cheez its
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Price range
Good£1.37–£44.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,225avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£112K£112K/yr · 64K searches
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cheez its is a £112K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cheez its market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- £138K–£166K
- units × avg price
- Conversion rate
- 15.8%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 11%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- CHEEZ-IT74%
- Cheez It26%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 20 weeks — -14.1% search growth over the last 90 days.Top cheez its search terms
- cheez its44K/yr
- cheez it12K/yr
- cheese its5K/yr
- cheezits3K/yr
Top cheez its products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cheez-it Double Cheese Baked Snacks 150g
CHEEZ-IT£1.454.5★177 rev
Kelloggs Cheez-It Cheese & Smokey Bacon Crackers 150g
CHEEZ-IT£1.604.6★66 rev
Cheeze-its Cheese and Sour Cream and Onion Baked Snacks 150g
CHEEZ-IT£1.374.3★167 rev
Cheez-It Snapd Cheese & Chilli Baked Snacks 150g
CHEEZ-IT£1.394.7★87 rev
Cheez-It Original Crackers 198 g
Cheez It£7.274.5★3,588 rev
Newest
by launch date
Cheez-It Original Crackers - 200g
Cheez It£8.313,196 rev
Kelloggs Cheez-It Cheese & Smokey Bacon Crackers 150g
CHEEZ-IT£1.6066 rev
Cheez-It Snapd Double Cheese Baked Snacks 20x40g
Cheez It£18.9533 rev
Cheeze-its Cheese and Sour Cream and Onion Baked Snacks 150g
CHEEZ-IT£1.37167 rev
Cheez-It Snapd Cheese & Chilli Baked Snacks 150g
CHEEZ-IT£1.3987 rev
Trending
90-day click momentumCheez-It Original Crackers 198 g
Cheez It£7.274.5★
Cheez-it Double Cheese Baked Snacks 150g
CHEEZ-IT£1.454.5★
Cheeze-its Cheese and Sour Cream and Onion Baked Snacks 150g
CHEEZ-IT£1.374.3★
Kelloggs Cheez-It Cheese & Smokey Bacon Crackers 150g
CHEEZ-IT£1.604.6★
Cheez-It Snapd Cheese & Chilli Baked Snacks 150g
CHEEZ-IT£1.394.7★
What buyers say about cheez its
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious and cheesy”
“Love these crisps”
“Great snack & cheap”
“Flavour is amazing”
“No issues with quality or delivery”
“Like USA”
“Lovely and crunchy and smelly cheesy”
“The big bag size makes them ideal for sharing”
“Good shelf life”
“just as fresh”
What buyers complain about
“bacon just tastes a bit weird”
“I dont even have anything to compare it was almost chemical flavour”
“Not worth the cost”
“Small bag”
“No way near as good as the cheese ones”
Common questions
- Is cheez its profitable to sell on Amazon United Kingdom?
- The niche generates £112K/yr across 9 tracked products. 90-day search growth is -14.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the cheez its niche?
- 2 brands and 38 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cheez its?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- What does it cost to enter the cheez its niche?
- Listings span £1.37–£44.58; the average listing price is £11.05 (sweet spot $15–$100). The average incumbent carries 1,225 reviews — the moat a new listing must climb.