Cheez Its
FailThe top 5 brands take 100% of clicks, so Cheez Its is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £112K/yr64K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 84%top-5 click share · 2 brands · 38 sellers
Flapen Score
Cheez Its against its category
The dotted line is the Grocery average. Past it, Cheez Its is stronger. Inside it, weaker.
Market
The Cheez Its market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cheez Its 64K times last year and spent an estimated £112K. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
15.8% of searches ended in a purchase last week.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 15.8%
- Market size, estimated
- £112Ka year
- Top search term
- cheez its44K searches a year
02 · Price
A sale here is worth £11.05.
Listings sell for £11.05 on average, from £1.37 to £44.58. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £11.05 that is £11K to £14K a year per listing.
- Average price
- £11.05under the $15 to $100 sweet spot
- Price range
- £1.37–£44.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Biscuits & Crackers. It carries 1,225 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Biscuits & Crackers
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,225per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Cheez Its products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cheez-it Double Cheese Baked Snacks 150g
- Price
- £1.45
- Rating
- 4.5/5
- Reviews
- 177
- Age
- 1y ago

Kelloggs Cheez-It Cheese & Smokey Bacon Crackers 150g
- Price
- £1.60
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 1y ago

Cheeze-its Cheese and Sour Cream and Onion Baked Snacks 150g
- Price
- £1.37
- Rating
- 4.3/5
- Reviews
- 167
- Age
- 1y ago

Cheez-It Snapd Cheese & Chilli Baked Snacks 150g
- Price
- £1.39
- Rating
- 4.7/5
- Reviews
- 87
- Age
- 1y ago

Cheez-It Original Crackers 198 g
- Price
- £7.27
- Rating
- 4.5/5
- Reviews
- 3,588
- Age
- 10y ago
Trending
90-day click momentum
Cheez-It Original Crackers 198 g
- Price
- £7.27
- Rating
- 4.5/5
- Reviews
- 3,588
- Age
- 10y ago

Cheez-it Double Cheese Baked Snacks 150g
- Price
- £1.45
- Rating
- 4.5/5
- Reviews
- 177
- Age
- 1y ago

Cheeze-its Cheese and Sour Cream and Onion Baked Snacks 150g
- Price
- £1.37
- Rating
- 4.3/5
- Reviews
- 167
- Age
- 1y ago

Kelloggs Cheez-It Cheese & Smokey Bacon Crackers 150g
- Price
- £1.60
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 1y ago

Cheez-It Snapd Cheese & Chilli Baked Snacks 150g
- Price
- £1.39
- Rating
- 4.7/5
- Reviews
- 87
- Age
- 1y ago
Newest
by launch date
Cheez-It Original Crackers - 200g
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 3,196
- Age
- 1y ago

Kelloggs Cheez-It Cheese & Smokey Bacon Crackers 150g
- Price
- £1.60
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 1y ago

Cheez-It Snapd Double Cheese Baked Snacks 20x40g
- Price
- £18.95
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 1y ago

Cheeze-its Cheese and Sour Cream and Onion Baked Snacks 150g
- Price
- £1.37
- Rating
- 4.3/5
- Reviews
- 167
- Age
- 1y ago

Cheez-It Snapd Cheese & Chilli Baked Snacks 150g
- Price
- £1.39
- Rating
- 4.7/5
- Reviews
- 87
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- CHEEZ-IT74%
- Cheez It26%
- Open — no brand owns it (0%)
Demand
Cheez Its search demand
Weekly searches over the year. Pick a range.
Search terms
Top Cheez Its search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cheez its44K/yr
- cheez it12K/yr
- cheese its5K/yr
- cheezits3K/yr
Reviews and returns
What reviews say buyers love and hate about Cheez Its
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
bacon just tastes a bit weird
they taste sticky
They taste like something that should not be consumed
I dont even have anything to compare it was almost chemical flavour
Don't bother with the double cheese flavour
Whatever flavouring they're using for the cheese
Not worth the cost
Small bag
No way near as good as the cheese ones
Love
Delicious and cheesy
Great snack
Fabulous taste
Love these crisps
Nice and crunchy
crispy texture are bang on
Great snack & cheap
Fantastic value for money
Good value
Flavour is amazing
Super flavour cheese bites
They are my favourite flavour and look and taste just as they should, cheaper than getting them from the shop and just as fresh
No issues with quality or delivery
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cheez Its questions
Answered from the same tracked data.









