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Cherry

Fail

Products sell for $4.97 on average, outside the sweet spot, so Cherry is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£213K/yr252K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
59%top-5 click share · 18 brands · 71 sellers

Flapen Score

Cherry against its category

The dotted line is the Grocery average. Past it, Cherry is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cherry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cherry 252K times last year and spent an estimated £213K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

17.0% of searches ended in a purchase last week.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
17.0%
Market size, estimated
£213Ka year
Peak month
December2.6× the quietest month
Top search term
cherry132K searches a year

02 · Price

A sale here is worth £4.97.

Listings sell for £4.97 on average, from £0.86 to £19.21. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £4.97 that is £2K to £4K a year per listing.

Average price
£4.97under the $15 to $100 sweet spot
Price range
£0.86–£19.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #142 within Beer, Wine & Spirits. It carries 885 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#142in Beer, Wine & Spirits
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
885per listing
Listings tracked
26

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
50 months

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

71

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

15%

  • Morrisons54%
  • by Amazon11%
  • Opies10%
  • Driscoll's4%
  • Luxardo4%
  • Princes2%
  • Open — no brand owns it (12 brands, 15%)

Demand

Cherry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Holiday '24Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Cherry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cherry132K/yr
  • cherries107K/yr
  • cherrys8K/yr
  • fresh cherries4K/yr

Reviews and returns

What reviews say buyers love and hate about Cherry

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%−0.02

pricey

WASTE OF MONEY

Expensive

Taste-Overall13%+2.11

Doesnt taste the same as usual

not strong tasting

tastes differ

Flavor9%

Not a flavour profile I like in practice

not much flavour

not strong tasting

Dilute/Watery6%−0.05

It is concentrated cherry juice - needs to be diluted

Just an expensive diluting juice

Now watered down

Quality-Overall5%−0.05

It looks as if the quality of this product can vary

Quality varies

Quality can vary

Love

Taste-Overall32%+2.11

Absolutely delicious

delicious cherries

this stuff tastes lovely

Flavor12%

Great Cheery flavour

Nice flavour

My son loves this flavour lasts a while

Quality-Overall12%−0.05

Brilliant quality

Excellent product

Very very good

Value For Money9%−0.02

Best price

good value for money

Excellent value

Alcohol Flavor8%+0.92

Great drink

great tasting drinks

Good price and good nice drink

FAQ

Common Cherry questions

Answered from the same tracked data.