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Chefs Candle

prices mostly outside the sweet spot ($1.24–$14.44) — Chefs Candle doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 30Growth 6Conversion 81Competition 77Returns 99Price range 0Avg price 21Brand share 1Review moat 56Quality gap 65
This niche Category average

Is Chefs Candle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chefs Candle is a £136K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Chefs Candle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.5% over the last 90 days and 8.4% of searches end in a purchase.

£136K

revenue / yr

Units sold / yr20K
Search volume / yr-37.5%212K
Conversion rate8.4%
Avg price£7.64

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 198
Top-5 product click share38%
Open market1%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement49%
New entrants (1y)10· 8 succeeded
Avg rating4.4★
Avg reviews1,256

Top Chefs Candle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

198

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

38%

Top 20: 81%

Open market

0%

  • glade91%
  • Febreze7%
  • SOL1%
  • Airwick1%
  • All About Home1%
  • Neutradol1%

Chefs Candle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume212KCVR8.4%Products47Brands6Top 5 Brands99%OOS Rate2.1%Rating4.4★Reviews1,256Avg BSR#96
7K5KHoliday '24Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.9×

Top Chefs Candle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • glade candles68K/yr
  • gel air fresheners for home15K/yr
  • glade candle22K/yr
  • gel & block air fresheners12K/yr
  • glade sandalwood and jasmine12K/yr
  • glade bathroom gel12K/yr
  • glade gel air freshener11K/yr
  • glade gel7K/yr
  • glade candles scented pack of 68K/yr
  • febreeze bathroom6K/yr

What reviews say buyers love and hate about Chefs Candle

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Smell58%

Great fragrance

Value For Money15%

Great value

Quality-Overall5%

Seems to be a lot of good reviews

Advertised Vs Actual Product4%

It does the job

Durability3%

Lasting

What buyers complain about

82% of reviews
Smell52%

Can't smell it

Value For Money8%

Not worth it

Durability7%

device stopped working after a few months

Quality-Overall3%

Not as good as the cheap W5 ones from Lidl

Size-Overall3%

Quite small

Chefs Candle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
36%
2Leak-Proof
11%
3Functionality-Overall
11%
4Size-Overall
10%
5Advertised Vs Actual Product
4%

Common Chefs Candle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chefs Candle 46/100 on Amazon United Kingdom — Skip it. The niche generates £136K/yr across 47 tracked products. 8 of 10 products launched in the last 360 days are still selling. Search demand moved -37.5% over the last 90 days.
Search demand for Chefs Candle on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 9.9× the quietest.