chefs candle
Skip itPrices mostly outside the sweet spot ($1.24–$14.44) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,255.87avg incumbent reviews — the moat a new listing must climb
Market size
Okay£136K£136K/yr · 212K searches
Avg price
Bad£7.64avg listing price — sweet spot $15–$100
Growth
Bad-37.5%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£1.24–£14.44cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chefs candle is a £136K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chefs candle market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £115K–£153K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 49%
- Out of stock
- 2.1%
- Avg brand age
- 47 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
6 falling
Sellers
198
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
38%
Top 20: 81%
Open market
0%
- glade91%
- Febreze7%
- SOL1%
- Airwick1%
- All About Home1%
- Neutradol1%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -37.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.9×
Top chefs candle search terms
- glade candles68K/yr
- gel air fresheners for home15K/yr
- glade candle22K/yr
- gel & block air fresheners12K/yr
- glade sandalwood and jasmine12K/yr
- glade bathroom gel12K/yr
- glade gel air freshener11K/yr
- glade gel7K/yr
- glade candles scented pack of 68K/yr
- febreeze bathroom6K/yr
Top chefs candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glade Scented Candle Sleeved Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Floral Cherries Pack of 6 (6x 108g) Packaging May Vary
glade£8.944.6★112 rev
Glade Fragranced Bathroom Gel Air Freshener and Discreet Odour Eliminator Floral Cherries 180g Packaging May Vary
glade£1.484.1★1,960 rev
Glade Fragranced Bathroom Gel Bathroom Air Freshener & Discreet Odour Eliminator Sensual Sandalwood and Jasmine 180g (Packaging may vary)
glade£1.473.9★2,155 rev
Glade Jar Candle Scented Candle Infused with Essential Oils Made Without Palm Oil Up to 25 Hour Burn Time Vanilla Blossom Pack of 6 (6x108g)
glade£9.934.5★48 rev
Glade Jar Candle Scented Candle Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Relaxing Zen Pack of 6 (6x108g)
glade£9.994.4★86 rev
Newest
by launch date
Glade Scented Candle Anti-Odour 108g
glade£2.6743 rev
Febreze Bathroom Continuous Air Freshener Lenor Exotic Bloom Scent 3 Count
Febreze£5.00247 rev
Glade Scented Candle Sleeved Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Floral Cherries Pack of 6 (6x 108g) Packaging May Vary
glade£8.94112 rev
Glade Scented Candle Sleeved Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Limited Edition Christmas Candle Warm Apple Pie Pack of 6 (6x 108g)
glade£10.99120 rev
Glade Scented Candle Sleeved Infused with Essential Oils Made Without Palm Oil Up to 25 Hour Burn Time Limited Edition Christmas Candle Pumpkin Spice Latte Pack of 6 (6X 108g)
glade£10.9188 rev
Trending
90-day click momentum
Glade Solid Gel Air Freshener Odour Eliminator for Home & Bathroom Relaxing Zen 150g
glade£1.244.3★
Febreze Bathroom Continuous Air Freshener Lenor Exotic Bloom Scent 3 Count
Febreze£5.004.2★
Glade Solid Gel Air Freshener Odour Eliminator for Home & Bathroom Clean Linen Pack of 8 (8 x 150g)
glade£9.644.3★
Glade Jar Candle Scented Candle Infused with Essential Oils Made Without Palm Oil Up to 25 Hour Burn Time Vanilla Blossom Pack of 6 (6x108g)
glade£9.934.5★
Glade Plug in Air Freshener Refill Electric Scented Oil Room Air Freshener Sandalwood & Jasmine Pack of 6 (6 x 20ml)
glade£12.824.6★
What buyers say about chefs candle
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Great value”
“Seems to be a lot of good reviews”
“It does the job”
“Lasting”
“Freshness is great”
“Easy to use”
“Pleasantly effective”
“Good for Bath room”
“Very strong excellent”
What buyers complain about
“Can't smell it”
“Not worth it”
“device stopped working after a few months”
“Not as good as the cheap W5 ones from Lidl”
“Quite small”
“it's not powerful whatsoever”
“Extremely hard to open”
“Doesnt live up to description”
“they definetly are not the purple colour”
“Rubbish”
Top return reasons
Common questions
- Is chefs candle profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 47 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is -37.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the chefs candle niche?
- 6 brands and 198 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in chefs candle?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
- When does demand for chefs candle peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 9.9× the quietest.
- What does it cost to enter the chefs candle niche?
- Listings span £1.24–£14.44; the average listing price is £7.64 (sweet spot $15–$100). The average incumbent carries 1,256 reviews — the moat a new listing must climb.