Chefs Candle
FailPrices span $1.24–$14.44, mostly outside the sweet spot, so Chefs Candle is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £136K/yr212K searches / yr
- 90-day growth
- -37.5%search demand this quarter
- Competition
- 38%top-5 click share · 6 brands · 198 sellers
Flapen Score
Chefs Candle against its category
The dotted line is the Grocery average. Past it, Chefs Candle is stronger. Inside it, weaker.
Market
The Chefs Candle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chefs Candle 212K times last year and spent an estimated £136K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
8.4% of searches ended in a purchase last week.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -37.5%
- Conversion, latest week
- 8.4%
- Market size, estimated
- £136Ka year
- Peak month
- November9.9× the quietest month
- Top search term
- glade candles68K searches a year
02 · Price
A sale here is worth £7.64.
Listings sell for £7.64 on average, from £1.24 to £14.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £7.64 that is £2K to £4K a year per listing.
- Average price
- £7.64under the $15 to $100 sweet spot
- Price range
- £1.24–£14.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
49% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #96 within Air Fresheners. It carries 1,256 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 49%
- Prime listings
- 89%
- Out of stock, average day
- 2.1%
- Average rank
- #96in Air Fresheners
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,256per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 8 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Chefs Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Glade Scented Candle Sleeved Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Floral Cherries Pack of 6 (6x 108g) Packaging May Vary
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 11mo ago

Glade Fragranced Bathroom Gel Air Freshener and Discreet Odour Eliminator Floral Cherries 180g Packaging May Vary
- Price
- £1.48
- Rating
- 4.1/5
- Reviews
- 1,960
- Age
- 1y ago

Glade Fragranced Bathroom Gel Bathroom Air Freshener & Discreet Odour Eliminator Sensual Sandalwood and Jasmine 180g (Packaging may vary)
- Price
- £1.47
- Rating
- 3.9/5
- Reviews
- 2,155
- Age
- 5y ago

Glade Jar Candle Scented Candle Infused with Essential Oils Made Without Palm Oil Up to 25 Hour Burn Time Vanilla Blossom Pack of 6 (6x108g)
- Price
- £9.93
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago

Glade Jar Candle Scented Candle Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Relaxing Zen Pack of 6 (6x108g)
- Price
- £9.99
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 1y ago
Trending
90-day click momentum
Glade Solid Gel Air Freshener Odour Eliminator for Home & Bathroom Relaxing Zen 150g
- Price
- £1.24
- Rating
- 4.3/5
- Reviews
- 982
- Age
- 13y ago

Febreze Bathroom Continuous Air Freshener Lenor Exotic Bloom Scent 3 Count
- Price
- £5.00
- Rating
- 4.2/5
- Reviews
- 247
- Age
- 11mo ago

Glade Solid Gel Air Freshener Odour Eliminator for Home & Bathroom Clean Linen Pack of 8 (8 x 150g)
- Price
- £9.64
- Rating
- 4.3/5
- Reviews
- 3,538
- Age
- 6y ago

Glade Jar Candle Scented Candle Infused with Essential Oils Made Without Palm Oil Up to 25 Hour Burn Time Vanilla Blossom Pack of 6 (6x108g)
- Price
- £9.93
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago

Glade Plug in Air Freshener Refill Electric Scented Oil Room Air Freshener Sandalwood & Jasmine Pack of 6 (6 x 20ml)
- Price
- £12.82
- Rating
- 4.6/5
- Reviews
- 300
- Age
- 2y ago
Newest
by launch date
Glade Scented Candle Anti-Odour 108g
- Price
- £2.67
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 10mo ago

Febreze Bathroom Continuous Air Freshener Lenor Exotic Bloom Scent 3 Count
- Price
- £5.00
- Rating
- 4.2/5
- Reviews
- 247
- Age
- 11mo ago

Glade Scented Candle Sleeved Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Floral Cherries Pack of 6 (6x 108g) Packaging May Vary
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 11mo ago

Glade Scented Candle Sleeved Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Limited Edition Christmas Candle Warm Apple Pie Pack of 6 (6x 108g)
- Price
- £10.99
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 11mo ago

Glade Scented Candle Sleeved Infused with Essential Oils Made Without Palm Oil Up to 25 Hour Burn Time Limited Edition Christmas Candle Pumpkin Spice Latte Pack of 6 (6X 108g)
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
6 falling
Sellers
198
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
38%
Top 20: 81%
Open market
0%
- glade91%
- Febreze7%
- SOL1%
- Airwick1%
- All About Home1%
- Neutradol1%
Demand
Chefs Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.9×
Search terms
Top Chefs Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- glade candles68K/yr
- gel air fresheners for home15K/yr
- glade candle22K/yr
- gel & block air fresheners12K/yr
- glade sandalwood and jasmine12K/yr
- glade bathroom gel12K/yr
- glade gel air freshener11K/yr
- glade gel7K/yr
- glade candles scented pack of 68K/yr
- febreeze bathroom6K/yr
Reviews and returns
What reviews say buyers love and hate about Chefs Candle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Can't smell it
Lack of smell
Overpowering smell
Not worth it
Waste of money
Expensive
device stopped working after a few months
Didn't last
Not recommended lasted 2 days
Not as good as the cheap W5 ones from Lidl
Poor quality
Rubbish
Quite small
Mine was very tight
Smaller than expected
Love
Great fragrance
clean fragrance
Long lasting fragrance
Great value
Excellent Value for Money
Great deal
Seems to be a lot of good reviews
Reliable product
Excellent product
It does the job
As described
Exactly as advertised
Lasting
its still going strong
Lasts well
Return
0.1% Return rate 20% Fixable by listing
Can't smell it
Lack of smell
Overpowering smell
Quite small
Mine was very tight
Smaller than expected
Doesnt live up to description
unsure if its as advertised
not as shown on the website. which is as a minimum misleading.
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chefs Candle questions
Answered from the same tracked data.









