Skip to content

Chefs Candle

Fail

Prices span $1.24–$14.44, mostly outside the sweet spot, so Chefs Candle is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£136K/yr212K searches / yr
90-day growth
-37.5%search demand this quarter
Competition
38%top-5 click share · 6 brands · 198 sellers

Flapen Score

Chefs Candle against its category

The dotted line is the Grocery average. Past it, Chefs Candle is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chefs Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chefs Candle 212K times last year and spent an estimated £136K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-37.5%
Conversion, latest week
8.4%
Market size, estimated
£136Ka year
Peak month
November9.9× the quietest month
Top search term
glade candles68K searches a year

02 · Price

A sale here is worth £7.64.

Listings sell for £7.64 on average, from £1.24 to £14.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £7.64 that is £2K to £4K a year per listing.

Average price
£7.64under the $15 to $100 sweet spot
Price range
£1.24–£14.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #96 within Air Fresheners. It carries 1,256 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
89%
Out of stock, average day
2.1%
Average rank
#96in Air Fresheners
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,256per listing
Listings tracked
47

04 · Newcomers

Amazon counts 8 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
47 months

Products

Top Chefs Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

198

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

38%

Top 20: 81%

Open market

0%

  • glade91%
  • Febreze7%
  • SOL1%
  • Airwick1%
  • All About Home1%
  • Neutradol1%

Demand

Chefs Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.9×

Search terms

Top Chefs Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glade candles68K/yr
  • gel air fresheners for home15K/yr
  • glade candle22K/yr
  • gel & block air fresheners12K/yr
  • glade sandalwood and jasmine12K/yr
  • glade bathroom gel12K/yr
  • glade gel air freshener11K/yr
  • glade gel7K/yr
  • glade candles scented pack of 68K/yr
  • febreeze bathroom6K/yr

Reviews and returns

What reviews say buyers love and hate about Chefs Candle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell52%−0.23

Can't smell it

Lack of smell

Overpowering smell

Value For Money8%+2.47

Not worth it

Waste of money

Expensive

Durability7%−0.07

device stopped working after a few months

Didn't last

Not recommended lasted 2 days

Quality-Overall3%+0.32

Not as good as the cheap W5 ones from Lidl

Poor quality

Rubbish

Size-Overall3%

Quite small

Mine was very tight

Smaller than expected

Love

Smell58%−0.23

Great fragrance

clean fragrance

Long lasting fragrance

Value For Money15%+2.47

Great value

Excellent Value for Money

Great deal

Quality-Overall5%+0.32

Seems to be a lot of good reviews

Reliable product

Excellent product

Advertised Vs Actual Product4%+0.43

It does the job

As described

Exactly as advertised

Durability3%−0.07

Lasting

its still going strong

Lasts well

Return

0.1% Return rate 20% Fixable by listing

Smell36%█▅▇▇▅▇

Can't smell it

Lack of smell

Overpowering smell

Leak-Proof11%▃▆█▃▆▇
Functionality-Overall11%▄█▄▄▆▄
Size-Overall10%▃▂█▇█▅

Quite small

Mine was very tight

Smaller than expected

Advertised Vs Actual Product4%▆▁▄█▁▂

Doesnt live up to description

unsure if its as advertised

not as shown on the website. which is as a minimum misleading.

FAQ

Common Chefs Candle questions

Answered from the same tracked data.