Cheetos
FailPrices span $1.03–$14.06, mostly outside the sweet spot, so Cheetos is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £143K/yr230K searches / yr
- 90-day growth
- -18.0%search demand this quarter
- Competition
- 60%top-5 click share · 6 brands · 74 sellers
Flapen Score
Cheetos against its category
The dotted line is the Grocery average. Past it, Cheetos is stronger. Inside it, weaker.
Market
The Cheetos market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cheetos 230K times last year and spent an estimated £143K. The top 5 brands take 99% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
8.7% of searches ended in a purchase last week.
Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.
- Searches, last 12 months
- 230K
- Growth, 90 days vs prior 90
- -18.0%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £143Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- cheetos184K searches a year
02 · Price
A sale here is worth £7.14.
Listings sell for £7.14 on average, from £1.03 to £14.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £7.14 that is £7K to £9K a year per listing.
- Average price
- £7.14under the $15 to $100 sweet spot
- Price range
- £1.03–£14.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #226 within Snack Foods. It carries 504 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 75%
- Out of stock, average day
- 1.6%
- Average rank
- #226in Snack Foods
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 504per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Cheetos products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cheetos Puffs Cheese Multipack Crisps 6x13g
- Price
- £1.03
- Rating
- 4.7/5
- Reviews
- 709
- Age
- 2y ago

Cheetos Puffs Sweet and Spicy Flamin Hot Multipack Crisps 6x13g
- Price
- £1.04
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 2y ago

Cheetos Crunchy Cheese 8oz/226g (Pack of 3) BIG PACKS
- Price
- £14.06
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 4y ago

Cheetos Flamin Hot Crunchy 8oz Pack of 3
- Price
- £13.90
- Rating
- 4.5/5
- Reviews
- 1,278
- Age
- 7y ago

CHEETOS Crunchy Cheese Flavored Snacks 8 oz
- Price
- £7.48
- Rating
- 4.5/5
- Reviews
- 883
- Age
- 14y ago
Trending
90-day click momentum
Walkers Wotsits Crunchy Sweet & Spicy Sharing Snacks Crisps 140g
- Price
- £1.53
- Rating
- 4.5/5
- Reviews
- 502
- Age
- 4y ago

hometrixx 6 Pairs Kids Boys Soft Socks Funny Cartoon Bees Honey Yellow Brown Breathable Cotton Crew Sock aged for 2-5T
- Price
- £13.63
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 10mo ago

Cheetos Twisted Original Cheese Corn Puffs Sharing Crisps 125g
- Price
- £1.55
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

CHEETOS Crunchy Cheese Flavoured Large Bag 226 Gram - UK Seller
- Price
- £5.86
- Rating
- 4.5/5
- Reviews
- 4,189
- Age
- 15y ago

CHEETOS Crunchy Cheddar Jalapeno Flavored Snacks 8.5 oz
- Price
- £7.72
- Rating
- 4.6/5
- Reviews
- 632
- Age
- 14y ago
Newest
by launch date
Cheetos Twisted Original Cheese Corn Puffs Sharing Crisps 125g
- Price
- £1.55
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

hometrixx 6 Pairs Kids Boys Soft Socks Funny Cartoon Bees Honey Yellow Brown Breathable Cotton Crew Sock aged for 2-5T
- Price
- £13.63
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 10mo ago

Cheetos Twisted Sweet & Spicy Sharing Crisps 120g (Case of 9)
- Price
- £13.96
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 1y ago

Cheetos Twisted Sweet & Spicy 120g
- Price
- £1.96
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 1y ago

Cheetos Fiery Jalapeno & Cheese Sharing Crisps 105 g
- Price
- £1.72
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
74
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Cheetos77%
- Candyland sweets14%
- Candyland3%
- Her Flavour2%
- hometrixx2%
- Walkers1%
Demand
Cheetos search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Cheetos search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cheetos184K/yr
- cheetos crunchy15K/yr
- cheetos crunchy cheese20K/yr
- crunchy cheetos5K/yr
- cheeto3K/yr
- cheetos cheese4K/yr
Reviews and returns
What reviews say buyers love and hate about Cheetos
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap
However, the price is too high for what it is
a bit pricey
Taste cheesy
I found these to have a bit of a strange aftertaste
small amount
The packets may be small
Cheap
not that spicy
Love
Great taste
Great snack
Great tasting snack
These seem more spicy than the other Sizzling hot packs you can get
Bought these for my partner as he likes very spicy crisps
Hot tasty and spicy
great crisps
they are super crunchy
Crunchy cheese, thank you very much
Taste great very cheesy really strong flavour the family really like the taste
The flavour is consistent throughout
Great flavour,
Good price
These are cheaper too
Good value for money
Return
0.0% Return rate 0% Fixable by listing
Cheap
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cheetos questions
Answered from the same tracked data.









