunately not as good as they used to be”

Sweetness2%

“Each sweet is rather small”

Size-Overall2%

“they are larger than the old fashioned style”

Oily/Greasy2%

“these were soft, greasy and tasteless like the sub-standard varieties”

Powdered/Crumbled1%

“the bag is all powdery”

Common questions

Is cherry lips profitable to sell on Amazon United Kingdom?: The niche generates £82K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the cherry lips niche?: 11 brands and 24 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in cherry lips?: Top complaints mined from reviews: Taste-Overall, Smell, Flavor. The return rate is 0.1%.
When does demand for cherry lips peak?: Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the cherry lips niche?: Listings span £7.60–£38.16; the average listing price is £14.10 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.