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Cherries in Kirsch

Fail

Demand is soft, at -27.6% this quarter, so Cherries in Kirsch is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£68K/yr73K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
77%top-5 click share · 10 brands · 66 sellers

Flapen Score

Cherries in Kirsch against its category

The dotted line is the Grocery average. Past it, Cherries in Kirsch is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cherries in Kirsch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cherries in Kirsch 73K times last year and spent an estimated £68K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
8.7%
Market size, estimated
£68Ka year
Peak month
December8.0× the quietest month
Top search term
cherries in kirsch26K searches a year

02 · Price

A sale here is worth £10.61.

Listings sell for £10.61 on average, from £1.97 to £21.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.61 that is £1K to £3K a year per listing.

Average price
£10.61under the $15 to $100 sweet spot
Price range
£1.97–£21.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 23.3% of listings are out of stock. The average listing ranks #90 within Beer, Wine & Spirits. It carries 911 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
85%
Out of stock, average day
23.3%
Average rank
#90in Beer, Wine & Spirits
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
911per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Cherries in Kirsch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

66

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

11%

  • Opies40%
  • Luxardo16%
  • Epicure12%
  • Fabbri9%
  • Princes7%
  • GREAT BRITISH TRADING LIMITED5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Cherries in Kirsch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Cherries in Kirsch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cherries in kirsch26K/yr
  • morello cherries13K/yr
  • tinned cherries11K/yr
  • kirsch cherries9K/yr
  • morello cherries in syrup4K/yr
  • black cherries in kirsch7K/yr
  • opies black cherries in kirsch3K/yr

Reviews and returns

What reviews say buyers love and hate about Cherries in Kirsch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%0.00

Rather expensive

costly

Expensive,

Flavor20%−0.08

not much flavour

more flavour than fresh cherries which sometimes can be bland

not strong tasting

Size-Overall12%−0.06

tiny jar

Tiny tub

Tiny tub should be made clearer

Taste-Overall9%+3.73

Tined red cherries dont taste like they used to not the same anymore someone really needs to tell them that the filling tastes off

not strong tasting

Sweetness6%−0.02

so so sweet too sweet

Love

Taste-Overall38%+3.73

delicious cherries

Absolutely delicious

Great taste great filling

Quality-Overall14%0.00

Quality brand beautiful gift

Good quality

Great product

Flavor12%−0.08

Powerful flavour and colour is great

Great cherries - good flavour and colour

orange marmalade in a baked custard favourite with my family last few years

Value For Money10%0.00

Good Value for Money

good price

worth every penny

Baking4%+0.34

for a black forest cake it's very delicious

The ideal filling for a Black Forest cake

topped with a cherry ontop before baking yummy I find they do keep well in there syrupy liquid well

FAQ

Common Cherries in Kirsch questions

Answered from the same tracked data.