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Cheez Its

Fail

The top 5 brands take 100% of clicks, so Cheez Its is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£112K/yr64K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
84%top-5 click share · 2 brands · 38 sellers

Flapen Score

Cheez Its against its category

The dotted line is the Grocery average. Past it, Cheez Its is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheez Its market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheez Its 64K times last year and spent an estimated £112K. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

15.8% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
15.8%
Market size, estimated
£112Ka year
Top search term
cheez its44K searches a year

02 · Price

A sale here is worth £11.05.

Listings sell for £11.05 on average, from £1.37 to £44.58. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £11.05 that is £11K to £14K a year per listing.

Average price
£11.05under the $15 to $100 sweet spot
Price range
£1.37–£44.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Biscuits & Crackers. It carries 1,225 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Biscuits & Crackers
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,225per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Cheez Its products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£34K£45K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • CHEEZ-IT74%
  • Cheez It26%
  • Open — no brand owns it (0%)

Demand

Cheez Its search demand

Weekly searches over the year. Pick a range.

1K750Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Cheez Its search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheez its44K/yr
  • cheez it12K/yr
  • cheese its5K/yr
  • cheezits3K/yr

Reviews and returns

What reviews say buyers love and hate about Cheez Its

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%+3.77

bacon just tastes a bit weird

they taste sticky

They taste like something that should not be consumed

Flavor33%−0.11

I dont even have anything to compare it was almost chemical flavour

Don't bother with the double cheese flavour

Whatever flavouring they're using for the cheese

Value For Money13%−0.23

Not worth the cost

Size-Overall13%−0.08

Small bag

Quality-Overall8%−0.03

No way near as good as the cheese ones

Love

Taste-Overall43%+3.77

Delicious and cheesy

Great snack

Fabulous taste

Crispiness24%+0.43

Love these crisps

Nice and crunchy

crispy texture are bang on

Value For Money11%−0.23

Great snack & cheap

Fantastic value for money

Good value

Flavor9%−0.11

Flavour is amazing

Super flavour cheese bites

They are my favourite flavour and look and taste just as they should, cheaper than getting them from the shop and just as fresh

Quality-Overall3%−0.03

No issues with quality or delivery

FAQ

Common Cheez Its questions

Answered from the same tracked data.