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Cherry Brandy

Fail

The top 5 products take 100% of clicks, so Cherry Brandy is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£129K/yr101K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
100%top-5 click share · 5 brands · 23 sellers

Flapen Score

Cherry Brandy against its category

The dotted line is the Grocery average. Past it, Cherry Brandy is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cherry Brandy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cherry Brandy 101K times last year and spent an estimated £129K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
9.6%
Market size, estimated
£129Ka year
Peak month
December10.2× the quietest month
Top search term
cherry brandy86K searches a year

02 · Price

A sale here is worth £13.30.

Listings sell for £13.30 on average, from £9.97 to £18.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £13.30 that is £17K to £20K a year per listing.

Average price
£13.30under the $15 to $100 sweet spot
Price range
£9.97–£18.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
£17K–£20K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #464 within Beer, Wine & Spirits. It carries 1,232 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#464in Beer, Wine & Spirits
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,232per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Cherry Brandy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£77K£103K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • De Kuyper61%
  • Volare17%
  • Bols10%
  • Giffard9%
  • Heering3%

Demand

Cherry Brandy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.2×

Search terms

Top Cherry Brandy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cherry brandy86K/yr
  • cherry brandy liqueur12K/yr
  • de kuyper cherry brandy3K/yr

Reviews and returns

What reviews say buyers love and hate about Cherry Brandy

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Taste-Overall38%−0.18

Delicious with ice

Very tasty

Lovely tasting drink

Value For Money17%+1.47

The amount is excellent value for the price

Great value for money

it was a good price

Alcohol Flavor13%+1.00

Delicious in cocktails

Liqueur drink

Very excellent drink

Flavor10%+0.81

Absolutely beautiful flavour, good price

My favourite cherry brandy I bought two bottles love it

Delicious with ice

Quality-Overall10%+0.75

Historical excellence

Great product

Top quality

FAQ

Common Cherry Brandy questions

Answered from the same tracked data.