cherry
Skip itPricing outside the sweet spot ($4.97 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Review moat
Good885.12avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£213K£213K/yr · 252K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Price range
Bad£0.86–£19.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£4.97avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cherry is a £213K/yr Amazon United Kingdom market (252K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cherry market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £124K–£149K
- units × avg price
- Conversion rate
- 17.0%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 19%
- Out of stock
- 6.4%
- Avg brand age
- 50 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
71
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
59%
Top 20: 94%
Open market
15%
- Morrisons54%
- by Amazon11%
- Opies10%
- Driscoll's4%
- Luxardo4%
- Princes2%
- Open — no brand owns it (12 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top cherry search terms
- cherry132K/yr
- cherries107K/yr
- cherrys8K/yr
- fresh cherries4K/yr
Top cherry products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons The Greengrocers On Market Street Cherries 500g
Morrisons£3.464.4★68 rev
Morrisons Cherries Punnet 200g
Morrisons£2.664.5★1,002 rev
by Amazon Cherries 200g
by Amazon£2.194.0★177 rev
Morrisons Picota Cherries 250g
Morrisons£1.044.5★181 rev
Morrisons Dark Sweet Cherries 300g
Morrisons£4.114.2★14 rev
Newest
by launch dateMorrisons Dark Sweet Cherries 300g
Morrisons£4.1114 rev
Morrisons Cherries & Berries Quad Concentrate Squash 1.5L
Morrisons£1.9758 rev
San Pellegrino Cherry & Lemon 6 x 330ml
San Pellegrino£4.5319 rev
Jammie Dodgers Cherry Flavour 140g
Jammie Dodgers£0.865 rev
Driscolls Cherries 250g
Driscoll's£3.587 rev
Trending
90-day click momentumJammie Dodgers Cherry Flavour 140g
Jammie Dodgers£0.864.7★
Morrisons Picota Cherries 250g
Morrisons£1.044.5★
by Amazon Cherries 200g
by Amazon£2.194.0★
Morrisons The Greengrocers On Market Street Cherries 500g
Morrisons£3.464.4★
Opies Cocktail Cherries With Stems 500g Jar Red
Opies£5.624.3★
What buyers say about cherry
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Great Cheery flavour”
“Brilliant quality”
“Best price”
“Great drink”
“This product does exactly as it said”
“Sugar free, tastes sugar free”
“great for bakes”
“Many health properties too”
“Lovely and fresh”
What buyers complain about
“pricey”
“Doesnt taste the same as usual”
“Not a flavour profile I like in practice”
“It is concentrated cherry juice - needs to be diluted”
“It looks as if the quality of this product can vary”
“Not lemony”
“This has made what should have been a health promoting product into a potentially health damaging product”
“First off, it is not tart”
“the contents were dry when opened”
“Goes down too easy”
Common questions
- Is cherry profitable to sell on Amazon United Kingdom?
- The niche generates £213K/yr across 26 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the cherry niche?
- 18 brands and 71 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in cherry?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 0.1%.
- When does demand for cherry peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the cherry niche?
- Listings span £0.86–£19.21; the average listing price is £4.97 (sweet spot $15–$100). The average incumbent carries 885 reviews — the moat a new listing must climb.